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Pop Culture Universitea is all about extracting wisdom and life lessons based on what’s going on in pop culture. We learn from the successes and failures of our favorite celebrities. This Tuesday class will teach you EVERYTHING going on in pop culture and leave you with nuggets of wisdom to improve your own life. IT IS A PHD LEVEL CLASS. So be prepare to keep up! Information and inspiration courtesy of all your favorite stars and your host PattyPopCulture.
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We're Caitlin and Lucia, two gals who love music, feminism, and One Direction. Here on Talk Direction we discuss everything and anything 1D! This means that as Harry Styles, Liam Payne, Niall Horan, Louis Tomlinson, and Zayn Malik continue their paths as solo artists, we will be right there with them. We’ll be analyzing song lyrics for their deeper meanings, gushing about Harry's fashion evolution, and making predictions about future solo albums from the boys!
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Tea for Lunch

Arcade Studios

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What’s the tea? Every week, the team at Arcade Studios will break down the latest marketing news stories and juiciest pop culture moments, while providing a behind-the-scenes peek at #agencylife, all in under 15 minutes. Follow: @helloarcade. Co-hosts: @mmmiiike and @mmmitzi. www.arcadearcade.ca
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Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting. We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL ...
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Pop Fix

Pop Fix Media

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Every Tuesday on Pop Fix, your favourite pals, Marni Dixit, Sama Rose, and Steph Nuzzo dissect the biggest stories in pop culture and the social issues that often come with them. With segments like Kiss or Miss, Sick Sad World, and more, there’s nothing Pop Fix doesn’t cover. Tune in for the tea and stay up to date on everything entertainment with your weekly fix!
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It’s about time someone tried to tackle Logan Paul’s Prime Energy empire. We just didn’t expect that a former One Direction star would be the one to do it. Aidan reveals how Zayn Malik’s Mixoloshe is determined to reign supreme in the non-alcoholic beverage category… without Zayn Malik. Yep. You heard that right—without utilizing one of its biggest…
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4:00 Happy fathers day 6:00 JLO career crisis mode 22:00 JLO alleged divorce from Ben 29:00 happy pride month 32:00 The Cyrus family is CRAZY 46:00 The new draft for war 55:00 Justin Timberlake DUI 57:00 new music review 1:00:00 Sabrina and Taylor drama? (skims ad) 1:05:00 Joe Alwyn says which song is NOT about him 1:08:00 Weekly rating / superlati…
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What’s the secret to successful revenue generation? Learn to create a foolproof marketing strategy with special guest Liz Spektor, Head of Growth at Apollo. Liz breaks down the best ways to build a product-led company, including how to create lists, connect with your audience and create captivating hooks for your short-form videos. Why do sales and…
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LinkedIn’s been called many things… but before you straight up dismiss it, did you know it’s actually one of the best platforms to grow your personal channel on? And not to brag or anything, but I do know a thing or two about growing your brand on LinkedIn… That’s right— Jay and are giving away the top secrets to cracking the LinkedIn algorithm. Le…
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Jerky. Beer. Barbeque. Bathrooms. Need we say more? Yes, we’re talking about Texas’ biggest beaver— the man, the myth, the marketing legend himself, Buc-ee’s gas station. How did this larger-than-life gas station create a $2.5 billion marketing strategy that garnered a rabid fan base and flocks of curious spectators to the so-called “cleanest bathr…
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I adore Elfried Samba. Everything the man touches turns to gold. Hence the reason, this episode deserved to be aired twice. In this flashback to Marketingland's past with Elfried Samba, CEO and founder of the Butterfly 3ffect and former Head of Social at Gymshark, we discuss the importance of building relationships with customers and the power of s…
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The wifey’s back in the studio for another session of the marketing Murrays, and this time, she’s unleashing some absolutely incredible go-to-market tips. Ari and I break down the BEST tactics to increase your revenue and boost customer loyalty so that you can spend less time worrying and more time kicking ass at your GTM plan. Learn why naming a p…
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So you’ve got your first email up and ready to go… the only problem is, who do you send it to? And what’s the best way to grow that email list? Jay and I take on what all marketers need to know about growing their email list, including how to own your audience (and their data), why you should always be collecting information, and why paying for tha…
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Show Notes: This week on The Sip: TikTok is acting like we’re 12, The White House declined to comment and more. Next up: The big question on all Canadians’ minds.. HOW do we get our hands on the Tim Hortons Sambas? Today’s hot tea: Are swimfluencers the next big thing? Swim USA thinks so. Finally, if you’re on the hunt for a part-time gig, look no …
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If you aren’t on TikTok Shop, literally, what are you doing? Whether you’re unsure about how to take advantage of the platform or still don’t know how it can benefit your Ecommerce store, don’t worry—I’m chatting with Jake Bjorseth, CEO of Trndsttrs Media, to break down everything you need to know about harnessing the power of TikTok Shop. Discover…
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To: You From: MarketingMIllenials@gmail.com Subject: Why Isn’t Anyone Opening Your Email? Maybe you forgot about the pre-header… Ahhh, the pre-header. Often forgotten, and terribly underused. Did you remember it exists? If not, don’t worry, Jay Schwedelson and I have got your back! We’re breaking down everything you need to know about the pre-heade…
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Show Notes: First up: The fully-conscious baby enjoyed her trip to the Four Seasons Orlando! Next: Millennials and Gen X we’re sorry to tell you, but cassette tapes are back and Gen Z is LOVING them. Finally, A’ja Wilson finally got her Nike deal! That’s all for this week’s tea. We’ll be back next week with a new episode. Tea for Lunch with Mike (@…
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The funnel is dead, use the playground instead. Have I lost my mind— or has my latest guest finally convinced me to put the marketing funnel to eternal rest? Ashley Faus, Head of Lifecycle Marketing at Atlassian and author of numerous published articles on TIME, Forbes, Marketing Profs, and The Muse has A LOT of thoughts on how marketers can more e…
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Ever thought about what franchise marketing is like? Well, guess what— franchises need marketing too. So if you’re considering entering the world of franchising, learn how to position your franchise for maximum marketing success. Sit down with one of franchising’s finest minds— Tom Dowd, CEO of Mark Wahlberg’s F45 Training, to hear what he has to s…
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Sometimes, it’s ok. To break grammar. Especially when it comes to email subject lines. In fact, did you know that people are more likely to open an email with poor grammar than an email with completely proper grammar? Jay Schwedelson and I break down more of our juiciest tips for hooking your audience through your email subject line. Learn about ou…
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The running shoe set to compete with Nike isn’t who you think it is. Move over, Under Armor, because you had your chance and couldn’t cut it. Aidan dives into the tale of trail running’s greatest brand, and unpacks how two former Saloman employees crafted one of the most comfortable shoes of all time. He explains how Hoka’s incredible product desig…
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It seems like anyone and their mom can be an online voice of authority these days. How can you sus out the jobless grifters from the expert voices? And what makes content trustworthy or not? Join me as I go solo to break down the key tenants to creating trustworthy content and reveal how expertise, consistency, and credibility can make a major diff…
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It’s no secret that COVID turned us all into remote work hermits. But now that the pandemmy’s over, people are starved for more human contact again. And what better way to do it than with in-person events? Maximize the impact of your events and build meaningful connections with your audience with these incredible tips from the king of events himsel…
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🤔 To open with an emoji or not to open with an emoji… that is the question. Jay Schwedelson’s back in the studio with me to divulge email’s biggest secrets, starting with the ABSOLUTE best hacks that will make your subject line pop. What are the top attention-grabbing tips for improving your open rates? And why is the first half of your subject lin…
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Show Notes: First up: Bumble is coming under fire for a recent ad campaign that mocked celibacy. Next up, Zayn Malik is making a country album. Finally, E.L.F.’s “too many Dicks” campaign aims to transform boardrooms. That’s all for this week’s tea. We’ll be back next week with a new episode. Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi)…
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Maximize your brand partnerships and create a holistic marketing strategy. Milou Pietersz, founder and owner of Simply Multimedia, joins me to discuss the intersection between organic social media and PR. Discover the key tactics for landing paid brand partnerships, building media lists, and using social proof to pitch to brands. How can you create…
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Unlock the power of creators for your B2B brand. Derrick Hicks, Director of Marketing for ConvertKit, chats with me about the role of creators in marketing and the opportunities they present for B2B. How can you capitalize on the growing creator economy to fuel your personal brand? Derrick explores the different ways to add creators to your marketi…
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Like a good neighbor… Do you hear that in your head? That’s your brain, busy filling in the gap with those four famous words, “State Farm is there.” But State Farm’s more than just a catchy jingle— since 2011 America’s favorite insurance agent has been sweeping prospective insurance buyers off their feet everywhere. Who is Jake from State Farm, rea…
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To: You@gmail.com From: “The Person in the Stall Next to You” Subject: ONLY Read This During Your Bathroom Break 🚽 Make people open your emails. Email marketing master, Jay Schwedelson and I break down how to increase your open rates and grab your customer’s attention from the “From” line down to the “Subject” line. With tips this hot, we guarantee…
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Show Notes: We’ve leveled up! Check us out on YouTube to see our set updates. Catching up: The Met Gala happened this week, but it fell a bit flat for us. This week’s Sip: Meta challenges Threads users, Meta implements new AI ad features and Instagram clarifies their algorithm. Our first main story: New updates on the TikTok ban and why we don’t th…
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Unless you’re a natural-born cult leader, creating a dedicated cult following might not come easy. But that certainly doesn’t mean you still can’t create a killer following. So why not learn how to create a rabid fan base the right way? Jon Davids, author of “Marketing Superpowers” talks with me about the power of organic growth and community build…
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When YouTube didn’t work—did you pack up your bags and move on to Twitter? And when Twitter didn’t pan out, did you pack up your bags and head to LinkedIn? Well then… maybe at some point it’s time to stop asking what the channel did wrong and start looking at where you went wrong. Daniel’s breaking down the top 6 things marketers get wrong when it …
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If he’s wearing boat shoes to a yacht party… à la poubelle. If he’s making marketing videos without a sense of humor… à la poubelle. Who is Gstaad Guy and how did he make the phrase “à la poubelle” Instagram-famous? Aidan unravels the tale behind Gstaad Guy and explains how roasting one rich friend turned this prototypical Gen Z influencer into an …
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Why isn’t there a webinar about how to market a better webinar? Seems like a missed opportunity, no? Jay Schwedelson and I are back—and we’ve got you covered when it comes to demystifying the long-held secrets of successful webinars. We’re breaking down the biggest mysteries about how to increase your webinar attendance rates so that you can absolu…
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Show Notes: This week on The Sip: YouTube reverts back to their old player, TikTok tests a new voice-generator and Threads beats X. First up: Bumble is making a huge change to their app, will users like it? Or does it get rid of their competitive advantage? Next up – LinkedIn adds daily games to their platform! Will it increase engagement? Finally,…
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Good vs Bad Marketing. Dave Kaufman, Head of Marketing for Meta - AR/MR joins us to talk about what makes great marketing. What are the BIGGEST mistakes he’s seen marketers make over the course of his career? And how can you separate the good marketers from the great marketers? Dave explains why great content always boils down to one thing: being e…
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If content makes the world go round, then meet the woman who keeps it spinning. In this special rapid-fire segment from Marketing Island, Tracey Wallace, Director of Content for Klaviyo and the voice behind Workweek’s Contentment newsletter, chats with me about the best ways marketers can boost their content marketing game and repurpose pieces more…
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In this bite-sized podcast, my marketing bestie, Jay Schwedelson, is talking shop and unleashing his quick and dirty tips on B2B’s hottest topics with me. This week, we’re taking on all things webinar, and dispensing the top secrets for increasing your registration rates. Learn how, by creating a compelling title, teasing valuable content, and bein…
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Show Notes: This week on The Sip: Is TikTok building a new app? Why is X charging users to start their profiles? And more. Today’s hot tea: The TikTok ban is officially approved by the U.S. House of Representatives and President Joe Biden. What does it mean for creators? It’s time to diversify. Next up, Coca-Cola surprised us with a creative campai…
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What’s got Karen caught in a Target tizzy of absolute madness? Stanley Cup— that’s who. How did a 110-year-old brand that was barely making a blip on the radar cause mass hysteria overnight? Aidan breaks down the tumbler’s battle-hardy past and explains how, with the help of one little alum from “The Bachelor,” three women on a mission to make Stan…
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Do you need a fractional chief marketing officer? But first of all, what does a fractional officer even do? Don’t worry—I’ve got your back as “Duct Tape Marketing” author John Jantsch joins me to break down the entire pros and cons list of fractional CMOs. How can it help your business to grow and scale? And how can the deep marketing experience, c…
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Are you using your video marketing plan to maximize your brand’s potential? Chris Savage, co-founder and CEO of Wistia, sits down to discuss the power of video in today's marketing landscape. From the importance of storytelling to the changing expectations of B2B videos, Chris shares valuable insights and tips for creating impactful video content. …
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Show Notes: Mike and Mitzi’s personal training journey! Today’s Sip: TikTok Notes is being tested, Elon Musk wants to bring back Vine and YouTube has added new shopping features. Today’s first story: The WNBA drew in record numbers of viewers! Today’s hot tea: We have to talk about Coachella! After so many people called it a flop this year, the mus…
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Food wouldn’t be the same without it. In fact, fried chicken might just drop off the face of the planet forever in its absence. What are we talking about? Only one of the world’s most popular condiments EVER (and sorry ketchup and ranch girlies, your condiment hales in comparison to this spicy topping). With over 20 million bottles a year sold, and…
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Learn how to work smarter, not harder, in your marketing efforts and leverage underinvested channels for maximum success. Jared Fuller, founder of Nearbound.com, joins the conversation with me to discuss the concept of Nearbound and its impact on marketing. Discover why partnering with trusted voices is crucial for building trust with your audience…
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We get right into the tea in todays class with my iconic guest - my co professor for the day - Spill Sesh. We deconstruct each Kardashian sisters history of scandals, controversies, and apologies (or lack there of). With a definitive ranking of least to most problematic at the end. Enjoy students.
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No. It’s not just your imagination. Customer acquisition costs ARE rising. What can you do to maximize your marketing strategy to keep up with the cost of retention? Heather Horton, CEO and founder of Ecrubox Digital, chats with me about all things customer retention. From optimizing your customer acquisition channels to leveraging customer service…
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Show Notes: Where did everyone get their eclipse glasses? And a breakdown of the top marketing moments from this week’s historical total eclipse. Women's collegiate sports slay. NCAA Iowa–South Carolina final game drew record-breaking viewership. Finally, Billie Eilish adds all 110 million people to her close friends to promote her upcoming album ……
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If you thought Oppenheimer was hard to get tickets to then you clearly haven’t tried to set your hands on tickets “100 Years.” And even if you do score tix to the elusive Robert Rodriguez/John Malkovich flick, chances 99.9% certain that you’ll be dead before the film premieres. That’s right. DEAD. Is the movie trying to kill you in some sick real-l…
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Did a bot write this or did a human? And does it really matter if you can’t tell the difference? Discover how AI is revolutionizing the creative process and why you can’t afford *not* to jump on the latest marketing bandwagon. Russ Perry, CEO of Design Pickle, joins me to chat about the role of AI in design. We break down the importance of understa…
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9 out of 10 influencers don’t understand why they got famous. Was it the video about lobsters that made them a hit? Were they not posting as much as they could have? Was there not enough interaction in the comments section? Why do so many influencers fail to comprehend the basics of the algorithm? And is it worth pursuing a view count at the cost o…
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Show Notes: Is April Fool’s the new Black Friday? Brands are extending their pranks now, are they too thirsty for engagement? Today’s hot tea: Have you even listened to music this week if you haven’t tuned into Beyoncé’s new album, Cowboy Carter? We’re breaking down some of our favorite parts of the album. Finally, Velveeta cheese wants you to live…
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Ear piercing isn’t just about begging for permission from your mom for weeks on end, driving by the local mall, and searching for the nearest Claire’s anymore. Learn how Studs is revolutionizing the ear piercing and earring experience. In this ep, I’m chatting with Lisa Bubbers, Co-Founder and CEO of Studs, as she unpacks her greatest insights into…
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