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Troop's Mushroom Supplement Success

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Manage episode 404772486 series 2946303
Content provided by ETHERCYCLE LLC, Kurt Elster, and Paul Reda. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ETHERCYCLE LLC, Kurt Elster, and Paul Reda or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

When the world turned upside down, Jake Mellman and Stephanie Moyal found resilience in an unexpected place: the humble mushroom. Their spirited discussion with us captures the essence of their company, Troop, which crafts delightful functional mushroom gummies. Through their narrative, we learn how the global shift in health consciousness and Jake's personal aftermath of a ski accident converged with Stephanie's entrepreneurial spirit, leading to the birth of a brand that's not just about supplements but about seizing opportunity in the face of adversity.

Timestamps

(00:00) The Rise of Mushroom Supplements

(06:43) From Mushroom Enthusiasts to Business Owners

(17:22) Sourcing and Extracting Quality Mushrooms

(30:21) Strategies for Shopify Store Success

(45:20) Mastering Social Media Marketing and Troop

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Help the show

What's Kurt up to?

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432 episodes

Artwork
iconShare
 
Manage episode 404772486 series 2946303
Content provided by ETHERCYCLE LLC, Kurt Elster, and Paul Reda. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ETHERCYCLE LLC, Kurt Elster, and Paul Reda or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

When the world turned upside down, Jake Mellman and Stephanie Moyal found resilience in an unexpected place: the humble mushroom. Their spirited discussion with us captures the essence of their company, Troop, which crafts delightful functional mushroom gummies. Through their narrative, we learn how the global shift in health consciousness and Jake's personal aftermath of a ski accident converged with Stephanie's entrepreneurial spirit, leading to the birth of a brand that's not just about supplements but about seizing opportunity in the face of adversity.

Timestamps

(00:00) The Rise of Mushroom Supplements

(06:43) From Mushroom Enthusiasts to Business Owners

(17:22) Sourcing and Extracting Quality Mushrooms

(30:21) Strategies for Shopify Store Success

(45:20) Mastering Social Media Marketing and Troop

Show Links

Sponsors

Never miss an episode

Help the show

What's Kurt up to?

  continue reading

432 episodes

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