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Join us to keep up on the trends affecting marketing in China! We cover new features in WeChat, Douyin, Baidu, Weibo, Bilbilili and other Chinese platforms. Plus, we'll give a brief overview of the news in Chinese culture, politics and economics, while pointing out the takeaways for marketing teams. Just 35 minutes per week, and you'll be up-to-date! The podcast is new, but we've been blogging on this topic since all the way back in 2008 - before most of the Chinese digital platforms even ex ...
 
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Pornography has been banned in China since 1949. Yet 80 percent of young men (18 – 29 years old) and 50 percent of young women, or 30 percent of the whole Chinese population, admit to consuming porn as of 2015. So how do they access it? And are there actually local producers making and distributing this illegal content within China? This is the fir…
 
China may have 5,000 years of history, but now it has to compete for clicks and eyeballs with short videos on Douyin. From martial arts to Confucian classics to architecture, find out how businesses focused on Chinese traditional culture marketing themselves for young consumers in the modern day. Featuring AJ Donnelly : Co-founder of Cultural Keys …
 
Though streaming is on the rise, film festivals are still an important channel for creators to showcase their work. If you’re an indie filmmaker in China, the Xining FIRST Youth Film Exhibition has become the place to see and be seen. Started in 2006, it is now known as the “Sundance of China,” and it is where directors like Wen Muye, director of 2…
 
A bonus episode where we will delve into the making of the movie Leap, which came out in September 2020 on the Chinese national women’s volleyball team. Director Peter Ho-Sun Chan and Academy governor-at-large Janet Yang, an award-winning producer, will talk about the incredible journey of the team, the evolution of China over the past few decades,…
 
The Communist Party of China celebrating its 100th year anniversary this year, driving up tourism to revolutionary sites around the country. The “red tourism” sector has seen significant growth from 140 million visit in 2004 to 1.15 billion in 2019, and now the “Gen Z” is following the trend. How do red tourism sites stay relevant for a new generat…
 
With a market that will quadruple between 2013 and 2025, China’s animation industry is getting more and more assertive with success stories like Ne Zha (2019), currently the third highest-grossing films in Chinese box office. But what challenges do Chinese animators, producers, and storytellers still face? And how can animated Chinese stories find …
 
In February 2021 China’s cinemas sold more ticket than the USA—a result of the COVID-19 epidemic, but also of a population more and more eager to see quality movies on the big screen. Yet for every movie that comes to the silver screen, several others are released over the internet at the same time. Called e-movies, or wǎngdà (网大), they became a ma…
 
Not far from the Forbidden City lies Temple Dongjingyuan (Temple 东景缘), formerly knowed as the Zhizhu Temple. It was founded at the beginning of the 15th century, and the current buildings date from 1700. Centuries after it was founded, and decades after it was decommissioned for religious services in the 1950s, the place is miraculously still stand…
 
If you are on this side of the Great Wall, you might have seen their shops and vending machines in malls: Pop Mart. This public company worth 11 billion USD sells “mystery” toy boxes containing a single cute figurine from a potential set of several characters. Buyers do not know which figurine they have bought until they open the box. The company i…
 
Middle Earth is now joining The World of Chinese magazine podcast network. The World of Chinese (TWOC) is a bi-monthly English magazine and website dedicated to Chinese society, language, and culture. Every two months, both in print and online, the team at TWOC takes a contemporary issue in Chinese society and culture and looks behind the headlines…
 
Hello! This week Tait and Lawrence talk about auto trends - new energy vehicles, smart vehicles, delivery drones and more. Plus, we chat a bit about China's economy, aging population and crypto asset predictions. ------ Topics and sources: Alibaba fined 2.8 Billion USD, vows to end forced exclusivity. Source (English): https://technode.com/2021/04/…
 
Hello! This week we’re looking into Chinese travel trends. We hope to help you understand what’s going on with Chinese tourism, both inside China and in/out of China. In short, domestic travel in China is back to normal, with strong travel over Qingming Festival. Many Chinese citizens feel safe from COVID and they’ve become even more comfortable wi…
 
Hello! This week we chatted about trends in environmental protection in China. It's a big opportunity for businesses from around the world. Plus, Baidu is rolling out a new landing page tool that will be required for many advertisers - marketers will want to learn about this. Dig in! Topics and sources: Is after school tutoring banned? Source (Engl…
 
Hello! Here’s our new pitch to newcomers: If you want to make money in China, you'll need to understand the trends in Chinese culture, technology and business. I've spent a quarter of my life in China, and I've been doing business there since 2003. In this podcast, I chat with my friends about the newest developments from China that I think will af…
 
Join Tait and Lawrence to hear about Chinese cultural, tech and marketing trends. This week's topics: Chinese apps to collect less personal data. Source (English): https://pandaily.com/chinese-regulators-clamp-down-on-apps-collecting-excessive-personal-data/ China’s largest automaker teams up with US lidar producer. Source: https://pandaily.com/chi…
 
Join Tait and Wiki to hear about Chinese cultural, tech and marketing trends. This week's topics: Cangzhou grants Baidu first robotaxi permit. Source (English): https://technode.com/2021/03/17/china-grants-baidu-first-robotaxi-permit-for-paying-riders/ Savvy Chinese consumers complain online, mostly on Weibo. Source (Chinese): https://www.huxiu.com…
 
Joining Aladin Farré on this episode of Middle Earth are Miro Li (founder of Double V. Consulting and CHINAble Academy) and Rose Zhu (Xiaohongshu lifestyle influencer). The three discuss the ecommerce/short-video app Xiaohongshu, what distinguishes this app from its competitor Douyin, how the nature of short videos has changed as a result of the pa…
 
Join Tait and Lawrence to hear about Chinese cultural, tech and marketing trends. This week's topics: China’s dating apps let users filter out partners from inferior colleges. Link: https://www.sixthtone.com/news/1006892/China%E2%80%99s%20Dating%20Apps%20Are%20Swiping%20Right%20on%20Snobbery/ American opinions of China at a low. Link: https://www.p…
 
Join Tait and Lawrence to hear about Chinese cultural, tech and marketing trends. WeChat emojis have stopped smoking. Source (Chinese): https://new.qq.com/omn/20210301/20210301A0E2KN00.html We published “11 Ways to Use WeChat for Student Recruitment in China”. Source (English): https://www.nanjingmarketinggroup.com/blog/wechat-student-recruitment C…
 
Last year, as COVID-19 cases spiked around the world, many thought cinemas would die. China’s box office sales from the past few months tell a different story. The country’s film market broke several world records in 2021, selling roughly $1.2 billion in tickets. Although theaters in the U.S., which are the primary competitors of theaters in China,…
 
Join Tait and Lawrence to hear about this week's Chinese marketing trends. Chrome now offers QR codes for every page. Source (English): https://chromeunboxed.com/chrome-88-dino-codes-full-roll-out China’s trade with Canada up 8%. If Canada can do it, anybody can. Source (English): https://www.ualberta.ca/china-institute/research/analysis-briefs/202…
 
Happy Chinese New Year! 新年快乐! Join Tait and Wiki to hear about this week's Chinese marketing trends. Clubhouse has been blocked Source (English): https://pandaily.com/clubhouse-banned-in-mainland-china/ Source 2 (English): https://www.whatsonweibo.com/a-breath-of-fresh-air-clubhouse-app-discussed-by-chinese-social-media-users/ Douyin users surprise…
 
Join Tait & Lawrence to hear about the trends affecting marketers in China. This week's topics: 1) Follow these new WeChat policies or get banned. Source: (Chinese) 2) For Gen Z, more Chinese men (than women) are willing to be full-time parents. Source: (English) 3) Alipay launches the “Five Fortune” event. Source: (Chinese) 4) Douyin sues Tencent …
 
It has been one year since the tragic death of Dr. Li Wenliang dominated Chinese social media and made headlines all over the world. His passing on February 7 in 2020 was a huge moment over the past year, as there was an unprecedented outpour of anger, distrust, and despair flooding Chinese social media in the midst of the coronavirus epidemic in C…
 
A few years ago, the stand-up comedy scene in China was largely considered to be alternative culture, with few venues for comedians and patrons. This stands in stark contrast to today, with over 100 comedy clubs nationwide, even outside of major cities like Beijing and Shanghai. Format shows like Roast! (tùcáo dàhuì 吐槽大会) have pushed stand-up into …
 
Join Tait & Lawrence to hear about the trends affecting marketers in China. Topics: 1) Bilibili red envelope bullet comments are coming. Source: (Chinese) 2) Chinese cities offer subsidies to keep citizens home. Source: (Chinese) 3) China using anal swabs to test for COVID. Source: (English) 4) Ant Group back on track for IPO. Source: (English) 5) …
 
This week, we see the changing of political guard in the US but renewed American concerns about who has access to your WeChat data. Baidu and Geely join powers to take on Tesla in the electric vehicle (EV) arena, and there's ANOTHER digital payment option to make our lives even easier...right? Topics: Douyin launches payment solution. Source (Chine…
 
Join Tait & Lawrence to hear about the trends affecting marketers in China. Sum-up: Fewer people to travel during Spring Festival. A poll of 15,000 people showed the respondents to be about evenly split between three options: Travel during Spring Festival Stay home Wait and see Some local governments have urged citizens to avoid travelling, and som…
 
China’s cultural industry is not often the topic of a book. However, the newly released Red Creative: Culture and Modernity in China tackles questions about how the government sees its cultural industry and how the domestic cultural industry has evolved over time. The book’s authors, Dr. Justin O’Connor and Dr. Xin Gu, joined Aladin Farré to discus…
 
Join Tait & Lawrence to hear about the trends affecting marketers in China this week. Sum-up: China (mostly) open for domestic Spring Festival travel Spring Festival is coming up, so it’s time for people to decide if they’ll visit family or not. The official holiday date is Feb 11–17, but there’s usually a lot of travel before and after that as wel…
 
Half of China’s population is overweight. At Chinese dinner tables, it’s common to hear “eat up”, “eat that” and “eat this” as Chinese parents and grandparents urge their children to consume more. While the older generation may have grown up in a time when food was sometimes scarce, that’s not usually the problem nowadays. According to government s…
 
Hello! This week, Kejie from ChinaMKTGInsights.com joined us to talk about fake bird nests and facial-recognition trends in China. Feel free to contact us if you have any other insights that could help companies sell more stuff in China. We could work with you on a podcast or a blog post. Dig in! “Show your face to enter” - Convenient or scary? Fac…
 
Join Tait and Lawrence as we take you through the top news this week that affects companies selling into China. China’s digital currency works online. The latest test of China’s digital currency started last week. This time around, the Digital Currency Electronic Payment (DCEP) could be spent in both physical stores in Suzhou and on JD’s e-commerce…
 
Join Tait and Lawrence as we take you through the top news this week that affects companies selling into China. This week's topics: - China expanding its weather-control program. Source: https://www.businessinsider.com/china-expanding-weather-modification-program-artificial-rain-snow-2025-2020-12 - China rolling out 5 vaccines. Source: https://supc…
 
His name is Tenzin, now known as Ding Zhen, and this Khampa Tibetan young man is China's online sensation of the year. Within a matter of days, the 20-year-old from Litang has taken Chinese social media by storm. In this latest What's on Weibo podcast, we explain Ding Zhen's fame from the very beginning, showing how one video clip snowballed into s…
 
Join Tait, Lawrence and Nara as we take you through the top news this week that affects companies selling into China. This week's topics: - The OECD expects strongest growth for China and India next year. Source: https://www.oecd.org/economic-outlook/ - China’s social group buying isn’t what you think it is. Source: https://36kr.com/p/9927781654176…
 
Aladin speaks with Zhāng Shìwén 张释文, the head of entertainment and a partner at the law firm Huiye in Shanghai, to talk about her latest book, Guidance and Compliance: The Way to China’s Entertainment Market. They delve into her research on intellectual property protection in China’s film, music, and television industries, and they also discuss a f…
 
Join Tait, Lawrence and Nara as we take you through the top news this week that affects companies selling into China. This week's topics: - A tour of QQ (kind-of like WeChat). - New WeChat features: hashtags and bigger file transfers. Source: https://dy.163.com/article/FS95BI2P05491QAW.html - Bilibili to launch 33 new anime shows. Source: https://r…
 
In this audio version of our blog, Tait introduces: Why SEO is important. Why you should be doing SEO on top of your other marketing efforts. How to get started with basic SEO for China’s biggest search engine, Baidu. Baidu SEO doesn't need to be complex. It's easy to get started by simply doing the most basic on-page optimizations for your content…
 
Join Tait and Lawrence as we take you through the top news this week that affects companies selling into China. Today we'll be giving some practical tips about Toutiao, Bilibili and Zhihu. All topics and sources: 1) Zhihu is growing, and Zhihu ads are becoming more sophisticated Source: https://www.nanjingmarketinggroup.com/blog/zhihu-advertising 2…
 
Join Tait and Lawrence as we take you through the top news this week that affects companies selling into China. Today we'll be talking about China's five year plan, because it gives insights into major opportunities in China. Plus, we'll be looking at a few Baidu ranking factors from a new correlation study. Sources: https://www.theverge.com/2020/1…
 
This is the third What’s on Weibo podcast, reporting the biggest topics trending on Chinese social media. In this episode, we’ll talk about China potentially further relaxing its family-planning rules, calls for laws against animal abuse, and shifting public sentiments towards Trump. Joe Biden or Donald Trump, who is the preferred candidate on Weib…
 
Join Tait, Lawrence and Phoebe as we take you through the top news this week that affects companies selling into China. Today we'll be talking about cultural trends affecting working-age adults and their parents. Plus, some insights into Baidu, WeChat, Douyin and mobile Internet browsers. Sources: - https://pandaily.com/economists-propose-three-chi…
 
Today’s topics: - COVID 19 vaccine available for 228 Yuan/shot. Source: http://med.china.com.cn/content/pid/210471/tid/1026 - Alibaba’s Double 11 festival is approaching. Source: https://www.alizila.com/what-to-expect-from-alibabas-2020-11-11-global-shopping-festival/ - 2 KOL sells more than 7 billion CNY in Taobao Double 11 pre-sale. Source: https…
 
Join Tait & Lawrence as we take you through the top news this week that affects companies selling into China. Today’s topics: - WeChat video account upgrades. Source (Chinese): https://36kr.com/p/921002628024711 - How Carrefour started earning profits in China. Source (Chinese): https://baijiahao.baidu.com/s?id=1680420249402606899 - COVID updates S…
 
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