Visit www.growthforum.io for 30-days free of The only community focused exclusively on your growth. Use the code: GROW30 Are you a CRO looking for insights and ideas from your peers? Are you a Revenue Leader with aspirations to become a Chief Revenue Officer? Are you a CEO looking to appoint a CRO to scale your business? Welcome to the CRO Spotlight podcast, a weekly show featuring insights from Chief Revenue Officers, B2B Revenue Leaders and CEOs. Hosted by Warren Zenna, Founder and CEO of ...
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Welcome to ”Get More At Bats,” the podcast for entrepreneurs and business leaders looking to grow their companies and achieve success. Our expert guests will share their insights on everything from marketing and branding to financial planning and team building. Whether you’re a seasoned CEO or just starting out, we’ll provide practical advice and actionable strategies to help you take your business to the next level. Join us as we break down the complexities of the business world and provide ...
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EPISODE 44 - Building Successful Sales Teams with Warren Zenna.
21:33
21:33
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About the Hosts: Jamie Shanks, Founder & CEO of Pipeline Signals and Get Levrg, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle. Amar Sheth, Co-Founder & COO of Pipeline Signals, specializes in scaling pi…
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EPISODE 48 - Balancing Net New vs Existing Customers for Sales Success
15:18
15:18
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About the Hosts: Jamie Shanks, Founder & CEO of Pipeline Signals and Get Levrg, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle. About the Guest(s): Richard Harris is the founder of the Harris Consulting …
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How Great Leadership Impacts Revenue Processes and Systems with Roee Hartuv
51:14
51:14
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In this episode of the CRO Spotlight podcast, host Warren Zenna sits down with Roee Hartuv, a senior consultant at Winning by Design, to delve into the complexities of revenue leadership. Warren and Roee explore the critical balance between process-driven strategies and the essential leadership qualities needed to drive successful revenue operation…
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EPISODE 47 - Personalized Marketing Build Authentic Connections
15:45
15:45
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About the Hosts: Jamie Shanks, Founder & CEO of Pipeline Signals and Get Levrg, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle. About the Guest(s): Murray Pearce is the Managing Director of Bright Cyber,…
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"Data VS Artistry" and "How To Unf**k Your Startup" with Dan Hurwitz
37:50
37:50
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In this episode, Warren welcomes Dan Hurwitz, an experienced revenue leader and the mind behind the podcast "How to Unf**k Your Startup." Warren and Dan delve into the intricacies of revenue leadership, sharing insights from their own journeys and exploring the critical role of intuition alongside data in driving business growth. Dan shares his wea…
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EPISODE 46 - Elevating Sales Strategy: Key to Achieving Consistent Revenue Growth
17:36
17:36
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About the Hosts: Jamie Shanks, Founder & CEO of Pipeline Signals and Get Levrg, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle. About the Guest(s): John Stopper is the founder of Northstar Eight, a compa…
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EPISODE 45 - Adaptive Selling Tailoring Strategies for Better Conversions
19:23
19:23
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About the Hosts: Jamie Shanks, Founder & CEO of Pipeline Signals and Get Levrg, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle. About the Guest(s): Mor Assouline is the founder of Demo to Close, speciali…
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A Recruiters Perspective on the Current CRO Market and How To Navigate It - Michael Campagna
36:03
36:03
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In this episode, Warren sits down with Mike Campagna, an executive recruiter specializing in sales leadership roles within enterprise SaaS and B2B markets. With over a decade of experience, Mike shares his unique perspective on the intricacies of hiring for the CRO role. He discusses the importance of understanding the specific needs of a company b…
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The CRO Role in Modern SaaS: Navigating Shifts in Scaling Mentality with Frank Nardi
50:11
50:11
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In this episode of The CRO Spotlight Podcast, Warren Zenna engages in a candid conversation with a seasoned expert in the revenue space - Frank Nardi, who is the CRO at Cin7. As they navigate through topics like the "Golden Age of SaaS" and the era of "profitable efficient growth," they explore how the role of the CRO has been shaped by changing ma…
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EPISODE 43 - Hands-On Leadership: Beyond Sales Dashboards.
17:41
17:41
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About the Hosts: Jamie Shanks, Founder & CEO of Pipeline Signals and Get Levrg, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle. Amar Sheth, Co-Founder & COO of Pipeline Signals, specializes in scaling pi…
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EPISODE 42 - Overcoming Adversity Building Resilience and Finding Strength in Sales
24:19
24:19
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About the Hosts: Jamie Shanks, Founder & CEO of Pipeline Signals and Get Levrg, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle. About the Guest(s): Jodie Baulkham is a certified professional life coach a…
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Striking the Balance Between Happy Investors and Satisfied Customers with Lawrence Lanzilli
45:19
45:19
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In this episode of the CRO Spotlight Podcast, we delve into the multifaceted role of a Chief Revenue Officer. The conversation explores the challenges CROs face in navigating the demands of different stakeholders while ensuring the company's long-term success. Lawrence emphasizes the need for CROs to define themselves appropriately, advocating for …
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EPISODE 41 - The Pitfalls of Jumping on Leads Too Early
18:53
18:53
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About the Hosts: Jamie Shanks, Founder & CEO of Pipeline Signals and Get Levrg, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle. About the Guest(s): Jarod Greene is the Chief Marketing Officer (CMO) at Vi…
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EPISODE 40 - The Impact of AI on Sales How to Optimize Chat GPT Output
23:38
23:38
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About the Hosts: Jamie Shanks, Founder & CEO of Pipeline Signals and Get Levrg, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle. Amar Sheth, Co-Founder & COO of Pipeline Signals, specializes in scaling pi…
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EPISODE 39 - The Power of Video in Sales: Overcoming Apprehension and Increasing Engagement
21:36
21:36
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About the Hosts: Jamie Shanks, Founder & CEO of Pipeline Signals and Get Levrg, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle. Amar Sheth, Co-Founder & COO of Pipeline Signals, specializes in scaling pi…
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EPISODE 38 - Founders as Brand Ambassadors: Leveraging Social Media for Lead Generation
17:19
17:19
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About the Hosts: Jamie Shanks, Founder & CEO of Pipeline Signals and Get Levrg, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle. Amar Sheth, Co-Founder & COO of Pipeline Signals, specializes in scaling pi…
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Revenue Operations, CROs and Treating Customers like your Children with Dana Therrien
45:52
45:52
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In this episode of the CRO Spotlight podcast, host Warren Zenna dives into the critical role of Chief Revenue Officers (CROs) with special guest Dana Therrien, Head of Revenue Operations for Anaplan. Warren and Dana explore the challenges faced by CROs when organizations fail to fully understand or support their roles. They discuss the importance o…
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EPISODE 37 - The Future of Prospecting: Empowering Account Executives
13:36
13:36
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About the Guest(s): Tracy Linne is a fractional sales leader and the founder of Revenue Motions. With a focus on building sales organizations for early-stage companies, Tracy has successfully built twelve startup teams and helps other similar-sized companies do the same. She believes that building a successful sales team is a people-based endeavor …
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How CROs can use Negotiation Skills to Build Aligned Organizations - with Sanjay Yadav
1:02:11
1:02:11
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In this episode of The CRO Spotlight Podcast, Warren Zenna welcomes Sanjay Yadav, expert negotiation and sales training consultant, to the podcast. With over 26 years of corporate experience across various industries and regions, Sanjay brings a wealth of expertise to the powerful skill of negotiation. Contrary to popular belief, negotiation is not…
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EPISODE 36 - The Renaissance of Founder-Led Sales and the Evolution of the SDR-AE Handoff
20:28
20:28
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About the Guest(s): Ricky is the founder of Pointer Strategy, a company based in Australia that helps businesses succeed with their sales teams by providing hiring and training services. With a focus on sales professionals, Ricky and his team assist companies in hiring and training salespeople, as well as outsourcing sales positions. They specializ…
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Brand Safety, AdTech and the death of the Cookie with Joe Zappa
42:08
42:08
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Join Warren Zenna, founder and CEO of the CRO Collective, in another episode of the CRO Spotlight Podcast. This week, Warren engages in a thought-provoking discussion with Joe Zappa, founder of Sharp Pen Media, specializing in marketing strategy, content, and PR for ad tech and mart tech companies. In this episode, Warren and Joe delve into the int…
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EPISODE 35 - Resurgence of Relationship Selling in a Transactional Sales World
16:58
16:58
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About the Guest(s): Dean DeLisle is a Chief Revenue Officer (CRO) at a global company and the author of the book "Street Guide to Digital Business Influence." With extensive experience in sales and business development, Dean is an expert in leveraging digital tools and social media to build relationships and drive sales. He emphasizes the importanc…
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RevTech and Silos - How to Manage the Tech Stack Morass with Sandy Robinson
39:29
39:29
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Join Warren Zenna, founder and CEO of the CRO Collective, as he dives into the world of revenue success in this episode of the CRO Spotlight Podcast. In this engaging discussion, Warren welcomes Sandy Robinson, Senior Vice President of Revenue Operations and Enablement at Patra, a tech-enabled insurance company. Together, they explore the intricate…
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EPISODE 34 - Importance of Visualizing Your Total Addressable Market
11:21
11:21
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About the Guest(s): Amar and Jamie are the hosts of the "Get More at Bats" podcast. Amar is an experienced sales professional with expertise in demand generation. Jamie is a sales strategist and consultant with a focus on enterprise account management. Summary: In this episode of the "Get More at Bats" podcast, hosts Amar and Jamie discuss the chal…
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Parallels in Misalignment in Business and Education with Bob McDowell
39:17
39:17
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39:17
Join Warren Zenna, founder and CEO of the CRO Collective, for another enlightening episode of the CRO Spotlight Podcast. In this installment, Warren welcomes Bob McDowell, Senior Vice President of Leadership Organizational Health at CESO, to explore the intersection of education and organizational effectiveness. Bob McDowell brings a wealth of expe…
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EPISODE 33 - The Importance of Self-Generating Pipeline: Account-Based Sellers
10:58
10:58
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Summary: In this episode of the "Get More at Bats" podcast, host Jamie and Amar discuss the importance of a self-generating pipeline for account-based sellers. They share a story about a former student who realized that despite receiving training on managing the sales cycle, they were not taught how actually to get to the sales cycle. The hosts emp…
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EPISODE 32 - The Prospecting Club Revolutionizing Account-Based Selling
12:11
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Summary: In this episode of the "Get More at Bats" podcast, hosts Amar Sheth and Jamie Shanks introduce their new idea of a prospecting club. They discuss the lack of systematic prospecting processes for account-based sellers and the importance of learning from peers in the sales industry. They also emphasize the need for constant accountability in…
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EPISODE 31 - Work Solo, Not Alone: The Lost Art of Accountability in Sales
16:51
16:51
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Summary: In this episode of the Get More at Bats podcast, Jamie Shanks and Amar Sheth discuss the importance of accountability in sales, specifically when it comes to prospecting. They highlight the challenges faced by salespeople in mid-market to enterprise deal sizes and the impact of automation on accountability. The hosts also explore the diffe…
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EPISODE 30 - The Future of Prospecting: Insights from a Sales Kickoff
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Summary: In this episode of the "Get More at Bats" podcast, hosts Jamie and Amar discuss the challenges and importance of effective prospecting in the current market. They share insights from a recent sales kickoff for a global enterprise software company, where they discovered that even large companies struggle with prospecting. They emphasize the…
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Musings on the Value of Change, Technology and Innovation and of course AI - with Tom Goodwin.
59:22
59:22
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Welcome to the CRO Spotlight Podcast, where we delve into the strategies, insights, and challenges of achieving sustainable and scalable growth in today's dynamic business landscape. In this episode, we explore the world of Chief Revenue Officers (CROs) and their critical roles in driving revenue growth for organizations. Our discussion is centered…
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EPISODE 29 - Why do Salespeople Cling to Fake Opportunities in Their Pipeline?
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Summary: In this episode of the "Get More at Bats" podcast, host Jamie and Amar discuss the topic of pipeline generation and the challenges faced by salespeople in maintaining a healthy pipeline. They highlight the tendency of salespeople to cling to fake or unqualified opportunities in their pipeline due to pressure and the need to show activity. …
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EPISODE 28 - 2024 The Year of Opportunity for Account Executives
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7:11
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Summary: Welcome to the "Get More at Bats" podcast with Jamie Shanks and Amar from Pipeline Signals. In this episode, Jamie and Amar discuss the opportunities for account executives and sales leaders in the new year. They highlight the significant job changes expected in the first quarter of 2024 and how sales professionals can take advantage of th…
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The Power of establishing thought Leadership with Steve MacDonald
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Welcome back to the CRO Spotlight Podcast! In today's episode, we delve into the world of content marketing and thought leadership strategies with a special focus on chief revenue officers and B2B businesses. Our guest, Steve MacDonald, founder of Content Strategies, shares valuable insights on the importance of creating content based on input from…
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EPISODE 27 - January, the Gold Mine Month for Prospecting in Sales
6:23
6:23
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Summary: In this episode of the "Get More at Bats" podcast, host Jamie and Amar discuss the significance of January as a prime month for prospecting. They highlight that many individuals with director and VP titles change jobs during this time, creating new opportunities for sales professionals. The hosts emphasize the importance of identifying new…
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Who Owns Go-To-Market? CMO or CRO? With Anastasia Pavlova
50:37
50:37
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Welcome to the CRO Spotlight Podcast! In this episode, we dive into an insightful conversation between host Warren Zenna and guest Anastasia Pavlova, a seasoned CMO and startup CRO with extensive experience in technology marketing. The discussion centers around the critical importance of aligning marketing, sales, and revenue operations within a co…
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EPISODE 26 - Empowering Account Executives to Take Control of Their Success
7:31
7:31
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About The Guest(s): Amar and Jamie are sales experts who have created spear selling and social selling mastery to help account executives (AEs) improve their prospecting skills. They understand the challenges that AEs face in today's market and aim to provide them with the tools and knowledge they need to succeed. Summary: Amar and Jamie have notic…
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EPISODE 25 - The Power of Simplified Account Planning A Guide to Opening Doors
10:43
10:43
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About The Guest(s): Amar and Jamie are the hosts of the Get More at Bats Podcast, where they provide guidance and strategies for account executives and account-based sellers to build more pipelines. With ten years of experience in the market, they have observed that many account executives do not effectively engage in account planning. Summary: Ama…
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