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Best Kurt Elster podcasts we could find (updated January 2020)
Best Kurt Elster podcasts we could find
Updated January 2020
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“How's an entrepreneur like me supposed to grow my Shopify store?” That's what The Unofficial Shopify Podcast aims to answer. Discover new opportunities to grow your store from the world’s most successful Shopify entrepreneurs. Hosted by Kurt Elster, a senior ecommerce consultant and Shopify Plus Partner, The Unofficial Shopify Podcast is not authorized, endorsed, or sponsored by Shopify– It's a no holds barred discussion of ecommerce growth strategy & tactics.
 
Just The Tips is a business talk show for entrepreneurs and business owners who are tired of listening to the same old stodgy content. Interviewing (and sometimes roasting) top entrepreneurs from around the world, each episode is fun, witty and informative. It's a must listen for anyone wanting to transform their marketing, sales and business while having a laugh instead of falling asleep. We, not so humbly, believe it's the best business and marketing podcast in the world.
 
Tom Brown is the founder & CEO of the Shopify store Posted Protein, a six-figure platform obsessed with the health & wellbeing of its customers. Tom is also the CEO of BRND Labs (a Shopify agency), and a guy a tad obsessed with hacking growth & reducing inefficiency in life. The slightly longer story? Tom went from being the son of an incredibly successful multi-millionaire to homeless living with his mother and 2 siblings in the single room of a B&B, to the proud owner of Posted Protein, do ...
 
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Do you have ideas that you think would make a great start-up business, or are you already in the early stages but still unsure of how to go about it? Today’s guest, Brian Gill, will give you a few pointers on how you can set yourself up for success. Brian is the founder and CEO of Gillware Inc., and for the past 15 years, his company has helped ove…
 
Last Spring, a listener invited me to lunch with the Courtrights, a couple who ran a business that invested in Shopify stores– hundreds of Shopify stores– and offered a guaranteed rate of return to investors. On January 14th, the SEC announced that, "it filed an emergency enforcement action and obtained a temporary restraining order and asset freez…
 
Most of us want to be our own bosses so we don’t have to take orders from anyone. Many people try their luck in owning their own business, but only some come out as successful business owners. In today’s episode, Dean and James talk about a certain topic that every business owner should know, especially if they want to grow their business productiv…
 
Our guest today is Thomas "Tommy" Tartaglia, the self-described World's Okayest Exerciser, who sold more than $100k in t-shirts with "World's Okayest Exerciser" printed on it last year on Shopify. You'll hear: Why Amazon is a double-edged sword How offline events helped jumpstart their business The synergistic warehouse space they established How p…
 
Have you ever tried selling a product to someone face to face? Almost half the time, that person will most likely buy or at least be interested in whatever you’re trying to sell to him. But with the technology that we have today, most businesses have gone through the automated route and are sending out texts or emails to potential customers. Steve …
 
In this Listener Q&A episode, we talk: Post-purchase email marketing Content strategies when you can't run ads Migrating sales from Amazon to Shopify Never miss an episode Subscribe wherever you get your podcasts Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave a review Subscribe wherever yo…
 
Reflecting on the past is one of the best ways to plan for the future. Dean and I always take the time after Christmas to reflect on the previous year and set goals for the next. There are four questions we use to reflect, that drive the upcoming week, month, quarter, and year. To learn our strategy (and how we feel 2019 fared) listen to this episo…
 
One of the hardest parts of ecommerce entrepreneurship is manufacturing your first product, but as retail and technology has changed, it's also become easier than ever. Today we'll pull back the curtain on finding a manufacturer with a man who has decades of experience. Our guest today, Charles Kaliman, has helped big box retail stores launch new b…
 
What’s your superpower? What makes you tick as an entrepreneur and a human being? Entrepreneur’s in the early stages of building a business reach a “no man’s land” where they struggle to move forward and gain traction. Joe Trodden joins us in this episode of Just the Tips to talk about changing your mindset—and finding your superpower. After follow…
 
Emily Jaime is the designer and founder of YIREH. She started the brand early in 2014 (when she was 22 years old!), without a background in fashion or business. She has built her online boutique with the desire to not only design functional and easy to wear clothing for women, but to also empower and encourage them to live their best lives. Show Li…
 
Are you trying to launch a business or sell a product, and need some tips to help you launch successfully? Are you wondering if you should engage in email marketing? What about offering subscriptions? Kurt Elster joins us to cover how to launch a business successfully and how to engage with and grow your customer base. Don’t miss this great episode…
 
Today's guest has twenty years of ecommerce experience and believes that "You can't survive as a commodity dropship retailer. You have to differentiate or Amazon will eat your lunch. If not today, then tomorrow." In this episode, he'll tell us how he differentiated Karmaloop and more. You'll hear: Lessons learned running a nine-figure brand acquire…
 
Creating an online community sounds easy in theory—but what does it take to build a thriving community? How do you interact with your group? What are some of the best ways to add value? If you’re struggling to answer these questions, Lori Kennedy is here to answer them. Lori is the founder of the Wellness Business Hub, a business consultant, and ho…
 
This episode is also available on YouTube. Shopify merchants broke records with $2.9+ billion in worldwide sales over Black Friday/Cyber Monday weekend. In this episode, we unpack the biggest shopping week of the year. You'll hear: Typical Facebook Ads ROAS stats How our biggest clients performed And our key takeaways for our successful BFCM in 202…
 
Are you interested in professional coaching, but worried you don’t have the necessary experience? Is it something you are passionate about, but you just don’t know how to market yourself? Lucas Rubix, a coach to the coaches, joins us to talk about coaching, how to get started, and mistakes to avoid. Lucas Rubix started his career working on oil rig…
 
Ryan Popoff founded a leather goods company after learning leather working as a creative outlet. Bootstrapped and run solo in 2013, Ryan is now leading a team of 12 full-time craftspeople in a 1,400 sq. ft. workshop in British Columbia. Popov Leather makes handmade leather goods like wallets, belts, watch straps, notebook covers, and more. They're …
 
Mental toughness is something that can benefit every entrepreneur, but how do you develop it? Why is it important? Having the right mindset can be the difference between success and failure. To develop mental toughness, you must be prepared to focus on personal development. You have to remember that the foundation that your business is built on is …
 
This episode is available on YouTube. Watch now: https://youtu.be/mjeP1M5cgEg Its too late to change anything on your store now this close to Black Friday, so instead, lets do something fun and talk about politics. In today's episode: How Presidential Candidates Maximize eCommerce Sales We'll compare the Shopify stores of President Trump's 2020 cam…
 
First we'll hear Dave's journey from Hollywood Producer to High School teacher to international mobile filmmaking seller. At the end of the episode, Dave gives us the crash course on how you can radically improve the quality of video you're producing with the iOS device you already have. Stick around for the end to learn how to win giveaway our iOg…
 
A collaborative culture in the workplace is becoming a foreign concept. We all strive for innovation and creation, right? But we forget that building relationships with coworkers is an essential piece of a business's success. Jason Treu joins us to discuss the importance of building relationships within your team—and how to do it efficiently. Jason…
 
Megan Auman is a jewelry designer, metalsmith, educator and entrepreneur with over a decade of experience in selling art through a variety of channels. In this episode, Megan reveals how she built her own high-end handmade jewelry business, what it takes to sell art and handmade products online, and the mistakes artists make when selling online. Yo…
 
After early success in 2017 with SMS while working at Lumee - Kim Kardashian's favorite selfie case - Jeremy Horowitz went all in on SMS marketing. You'll hear: The advantage of personalizing SMS for your clients How to get a 95% SMS open rate and 25% clickthrough rate on your SMS Getting started with SMS in 30-minutes What to absolutely NOT to do …
 
What is a content experience? How does it apply to entrepreneurs? Customer engagement is a driving force that leads to sales and our marketing needs to be on-point to remain competitive. So how do we focus on customer engagement through the content we create? Randy Frisch joins us in this episode of Just the Tips to educate us on creating customer …
 
You asked, we answered: "So Kurt if you were to start a store what niche would you start in?" "You mentioned the importance of building an email list- any practical ideas for how to get people to sign up?" "Timing for social media posts for holidays. Aka when to release your Black Friday deal on social." "What to budget for your one day ads on soci…
 
Ever wonder the best time and day to promote a product or sale? Or what strategy to use to get orders all day long? In this episode, 7-figure Shopify merchant Mark Arruda breaks down the exact strategy he's using. You'll hear: How Etsy made (and almost broke) Mark's business Risks around trademarks What to do when Facebook ads get too expense How t…
 
Data-driven decision-making is something many entrepreneurs struggle with. Many of us aren’t adequately tracking and analyzing data. But If Shark Tank has taught us anything, it’s that you need to know your numbers. In this episode of Just the Tips, Dean and I discuss tracking the steps in your process, analyzing data, and taking action steps to so…
 
In this episode, 7-figure merchant Tyler 'Sully' Sullivan from Bombtech Golf teaches us his approach to customer service and how his focus "is shocking customers with amazing service so price and repeat orders are a given." You'll hear: How a Facebook Group drives 100x ROI Why customer service can let you double or triple your prices Why revenue is…
 
In this episode, you'll learn a three stage strategy to set your Facebook ads funnel up for success before and during Black Friday. Facebook Ads are more expensive than ever, and Black Friday is going to bring the muppets out of the woodwork which will drive costs up even more. You'll the hear answers to: A 3-stage approach to Facebook Ads success …
 
When you think of creative design, what comes to mind? Something visual? A design show on HGTV? What people don’t often realize is the depth of psychology and science that’s behind every aspect of design. Our guest today, Ross Johnson, turns everything you think you know about design upside down. Ross is the owner and CEO of 3.7 Designs, a full-ser…
 
In this episode, we open with a deep dive into conversion rates across devices and traffic sources, and how you can apply that info to your store. This episode is also available as a video interview on YouTube. You'll the hear answers to: When looking at mobile vs desktop conversion rates, what is the expected drop off on mobile? What app do your b…
 
We've seen SMS drive 20x ROI for our clients, but Shopify merchants have been slow to adopt SMS marketing. If you've been ignoring SMS as a channel, this episode addresses the common objections and risks around SMS marketing, and breaks down how to run SMS as a successful channel for your store. You'll learn: Why SMS gets a 99% open rate The object…
 
Dean and I are strong advocates of attending events for entrepreneurs. It could be a mastermind group, a yearly conference, or any sort of entrepreneurial live event. You need to get out and mingle with some of the greatest minds in the business world—and learn from those who are next level businessmen and women. This episode of Just the Tips is de…
 
Aileen McCauley is a mom to two kids, a school psychologist and, together with her husband James, is co-creator of The Wriggler, which is the first portable changing pad for babies and toddlers who wriggle during diaper changing. Aileen and James created The Wriggler after experiencing the problem with their own little one. When they couldn't find …
 
To offer people something of value that solves a problem, you must know your audience. You can’t market correctly, offer the right solution, or adequately gauge how customers will react if you don’t know them. So what does that learning process look like? Listen in as Dean and I chat with Spencer Lum—The Big Vision Guy at ExtraBold—all about your a…
 
In today's episode we open with ecommerce news, Shopify feature updates, and some lingering questions from Klaviyo:BOS. This episode is also available as a video interview on YouTube: https://youtu.be/S-9CqspYpDM Your questions, answered: Customer retention techniques Strategies to increase conversion rates from blog visits How often should you be …
 
You know you need to protect your brand as you’re building a business—but where do you start? As an entrepreneur you need to protect your intellectual property and what you’re working so hard to build. It begins with choosing a brandable name and getting it trademarked. The process is lengthy and daunting, but Andrei Mincov is here to make it easie…
 
Today's guest has had tremendous adventures in ecommerce – from managing Jack Threads' 16-million person list to earning $38mm in 10 weeks selling hover boards – and today he's going to share it all with us. The first twenty minutes of this episode are possibly the most value-packed show we've ever recorded. You'll hear: The exact exit intent strat…
 
Are you ready to start hiring like a boss? Are you ready to grow your business but unsure what the process should look like? In this episode of Just the Tips, Dean and I unpack the hiring process. We cover what not to do, clarifying the position you’re hiring for, and asking the right kind of questions. This is one you don’t want to miss! Outline o…
 
On September 25th & 26th, Kurt went to Boston to attend Klaviyo:BOS Conference 2019. You'll hear interviews with real merchants using Klaviyo to own their marketing and grow their business, plus learn the new features coming to Klaviyo. Described as, "the ultimate experience to take your ecommerce marketing to the next level. It’s where the brighte…
 
Want to know what's working for us with Klaviyo right now? We turn to ecommerce marketing wizard Kurt Bullock to get an update and learn the exact blueprint he uses to achieve 20% revenue increases for Shopify merchants. First we'll discuss some quick wins for existing Klaviyo users, and then we'll walk through You'll learn: When & how to use split…
 
Are you wanting to launch a podcast but have ZERO clue where to start with podcast production? Do you know what your primary focus should be as you’re getting started? Admittedly, when we started our podcast we had no idea what we were doing—we just knew it would be fun. In this episode of Just the Tips, Dean and I chat with Ginni Saraswati of Ginn…
 
In 2018, Ezra Firestone generated $700K over Black Friday, with $100k alone on Thanksgiving for his Shopify store BOOM by Cindy Joseph. This year he plans do 30% more and he's going to tell us exactly how. Master Marketer Ezra Firestone breaks down the exact Black Friday and holiday email campaigns he'll be running this year. You'll learn: Ezra's c…
 
It's too easy to consider your customer service as a "cost". In 2019, it should be one of your greatest drivers of revenue. In this episode, we're going to delve into how Gorgias.io provided our store, Posted Protein, an incredible return on investment & continues to help us drive life-time value & build deeper relationships with our customers. Got…
 
So many Shopify Merchants obsess over Google Page Speed scores; to their detriment. Find out what you should *really* be focusing on. By the way, remember that GymShark (a $100+ million a year Shopify store) has a score of "D(64)". Focus on what's important to grow your Shopify store, ditch what isn't. Tools mentioned: Pingdom Site Speed Optimisati…
 
Creating a successful business in the beauty space can be intimidating. With many powerful brands to contend with, how do you set yourself apart in the niche? Where do you even begin? Our guest star today happens to be none other than Dean’s better-half, Robyn Holland. She’s here to walk us through her greatest challenges and successes—and living p…
 
In this listener mailbag episode, you'll hear nine questions from merchants preparing for Black Friday: How to manage your app addiction The power of SMS marketing When to update your product descriptions Considerations when selling on Amazon and Shopify The top mistake merchants make on Black Friday Multi Currency in a nutshell Should you block si…
 
Are you aware of the importance that content creation has in digital marketing? Though creating organic content takes time and doesn’t get the instant gratification that ad spend does, it’s one of the best ways to deliver value to your customers. Here to chat with us today about digital marketing is Aaron Agius of Louder.Online. 12 years ago, Aaron…
 
Rivky Itzkowitz is a 24 year old fashion designer living in NYC. As a practicing Orthodox Jew, she was frustrated at not being able to find modest special occasion wear that actually fit, so she set out to create her own. This episode is about the inspiring journey of hardship and success that came next. You'll learn: How to have the best relations…
 
Many people don’t realize the impact having a company vision will have on the success of the business. A clear vision helps dictate what clients you take on board, influences the company culture, and impacts the morale of your team. If you want to steer your company in the right direction—and have some fun along the way—listen to today’s tips from …
 
Who else wants lower bounce rates and higher conversion rates from visitors to their homepage? We discuss: Should your homepage be a squeeze page? What in Turbo theme should be tweaked to improve the mobile experience? What content should go on the home page? Is HERO a must? Should the value prop be the hero image headline? Should your homepage be …
 
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