Best Unofficial Partner Podcasts (2024)

1
UP410 Ed Smith: 'The Olympics are a civilising force' 50:16

2h ago50:16

50:16

We’re in the middle of the Olympic Games in Paris so it’s a good time to ask some bigger questions as to the future of the Olympics and mega sports events more generally, with regular contributor Ed Smith, founder of the Institute of Sports Humanities and fellow guest Dr Simon Rofe, a world leading expert in the field of sports diplomacy, and himse…

1
INBOUND24 Predictions and The Impact of HubSpot’s Clearbit Acquisition 34:35

5h ago34:35

34:35

Welcome to another episode of the "Evolving HubSpot Podcast," hosted by Matthew Creswick and Rowan Reid. In this episode, we dive into the latest updates and predictions for HubSpot, including insights on the upcoming Inbound 2024 conference. We also discuss the evolution of AI tools within HubSpot, the impact of the Clearbit acquisition, and a rou…

1
UP409 Last Orders: Is Football's Love Affair with the Pub Over? 1:30:31

35m ago1:30:31

1:30:31

A documentary special - UP Productions' Matt Cutler explores the changing relationship between two cultural institutions in the UK: football and the pub. The pub has an important place in both professional and grassroots football. As the place friends and family meet before the game, and dissect a win or loss afterwards. Where old school friends re…

1
Last Orders: Is Football's Love Affair with the Pub Over? 1:33:59

2h ago1:33:59

1:33:59

Learn more about your ad choices. Visit podcastchoices.com/adchoicesBy Unofficial Partner Productions

1
UP408 What Just Happened? How the opening up of the US betting market explains the NBA's $75billion rights bonanza 1:01:30

7d ago1:01:30

1:01:30

Why has the value of the NBA's media rights tripled, from $25billion to $75billion this week? "Purely because of gambling,' says Sam Sadi, CEO of LiveScore Group, the media and gambling platform, referencing the opening up of the US gambling marketplace. 'Nothing else that would drive that. Everything was trending downwards until five years ago, an…

1
Daryn Smith on Google's Failed Acquisition of HubSpot, the Implications for HubSpot & the Current CRM Market Situation 18:29

3h ago18:29

18:29

Welcome to the second episode of the Evolving HubSpot podcast with Daryn Smith! In this episode, we explore some critical developments and innovations in the world of HubSpot. Here’s what you can expect: 1. Google’s Non-Acquisition of HubSpot: We kick off by discussing the recent news that Google will not be acquiring HubSpot. Daryn shares his disa…

1
UP407 What We Talk About When We Talk About Gareth Southgate 46:48

4h ago46:48

46:48

Leadership is one of the most important and yet misunderstood topics in sport. This summer, it has dominated the headlines. Performances of the England football team have mainly been analysed via the lens of its manager. So what is leadership and what are the mistakes we make when talking about it. Ed Smith is renowned thinker on sport, leadership …

1
HubSpot HIPAA Compliance and Future Innovations 42:39

5d ago42:39

42:39

Welcome to Season 2 of the "Evolving HubSpot Podcast," hosted by Matthew Creswick and Rowan Reid. In this episode, we dive into HubSpot achieving HIPAA compliance, we cover HubSpot’s launch of Content Hub and what the means for Marketing Hub or CMS Hub users, and we also touch on the latest AI tools HubSpot has built into the product. Lastly - we r…

1
UP406 The Buy Side: What Does PepsiCo Want? 47:11

23d ago47:11

47:11

The Buy Side is our regular series talking with brand side marketers about sport and sponsorship. This week’s guest is Mark Kirkham, the global CMO of PepsiCo, one of the biggest spenders in the sports industry, whose brands such as Aquafina, Pepsi, Gatorade and Lay’s are associated with a huge number of major events globally across a portfolio tha…

1
UP405 Wedge Issues: The Creation of Brand Bryson, and What It Means for Golf 48:34

1d ago48:34

48:34

Bryson Dechambeau heads to next week’s Open Championship at Troon as the reigning US Open champion, having beaten Rory McIlroy down the straight at Winged Foot in New York three weeks ago, confirming the American’s position as one of the very best players in the world today. But this is a conversation about what he’s done off the course over the la…

1
UP404 What is FIFA+? Netflix for Football or Infantino's White Elephant? 52:21

30d ago52:21

52:21

FIFA+ is the global football governing bodies own media platform, created in 2020 and launched two years later. It’s one of sports biggest and most ambitious and expensive direct-to-consumer projects, and so brings together many of the threads we talk about often on Unofficial Partner; a debate that runs across the sports industry, as governing bod…

1
UP403 The Bundle: The Sports Media and Streaming Market 1:09:14

8d ago1:09:14

1:09:14

Welcome to The Bundle, our deep dive in to the sports media rights economy with regular co-hosts Murray Barnett and Yannick Ramcke. Today’s list of topics include trying to decipher FIFA’s media strategy around FIFA+ and the Club World Cup, we dip in to the French market and the challenges being faced by the country’s leading football league, Ligue…

1
UP402 Next Level Storytelling: How biometric data changed the game 50:41

11d ago50:41

50:41

Performance data has long played a role in the way sport is presented on television. From football to formula one, we’re familiar with commentators referencing statistics to help explain what we’re watching. But increasingly, the most sought after data points are those that exist within the body of the athlete. Heart rate and other biometric data i…

1
UP401 How To Win A Cannes Lions for Sport in 2024: Inside the Jury Room 1:03:37

15d ago1:03:37

1:03:37

Sport was a big presence in the annual Cannes Lions Festival last week. The Cannes Lions International Festival of Creativity is the top of the tree when it comes to showcasing the relationship between creative ideas and sport. There were 665 entries from 41 countries vying for the coveted prizes. So what’s winning awards this year, why are they wi…

1
Daryn Smith on Google's Potential Acquisition of HubSpot, Inbound24 Insights & HIPAA Compliance 23:31

1M ago23:31

23:31

Welcome to the first episode of the Daryn Smith podcast! In this episode, we dive into some exciting and pressing topics in the world of HubSpot. Here’s what you can expect: 1. Google acquiring HubSpot: We kick off by discussing the rumours about Google potentially acquiring HubSpot. Daryn shares his positive outlook on the acquisition and its pote…

1
UP400 Other People's Money - What happens when P/E owns you? 52:55

1M ago52:55

52:55

This is the second episode of Other People’s Money, our regular deep dive in to the world sports investment, with my regular co-host Matt Rogan, one of the co-founders of Two Circles and a serial adviser to sports organisations. Today the conversation is about private equity. We went to the Victoria offices of Phoenix Capital to talk to Tim Dunn, a…

1
UP399 What Castore Did Next 1:00:24

1M ago1:00:24

1:00:24

Tom Beahon created the Castore sportswear brand with his brother Phil in 2016. Today, their shareholding in the firm is valued at around £500million following a recent capital round, led by US merchant bank and investor The Raine Group, which values the company at £950mn. This investment will contribute to Castore’s attack on the sportswear industr…

1
UP398 Steve Martin: "Our ambition is to create a super group" 42:26

2M ago42:26

42:26

Steve Martin and Jamie Wynne-Morgan created and developed the award-winning M&C Saatchi Sport & Entertainment agency over a 20-year period. Six months ago they resigned, and there's been speculation ever since as to what they'll do next. Today they answer that question. It's called MSQ Sport + Entertainment. We went to meet the pair at their new Lo…

1
UP397 Other People's Money: The sports investment podcast 43:39

2M ago43:39

43:39

What does sport look like from the money side of the equation? What’s the investment rationale behind buying a football team, cricket franchise, the new sports tech thing or a sports agency? What are assumptions about how the market will develop? Who’s going to win, who will lose out? These are just a few of the questions we’re looking to explore i…

1
UP396 Wedge Issues - Overthinking the Golf Business with Iain Carter 52:39

2M ago52:39

52:39

Wedge Issues is a new series focused on the business of golf. Our first guest is the BBC's voice of golf Iain Carter, who leads the corporations coverage of the sport across audio and online at a time of unprecedented upheaval. The traditional men's game has been attacked by LIV Golf, backed by Saudi's PIF money, which is attempting to disrupt the …

1
UP395 Wanna buy a Hundred Franchise? 43:01

3M ago43:01

43:01

Let us take you inside the Great Hundred Franchise Sell-Off The Hundred is the England and Wales Cricket Board’s controversial short form format. This week, the ECB has secured an agreement on a funding model between the host and non-host counties - those counties who have a Hundred franshics and those who don’t. This could have seismic ramificatio…

1
UP394 Athletics CEO: 'The Olympics are in far more trouble than most people realise' 53:07

3M ago53:07

53:07

Jack Buckner is the former two Olympic Games athlete and 5000 metre European Champion who is now CEO of UK Athletics, the governing body for track and field in Britain. Buckner has held the same position at British Triathlon and more recently British Swimming. This followed a career in sports marketing at Adidas, in the UK, Germany and the US. The …

1
UP393 The Bundle - Overthinking the sports media market 1:02:55

3M ago1:02:55

1:02:55

Our regular deep dive in to the latest happenings in sports media, with regular co-hosts Murray Barnett and Yannick Ramcke. The episode covers a variety of topics starting with the NFL's strategic move to stream Christmas Day games on Netflix and the broader implications for live sports streaming. They delve into Sky Sports Plus' new streaming opti…

1
UP392 Has NBC earned the right to host Premier League games in the US? 52:09

3M ago52:09

52:09

NBC has built an audience for the Premier League in North America, creating a broadcast home for English club football for more than a decade. The television giant's latest six year deal is worth $450million-per-season to the league, more than five times the size of their original US rights deal, in 2013. Does that money buy them the right to host …

1
UP391 What are Sportradar's big sport business bets? 46:44

3M ago46:44

46:44

Sportradar is one of the big beasts of the sports business, providing software, data and content through subscription and revenue share arrangements to sports leagues, betting operators and media firms. It serves more than 1,600 customers across 120 countries, including DraftKings, Twitter and ESPN, and is an official partner of the National Basket…

1
UP390 Live from Madrid - The Billion Euro Club Football Brainstorm at ECA Club Connect 1:09:47

3M ago1:09:47

1:09:47

Live from Madrid, The Billion-Euro Club Football Brainstorm. Big ideas discussed by great panelists from across the European club game, courtesy of ECA Club Connect, the inaugural business summit convened by the European Club Association. Over 350 directors and operational leaders from more than 200 clubs met at the Meliá Castilla Hotel over 24-25 …

1
UP389 The Buy Side - UBS, MercedesF1 and inheriting Roger Federer 47:54

4M ago47:54

47:54

The Buy Side is our regular series where we talk to brand side marketers about sport and sponsorship. Today's guest is Anneliese Mesilati, Head of Brand Activation and Sponsorships, Americas at UBS, the private banking group and wealth management business. We talk about the brand's extensive sport portfolio and its role within the marketing of the …

1
UP388 The Ticket Market Doesn't Work - Will Labour Regulation Make It Better? 49:27

4M ago49:27

49:27

Everyone agrees the current sports ticketing market doesn't work. It rips off fans, is vulnerable to touts and is an inefficient way to manage supply and demand. But is regulation the answer? Labour will cap the resale prices of tickets and regulate resale platforms if the party wins the next general election, Sir Keir Starmer said recently. The pl…

1
UP387 The Invictus Games, Prince Harry and the 'Unexpected Survivors' of War 33:31

4M ago33:31

33:31

What is the Invictus Games Foundation and why is it still relevant, ten years after the creation of the first event for injured servicemen and women in London in 2024? A powerful and important conversation with Dominic Reid OBE, the CEO of the Invictus Games Foundation, the international governing body for the event that promotes sport's role in re…

1
UP386: Last Orders? Football and the Pub 35:46

4M ago35:46

35:46

In the UK 500 pubs closed in 2023. By the end of June it’s predicted 750 will have closed in 2024. It’s stark, there’s no two ways about it. We asked YouGov again to help us make sense of what’s going on. They found that one in four sports fans – equivalent to 3.4m people – are going to the pub less than they did a year ago. And more than half (55%…

1
UP385 The Business of Women's Feet 41:49

4M ago41:49

41:49

In 2017, Laura Youngson led a group of women to the top of Mt. Kilimanjaro to play a record-breaking football match with the campaigning group Equal Playing Field to highlight gender inequalities in sport. During this experience, Laura discovered the women were all wearing boots made for men (or kids) which left their feet in pain long after the fi…

1
UP384 Cause and Effect: Sponsorship's Attribution Problem 50:47

4M ago50:47

50:47

Cause and effect. If this then that. Attribution is the holy grail of marketing. The quest to provide evidence of the impact of a sports sponsorship on the sponsor's business. The digital era was supposed to solve this puzzle. But it might have made it worse. To discuss this big question are Tom Smith and Charlie Boss. Tom is Chief Product Officer …

1
UP383 The Bundle - Clever stuff to say about the sports media market 54:54

4M ago54:54

54:54

The Bundle is our popular long running series that unpicks the latest news to emerge from the sports media and streaming marketplace. A new feature is The Bundle Bulletin, an accompanying newsletter that goes to Unofficial Partner subscribers, featuring thought starters and strands from the conversation. Each month, before we record, Richard and co…

1
UP382 The Most Valuable Shirt in Sport 55:39

5M ago55:39

55:39

Football shirts are front page news in England and Germany in the last week, so this is a timely conversation about our relationship with sports jerseys, and the nature of their commercial value. Guests are Mike Fordham and Kylie Bishop. Mike has worked for IMG and the ECB and played pivotal roles in the set up of both the IPL and The Hundred, and …

1
UP381 The Saudi Question, pt1 42:09

5M ago42:09

42:09

The Saudi Question permeates the global sports business conversation from top to bottom. Billions of pounds has been across multiple layers of the industry, including buying players, purchasing foreign clubs, developing domestic clubs and buying or developing tournaments at home and abroad. These deals have been pursued by the government itself, th…

1
UP380 UP Live: Evolution of Fan, Technology's Role in Football Culture 45:23

5M ago45:23

45:23

This a live podcast recorded at the London HQ of LiveScore, to commemorate the company's 25th anniversary. It's a conversation with Sam Sadi, CEO of LiveScore about our relationship with tech, from colour television to AI. To mark the occasion, LiveScore has created the Evolution of Fan report which delves into the last quarter-century of football …

1
UP379 Good energy? The sponsor powering Luton's Premier League story 52:17

5M ago52:17

52:17

You might know Utilita Energy from the front of Luton Town's shirt, the journey of the newly promoted club is one of the stories of the Premier League season. But there's so much more to the company than that. Luton and Utilita have partnered since 2015, back when the club was still in the fourth tier, becoming front-of-shirt sponsor in February 20…

1
UP378 A good day to talk about women and F1 57:20

5M ago57:20

57:20

More Than Equal's mission statement is to find, nurture and develop female racing drivers, while identifying and removing the systemic barriers they face. It was founded by 13-times Grand Prix winner David Coulthard and the entrepreneur and philanthropist, Karel Komarek. Their website explains why having a woman as an F1 World Champion matters. "Im…

1
UP377 Hitzlsperger on Kane, Klopp, Ratcliffe, Jordan Henderson and the Saudi Question 52:58

5M ago52:58

52:58

Thomas Hitlsperger is the former German international footballer who played for several leading British and European clubs during a career that took him to Aston Villa, VFB Stuttgart, Lazio, Everton and West Ham, culminating in over 100 Premier League appearances and 52 caps for Germany. He was director of football and then CEO of Stuttgart and now…

1
UP376 Too Big To Fail? Man City and the legal fight that could change the Premier League forever 1:13:23

5M ago1:13:23

1:13:23

Manchester City are in the process of extending their most important and lucrative sponsorship deal, with Etihad, the Abu Dhabi-based airline, whose brand is synonymous with the club following the takeover by Sheikh Mansour’s Abu Dhabi United Group (ADUG), which bought 90 per cent of the club from Thaksin Shinawatra, the former prime minister of Th…

1
UP375 The Bundle - The Sports Media and Streaming Market 51:12

6M ago51:12

51:12

The Bundle is our regular deep dive news analysis podcast on the sports media marketplace, with co-hosts Yannick Ramcke and Murray Barnett. 00:27 Discussion on Discovery Fox, Warner Brothers, JV 00:58 Deep Dive into the Raptor Project 01:52 The Great Rebundling: A New Era in Sports Broadcasting 03:19 The Uncertainties and Challenges of the New Mode…

1
The changing dynamics of CRM governance and ownership with Samuel Banks 31:25

5M ago31:25

31:25

Welcome to the "Evolving HubSpot Podcast," hosted by Matthew Creswick. In this episode, we covered important aspects of CRM governance and the evolving role of HubSpot within organisations with our guest Sam, HubSpot Solutions Architect at Huble Digital. In this episode, we focus on: CRM ownership: We discuss how ownership and responsibility have b…

1
UP374 Jason Stockwood: The Grimsby Town owner on private equity, socialism and Ryan Reynolds 55:30

6M ago55:30

55:30

Jason Stockwood grew up in Grimsby, became a hugely successful tech entrepreneur and came back to his home town to buy the local football club, Grimsby Town FC. One of the best articulations on the reality of the football business, the mistakes and myths, the role and limits of private equity in sport and the ineffable magic that makes football so …

1
UP373 AI in Sport: Regulate or let it loose? 47:19

6M ago47:19

47:19

A conversation on the potential and limits of AI technology in a sports context, both performance and commercial. What's possible, what's probable, what will get in the way of progress. Will AI be an engine for inequality between the haves and have nots of sport, and what can we do now, today, to embrace the coming wave. Our guests are two leading …

1
UP372 Roger Mitchell's Perfect Storm 1:19:35

6M ago1:19:35

1:19:35

We caught up with Roger Mitchell while he was in London, to talk about his new book Sports Perfect Storm: An Industry Now Totally Adrift. Roger describes himself as 'a chartered accountant from Glasgow' who at the end of the 1990s 'made his personal passion for sport a profession' when he became CEO of the Scottish Premier League, giving him a seat…

1
UP371 What the Super Bowl reveals about the big event ticket market 50:34

6M ago50:34

50:34

The Super Bowl is the biggest day in sport. So who will be in Vegas for the game and how much have they paid for a ticket? And of course, has Taylor Swift had an impact on demand and price for those tickets? We're joined by Cris Miller, Chief Business Officer at StubHub and Global Managing Director at viagogo. Cris is joined by Rob Wilson, Professo…

1
HubSpot’s new pricing: What you need to know 17:01

6M ago17:01

17:01

Welcome to the "Evolving HubSpot Podcast," hosted by Matthew Creswick. In this episode, we delve into the recent pricing changes announced by HubSpot at the end of January 2024. Joining us are three guests from Huble Digital: Daryn Smith, CEO; Jessica Packer, Chief Customer Officer & Managing Director, North America; and MC, VP of Sales, USA. In th…

1
UP370 The Buy Side - MoneyGram and F1 49:57

6M ago49:57

49:57

The Buy Side is our regular series where we talk to brand side marketers about sport and sponsorship. Our guest is David Paro, Head of Global Sponsorships at MoneyGram, the financial services company which became the title sponsor of the HaasF1 team in 2022. So this is a conversation that takes us inside the business of Formula One, the sponsor's v…

1
UP369 If Netflix Ran Sport 1:21:36

6M ago1:21:36

1:21:36

Erin Ruane was vice president of content acquisition at Netflix for more than a decade, participating in the formulation and execution of the company’s strategy, from the launch of the streaming service, international, pricing and culture. Her responsibilities included negotiating and managing all studio relationships, over $350 million in annual s…

1
UP368 No Questions Asked: When football met crypto 35:13

6M ago35:13

35:13

This is the story of when football met the crypto boom. Spoiler: it took the money, no questions asked. After that, everything that happened was inevitable. Martin Calladine's new book looks at how some of the most famous clubs in the world indulged in misleading marketing, grotesque failures of due diligence, unethically monetising fan relations a…

Podcasts Worth a Listen

Unofficial Partner Podcasts

Podcasts Worth a Listen

Quick Reference Guide