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Content provided by ETHERCYCLE LLC, Kurt Elster, and Paul Reda. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ETHERCYCLE LLC, Kurt Elster, and Paul Reda or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Katanas, Candy, & a Billion Views

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Manage episode 419426209 series 2946303
Content provided by ETHERCYCLE LLC, Kurt Elster, and Paul Reda. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ETHERCYCLE LLC, Kurt Elster, and Paul Reda or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Also available on YouTube: https://youtu.be/DFUi5Cq8Yuo

We're slicing deep into the world of e-commerce with Isaac Medeiros, the man behind MiniKatana and Kanpai Foods. After using TikTok to sell out of his swords, he's become bearish on the platform and gone all in on YouTube Shorts. Isaac's ingenious marketing on YouTube Shorts has racked up a billion views and millions of subscribers. More recently, Isaac has built a manufacturing facility in LA and begun producing his own line of candy called Kanpai Foods. It's a tale of adaptability, understanding market dynamics, and seizing opportunities that others might miss. Get ready to unwrap layers of insights, from viral content creation to the real pains of launching a consumer goods brand.

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430 episodes

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Manage episode 419426209 series 2946303
Content provided by ETHERCYCLE LLC, Kurt Elster, and Paul Reda. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ETHERCYCLE LLC, Kurt Elster, and Paul Reda or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Also available on YouTube: https://youtu.be/DFUi5Cq8Yuo

We're slicing deep into the world of e-commerce with Isaac Medeiros, the man behind MiniKatana and Kanpai Foods. After using TikTok to sell out of his swords, he's become bearish on the platform and gone all in on YouTube Shorts. Isaac's ingenious marketing on YouTube Shorts has racked up a billion views and millions of subscribers. More recently, Isaac has built a manufacturing facility in LA and begun producing his own line of candy called Kanpai Foods. It's a tale of adaptability, understanding market dynamics, and seizing opportunities that others might miss. Get ready to unwrap layers of insights, from viral content creation to the real pains of launching a consumer goods brand.

Show Links

Sponsors

Never miss an episode

Help the show

What's Kurt up to?

  continue reading

430 episodes

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