Best Video Marketing Madness Podcasts (2024)

1
YouTube AI Notification Requirements 26:32

17d ago26:32

26:32

Today on Video Marketing Madness – YouTube AI Notification Requirements. Ray talks about the new information request from YouTube when uploading videos. Here’s what YouTube asks when uploading a video and this comes from the YouTube back office: “Do any of the following describe your content? Makes a real person appear to say or do something they d…

1
Week in Views E10 - Brawl Stars smashes 2023 revenue, Square Enix’s extraordinary losses, and Erling Haaland signs for Clash of Clans 55:45

2d ago55:45

55:45

Brian Baglow, Daniel Griffiths, Paige Cook and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week. We cover the news that Supercell's Brawl Stars has already smashes its 2023 revenue total so far this year, Square Enix's warning to investors of "extraordinary losses", and Erling Haaland's intr…

1
Sandsoft Games’ Miikka Lindgren On Massive Opportinities In The MENA Game Market 36:02

4d ago36:02

36:02

MENA is a fast-growing gaming territory with high-paying and highly engaged players, but what will it take for the region to gain recognition on the global stage? Our host, Peggy Anne Salz, sits down with a Saudi studio for an insider look into the local opportunities and challenges. Miikka Lindgren, VP of Publishing at Sandsoft Games—a studio maki…

1
Winning the Financial Triple Crown: Strategies from the Kentucky Derby 13:19

4d ago13:19

13:19

The Kentucky Derby is coming up on May 4th this year. As always, it’ll be a spectacle of speed, strategy, and stunning hats. In this episode, we’ll explore how several intricacies of horse racing intertwine with the journey to crafting a winning retirement plan. Learn the importance of a strong support team, protecting your investments, and why a o…

1
Week in Views E09 - Supercell's Squad Busters goes global, Embracer Group splits, and Apple's Vision Pro flops 1:11:46

9d ago1:11:46

1:11:46

Craig Chapple, Daniel Griffiths and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week. We cover the news that Supercell is launching Squad Busters globally on May 29th, Embracer Group's break-up into three new public companies, the TikTok ban, and why Apple's Vision Pro isn't selling any head…

1
GameFounder’s Kadri Harma On Unlocking The MENA Game Market 24:02

11d ago24:02

24:02

MENA is a region ripe with opportunities for game industry professionals. Our host, Peggy Anne Salz, sits down with an expert on the area and headline speaker at the GameExpo Summit powered by PG Connects, Kadri Harma. Co-Founder of the investment fund and mentoring program, GameFounders, and Venture Partner at Sisu Game Ventures, Kadri brings her …

1
How to get more website conversions 29:07

11d ago29:07

29:07

James and Jamie are back, in this episode they are talking tips and tricks to help you get more conversions for your website. SEO, social media, ads what works? The pair delve into how you should target your audience using buyer personas and giving website visitors what they're looking for straight away.…

1
Week in Views E08 - The UK games industry's skills crisis, Fallout's TV success, and Epic's endless court battles 1:15:35

16d ago1:15:35

1:15:35

Brian Baglow, Paige Cook, Craig Chapple and Daniel Griffiths from the PocketGamer.biz team discuss the latest mobile games industry news from the in our new 'Week in Views' series. We cover a new report that delves into the UK games industry's skills crisis, the Fallout TV show's success, App Store emulators, and Epic's endless court battles with A…

1
DoubleDown Interactive’s Faith Price On Lifecycle Marketing Tips To Extend Your App’s Lifespan 17:23

18d ago17:23

17:23

Acquiring valuable users is only half the battle. To truly power profitable growth, studios must focus on the smart strategies that retain their users for years rather than days. Faith Price, pioneers this approach in gaming as the Director of Growth Marketing at DoubleDown Interactive, a leading social casino and mobile games studio. She joins hos…

1
How Is Technology Redefining Retirement Planning? 18:06

18d ago18:06

18:06

Unpack the toolbox of technology that's promising to redefine retirement planning, but does it deliver? This episode takes a critical look at the wave of innovations, from personal finance management software to online calculators, and questions whether they truly simplify the planning process or introduce new complexities. While technological adva…

1
Week in Views E07 - State of the Finnish games industry, Squad Busters, and App Store emulators 57:57

23d ago57:57

57:57

Brian Baglow, Paige Cook, Craig Chapple and Daniel Griffiths from the PocketGamer.biz team discuss the latest mobile games industry news from the in our new 'Week in Views' series. We cover Squad Busters heading into soft launch, the state of the Finnish games industry, and retro game emulators on the App Store ** Let's Connect ** 👉🏻 Twitter - http…

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Product Madness’ Piyush Mishra On Smart Questions For Smaller Studios 30:40

25d ago30:40

30:40

In today's noisy, data-constrained market, studios can't afford to splash the cash on multiple soft launches. Instead, they must identify innovative ways to test and validate concepts while keeping their costs low. It's a path stacked with strategic decisions that can seem daunting for smaller studios or leaner teams. In this episode, Peggy Anne Sa…

1
Week in Views E06 - Breaking down the Sensor Tower interview, 10 years of Monument Valley, and MENA Month 57:17

30d ago57:17

57:17

Craig Chapple and Daniel Griffiths from the PocketGamer.biz team discuss the latest mobile games industry news from the in our new 'Week in Views' series. We cover Sensor Tower's acquisition of data.ai and our interview with COO Tom Cui, we discuss 10 years of Monument Valley, and PocketGamer.biz's upcoming MENA Month! ** Let's Connect ** 👉🏻 Twitte…

1
Elia Games’ Clary Xiaodan Zhang On Saving Marketers 50 Hours/Week With No-Code Automation 39:26

1M ago39:26

39:26

For smaller studios on shoestring budgets, diving deep into data can feel daunting. But having a leaner team doesn’t equate to less impressive results—if you have the right tools at your fingertips. When tasked with managing her studio’s UA and monetisation, Clary Xiaodan Zhang, Head of UAM at Elia Games, created a fully customisable, no-code autom…

1
Don’t Make These Income Planning Mistakes 11:31

1M ago11:31

11:31

Are you planning for your retirement with the confidence that you're making all the right moves? In today's episode, we'll unveil the crucial income planning mistakes that could jeopardize your retirement. Tune in to ensure your retirement strategy is foolproof against common pitfalls and ready to secure your financial future. Did you know that man…

1
Week in Views E05 - GDC Roundup, EU calls out Apple, and lots of MENA news 57:18

1M ago57:18

57:18

Brian Baglow, Craig Chapple, Paige Cook and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the in our new 'Week in Views' series. We cover the European Commission's investigations into Apple and Google over possible DMA violations, offer takeaways from a big week at GDC, and delve into the big news comi…

1
Crazy Google and YouTube Updates! 21:40

1M ago21:40

21:40

Today on Video Marketing Madness, we have Crazy Google and YouTube Updates! You won’t believe what’s going on!!! Google just released an algorithm update that many say is the biggest one since Panda in 2010. Websites are getting deindexed, and something seems to be going on with YouTube. Long story short, Google seems to be targeting AI and has a n…

1
Week in Views E04 - Sensor Tower acquires data.ai, Epic Games Store is coming to mobile, and Apple's antitrust woes 1:03:24

1M ago1:03:24

1:03:24

Brian Baglow, Daniel Griffiths and Paige Cook from the PocketGamer.biz team discuss the latest news from the mobile games industry in our new 'Week in Views' series. We cover Sensor Tower's acquisition of rival mobile market intelligence firm data.ai, the reveal of the Epic Games Store coming to mobile by the end of 2024, and discuss Apple's latest…

1
How One Overlooked Issue Can Sink Your Retirement 12:00

2M ago12:00

12:00

Imagine your retirement plan as a ship sailing toward a horizon of rest and relaxation. But what if one leak could sink it all? In today’s episode, we spotlight some of the single oversights that could send your dreams to the bottom. We'll share key strategies to plug the gaps, ensuring your financial ship stays buoyant and on course. Tune in to pr…

1
Week in Views E03 - Inside Supercell's new development structure and TikTok's potential US ban 59:37

2M ago59:37

59:37

Brian Baglow, Craig Chapple, Daniel Griffiths and Aaron Astle from the PocketGamer.biz team discuss the latest news from the mobile games industry in our new 'Week in Views' series. We cover Supercell's new development structure for new games and live ops, as well as dive into TikTok's potential ban in the US and what it means for games.…

1
S04 E11 Innogames’ Deniz Kekeç On Building Long-Lasting Relationships With Narrative Marketing 33:52

2M ago33:52

33:52

Players who relate to your game are easier to retain. But how do you pinpoint the story that enhances your game’s USP, resonates with your player base and sparks the desire to stay in the game? Deniz Kekeç, Performance Marketing Manager for casual simulation game Sunrise Village at Innogames, has cracked the code with a pioneering approach to UA th…

1
Week in Views E02 - Apple battles Epic Games, Fortnite and the DMA 50:20

2M ago50:20

50:20

Brian Baglow, Craig Chapple and Daniel Griffiths from the PocketGamer.biz team discuss the latest news from the mobile games industry in our new 'Week in Views' series. We cover Apple's battle with Epic and the European Union's Digital Markets Act, Deconstructor of Fun's games industry predictions for 2024, and InnoGames' disclosure of staff salari…

1
S04 E10 Innogames’ Strategy To Extending The Lifespan Of Legacy Games 44:04

2M ago44:04

44:04

Extending a game’s lifespan is every studio’s grand objective, but the path to effective execution is packed with difficult decisions. Studios can lean into Live-Ops to keep content fresh and cultivate profitable partnerships to enhance their marketing mix, or they can centre community management and leverage audience listening. Or, like Innogames,…

1
Week in Views - Layoffs, Unity's troubles and EGDF anger 59:06

2M ago59:06

59:06

Brian Baglow, Craig Chapple, Daniel Griffiths and Aaron Astle from the PocketGamer.biz team discuss the latest news from the mobile games industry in the first episode of our new ‘Week in Views’ series. We cover layoffs, Apple Arcade, Unity’s troubles, why the head of the European Games Developer Federation is unhappy, and much more! ** Let's Conne…

1
Retirement Bracketology: Money Lessons While Filling Out Your March Madness Bracket 11:16

2M ago11:16

11:16

March Madness is upon us! As you fill out your bracket and watch the NCAA Tournament this year, there are a few retirement planning lessons that you can learn along the way. Listen in as we draw some parallels between March Madness bracketology and financial planning. From predicting outcomes to dealing with upsets, we’ll discuss the importance of …

1
S04 E09 Guy Gadney & Harry Holmwood On Baking Omelettes And AI Into Your Game Worlds 26:32

2M ago26:32

26:32

In Guy Gadney’s eyes, implementing AI into your game development is like “cooking with eggs.” You can use it as an ancillary tool to optimise your current creative endeavours, or you can “make an omelette”, baking AI into your game from the beginning and establishing it as a fundamental component of character or world creation. The application opti…

1
How to Run Tik Tok Ads 58:40

2M ago58:40

58:40

Today on Video Marketing Madness – How to Run Tik Tok Ads Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Here’s a good how to article on running Tik Tok Ads https://sproutsocial.com/insights/tiktok-ads/By Video Marketing Madness

1
S04 E08 Webshops, IP In AI, And Avoiding Apple’s Commission Fees: The Full PGC London Wrap-Up 32:31

2M ago32:31

32:31

How did Yahtzee break revenue records? What’s up with webshops, and are subscription models shaping up to match past hype? We answer all these questions and more in this episode of the PocketGamer.biz Podcast live from the floor of PGC London. Host Peggy Anne Salz leads a captivating conversation with Steel Media Ltd. executives Chris James (CEO), …

1
S04 E07 Karl Knights and Lirui Ding On The Data And Trends Defining Mobile Gaming In 2024 33:44

3M ago33:44

33:44

Past predictions into mobile gaming foresaw an industry slowdown in 2024, but recent data reveals a different reality. Peggy Anne Salz welcomes two mobile mavens onto the show this week to lift the lid on the actual state of the market, and the trends studios should pay the closest attention to in the coming year. First, Karl Knights, Global VP of …

1
S04 E06 Mistplay’s Gabriel Lewis On Leveraging Loyalty To Keep Paying Players Coming Back 18:27

3M ago18:27

18:27

While some studios are cashing in their chips on hypercasual and casual games, a few future-focused brands are doubling down and winning big by placing their bets on rewarded play. Indeed, though once a taboo UA tactic, rewarded play now opens doors for lasting loyalty and long-term engagement. That’s why Mistplay, a leading loyalty platform for mo…

1
How to Use YouTube Podcast Feature 43:36

3M ago43:36

43:36

Today on Video Marketing Madness – How to Use YouTube Podcast Feature – We’ll walk you through that and other new stuff. Adding a podcast to your Youtube channel – In the YouTube Studio, click on “Create” upper right, click on “New Podcast”, then click on “Submit RSS Feed” and and then follow the prompts. Updates: Google tests Nearby Events and Dea…

1
S04 E05 NAK3D’s Kelly Vero On Merging Fashion And Gaming To Revolutionise Game Commerce 34:30

3M ago34:30

34:30

In an industry where data-driven decision-making pays dividends and a deep content pool is the difference between customer churn and a long-term connection, game studios need a tool capable of gathering granular user data and satiating consumers' content cravings. NAK3D—a startup recently awarded for its innovation by the World Economic Forum—deliv…

1
Will The Economy Boom or Bust in 2024? 13:17

3M ago13:17

13:17

Everyone wants to know. Will the economy boom or bust in 2024? Join us as we explore a range of expert predictions, from the shifting trends in housing prices to the looming question of a potential recession or stock market crash. We'll balance our discussion with both optimistic and pessimistic perspectives from an array of sources to give you a c…

1
S04 E04 Mega Studio’s Adam Jaffe On The Impressive Benefits Of Incentivised Traffic 35:51

3M ago35:51

35:51

To acquire valuable players and boost rank in the app stores, studios have to shift focus and budget to offer each user a customised experience that aligns with their unique player motivations. But the path to pinpointing player intent isn’t straightforward--especially in a privacy-first landscape that makes prediction more challenging than ever. I…

1
Updates and Ray’s new GPT Store App for Optimizing Videos 41:58

4M ago41:58

41:58

Today on Video Marketing Madness – Updates and Ray’s new GPT Store App for Optimizing Videos Here are links to the updates: Google Ads support is at an ‘all-time low’ – we asked Google why – https://searchengineland.com/google-ads-reps-customer-service-advertisers-low-436434 Google Ads lays off hundreds of staff amid support crisis – https://search…

1
S04 E03 Gamelight’s Günay Aliyeva On The AI Algorithm That Revolutionises UA 28:33

4M ago28:33

28:33

Profitable UA is about connecting with the right players at the right time in the right context. Using traditional targeting tools, UA managers can manually parse through data to predict who is the best fit. But ultimately, this approach eats up marketers' time—and ad spend. Gamelight’s AI-powered algorithm cuts out the guesswork, locating only the…

1
S04 E02 Games Factory Talents’ Oleg Paliy On How To Score The Job Of Your Dreams In 2024 31:54

4M ago31:54

31:54

The games industry faced a brutal year in 2023, with unofficial layoff estimates reaching an alarming 10,000. The stakes remain high in 2024, and job seekers need to double down to secure a position amidst reduced hiring and increased competition. We learn how to “pimp our LinkedIn” and get the most out of networking opportunities in this episode w…

1
S04 E01 Fluent's Matt Conlin On Game-Changing User Acquisition Trends To Watch In 2024 35:07

4M ago35:07

35:07

An evolving market calls for an evolved approach to user acquisition—one that treats players as individuals and weighs each user’s needs against all available acquisition tactics. When preparing to adopt this approach, though, game studios must consider one key question: Should they stick with the mainstream channels (META, Google, Apple, etc.) tha…

1
More YouTube News You Can Use. Will YouTube ban AI voices? 45:39

5M ago45:39

45:39

Today on Video Marketing Madness – More YouTube News You Can Use. Will YouTube ban AI voices? Listen in! There is a new AI technology from YouTube that makes videos. Ray has yet to get his hands on it. What’s more, there’s a rumor YouTube will ban AI voices. We doubt that will happen, but if you use AI voices, be sure to vary them. Google makes it …

1
S03 E23 Zynga’s Yaron Leyvand On The Secret To Making A “Forever Franchise” 36:00

5M ago36:00

36:00

The path to profitable growth is fraught with tough choices. Studios can net new audiences by pumping out new titles and features at the pace of change, or they can push the envelope (and extend the lifecycle of their legacy title) with content, Live Ops and real-life events. Or, in the case of Zynga, they can do all of the above. Yaron Leyvand, Ex…

1
Patience Pays: The Power of Delayed Gratification in Financial Planning 13:50

5M ago13:50

13:50

Sometimes it’s hard to make financial sacrifices when the reward might not be seen until several years in the future. Today we’ll talk about some of the situations where you might be inclined to take the immediate benefit, when you should really consider the delayed rewards While it might be tempting to use some of your savings for non-emergency pu…

1
Frosty’s Retirement Playbook: Crafting A Successful Financial Snowman 16:35

5M ago16:35

16:35

Just like building a snowman in the crisp winter air, creating a structurally sound retirement strategy requires careful consideration and planning. From establishing a solid base to adding protective layers, we’re here to ensure your financial landscape remains cool and collected. Tune in and learn how to build a financial snowman that stands the …

1
S03 E22 Aampe’s Jim Laurain On Smart Steps To Inspire Players With Messaging That Matters 42:51

5M ago42:51

42:51

Success starts with a great game, but profitable growth is fueled by ongoing engagement that treats players as individuals. And, although it’s not rocket science, the SuperScale report, Good Games Don’t Die, reveals this is where most studios miss the mark. Nearly 40% fail to deliver relevant and engaging content to their users. It’s also one reaso…

1
S03 E21 Kwalee’s John Wright On Attracting Valuable Users With A Loyalty-Driven Approach 38:24

5M ago38:24

38:24

During the hypercasual reign, short-term metrics, like the seven-day LTV curve, were the golden standard for an app’s scalable potential. Now, looking further down the road and building an environment that encourages players to set down roots for 30, 60, or even 365+ days is how studios can come out on top and predict profitability. So, how can stu…

1
YouTube Updates 1:01:16

5M ago1:01:16

1:01:16

Today on Video Marketing Madness – YouTube Updates. Ray and Steve go through everything that is new with YouTube The biggie is that YouTube might require you to check a box indicating whether a video is AI-generated. We don’t know what will be considered AI-generated. There is a new filter in Analytics – New Views and Returning Viewers. YouTube is …

1
S03 E20 NSPCC’s Kevin Antao And Andy Sallnow On How To Prevent Child Abuse In Games 37:09

5M ago37:09

37:09

There’s no shortage of benefits that games bring to players, from increased creativity to developing interpersonal skills to greater self-confidence. Yet, gaming popularity grows, so do the silent risks posed to children online. Fortunately, there is an organisation leading the fight against child abuse and developing safe game design guidelines. T…

1
S03 E19 MY.GAMES’ Elena Grigorian On Smart Strategies To Stay Afloat During This Industry Downturn 30:05

5M ago30:05

30:05

In a time when investors are calling for prudence and playing it safe, one company has managed to not only persevere but prevail. Elena Grigorian, CEO of MY.GAMES, joins hosts Peggy Anne Salz and Brian Baglow to explain the key strategies and developments that delivered a 14-fold increase in MY.GAMES’ effective marketing investments, a 4-fold incre…

1
S03 E18 Embrace’s Eric Futoran On Understanding Every Player Experience For Record-Breaking Issue Resolution 44:24

6M ago44:24

44:24

Good games offer great experiences, and accurate and timely issue resolution is imperative to keeping LTV high and your game in good graces with its users. And it’s not just a must to please your players. App store algorithms have begun to rank games based on performance metrics and can punish games that go on the fritz. But, as all devs know, pinp…

1
Money Mistakes You'll Regret and How to Avoid Them 20:00

6M ago20:00

20:00

“Learn from the mistakes of others. You can’t live long enough to make them all yourself.” – Eleanor Roosevelt… Ever wish you could foresee financial missteps before they happen? In today’s episode explore some real-life stories of regret and arm yourself with the essential dos and don'ts to ensure your money works for you, not against you. We kick…

1
Easily Make YouTube Shorts with Opus Clip 34:31

6M ago34:31

34:31

Today on Video Marketing Madness – Easily Make YouTube Shorts with Opus Clip. Opus Clip uses AI to make numerous shorts from your videos. Let’s say you have a 10-minute YouTube video. Opus Clip uses AI to analyze the video and pull out the best part for the Shorts. It also scores the quality of the Shorts. Shorts typically get more views and you ca…

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