show episodes
 
NEW EPISODES EVERY TUESDAY – “How's an entrepreneur like me supposed to grow my Shopify store?” That's what The Unofficial Shopify Podcast aims to answer. Discover new opportunities to grow your store from the world’s most successful Shopify entrepreneurs. Hosted by Kurt Elster, an ecommerce industry insider and Shopify Partner. The Unofficial Shopify Podcast is not authorized, endorsed, or sponsored by Shopify– It's a no holds barred discussion of ecommerce growth strategy & tactics.
 
Do you want to know how today's best ecommerce marketers are actually driving growth? Yeah, so do we! So we set out to start this podcast to find out the WHO is making big things happening, and HOW they are doing it. Join Gen Furukawa as he learns and shares actionable tactics that you can implement in your eCommerce marketing game today!
 
Tom Brown is the founder & CEO of the Shopify store Posted Protein, a six-figure platform obsessed with the health & wellbeing of its customers. Tom is also the CEO of BRND Labs (a Shopify agency), and a guy a tad obsessed with hacking growth & reducing inefficiency in life. The slightly longer story? Tom went from being the son of an incredibly successful multi-millionaire to homeless living with his mother and 2 siblings in the single room of a B&B, to the proud owner of Posted Protein, do ...
 
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THE SHUT UP SHOW

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THE SHUT UP SHOW

Berni Xiong (shUNG) | The Shin Kicking Life Spark

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The peaks and valleys of solopreneurship can be extremely lonely and daunting at times. Perhaps you just made the leap and you feel paralyzed about next steps… or you’re a corporate employee feeling trapped and straddling that line. We know the journey is emotionally and mentally taxing. You don’t have to do it alone. We’ve all made the same excuses before. “But I don’t have enough time… money… resources… connections… but… but… but!” THE SHUT UP SHOW will give you a raw look inside the mind, ...
 
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show series
 
Also available in glorious HD video on YouTube: Show producer Paul Reda returns to from paternity leave and he's on fire with hot takes in this AMA episode. We answer your burning ecommerce questions. Today's themes are metafields, theming, and Online Store 2.0. Show Links Shopify Balance Shopify and JD.com unlock world’s largest ecommerce market f…
 
Links: Blake on Twitter Attentive Mobile Highlights: 04:03 - 3 Fundamentals to building an SMS strategy 15:18 - Why Blake loves how these 2 brands use SMS marketing to drive customer engagement 21:26 - How to use customer data to improve personalizationBy Gen Furukawa
 
Are NFT's the future of selling online? What do you need to know about selling your Shopify Business with FE International? How to create an eCommerce strategy beyond 2021? These are the big-picture questions we answer in our season 3 highlights episode with the very best from our own Leonardo Garcia-Curtis, David Yu and Thomas Smale. It's an excit…
 
How a Walmart forklift driver with no ecommerce experience started (and sold) a series of successful dropshipping businesses. In this episode, Ben lays out his practical and repeatable approach to building legitimate high-ticket dropshipping businesses all while breaking through limiting beliefs and mindsets. Show Links the3dprinterguy.com empirefl…
 
What do an influencer, a solo rower and an entrepreneur all have in common? Yes, they all have incredible personal stories, but they joined us to chat the eCommerce lingo on season 2! Simone Anderson, Shaun Quincey and Iyia Liu create an inspiring season 2 highlights episode where we cover navigating influencer marketing, building resilience and ra…
 
In 2004, Andy Humphrey took the $108 he'd saved and turned it into $10,000 profit in 6 months selling Christmas lights on SuperTwinkle.com while working full-time as a distributor account manager. Fast forward >> today he sell millions online tactfully optimizing SprinklerSupplyStore.com and blazing trails with wholesale distributors. Along the way…
 
In 2012, Tyler “Sully” Sullivan found himself fired from his job, with a child on the way. He had a side hustle of building golf clubs, which had some good initial feedback. A former high school golfer, Sully single-handedly build BombTech Golf into over $30 million in ecommerce sales in seven years. His strategy is counterintuitive, yet effective:…
 
Welcome to 2022! We’ve combined the best of season 1 into a banger episode focused on money-making Shopify apps, voice search optimisation, automation and more! Often referred to as ‘The Shopify Guy’, Julian Bartram is the New Zealand Shopify Community Manager as well as running his own successful eCommerce store Body FX - he’s basically fluent! Yo…
 
How a design student bootstrapped a watch strap business with $20 and a sock, cultivated a loyal repeat customer base, and ultimately sold over 200,000 watch bands starting from a dorm room in Texas. Our guest today is Braxton Manley, founder of Braxley Bands, a lifestyle brand combining style and function to make insanely comfortable Apple Watch b…
 
Good SEO and content strategy can help ecommerce store owners be less reliant on paid traffic. Do you rely on paid ads to get traffic? What happens if you get banned from running ads or traffic dries up? That's exactly what happened to today's guest. Without Facebook and Google ads to generate traffic, he had to figure out an SEO strategy to replac…
 
The eCommerce strategy podcast for businesses serious about growing their brands. Looking to grow your brand online? You've come to the right spot! Brought to you by Zyber, New Zealand's leading eCommerce experts and Shopify Plus Partner, we are always looking for ways to share our knowledge with you, that's why we started our very own podcast! Our…
 
Jonathon and Maria Denholm have invented a new way for teachers to manage their classrooms with an adorable product they call Your Teacher's Pet Creature. In this episode, Jonathon shares their journey going from "having no clue what I was doing" to running a 6-figure Shopify store with a completely new product alongside his wife, all while jugglin…
 
Show Highlights: 01:50: A breakdown of Samar's email audit checklist 10:30 Why Samar creates visual wireframes along with her email copy 16:25 How Samar hooks customers to repeat purchases 21:17 Content frameworks to make email creation easier (and more powerful) Links: Samar's Website: https://samarowais.com/ Samar on Twitter…
 
According to Shopify sales data, "merchants on Shopify generated peak sales of nearly $3.1 million per minute at 12:02 PM EST on Black Friday, and merchants crossed $1 billion in sales by 4:00am EST, four hours earlier than Black Friday in 2020." Now we have to get all that product delivered. In 2020, that was a problem. Is it an issue this year? C…
 
Why are tiered discounts preferred? Is web 3.0 just a buzz word? Why is selling in 2022 going to be even harder? Wow, can you believe we have reached our 50th episode of Talk’n Shopify with Zyber?! To celebrate this milestone, we couldn’t think of a better person to hype our audience up than The Unofficial Shopify Podcast founder and host, Kurt ‘Te…
 
JOI's Website: https://addjoi.com/ Hector on Twitter: https://twitter.com/hectoriang Show Highlights: 0:32 - The Founding Story behind JOI 08:24 How Hector educates customers about a new product type 17:30 How JOI addresses customer objections to price to improve conversion rates 22:12 What the segmentation of their marketing looks like 24:24 How H…
 
How would you like 10,000 reviews in a year and a 200+ increase in purchase rates with Yotpo? We were lucky to be joined by Rad Mitic, Head of Partnerships, APAC at Yotpo to unpick the secret of building a community with user generated content (UGC). Yotpo is the world’s leading emarketing platform for ecommerce merchants to accelerate growth with …
 
In today's show, CROSSNET co-founder & CMO Chris Meade tells us how he bootstrapped the world’s first four way volleyball game into a 8 figure business in 4 years. CROSSNET is sold in over 2,500+ retail stores, has been played in 10,000 schools, and has even aired on ESPN. In this episode, Chris is candid about his journey, and lays out the struggl…
 
Conversation Highlights: 2:02 - How Kurt deconstructs and analyzes stores for growth opportunities 08:01 - How savvy copywriting can drastically improve sales 11:45 - Why a military framework, the OODA Loop, is so important to improving ecommerce performance 21:08 - How to create a customer experience to truly differentiate from other brands 27:47 …
 
Are DTC brands now becoming their own media agencies? Is TikTok marketing underpriced? Where are DTC brands going with headless commerce? Part 2 is here! This week we carry on with our discussion about growing a brand with Tina Trenkner-Meade, eCommerce Lead at Two Islands who has years of experience in the eCommerce world. Two Islands is a New Zea…
 
In our last chat with Rishi (AKA the Shopify product page guy), we talked about why product pages are important (https://unofficialshopifypodcast.com/episodes/rishi-rawat). It was one of our most popular 2021 episodes. So I invited Rishi back. This time we dug into how to rewrite the product description so it connects with the psychology of your sh…
 
You need to understand your customers before you can outrun the competition. This episode was so great, we had to create two parts! In this two part episode, Leo and Waldo were joined by Tina Trenkner-Meade, eCommerce Lead at Two Islands who has years of experience in the eCommerce world, with experience in both the agency and client space. Two Isl…
 
Our guest is Adam Greenberg, one of the co-founders and CMO of ONE BONE, a size inclusive brand for the hard-to-fit man. He’s a morning show radio host on Virgin Radio in Montreal, Canada, and he used to tour as an MC (TB1) in an EDM DJ duo (1DAFUL). While he was on tour across North America, he had to custom make his own clothing because finding s…
 
Do you want to increase your AOV while also making shopping more flexible for your customers? You’re missing out if you haven’t already adopted a Buy Now Pay Later (BNPL) platform! We were lucky to have Gary Rohloff, Co-founder and Managing Director at Laybuy join Leo and Waldo on Talk’n Shopify this week. Gary shared his incredible journey about h…
 
This episode is also available on YouTube: https://youtu.be/2O8th50rMbM If you advertise on Facebook (or other ad platforms) you need to understand Media Efficiency Ratio (MER) vs. Return on Ad Spend (ROAS) and how to think about advertising incrementally. Why Facebook Ads reporting on ROAS is broken. If you’re pulling back on Facebook ads as a res…
 
LINKS: Learn more about VideoWise - https://www.videowise.com/ Claudiu on Twitter: ​​ https://twitter.com/claudiucioba Claudiu on Linked In: https://www.linkedin.com/in/claudiucioba/ HIGHLIGHTS: 0:43 - Why video is critical on the Product Description Page 16:15- How to use creative constraints to your advantage 18:55 - How to provide the right guid…
 
Hear from Ilya Grigorik at Shopify about the latest with Hydrogen, Shopify’s new React-based custom storefronts framework. At Shopify Unite 2021 last summer, Tobi Lütke demo'd a new quick-start toolkit for store development called Hydrogen. It looked cool, seeing Tobi demo it made me want it, but truthfully I didn't understand it. Should I have FOM…
 
In this episode, Rhian Beutler and Kelly Vaughn join us to discuss the state of the supply chain and the economy in Q4, what that means for your store, and what you can do to avoid "dead ends" on your site and "save Christmas for your customers." Show Links Bloomberg: 2021 Gift Cards Expected to Surge Amid Shortages Book: The New Abnormal The Econo…
 
How does a 120x return sound to you by installing this app? Things are getting pretty exciting on Talk’n Shopify this week as Leo and Waldo are joined by Tom Murphy and Bunty Agrawal, founders of Kiwi owned company Frankie to chat about AI powered personalisation. At a brick and mortar store one of the best things you can do to improve customer exp…
 
Find Jessica online: Website: https://ecommercebadassery.com/ Facebook: https://www.facebook.com/ecommercebadassery Instagram: https://www.instagram.com/ecommercebadassery/ LinkedIn: https://www.linkedin.com/in/jessicatotillo/By Gen Furukawa
 
Is high growth a blessing or a curse? How do you know which capital growth strategy is right for you? What’s it like in a real-life Shark Tank situation? These are questions answered in this week’s episode with James Sampson, founder and CEO at FileInvite. FileInvite recently raised an additional $2.3M, bringing their total to $4.5M so we couldn’t …
 
Learn the strategies master marketer Ezra Firestone is using this year for his 8-figure ecommerce brand. Show Links Smart Holiday Bootcamp Zipify Pages Smart Marketer Boom Sponsors Free 30-day trial of Zipify OCU - (To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus". Try Bold Product Upsell, free trial Save 20% on…
 
In this bonus episode, Julie Elster (AKA Mrs. Unofficial Shopify Podcast) describes the free content strategy and "feedback loop" she's implemented on her Shopify store to generate 550 qualified organic visits daily to her store, all without using paid traffic or tools. Show Links Double Your WDW Holiday Email Guide Never miss an episode Subscribe …
 
SHOW HIGHLIGHTS: 04:52: Why you need an objective perspective to improve your customer site experience. 07:54 How Easton improved their revenue by 270% in a year by uncovering pain points with a quiz 14:22 Why Jon believes that disconting is not optimization 27:28 What DTC brands can do to get started with conversion rate optimization LINKS: Jon’s …
 
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