"Faire really helps us connect and buy wholesale merchandise, and it's cheaper than trade shows." Discover how 'FAIRE really helps us connect and buy wholesale merchandise,' as Emily Grey of Flourish Market explains the transformative effects of integrating Faire with Shopify, a B2B platform for retailers to buy products for their shops. Emily offe…

Get the inside scoop on how to revolutionize your affiliate content game. It's not just about what you say, but how you say it. Dive into the strategies that are setting today's affiliate marketers apart from the pack. Forget what you thought you knew about affiliate marketing; it's not just bloggers and review sites anymore. We're talking influenc…

Also available with video on Youtube: https://youtu.be/-qxIqPtAYhE Join us as we explore the journey of Kelly Oriard and Kaylee Christensen, founders of Slumberkins, an emotional wellness brand dedicated to fostering children's self-esteem and mindfulness. Learn how these educators-turned-entrepreneurs brought Bigfoot and Sloth to life and navigate…

Join us with SEO expert Jason Berkowitz as we dissect e-commerce SEO. We're cutting through the noise of AI content and zeroing in on standout strategies. It's all about making your site visible online, illustrated by a case study on an outdoor sports gear brand. We're not just talking SEO basics; we're giving you actionable strategies for Shopify …

"It's just a hell of a lot easier to optimize a business than to start something from scratch." Also available on YouTube: https://youtu.be/tbVh1J1sOEQ​​ Drew Sanocki has a knack for transforming struggling businesses into profitable ventures. In this episode of The Unofficial Shopify Podcast, host Kurt Elster taps into Drew's extensive experience …

Also available on YouTube: https://youtu.be/DFUi5Cq8Yuo We're slicing deep into the world of e-commerce with Isaac Medeiros, the man behind MiniKatana and Kanpai Foods. After using TikTok to sell out of his swords, he's become bearish on the platform and gone all in on YouTube Shorts. Isaac's ingenious marketing on YouTube Shorts has racked up a bi…

Detroit's Mia Ray took her passion for fashion from a blog to a $50M Glam-aholic empire Watch: https://youtu.be/OqGQTRpjuJQ From her roots in Detroit, Mia dishes on turning a passion for fashion into a flourishing lifestyle empire, all while keeping it real and relatable. We dive into the highs and lows of building a brand, the game-changing role o…

Could you turn your geeky hobby into a thriving business? In this week’s episode of The Unofficial Shopify Podcast, we follow Mike Freeman, the mastermind behind Fourth Moon Toys, as he shares his transformative journey from a casual Star Wars collector to the owner of a booming online and retail business. Drawing on his experiences from the early …

We're talking AI chatbots as a top of funnel marketing medium with Recycled Firefighter founder Jake Starr. Jake spills the tea on turning his unique products (recycled firehose American flags!) into a digital sensation earning 20,000 email subscribers monthly, thanks to his new chatty AI sidekick. Dive into the fun and quirky world of Jake's creat…

Did you know over 60% of online experiences start with a search engine? In e-commerce, visibility in these search results is crucial for success. This episode dives into SEO Tools & Tactics for Shopify. Joining us is experienced SEO professional Patrick Rice, who shares the strategies and tools he uses with his Shopify clients. We delve into the pr…

What if the simple act of asking your customers the right questions could transform your e-commerce store? From segmenting audiences to personalizing product recommendations, guest Chanti Zak shows how quizzes can do more than just engage—they can drive sales and deepen connections. Join us as we uncover the hidden power of quizzes in the digital m…

"The financially sound & successful e-commerce businesses are lean as long as they can be. They keep costs down and are just careful." – Matt Putra Unlock the secrets to a more secure financial future with guidance from fractional CFO Matt Putra, whose expertise in cash flow management is a lifeline for e-commerce businesses swimming in unpredictab…

When Mike Yarbrough swapped his software development hat for a craftsman's apron to manage carpal tunnel syndrome, he didn't just mend his physical ailments—he forged a new path as an entrepreneur. Rustic & Main sprouted from his love for woodworking, evolving from a garage project into a bustling hub where historic materials are transformed into r…

"We were the luckiest people in the world to be able to do this stuff." Full Video Interview on YouTube: https://youtu.be/fEUf9MTXk4c This week, I'm joined by Preston Rutherford, co-founder of the Chubbies Shorts empire that's been redefining men's fashion with a splash of retro and an avalanche of fun since 2011. Preston, a Stanford grad with a kn…

In this episode, we're heading to the vibrant and bustling eCommerceFuel Live 2024 in New Orleans. Join me, Kurt Elster, for raw, unscripted conversations with some of the biggest names in eCommerce. Get ready to hear from Brett Curry of OMGcommerce, Elaine Eason at QuietLight, Eulalie Cook from Tadpull, Jimmy Kim of Sendlane, and the incredibly ta…

Listen in as we tackle the intricate world of e-commerce internationalization, with a particular focus on the contrasting landscapes between North America and Europe. I'm joined by David Simoas, an expert in the field hailing from the Czech Republic, who shares his rich experience navigating through the complex terrain of culturally diverse Europea…

When the world turned upside down, Jake Mellman and Stephanie Moyal found resilience in an unexpected place: the humble mushroom. Their spirited discussion with us captures the essence of their company, Troop, which crafts delightful functional mushroom gummies. Through their narrative, we learn how the global shift in health consciousness and Jake…

We take on the challenge of revamping a trucker hat Shopify store from the ground up. Our team member and e-commerce maven, Jessie Goodell, brings her real-world experience managing her ecom brand for outdoor trucker hats to the table. Listen in as we dissect the transition from Amazon to Shopify, and discuss website improvements in a quest for onl…

Today, we're thrilled to have Harry Willis, the visionary behind the revolutionary Relo app, joining us for an enlightening conversation. In this episode, we'll explore the journey of Relo, a game-changing application that has transformed how businesses connect with their customers in the digital age. Harry will share the inspiration behind Relo, t…

A Shopify theme is not just about making your store look good... it's the backbone of your customer's shopping experience. There is a lot of functionality baked into it, and as a result, your bottom line may also be tied to which theme you pick. Marcus Seoighe of Clean Canvas, and ex-Senior Theme Partners Manager at Shopify, joins us to unpack how …

Nik Sharma, the brains behind Sharma Brands, has gone from freelance hotshot to the head honcho of a major digital agency that's a big deal in the CPG world. Nik walks us through how Sharma Brands evolved, bringing everything in-house. Think of it as a digital shopping mall, where each floor offers a new, top-notch service to boost your brand's onl…

Join Kurt Elster and a panel of Shopify experts as they delve into the Shopify Editions Winter '24 announcements. Our panelists, including Kim Samuelsen, Jay Larson, and John Festa, break down the latest Shopify features and updates, offering a deep dive into the new 2000 variant limit, combined product listings, B2B enhancements, and the transform…

Listen in as Menachem Ani, a Google Ads expert with two decades of experience, joins to explore Google Ads and the current best practices for Shopify merchants seeking to amplify their e-commerce growth. We're talking Performance Max, Demand Gen campaigns, and the nitty-gritty of integrating Google with Shopify. We delve into advanced tactics for s…

Sit down with Donal Breslin from Nomad the Label. This isn't your run-of-the-mill fashion brand story. Picture this: a music festival romance turns into a full-blown e-commerce venture. Donal and his partner Louisa didn't just fall in love; they built a brand around it. Nomad's all about that linen life – think bohemian, think sustainable, think co…

In this episode, we're getting real with Jacques Spitzer, the advertising guru from Raindrop Agency. He's here to break down how storytelling in ads can do more than just catch your eye – it can open wallets. We're tracing Raindrop's path from its first big win with Dr. Squatch to crafting campaigns for Native. Jacques gets into the brainy side of …

Johnny Hickey, former New York firefighter turned digital marketer, tells us what he's learned jumping into ecommerce in 2018 and learning on the job. He gives us the lowdown on the essentials – focus on user experience and keep your email marketing game strong. He's candid about the ad game too, comparing the heavyweights: Google and Facebook Ads.…