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CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes
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70. How to triple the experiment velocity of your marketing team and drive thousands of new leads
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In this episode, host Ty Hayes builds on a recent CMO Leadership Podcast interview with Sean Ellis, the author of Hacking Growth. Ty delves into the four-stage growth hacking process and shares how he applied them to boost metrics during his tenure as the CMO of Curtin University.
Tune in as Ty reveals:
- The drivers for Growth Hacking at Curtin University during Ty's tenure as CMO, including declining international student numbers, a shrinking domestic market, and fierce competition in the higher education sector.
- How he structured an effective growth marketing team, the essential skill sets needed, and the importance of cross-collaboration.
- How the 4-stage growth hacking process of Analyse, Ideate, Prioritise and Test were applied to increase conversion of the Bachelor of Commerce at Curtin University
- The incredible results and achievements that the Curtin Marketing team achieved as a result of applying Growth Hacking principles.
This episode is a must-listen for marketing leaders seeking to increase the experimentation velocity of their team and drive accelerated growth.
References
CMO Leadership Podcast Episode 62 Sean Ellis Decodes Growth Hacking
Hacking Growth, By Sean Ellis
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This podcast was produced by Ty Hayes and edited by Clare Ryan.
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