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What if that impossible-to-reach person wasn’t so impossible to reach after all? Hall-of-fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers and reach those elusive executives by thinking outside the box and using personalized approaches that he calls “contact campaigns.” Including presidents, a prime minister, celebrities, countless CEOs, and even the Danish model that later became his wife, Heinecke found that ge ...
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show series
 
69,500,000% is the new record for ROI for a Contact Marketing campaign. It's probably the record ROI for any form of marketing. Hear former CEO Jeff Davis's amazing story of how he used a $28 Facebook ad to generate an immediate $1.5 million sale and a 10X jump in his company's value—all from a single response to a contact campaign that changed the…
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The most difficult challenge for any marketer is determining whether the content they’re creating is good content. How do you determine the quality, utilization, and impact? On this episode, I interview Brett Chester, Vice President of Marketing for Sitetracker, about how they’ve utilized the DocSend service to track and then adjust their content f…
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In contact marketing, we send a lot of things to intrigue potential clients and break through to important meetings. When someone tells me they’ve used my book to get a meeting it’s very exciting and flattering! In this episode, Mike Kim, CMO of Chefmetrics and former Business Development Manager at Kwanso, talks with me about how he used my book t…
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If you’re listening to this, you might be considering launching your own podcast. With a growing audience that search and consume media that’s convenient and profound, having a podcast makes you part of the media by giving you an audience. In this episode, Logan Lyles, Director of Partnerships at Sweet Fish Media, talks with me about the advantages…
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Sometimes it’s not about what you said, but how you said it. In contact marketing, it seems it’s both. On this episode, Johnny-Lee Reinoso, Founder and CEO C-Level Partners, talks with us about breaking through to those C Level executives and how the salesperson approach to tonality could be the key in unlocking many of those clients. With experien…
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Can you tell the future? There’s no shortage of companies who have gone the way of the dodo because they failed to see what was coming. On this episode, Tom Searcy, CEO and Founder of Hunt Big Sales and accomplished Author, talks about reading data and analyzing the implications in order to see what is coming. Persistence begins with focusing yours…
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