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CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes
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55. Scaling Agile Marketing using SAFe
Manage episode 363626069 series 2824828
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With Melissa Reeve, Co-Founder of the Agile Marketing Alliance
In this episode, we discuss:
An Overview of the Scaled Agile Framework (SAFe) which is used to scale agile within an organisation
Some key principles of SAFe including the principle of organising agile teams around delivered value
How multiple agile teams can perform work in strategic alignment using Agile Release Trains and Product Increment Planning.
The Weighted Shortest Job First (WSJF) prioritisation tool used in SAFe (but has application to marketing teams whether they are using agile or not)
Investments that marketing teams/organisations must make to scale agile marketing successfully.
Enjoy the show!
P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with Melissa, with all the tips and strategies laid out in an easy-to-read format.
References
Contact Melissa Reeve
Find Melissa on LinkedIn and mention you heard her on the podcast. Find out more about the Agile Marketing Alliance
Contact Growth Generators
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This podcast was produced by Ty Hayes and edited by Lewis Hallam.
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