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Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them, how the space is evolving, and a round-up of recent audio ads and analysis by Stew Redwine, VP Creative at Oxford Road - and each episodes guest. Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and mixed & sound designed by Zach Hahn.
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"Ad infinitum" is a Latin phrase meaning "to infinity" or "forevermore". That's how long it feels listening to these occasional podcast episodes around the continual evolution that happens within the Nfinity Group of Companies. In them we cover everything from our extraordinary achievements and new developments, through to interviews with some of the remarkable people that come to our offices to share their life stories and wisdom with us and our clients. That and a whole lot of banter in-be ...
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Why are there nutrition labels required for the food we eat, but not the media we consume? How do you find out if the show you are sponsoring or listening to is saving lives or destroying the fabric of our democracy? The Media Roundtable is back in session for a new season this September but with a fun new twist. We are sharpening our focus to conversations with podcasters and creators about the shows they make and the reasons WHY they make them. The Media Roundtable season two will “unbox” ...
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The World Business Academy is a non-profit business think tank and network of business and thought leaders founded in 1986 with the mission to inspire and help business assume responsibility for the whole of society. This podcast, featuring Academy President and Founder Rinaldo Brutoco, focuses on the state of the political economy including trends we see emerging in markets and how our listeners can prepare for them.
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In this episode, "Audio’s Rule of Thirds", Stew Redwine's guest is Mike Jensen, CEO of Rhapsody Voices and they discuss how brands can best connect with hosts, what the ingredients of a persuasive host read ad are, and rating some recent movers and shakers in the podcast space form Magellan.ai’s May 2024 report - MeUndies, Rakuten, IBM, and monday.…
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"It was just great to see that community taking place right in front of our eyes."James Ingrassia, (EVP of Client Services, Oxford Road)The Media Roundtable is back! This week we recap the epic whirlwind of our 2nd Annual Oxford Road CAO Summit in Hollywood last week.Dan Granger, (CEO & Founder, Oxford Road) breaks down the highlights with brillian…
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“We really want to deliver on the connectivity between the host, the sponsors, and the audience.”- Mike Jensen, CEO of Rhapsody VoicesThis week, our Ad Infinitum superhost Stew Redwine brings you a very special guest—Mike Jensen, CEO of Rhapsody Voices—to chat about the many Rules of Three in audio.Audio is replete with threes: first, there’s produ…
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Oxford Road’s 11th anniversary has just passed and we just can’t help but feel nostalgic this week. On that note, this week’s Media Roundtable special edition takes a look back at our past 5 years, with all the changes that have taken place in our world and the industry at large since 2019. In this episode, we feature 3 of Oxford Road’s ‘middle chi…
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“We’re not even talking about the content anymore. It’s either brand-safe or it’s not brand-safe. But what is that actually doing? - Adam Curry, MTV Video Jockey & Host of No AgendaWe like to say our CEO & Founder, Dan Granger, got in on the ground floor of podcasting. However, if there’s anyone his senior in the industry, it’s Adam Curry (MTV Vide…
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If you missed out on Cannes or if you simply miss Cannes, we have your cure. Dan Granger (CEO & Founder, Oxford Road) jumped in the booth at Spotify’s Podcast Studio at Cannes to talk with Conor McKenna (Partner, LUMA). They channel the excitement and buzz from the festival into a 45-minute rundown packed with insights from their week on the Rivier…
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“A podcaster is talking to your exact target audience.”- Hala TahaToday, we have a true Ad Infinitum gem! Host Stew Redwine (VP of Creative Services, Oxford Road) covers all things B2B podcast ads with Hala Taha (CEO & Founder, YAP Media) AKA the Princess of Podcasts herself!These two advertising experts reveal their secrets to making B2B podcast a…
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Season 2 Episode 5 of Ad Infinitum is titled "Sound Business is Sound Business" and is all about B2B advertising in audio. We discuss some of the best practices for B2B ad reads, why is audio such a good fit for B2B, particularly podcast, and then rank 4 recent B2B podcast ad spots with one of the best in the business of podcasting and B2B advertis…
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“When we think of AI, it is a forward and a backward-looking question. ‘What's going to happen?’ We don't know. ‘Have we ever not known before?’ Well, every day of our history, we've not known. So there's the lesson.” - Lindsay Graham (CEO & Founder, Airship)The Media Roundtable is back! This week we’re looking into the present through the lens of …
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“Rather than trying to throw brands in at the deep end of the pool, how do we build them a staircase?”Dan Granger (CEO & Founder, Oxford Road)The Media Roundtable is back! This week we’re talking directly with two extremely successful Chief Audio Officers to answer one key question:“What do brands want?”At Podcast Movement Evolutions, Dan Granger (…
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The Media Roundtable is back! This week we’re recapping a whirlwind of a time from the 3rd International Podcast Show in London. If you missed out, we’re here to ease your FOMO (and hopefully inspire you to make the trip next year).Steven Abraham (President, Oxford Road) hosts fellow Oxford Road jetsetters Miranda Romano, (SVP of Media Services, Ox…
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In this episode, host Stew Redwine discusses the creative approach to scripting fiction podcasts, the role of sponsors and ads in spoken word audio, and analyzes four ads from the Ambie Award-winning podcast Ad Lucem. Stew is joined by two guests: Ray Harkins, Senior Director of Ad Sales at Wondery Nathalie Chicha, producer of the 2023 Ambie Award-…
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If you get too cute, too kitschy with it, that could turn people off in the wrong way where they actively dislike the brand.” Ray Harkins, Senior Account Executive, WonderyThe world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 4 - "Scary Ads."Context is everything for ads, but what do you do when t…
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You could envisage a future where a run-of-network buy was voiced by the person who's hosting each individual show through the power of AI.”- Giles Martin (EVP, Strategy & Insights, Oxford Road)Chief Audio Officers, rejoice! The Media Roundtable is back, covering this week’s top audio stories and there’s a lot to digest.Dan Granger (CEO & Founder, …
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We live in an age where customers are omnipresent. They're everywhere. Your brand needs to be omnipresent, and Sonic Branding is part of that.”Nikhil Arora (Chief Growth Officer, Albert)The Media Roundtable is back! This week we’re giving you all the best insights from our latest Chief Audio Officer event, the CAO Messaging Forum in NYC.Stew Redwin…
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“Media is not math. And anyone who's looking at media from a mathematical perspective is going to end up with the wrong answer and no competitive advantage. Media is human behavior.”Chris Binns, (Chief Strategy Officer, Open X, WPP)The Media Roundtable is back! This week we’re devoting the episode to one question that every Chief Audio Officer shou…
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You can say you're compliant, but if there's no auditing, you're judging your own homework.”Neal Lucey (EVP, Strategy & Product, Oxford Road)It’s a brand new episode of the Media Roundtable, and we’re tackling the biggest audio stories of the day: big podcast revenues, platforms too big to quit, and becoming a sports giant.Back on the lead micropho…
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Season 2 of Ad Infinitum continues with Episode 3, “Branding With Your Eyes Closed,” defining and discussing the importance of sonic branding, and then ranking 4 recent top spenders through that lens. And that’s why this episode's guest is Joel Beckerman - author of The Sonic Boom and Founder of Made Music Studio - a person who is practically synon…
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“When we're creating sonic identity systems, [the] people we're dealing with are experts in absolutely everything in their job except this.”Joel Beckerman, Founder of Made MusicThe world’s only podcast solely dedicated to audio ads is back with a new episode! Presenting Ad Infinitum Season 2, Episode 3 - "Branding with your Eyes Closed."Host Stew R…
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The Media Roundtable is back, and we’re tackling all the nuances of one of the thorniest, most misunderstood, and most rewarding parts of audio advertising: B2B.This deep dive was inspired by the excellent recent report by Pierre Bouvard (Chief Insights Officer, Cumulus Media | Westwood One) on reaching B2B decision-makers through audio.“You can't …
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“It's really about consistently showing people you care and just relentlessly reinforcing that the product or service you provide is getting better too.”Jason Calacanis, Entrepreneur and PodcasterIn this episode of the Media Roundtable, we’re bringing you a very special fireside chat direct from our recent Chief Audio Officer event in SF.Oxford Roa…
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CAOs, did you miss out on Podcast Movement Evolutions? We have the cure for your FOMO right here–an all-new Industry Edition of the Media Roundtable recapping the biggest moments and distilling days of insights into bite-sized chunks with no travel.Dan Granger (Oxford Road founder and CEO) is back on the host microphone, joined by fellow attendees …
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AI translation seems all the rage, but it’s so yesterday. At Oxford Road, we're on to bigger and better things. In partnership with GoLocalise, we’re able to offer this week’s Media Roundtable podcast in your native tongue, whatever that may be. While everyone else is hyping up translating podcasts into foreign languages, we're breaking boundaries …
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C.A.Os you are in luck–we have a new Industry Edition of the Media Roundtable for you and it will not disappoint.Dan Granger (Oxford Road founder and CEO) is hosting again, joined by fellow agents of influence Kristen Duenas, (Associate Media Director, Oxford Road), Giles Martin, (EVP of Strategy & Insights, Oxford Road), and Ricardo Martinez, (VP …
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Season 2 of Ad Infinitum continues with Episode 2, “Hosts are People Too”, discussing the importance of advertisers considering the hosts' humanity on the other end of the talking points. And that's why the guest is a real host and a real person - Jordy Meiselas - one of the three Founders of MeidasTouchNetwork and co-host of The MeidasTouch Podcas…
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The world’s only podcast solely dedicated to audio ads is back with a new episode! Presenting Ad Infinitum Season 2, Episode 2 - "Hosts are People Too."Host Stew Redwine (Oxford Road’s VP of Creative Services) discusses the importance of advertisers keeping in mind the hosts' humanity on the other end of those talking points they’re sending over. H…
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If you're looking for them to make a great impression with your ad, first, you need to make a great impression on the host.”- Dan Granger (Oxford Road founder and CEO)Chief Audio Officers, it’s time for an all-new Industry Edition of the Media Roundtable.Dan Granger (Oxford Road founder and CEO) is back on the host microphone, joined by fellow agen…
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“[What’s] fascinating about podcasts… is the idea of intimacy that it creates because people so often listen to podcasts while they're doing something else… and so then you become this friend in their ear.” - Joanna Robinson, Podcaster, AuthorIt’s a brand new episode of the Media Roundtable, and for all our Chief Audio Officers, today we’re focusin…
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“If you are an advertiser who tried podcasting in the last two years, and it wasn't all that you ever dreamed it would be, it might be time to revisit it soon... because the performance has gotten better.” Pete Birsinger, CEO & Founder of PodscribeIt’s a brand new episode of the Media Roundtable, and we’re going DEEP on data with Podscribe’s Q4 202…
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“Either do the hard work of finding words that work hard, or use words that make hard work for everyone else.”Mark Pollard, Author of “Strategy is Your Words” The world’s only podcast solely dedicated to audio ads is back with a new season! Presenting Ad Infinitum Season 2, Episode 1 - "Sound Strategy."Host Stew Redwine (Oxford Road’s VP of Creativ…
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Welcome to Season 2 of Ad Infinitum, this Episode’s title is “Sound Strategy”; discussing the importance of strategy in advertising and ranking 5 recent top spenders in audio (Pfizer, Verizon, Progressive, Apple, and AT&T) through that lens with guest Mark Pollard - podcast host and CEO of Sweathead and Author of Strategy is Your Words. Support the…
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“I trusted what [the press] were telling me for the most part… and then social media comes along and says ‘Not so fast democracy!’ and it really just pulls everybody into their corners to never emerge.” Evan Shapiro, Media Cartographer, CEO of ESHAP In this episode of the Media Roundtable, we’re blowing things up and getting back to our roots–talki…
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“You get to a size where there’s a lot more downside in taking on a risk of switching partners than upside.”- Dan Granger, Oxford Road founder and CEOAttention Chief Audio Officers! We’re back with a very special episode of the Media Roundtable.Dan Granger (Oxford Road founder and CEO) is hosting, joined by audio heavyweight Bryan Barletta, (Partne…
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Chief Audio Officers, welcome back to another raucous episode of the Media Roundtable! Dan Granger (Oxford Road founder and CEO) is back to host, joined by fellow agents of influence Kristen Duenas (Associate Media Director, Oxford Road), Stew Redwine (VP of Creative Services, Oxford Road), and everyone’s favorite radio futurologist, James Cridland…
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“[Sonic strategy] is the blending of sound science with sound art in order to help us make sound decisions.” Steve Keller, Sonic Strategy Director, SXM Media’s Studio ResonateAd Infitium, the world’s only podcast solely dedicated to audio ads is back with a very special Season 1 Finale. Presenting Episode 7 - "It's All in the Execution."Host Stew R…
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Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them, how the space is evolving, and a round-up of recent audio ads and analysis by Stew Redwine, VP Creative at Oxford Road, and each episode's guest. The first season's episodes focus on individual Audiolytics™ Key Co…
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We're chasing something that's easier to transact, but not nearly as valuable as what they could be selling.”Dan Granger, Oxford Road founder and CEOChief Audio Officers, the Media Roundtable’s back with a roundup of all the industry news you need to know–up this week, preserving and celebrating audio’s quirks.On the host microphone again is Oxford…
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“[Audio] is the last kitchen table conversation that exists in this country.”- Dan Granger, Founder and CEO of Oxford RoadnChief Audio Officers, as we plan for 2024, it’s the perfect time to go back and see how well we predicted audio in 2023. Because as Churchill said, “Those that fail to learn from history are doomed to repeat it.”So how did Oxfo…
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Welcome to 2024, Chief Audio Officers! Podcasting is now old enough to order a beer. And of course, the Media Roundtable is back to prepare you for what looks to be a very eventful year in audio. Back as host is Oxford Road founder and CEO, Dan Granger. And by popular demand, we’ve brought back the Wizard of NYU, Steve Goldstein (founder and CEO at…
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“To… refer to videos of podcasts as podcasts–every time that happens, a little piece of me dies.” - Skye Pillsbury, Author of The Squeeze It’s almost 2024! So with one ear to the past and one to the future, we’ve assembled an unparalleled group of audio journalists and industry experts. And what’s more, we’ve gotten them to take strong positions on…
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We hope you’re stocking up on holiday cheer and doing your last minute shopping because the season’s almost over! Why are we inciting panic? Because it’s time to talk about ads and scarcity.That’s right, the world’s only podcast solely dedicated to audio ads is back with a special edition–a very limited-time offer! We’re covering the Audiolytics™ k…
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Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them, how the space is evolving, and a round-up of recent audio ads and analysis by Stew Redwine, VP Creative at Oxford Road, and each episode's guest. The first season's episodes focus on individual Audiolytics™ Key Co…
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"Audio is its own unique language. It has shades of digital, shades of influencer, shades of traditional media–it is all of them and it is none of them."- Dan Granger, Oxford Road Founder & CEOSo much happened for audio in 2023 that the Media Roundtable needed to take an inside look at the stories and trends that shaped the soundwaves. Back on the …
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With 2023 almost over, it’s time for the Media Roundtable to look back at the big shifts we’ve seen in the industry. Hosting is Oxford Road founder and CEO, Dan Granger with special guest, Steven Goldstein, an internationally recognized executive and leader in the audio space.Steven is the Founder and CEO of Amplifi Media, an audio innovation firm …
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Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them, how the space is evolving, and a round-up of recent audio ads and analysis by Stew Redwine, VP Creative at Oxford Road, and each episode's guest. The first season's episodes focus on individual Audiolytics™ Key Co…
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“Don't think you have to solve these problems yourselves–there's 130 years of experiments into how to persuade people more effectively.”Richard Shotton, author of “The Choice Factory”The world’s only podcast solely dedicated to audio ads is back with an all-timer of an episode. Presenting Ad Infinitum Episode 5 - “Trust Factories, or Illusions of C…
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Happy Thanksgiving to all our Chief Audio Officers–we’ve got a lot to be thankful for, including an all-new episode of Media Roundtable: Industry Edition!Hosting this auditory feast is Oxford Road Founder and CEO, Dan Granger, with fellow Oxford Road celebrants, Jennifer Laine, Spencer Semonson, and Stew Redwine.We’re talking brands and politics, S…
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We’re back with an all-new episode of Media Roundtable: Industry Edition!Back on the host microphone is Oxford Road Founder and CEO, Dan Granger. Joining him are fellow Oxford Road luminaries, Neal Lucey, Julia Palermo, and Kyle Jelinek.We’re talking big brand bucks, Bill Gates’ AI podcast picker, podcasting from behind bars, and streaming audio–th…
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Calling all Chief Audio Officers–it’s time for another all-new episode of the Media Roundtable: Special Edition! To give you the tools to ask the right questions, we’re bringing you a deep dive into an issue that has plagued the industry since its inception - “What is a Download?”And we couldn’t ask for a better group of guides on this journey. Mak…
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The old is evaporating very slowly, and the new is trying to find its footing, but nothing is quite where it's going to land for a long period of time.”Dan Granger, Oxford Road Founder and CEOCalling all Chief Audio Officers–it’s time for another all-new episode of the Media Roundtable: Special Edition! Leading us once again is Oxford Road Founder …
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