Best Worksmart Podcasts (2024)

1
551 - Optimizing Your Marketing Strategy A Framework for Tech Consultants 12:40

4h ago12:40

12:40

In this solo episode, I share a comprehensive marketing plan tailored to tech consultants implementing SaaS platforms like Salesforce, NetSuite, and HubSpot. I break down the plan into six key segments—Brand and Positioning, Website Optimization, Content Strategy, LinkedIn Presence, YouTube and Email Marketing, and Future Strategies—over a 12-month…

1
550 - Demystifying Outsourced SDRs: Key Insights for Success with Filip Popov 36:32

4d ago36:32

36:32

Why you should listen Learn from Filip Popov's journey from an SDR to VP of Partnerships, with practical advice on managing sales prospecting. Discover effective methods to automate and streamline your top-of-funnel activities. Hear success stories and specific scenarios where outsourced SDRs made a significant impact. Feeling overwhelmed with the …

1
549 - Expert Outreach Strategies to Drive Top of Funnel Success with Tom Simpson 36:19

7d ago36:19

36:19

Why you should listen Discover strategies to rejuvenate your lead generation efforts and fill the top of your funnel. Gain insights into maintaining accurate data and effective prospecting methods. Understand the benefits of staff augmentation to streamline your business operations. Are your referral sources drying up, leaving you struggling to gen…

1
548 - Who Are Your Champions? 9:57

8d ago9:57

9:57

In this solo episode, I address many business owners' challenges, especially when struggling to manage finances and maintain cash flow. Drawing from my experiences, I share the importance of leveraging mentors and champions to navigate through tough economic cycles. I'll take you through my journey from my early days at Coca-Cola to running my busi…

1
547 - Achieving No. 1 Google Analytics Partner Status After a Layoff with Feras Alhlou 42:16

11d ago42:16

42:16

Why you should listen Learn how Feras turned a layoff into an opportunity, growing multiple successful businesses. Gain practical advice on sales, marketing, and scaling your business from someone who's done it all. Discover the importance of strategic partnerships and certifications in building credibility and driving growth. Navigating the comple…

1
546 - When to Hire Your First Salesperson with Rory Galvin 32:13

18d ago32:13

32:13

Why you should listen Learn when and how to hire your first salesperson to scale your tech consulting business. Discover strategies for building a high-quality, effective team. Gain insights into maintaining a strong company culture and leveraging your network for growth. You've grown your tech consulting business and are juggling too many responsi…

1
545 - Using AI to Improve Sales Call Rapport 10:30

22d ago10:30

10:30

Building rapport is essential for a successful sales call, but it's often inefficient, wasting valuable time. In this solo episode, I share strategies for building rapport using AI tools. Learn how to use AI to quickly gather insightful information about your potential clients, enabling you to make a stronger personal connection right from the star…

1
544 - Building a Sales Process: Key Strategies for Tech Consultants with Jason Kramer 31:17

25d ago31:17

31:17

Why you should listen Learn how to spot inefficiencies in your current sales funnel and address them effectively. Gain insights from Jason Kramer's extensive experience in B2B lead nurturing and sales process optimization. Discover practical tips for using technology to improve your sales team's performance and close more deals. Many tech consultan…

1
543 - Why Process Mapping is Key to Salesforce Implementations with Jessie Mead 24:49

1M ago24:49

24:49

Why you should listen Learn why mapping out business processes is crucial before implementing technology solutions and how this can lead to more successful projects. Discover the importance of speaking the same language as your clients and building long-term, trust-based relationships. Get insights into integrating platforms like Rootstock with Sal…

1
Celebrating Fast Company's 5th Annual Queer 50 14:36

1M ago14:36

14:36

For the past five years, Fast Company has published the annual Queer 50, a list of the most influential LGBTQ leaders in business, tech, and beyond. The list is a celebration of queer representation and influence in the highest ranks of business. Honorees include those working on addressing the most relevant topics of our time, including responsibl…

1
542 - 7 Profit Drivers for Tech Consultants 13:19

1M ago13:19

13:19

You're smart, ambitious, and passionate, but is that enough to generate profit and achieve your desired freedom? In this solo episode, I outline tech consultants' true challenges and introduce the 7 profit drivers. Discover how to differentiate yourself, generate consistent leads, and create a profitable, scalable business. Resources and Links Get …

1
541 - Integrating Salesforce and HubSpot: Expert Tips on Marketing Automation with Justin Crawford 23:16

1M ago23:16

23:16

Why you should listen Discover how to consolidate disjointed tech stacks to ensure clean, accurate data across sales and marketing. Learn about the role of automation in enhancing personalization and operational efficiency. Get practical examples of bridging gaps between platforms like Salesforce and HubSpot to enhance your RevOps strategy. Struggl…

1
Adapting to change 32:30

2M ago32:30

32:30

Our show is based on the premise that work is changing everyday. But there’s a big problem with that: Change is hard, scary . . . and necessary. Now more than ever, as AI is integrated into our jobs, we are asked to adapt to seismic shifts at a much faster rate than in the past. But it’s human nature to resist uncomfortable changes, even if we know…

1
540 - Become a Super Salesforce Consultant with Heather Black 33:03

2M ago33:03

33:03

Why you should listen Learn how to develop a robust methodology that ensures successful project delivery. Discover how Supermums is transforming the tech industry by empowering women. Gain practical tips and strategies for enhancing your Salesforce consulting practice. Are you losing clients to competitors with better methodologies? You're not alon…

1
No one knows what’s in the fine print 30:39

2M ago30:39

30:39

One in five American workers have signed a noncompete clause in their employment contract, and many likely had no idea what they were agreeing to. Noncompete clauses typically prevent workers from joining competitors for a certain period of time after their employment; and although many people only expect to see those restrictions only in high-leve…

1
539 - 5 Essential Productivity Hacks 12:27

2M ago12:27

12:27

Are you a tech consultant juggling multiple hats and never finding enough time to focus on what truly matters? You're not alone. In this solo episode, I share five game-changing productivity hacks designed to help you cut through the noise and focus on what drives your success. With my experience as a facilitator for Franklin Covey, my lifelong ded…

1
538 - 50%+ Growth Fuelled by a Proactive Culture with Ross Latta 34:06

2M ago34:06

34:06

Why you should listen Learn how to scale your team efficiently and manage growth challenges in a competitive market. Discover how to maintain a positive and productive work culture, even as your team expands. Understand the importance of building and maintaining strong relationships with key partners like NetSuite to drive business success. Are you…

1
Figuring out your best office communication style 29:34

2M ago29:34

29:34

Should you send an email, or is Slack the better way to communicate with your colleagues? Is it ever okay to text a client? Can you use emojis with your boss—and if you can, should you? Communication at work can be really fraught and depends on the subject matter, your industry, your company culture, plus your individual style and preference. And g…

1
537 - Topline Revenue Growth Through Alignment to Your Target Market with Philippe Bouissou 30:18

2M ago30:18

30:18

Why you should listen Learn Proven Strategies for Growth. Philippe's methodologies are backed by decades of experience and have been applied successfully across various companies, including his significant role at Apple. Understand the four axes of alignment – pain vs. claim, perception vs. message, purchase vs. sale, and delight vs. offering – and…

1
Work is ableist 40:41

2M ago40:41

40:41

According to the Centers for Disease Control and Prevention (CDC), 61 million adults in the United States have at least one disability, and for nearly half that population, the disability is invisible or at least not apparent. These conditions often don’t manifest in ways that are immediately evident to others—such as chronic pain, diabetes, autism…

1
536 - The Three Part Formula for Successful Sales Emails 9:41

2M ago9:41

9:41

In this solo episode, I share a three-part formula for crafting successful sales emails that get replies and boost your revenue. I will break down the three key components of an effective email: Response, Rapport, and Ask. By implementing these strategies, you can ensure your emails stand out in a crowded inbox and get the attention they deserve. R…

1
535 - Protect People From Cyber Threats with Matt Meyers 27:48

2M ago27:48

27:48

Why you should listen Matt Myers brings 18 years of experience in Salesforce to unpack the complexities of cybersecurity, offering expert advice that transcends industries. Learn about the tools and practices that can safeguard your digital environments from breaches, including Matt's strategies and services with EzProtect. Understand the real-worl…

1
The workday is poorly designed 34:47

3M ago34:47

34:47

We take for granted the standard 40-hour, 5-day workweek, but this structured schedule was implemented to suit a very different reality than most of us work and live in today. In recent years, the 4-day workweek has gained attention. But that kind of restructuring seems to leave many with more logistical questions than answers: What about parents t…

1
534 - Crafting Your Authentic Voice with Marty Zigman 35:56

3M ago35:56

35:56

Why you should listen Learn from Marty Zigman's experiences, how he developed a genuine and authoritative presence in a competitive industry, and how expressing his unique voice has impacted his business. Gain valuable insights into the effective integration of cloud-based ERP solutions, the importance of phased implementation, and how these strate…

1
Why so many of us feel lonely at work 32:46

3M ago32:46

32:46

Leaders have tried to sell work as ‘one big family’ for years. With the proliferation of terms like ‘office besties’ and ‘work spouses,’ many employees have viewed work as a type of family too. But anyone who has been passed over for a promotion they deserved or laid off after years of hard work knows the hard truth: Work isn’t your family. In fact…

1
533 - Networking Bandits: Unmasking the Illusion of LinkedIn Outreach 11:35

3M ago11:35

11:35

In this solo episode, I delve into the gritty realities of LinkedIn outreach services. As someone who's both felt the sting of subpar services and seen other tech consultants experience it, I unpack the common pitfalls in using a LinkedIn outreach agency and give you five actionable tips on navigating the complexities of LinkedIn outreach without c…

1
532 - Data Sync Made Easy with Ben Liebert 28:32

3M ago28:32

28:32

Why you should listen Learn about SyncHub's unique three-click system—Connect, Sync, and Report—that simplifies the integration of data from multiple sources like HubSpot, Salesforce, and Zoho into actionable insights. Gain insights from Ben's 20 years of experience in software development and his strategic approach to data extraction, which is cru…

1
Hiring is broken 40:01

3M ago40:01

40:01

Even as the nature of work changes and innovations transform our jobs, the hiring process feels stuck in the same biased, ineffective rut. Too often, when companies finds themselves with an open position, they fall back on the same broken methods: mining leadership’s narrow, professional networks, or posting the same ineffective job ads in the same…

1
531 - Gearing Up for a Sale with Russell Badgett 33:12

3M ago33:12

33:12

Why you should listen Learn from Russ’s extensive experience in aiding organizations in transitioning from outdated systems to modernized tech stacks. Discover effective strategies for managing significant organizational changes, especially for those new to platforms like Salesforce. Gain insights into building a successful consultancy through Russ…

1
Nobody knows how much anybody is making 33:40

3M ago33:40

33:40

No matter what job you have, you’ve probably felt at various points in your career that you don’t make enough. And because money can be a taboo topic, we rarely reveal what our salaries are—even with the people we’re closest to. In a recent survey, only about half the participants said they share their salary with family members, while just 32% sai…

1
530 - ROI is Killing Your Deal 7:10

3M ago7:10

7:10

In this solo episode, I tackle the often misleading use of Return on Investment (ROI) in deals and introduce a more tangible measure—economic impact. I discuss how focusing on the real-time financial pains of clients can transform the sales conversation from speculative to substantive. Throughout the episode, I share strategies that have shifted my…

1
529 - The Future of CRM with Jon Ferrara 32:24

3M ago32:24

32:24

Why you should listen Gain valuable insights from Jon Ferrara, who has decades of experience in the CRM industry, including founding one of the earliest CRMs, GoldMine. Learn about the next evolution of CRM systems, which focus on building relationships across entire businesses rather than just enhancing sales processes. Discover a special offer fr…

1
Hard work isn’t (always) rewarded 41:02

3M ago41:02

41:02

One of the secret problems with work is that hard work alone isn’t enough to get ahead. It’s a tough wake-up call for those of us who spent our school years working to get all As and doing all the things we were told were the key to a successful life. The truth is, work—and the rest of the “real world”—isn’t a meritocracy. The most hard-working, an…

1
528 - Four Minds of Digital Transformation with Ben Stroup 36:03

3M ago36:03

36:03

Why you should listen Learn why immediate solutions might not always be in your best interest and how they can divert you from addressing the root cause of challenges. Discover the concept of adaptive change and its significance in achieving sustainable organizational success beyond mere technological implementations. Gain valuable strategies from …

1
Your manager is bad at their job 38:48

4M ago38:48

38:48

Fifty percent of people say they’ve quit a job because of a bad boss. Why are so many managers unable to effectively manage? And is there a way to learn how to be a better manager? Leadership coach Lia Bosch joins host Kathleen Davis to talk about what companies get wrong about management and how bosses can be better at their jobs.…

1
527 - So What is the Point? 4:52

4M ago4:52

4:52

Have you ever stopped asking yourself, "What is the point?" of your actions? In this solo episode, I dive into a pivotal lesson I learned from a senior executive during my 18 years at Coca-Cola. I share the moment that transformed my approach to work: focusing on initiatives with a definitive purpose and outcome. This episode could be the pause and…

1
526 - Your Marketing Automation Partner with Laine Belcastro 30:10

4M ago30:10

30:10

Why you should listen Expert Guidance on Marketing Automation Platforms: Laine breaks down the complexities of choosing and utilizing your business's right marketing automation platform, offering insights that could save you time and resources. Strategic Email Marketing Insights: Discover the dos and don'ts of email marketing, learning how to creat…

1
The problem with work is . . . 38:58

4M ago38:58

38:58

Welcome back to Season 12 of ‘The New Way We Work’!Even in the best of times, there’s always been an undercurrent of conflict between the priorities of corporate leadership and the needs of employees. But in the last several years, that tension has increased noticeably. Whether it’s the ongoing battles over employees returning to the office (or not…

1
525 - AI - Death of Developers? With Mark Good 28:49

4M ago28:49

28:49

Why you should listen Stay Ahead in AI Integration: With AI evolving rapidly, this episode provides insights into effectively training your team to harness AI's full potential, ensuring you stay competitive and innovative. Expert Insights from Mark Good: With a decade of experience and a passion for AI since 2015, Mark shares his journey and missio…

1
We are back with new episodes next week! 3:07

4M ago3:07

3:07

The New Way We Work is back for a new season next week and we are unpacking the biggest problems with work! Problems like lack of pay transparency, how hard work too often goes unrewarded, how the wrong people end up as managers, and so much more.By Fast Company

1
Powering the Future - AI Bootcamp FROM FASTCO WORKS AND SAP 26:48

4M ago26:48

26:48

The impact of AI on finance departments will be huge.By Fast Company

1
524 - Mining Sales Gold 7:48

4M ago7:48

7:48

What do you do when potential clients say no? In this solo episode, I dive deep into a critical aspect of sales that we often overlook: responding to potential clients' rejections. I share why capturing and using the reasons behind these rejections is crucial. Despite our expertise in implementing sales CRMs for our clients, we often neglect this p…

1
523 - How You Should be Using Video to Make More Profit with Grant Shaddick 34:18

4M ago34:18

34:18

Why you should listen Unlock the Power of Video: Learn how video can transform your sales process, making it more personal and effective, and why it's becoming an essential tool for businesses in the digital age. Efficiency and Quality Combined: Discover how Tella offers the perfect balance between ease of use and professional-quality video product…

1
522 - You Are Your Brand with Peter G. Goral 30:55

4M ago30:55

30:55

Why you should listen Learn to Differentiate Your Brand: Discover how to cut through the noise and ensure your brand resonates with your ideal clients, distinguishing you from competitors. Expert Strategies for Social Media: Gain insights into crafting and executing a social media strategy that defines your brand's value and showcases your expertis…

1
Supply Ch(AI)n Strategy Session - AI Bootcamp FROM FASTCO WORKS AND SAP 19:43

5M ago19:43

19:43

How artificial intelligence is shaping the product journeys from procurement to end customers.By Fast Company

1
521 - One more step 5:13

5M ago5:13

5:13

In this solo episode, I reflect on the fifth anniversary of my life-changing transplant, thanks to my friend Brendan's generous donation. Sharing my recovery journey and the drive to reach my personal "Everest," I offer universal lessons on resilience, the power of support, and making incremental progress towards significant goals. This episode cel…

1
Time for Growth - AI Bootcamp FROM FASTCO WORKS AND SAP 24:48

5M ago24:48

24:48

In this podcast, leaders in HR and AI reveal what it will take for businesses to get their staff on board.By Fast Company

1
520 - Developing a Key Operator Role with Jhana Li 30:58

5M ago30:58

30:58

Why you should listen Jhana shares her vast experience transforming businesses through effective operations, consulting, recruitment, and training. Learn how to identify and empower a second in command to take over daily operations, allowing you to focus on growth and personal goals. Get inspired by success stories of entrepreneurs who have scaled …

1
2024 "UPDATE" 2024 35:14

5M ago35:14

35:14

1st show of 2024!!!!.....and its all "REAL 2 REAL" .....thats the only way you get to be "MR REAL 2 REEL"!!!.....2024!!!!.....we HERE!!!!By MICAAL STEVENS

1
519 - Peer Help for Material Business Decisions 9:25

5M ago9:25

9:25

Are you grappling with material business decisions in your tech consulting business and feeling isolated in the process? In this solo episode, I introduce the Tech Collective, a revamped community designed to support tech consultants like you. Dive into different discussions about pricing strategies, effective lead generation beyond referrals, an…

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