Best Unofficial Partner Podcasts (2024)

1
UP447 The 3: The 2024 Christmas Barrioke Wrap Episode 1:09:44

2h ago1:09:44

1:09:44

The 3 is back for a special Christmas episode, looking back at the sports business in 2024. Richard is joined by David Cushnan and James Emmett from Leaders in Sport, each of whom is tasked with revealing their most interesting story, person and sport from the year in the sports industry. What could go wrong? Unofficial Partner is the leading podca…

1
Unofficial Partner - Sport, Brand and the Rise of the kit launch 1:03:09

19h ago1:03:09

1:03:09

In a sports industry obsessed with data and measurement, brand is the great intangible asset, the bit of the balance sheet that remains largely opaque, which is why it’s so important. But mention brand in the vicinity of fans or the football media and there's a row. It’s no surprise that the kit launch genre has evolved during this period, growing …

1
Episode 9 - Partner Month Special Episode with Heather Drain 2:04:13

11d ago2:04:13

2:04:13

Finding the joy in unfettered creativity. A podcast dedicated to bringing awareness and context to movies of any budget, from anywhere, and during any time. Episode 9 introduces Punk Vacation to one of the leading writers of esoteric and outre cinema, Heather Drain. We get to know Heather's and, in addition to so many titles she has worked on at Vi…

1
The Power of Research & Understanding our Audiences - A Missing Marketing Fundamental with Denise Hicks, Global Climate Lead, C-Space 40:30

4h ago40:30

40:30

“We need to get back to classic marketing – what matters to our audience is a must. Even those people who don’t ‘buy into’ sustainability – up to 70% of them are actually engaged in sustainable behaviours – they just don’t label it as sustainable….” In this episode were joined by Denise Hicks, Global Climate Lead at strategy and insights consultanc…

1
Players or leagues - who's holding the power in women's football? 55:12

15h ago55:12

55:12

This week Matt and Maggie are joined by a special guest, Jonas Baer-Hoffmann, who is the former General Secretary of FIFPro, the representative body for more than 65,000 professional men’s and women’s football players. So it's the perfect chance to answer all your questions on arguably the most important stakeholder in the women's football ecoystem…

1
Episode 10 - 2024 End of Year Extravaganza 2:46:08

2h ago2:46:08

2:46:08

We did it y'all. 10 episodes in and we're still growing solidly with each one. Thank you to everyone who has listened to any of the episodes, and please seek me out if you've listened to all of them so I can thank you personally. We wouldn't look this good without the amazing art of Adam Danbury (https://www.adamdanbury.com/film). We wouldn't sound…

1
UP446 Wedge Issues: The Man Who Bought The Tour 1:08:53

1h ago1:08:53

1:08:53

Wedge Issues is Unofficial Partner's business of golf series. Ryan Howsam is the insurance entrepreneur behind the giant Staysure organisation, who liked golf so much he bought the European Seniors Tour, beginning as a sponsor and turning that in to a majority ownership stake, rebranding it as the Legends Tour. This gives him a fascinating angle in…

1
The Whole Marketer Ep139 - Personal Understanding with guest Kirsten McPherson 36:26

4h ago36:26

36:26

Episode #139. Today’s focus is on Personal Understanding, which is a fundamental pillar of the Whole Marketer philosophy and what we believe is the key to having a fulfilling marketing career and life as a whole. Abby’s guest to discuss the benefits of developing your personal understanding is Kirsten McPherson. As Marketing Director at Mondelez, K…

1
UP445 'We invented the kit launch genre. It's like Christmas for football' 1:03:08

4d ago1:03:08

1:03:08

In a sports industry obsessed with data and measurement, brand is the great intangible asset, the bit of the balance sheet that remains largely opaque, which is why it’s so important. But mention brand in the vicinity of fans or the football media and there's a row. It’s no surprise that the kit launch genre has evolved during this period, growing …

1
Why should the Championship be re-branded? 47:47

6d ago47:47

47:47

With reports that the second-tier league in England, the Championship, is set to be rebranded as the WSL2, Maggie and Matt take a look at the rationale behind it, whether branding experts believe it’s a good idea, and what can be learnt from women’s leagues and clubs who have changed their identity. They also give an update on the Independent Revie…

1
UP444 Unofficial Partner x HBS Live at BAFTA 1:03:42

10d ago1:03:42

1:03:42

A special live episode of the podcast recorded at BAFTA in Piccadilly in London, in collaboration with HBS, or Host Broadcast Services, the leaders in sports broadcast production, which was celebrating 25 years in the industry and the opening of it’s London office. The company has produced every FIFA World Cup and many other events since establishe…

1
“AI agents could save 75% of your time" | Daryn Smith on the Future of Business Processes 10:50

7d ago10:50

10:50

Welcome to the final episode of the Evolving HubSpot podcast for 2024, hosted by Daryn Smith. In this episode, we reflect on the year’s biggest lessons, key trends, and the evolution of AI and business processes as we look ahead to 2025. From the rise of AI agents to Huble’s global growth, Daryn shares valuable insights to help you stay ahead in th…

1
Think Equal - Leanne Foy meets Lisa Welsh 36:50

7d ago36:50

36:50

THINK EQUAL is our Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the marcomms industry in the MENA region. Through training, events, mentoring, policy changes, content and more. We aim to provide tangible activity that will make an impact and a difference now. Our…

1
The 9 Principles of Effective Climate Communication’ (and more…) with Dr Graeme Heyes and Laurence Adams, Litmus Sustainability 51:43

8d ago51:43

51:43

Businesses need to be asking themselves – “What could this business be, redesigning it from the ground up?” Start with the opportunity as opposed to the challenges. We know communication and engagement is critical to driving change, a su bject we have explored many times on the podcast, but there’s always something new to learn. Hence why we really…

1
UP443 What's Sport Selling? Ep1: Big Sugar, Big Pharma...Where's Big Sport? 1:03:20

11d ago1:03:20

1:03:20

This is the first episode in a series of four podcasts made in collaboration with Redtorch, the research and creative agency that’s been at the heart of Olympic sport for over 20 years, working for many of the key international federations. We’ve used Redtorch research insights several times on the podcast because they ask really good questions tha…

1
Is the WSL now a stronger league than the NWSL? 49:12

13d ago49:12

49:12

Are we seeing a popularity and therefore commercial contest developing between the NWSL and WSL? This was suggested in a recent article from Mike Darcey, the former COO of Sky in the UK, who compared the domestic broadcast deals for the two leagues. Maggie and Matt are at hand to analyse. They also look at why almost all the main women's fantasy fo…

1
UP442 Gamification, Fantasy And Sport's Relationship With The Scroll 1:07:58

18d ago1:07:58

1:07:58

The conversation dissects sport’s relationship with the phone, how that differs depending on the nature of our fandom, and the specific roles played by mobile games and fantasy league products in attracting, building and retaining fans. Finn Bradshaw, head of digital at ICC, the global governing body for cricket, and held similar roles at Tennis Au…

1
The Whole Marketer Ep138 - Creativity with guest Kevin Chesters: How Can Marketers Unlock Their Creative Potential? 50:17

14d ago50:17

50:17

Episode #138. Creativity is the skill featured in this episode, however being creative is not a department or a job title; it’s a skill and mindset that every marketer can harness to keep evolving in pursuit of new, innovative ways to solve problems. Joining Abby is Kevin Chesters, a marketing strategist with over 25 years of experience both agency…

1
HubSpot’s Latest Updates | Countdown Timers, CoPilot on Calls, and UI Extensions 25:07

19d ago25:07

25:07

Welcome to another episode of The Evolving HubSpot Podcast, hosted by Matthew Creswick and Rowan Reid. In this episode, we explore the intersection of AI, productivity, and the latest updates to HubSpot’s platform. From personal experiences with the ChatGPT Chrome extension to exciting new features designed to empower sales and marketing teams, the…

1
Live from The Marketing Society Changemakers Impact Conference in Dubai 2024 15:10

19d ago15:10

15:10

From the power of storytelling to culture, mental wellbeing influencing developments to physical wellbeing and the power of impact. Speakers from The Marketing Society Changemakers Impact Conference in Dubai in 2024 joined us for insights into what they shared in their sessions, why marketing matters to them and why events like our conference from …

1
What can football learn from cricket? Live @ Bears Women launch 57:39

20d ago57:39

57:39

This week's episode of Expected Goals was recorded live at Edgbaston, home of Warwickshire County Cricket Club, at the launch of Bears Women on November 20. Bears Women will be one of eight professional women's cricket teams competing in new regional "tier one" competitions from 2025, meaning for the first time, a professional Warwickshire women’s …

1
UP441 The Bundle: WSL and Sky; Premier League and IMG; Rugby and BBC 1:08:50

21d ago1:08:50

1:08:50

Welcome to The Bundle, our regular series on the sports media and streaming marketplace with co-hosts Yannick Ramcke, General Manager of OTT at the streaming service OneFootball and Murray Barnett, founder of 26West Consulting and formerly of F1, World Rugby and ESPN International. Unofficial Partner is the leading podcast for the business of sport…

1
‘Marketing for Social Change’ - How to develop a more flourishing society and more sustainable future with Kian Bhaktiari, Founder, The People 38:39

22d ago38:39

38:39

“We don’t ’speak for young people, we let them be the voice and share their perspective.” We keep coming back to the S – ‘social and societal impact’ in many of our conversations with clients, leaders and marketers, we’re discussing the role of business, both in how they operate and what they are doing for society. In this episode of the podcast we…

1
UP440 Two Circles, Pareto and the global chase for sport's Long Tail 53:33

27d ago53:33

53:33

Two Circles is predicting the global sports fanbase will grow from 3.2billion to 4billion by 2033. But below that bullish headline, there’s some nuance. For example, two thirds of consumption comes from just 20% of the most dedicated fans. So there’s a race on to get at that remaining 80% of casual fans, who make up the famous long tail. But how? C…

1
Unofficial Partner - The Buy Side - Unilever 41:06

27d ago41:06

41:06

The Buy Side is Unofficial Partner's regular series talking with brand side marketers about sport and sponsorship. Today's guest is Willem Dinger, global head of sport and entertainment partnerships at Unilever. The Buy Side is sponsored by KORE Software the global leader in engagement marketing solutions. More than 900 brands, venues, and sports o…

1
"Usage-based pricing is the future" | Daryn Smith reacts to HubSpot's Acquisition of Cacheflow 13:10

27d ago13:10

13:10

Welcome to the latest episode of the Evolving HubSpot podcast with Daryn Smith. In this episode, we unpack some of the most talked-about developments in the tech and CRM space - HubSpot’s acquisition of Cacheflow, Dharmesh Shah’s sale of Chat.com, and HubSpot’s strong Q3 performance. Join us as we explore the strategic moves shaping the future of H…

1
Will women's football suffer from a Twitter exodus? 45:09

27d ago45:09

45:09

Twitter, now known as X, has played an important role in the promotion and growth of women's football across the last decade. So what would an exodus of accounts and users mean for the game? Matt and Maggie take a detailed look, with the help of a Mary Earps social media case study. They also look at attendances in the Women's Super League and Cham…

1
Episode 8 - October 2024 Releases with Sam Dunkley 2:05:25

1M ago2:05:25

2:05:25

Finding the joy in unfettered creativity. A podcast dedicated to bringing awareness and context to movies of any budget, from anywhere, and during any time. Episode 8 introduces Punk Vacation to another great content creator and rabid fan, Sam Dunkley. He watches, discusses, and produces reviews on filmbloggersam and Let's Watch Two, and imports wa…

1
UP439 The Buy Side - Unilever 41:06

28d ago41:06

41:06

The Buy Side is our regular series talking with brand side marketers about sport and sponsorship. Today's guest is Willem Dinger, global head of sport and entertainment partnerships at Unilever. The Buy Side is sponsored by KORE Software the global leader in engagement marketing solutions. More than 900 brands, venues, and sports organisations trus…

1
The Whole Marketer Ep137 - Marketing Roles with guest Margaret Jobling: The evolving skills today’s marketers need to thrive in an AI world 38:46

28d ago38:46

38:46

Episode #137. Today's episode is a holistic topic on how the breadth and depth of marketer’s roles are continuing to evolve as we move towards leading the long-term commercial agenda, understanding the advancements in science and neuromarketing for how consumers make decisions and adopting AI into our everyday lives. Abby’s guest is legendary marke…

1
UP438 Other People's Money - The Sports Tech Market 1:02:38

1M ago1:02:38

1:02:38

Other People's Money is our regular series on sports investment, with co-host Matt Rogan, co-founder of Two Circles. Today the subject is sports tech, with our guest Dugald Macdonald co-founder of Sportable. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's wh…

1
Episode 7: The power of entrepreneurial thinking for brands: Typhoo Tea 26:35

1M ago26:35

26:35

In this episode, the seventh in our series on Entrepreneurial Thinking, host Ruth Fittock speaks to Holly Rix, Marketing Director at Typhoo Tea. In the last 6 months Typhoo Tea have embarked on an ambitious mission to become the ‘Tony’s of Tea’ (to do for tea what Tony’s Chocolonely have done for chocolate), fully transforming to become a mission c…

1
Are clubs hosting too many games in "main" stadia? 50:59

1M ago50:59

50:59

With Arsenal having to move their women’s Champions League game against Bayern Munich at the Emirates to make way for a men’s Carabao Cup game, Matt and Maggie ask the question: are clubs being too ambitious about playing games in “main” stadia? They also look at the pros and cons of bundling and unbundling commercial rights for women's football pr…

1
UP437 Pickle, Padel and the LTA: Natural Home or NGB Landgrab? 45:12

1M ago45:12

45:12

There’s a row going on over who should run the nascent and potentially commercially valuable sports of padel and pickleball. This issue has a universal application across many sports, as NGBs seek to wrap their arms around what they might call strategic adjacencies. So, what are pros and cons of the LTA owning Padel and Pickleball. Is the NGB model…

1
Food Security - Education and Awareness and Where Marketing Fits In, with Ali Cox, Founder and CEO, Noble West 42:21

1M ago42:21

42:21

“When it comes to food systems, Marketers can be the most valuable in providing extraordinary consumer insights so that assumptions are not made in what people want.” To maintain food security, food systems need to change. They need to be more sustainable, less impactful on the planet, healthier and way less wasteful. But, there is still a huge amo…

1
HubSpot's Q3 call-outs | Q3 Results, CacheFlow Acquisition, and AI Updates 37:34

1M ago37:34

37:34

Welcome to another episode of The Evolving HubSpot Podcast, hosted by Matthew Creswick and Rowan Reid. In this episode, we dive into the latest news and updates shaping the world of AI, CRM, and sales enablement. From ChatGPT's rumoured rebranding and Dharmesh Shah’s savvy domain sale to HubSpot’s stellar Q3 financial results and the acquisition of…

1
UP436 The Bundle Live @ Sportel Monaco 41:22

1M ago41:22

41:22

A special live episode recorded on stage at Sportel Monaco, the global sports television and technology convention. Guests: Glen Killane, Executive Director of Sport, European Broadcast Union, the EBU. Claire Kelly, Managing Director of Gemba Europe and Middle East. Yannick Ramcke, General Manager of OTT at OneFootball. Unofficial Partner is the le…

1
Episode 6: The power of entrepreneurial thinking for brands: Bold Bean 23:08

1M ago23:08

23:08

In this episode, the sixth in our series on entrepreneurial thinking, host Ruth Fittock interviews Amelia Christie-Miller, the founder & CEO of Bold Bean co. - one of the most exciting food and drink brands in the UK at the moment. In this conversation they cover how their North Star of ‘bean obsessed’ has had a powerful impact at every level of th…

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