Brian Casel hosts conversations with founder friends. We talk about startups, products, software, entrepreneurship, but also what's happening in our lives away from our screens and revenue graphs.
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Bringing Great Design to WordPress with Mike McAllister
36:31
36:31
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Mike McAllister is a designer of brands, websites, products, and WordPress goodness... Here in part 2 of our conversation, we dive into Mike's current work on OllieWP, a new product that brings great design to the WordPress ecosystem. We also talked about the balance of working on products with taking on selective design consulting partnerships wit…
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From Designing Products to Acquihired with Mike McAllister
27:25
27:25
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Mike McAllister has an incredible track record as a designer of brands, websites, products, and WordPress goodness... In part 1, we talked about Mike's experience building a successful WordPress products business that was acquired by WPEngine, and what he learned from the transition between indie product founder to acquihired in a large organizatio…
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From Products to Product Agency with Shawn Adrian of Input Logic
1:07:09
1:07:09
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Here's my conversation with Shawn Adrian, co-founder of Input Logic, a product design and development agency. They're also launching their own product in 2024 in the AI journaling space, called Stilo.ai. This conversation was recorded on March 5th, 2024. {{ campaign_start }}By Brian Casel
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The 80/20 Software Consultancy Model with Daniel Coulbourne
1:08:45
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Brian's update was recorded on May 6th, 2024. Daniel Coulbourne is the cofounder of Thunk.dev and the co-host of the Talking Businessly podcast. We had a great conversation about the "80/20 model" in software development consulting, striking a balance between working with clients and building your own products and projects. This conversation was re…
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Jack McDade is the creator of the new course, Radical Design. He's also the founder of Statamic CMS. In this contuation of our conversation, we talked about Jack's unique approach to designing things and how he strikes a balance between fun refreshing projects like this, and running a successful product company. Brian and Jack's conversation was re…
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The Story of Statamic CMS with Jack McDade
49:37
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Jack McDade is the founder of Statamic CMS and the creator of the new course, Radical Design. In this conversation, Jack shared his story of going from film maker to full stack designer and developer to building a website CMS product. Brian and Jack's conversation was recorded on February 20th, 2024. Brian's update was recorded on May 6th, 2024. Br…
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Software founder life in NYC with Sam Selikoff
21:25
21:25
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21:25
Sam Selikoff, cofounder of BuildUI, returns to the show and we talk all about NYC! New York City, one of my favorite places. Brian and Sam’s conversation was recorded on December 15th, 2023. Brian's update was recorded on May 6th, 2024. (00:00) - Software founder life in NYC with Sam Selikoff (04:47) - What is the crowd like? (06:56) - New York's d…
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Building a Courses Business with a YouTube audience with Kevin Powell
26:49
26:49
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Kevin Powell returns to the show where we talk about the business side of his work as a YouTuber and teacher of front-end development and CSS. Brian and Kevin’s conversation was recorded on December 7th, 2023. Brian's update was recorded on May 6th, 2024. (00:00) - Building a Courses Business with a YouTube audience with Kevin Powell (03:22) - Kevi…
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How Lianna Patch Reinvented Her Copywriting Business
32:11
32:11
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Lianna Patch wasn’t thrilled with the work she was doing, who she was doing it for, and the lack of fun she was having as a professional copywriter. So she changed everything and relaunched her Punchline Copy business with a focus on comedic copy. Brian and Lianna’s conversation was recorded on December 13th, 2023. Brian's update was recorded on Ma…
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Fractional Product Management to SaaS Cofounder with James Lewis
36:55
36:55
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I invited James Lewis on to help understand the idea of a “fractional product manager” (and we covered that) but it turned into James’ story of how we transitioned from that into cofounder of a new SaaS, Lemon, in the payments space. Brian and James’ conversation was recorded on December 8th, 2023. Brian's update was recorded on May 6th, 2024. (00:…
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From Founder to Coaching Founders with Justin Ferriman
24:41
24:41
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Justin Ferriman returns and we discuss his post-exit transition to becoming a business coach for other founders. Brian and Justin’s conversation was recorded on November 10th, 2023. Brian's update was recorded on May 6th, 2024. (00:00) - From Founder to Coaching Founders with Justin Ferriman (03:14) - Justin's coaching story (04:57) - The Know/Like…
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Teaching User Interface Development with Sam Selikoff (BuildUI)
42:36
42:36
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Sam Selikoff, cofounder of BuildUI joins me for a wide-ranging (and sometimes technical) conversation about his journey as a software engineer, and his business teaching UI development with video courses and YouTube. Brian and Sam’s conversation was recorded on December 15th, 2023. Brian's update was recorded on May 6th, 2024. (00:00) - Teaching Us…
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The Health Pendulum as Entrepreneurs with Jay Clouse
17:17
17:17
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Jay Clouse, founder of Creator Science, returns to the show and we have a fun episode where we talk about our lives away from the cameras and mics to talk about how we stay fit and healthy (or at least try to be). Brian and Jay’s conversation was recorded on November 8th, 2023. Brian's update was recorded on May 6th, 2024. (00:00) - The Health Pend…
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Lianna Patch is known as a fantastic copywriter. Why? Because she’s also a comedian! We talk about Lianna’s passion for the craft of comedy, her comedic roots, and how she translated that into a thriving career as a copywriter. Brian and Lianna’s conversation was recorded on December 13th, 2023. Brian's update was recorded on May 6th, 2024. (00:00)…
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Teaching CSS to 800k YouTube Subscribers with Kevin Powell
44:20
44:20
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I spoke to Kevin Powell, YouTuber and front-end CSS teacher about how he operates his YouTube content business and how he grew to over 800,000 subscribers. Brian and Kevin’s conversation was recorded on December 7th, 2023. Brian's update was recorded on May 6th, 2024. (00:00) - Teaching CSS to 800k YouTube Subscribers with Kevin Powell (06:58) - A …
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Aaron Francis, creator of screencasting.com and prolific YouTuber returns to the show to talk all things video, screencasting and growing a business on YouTube. Brian and Aaron's conversation was recorded on November 16th, 2023. Brian's update was recorded on May 6th, 2024. (00:00) - YouTube as a business with Aaron Francis (02:54) - Talking video …
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From Selling a WordPress Business to SaaS with Justin Ferriman
40:10
40:10
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Justin Ferriman, founder of LearnDash, talks to me about how he started, grew, and exited from this WordPress business in the LMS space. Brian and Justin’s conversation was recorded on November 10th, 2023. Brian's update was recorded on May 6th, 2024. (00:00) - From Selling a WordPress Business to SaaS with Justin Ferriman (03:10) - Justin's busine…
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The Science Behind a Creator Business with Jay Clouse
43:22
43:22
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Jay Clouse, who runs Creator Science, joins me to talk all things creator businesses. Brian and Jay’s conversation was recorded on November 8th, 2023 Brian's update was recorded on May 6th, 2024. (00:00) - The Science Behind a Creator Business (05:23) - Content as a product (11:51) - Seperating personal and creator brands (18:23) - Creator Science …
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Scaling a Fitness Coaching Business with Adam Gilbert
34:45
34:45
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Adam Gilbert, founder of My Body Tutor, joins me to talk about how he scaled a personal fitness coaching business. Brian and Adam’s conversation was recorded on November 3rd, 2023. Brian's update was recorded on May 6th, 2024. (00:00) - Scaling a Fitness Coaching Business with Adam Gilbert (03:18) - What is My Body Tutor? (04:22) - The evolution of…
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Dru Riley, founder of Trends.vc, returns to the show to talk about his life as a digital nomad for 3+ years. Brian and Dru's conversation was recorded on November 20th, 2023. Brian's update was recorded on May 6th, 2024. (00:00) - 3+ Years of Nomad Life w/ Dru Riley (02:58) - Where in the world is Dru? (05:06) - Why choose the digital nomad lifesty…
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Products vs. Creator Businesses with Aaron Francis
35:14
35:14
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Aaron Francis, creator of screencasting.com and prolific YouTuber joins me to talk about his “Era of Maximum Effort”. We get into building products businesses vs. creator businesses, and more. Brian and Aaron's conversation was recorded on November 16th, 2023. Brian's update was recorded on May 6th, 2024. (00:00) - Product vs. Creator Businesses wi…
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Ian Landsman of HelpSpot joins me to unpack all things Laravel ecosystem. Brian and Ian's conversation was recorded on November 3rd, 2023. Brian's update was recorded on May 6th, 2024. (00:00) - The Laravel Ecosystem with Ian Landsman (02:22) - Ian returns to talk Laravel (06:08) - Laravel vs. Rails (08:39) - Developer ecosystem (10:43) - Upgrading…
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Choosing & Sustaining Product Ideas w/ Colleen Schnettler
1:01:28
1:01:28
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Colleen Schnettler, founder of HelloQuery, joins me for a wide-ranging discussion around the question of choosing the right product idea to commit to as an entrepreneur. Brian and Colleen recorded this conversation on November 17th, 2023. Brian's update was recorded on May 6th, 2024. (00:00) - Colleen Schnettler (02:50) - Twitter, Conference, and P…
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Growing a Newsletter Business with Dru Riley (Trends.vc)
30:33
30:33
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30:33
Dru Riley, founder of Trends.vc joins me to talk about building his Newsletter and Community business and the systems and processes he’s used to grow it. Brian and Dru's conversation was recorded on November 20th, 2023. Brian's update was recorded on May 6th, 2024. (00:00) - Systems to run & grow a newsletter business w/ Dru Riley (Trends.vc) (03:0…
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Rebuilding a SaaS from the ground up with Ian Landsman (HelpSpot)
39:07
39:07
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Ian Landsman and his team at Userscape work on HelpSpot, a well-established SaaS product for customer support. And after well over 10 years in business, they decided to embark on a full rebuild of their app. Brian and Ian's conversation was recorded on November 3rd, 2023. Brian's update was recorded on May 6th, 2024. (00:00) - Rebuilding a SaaS wit…
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Open Threads is returning! This is a quick update where I (Brian Casel) give you a preview of what's to come in the upcoming weekly episodes of Open Threads. Plus a note on some changes to the format, including an interesting use of "dynamic audio" in Open Threads. Listen in to hear more. The next full episode will drop on Wednesday, December 13th,…
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Hey! Just want to let you know that I’ll be taking a break (for a bit) from recording new episodes of this Open Threads podcast. But don’t unsubscribe! I promise to come back to this feed with new conversations as soon as the opportunity arises. In the meantime, be sure to check out my other podcast, Bootstrapped Web, which my co-host Jordan and I …
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Pivoting and Building Awareness for a New Product (in a Competitive Space) with J.R. Farr
29:35
29:35
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Lemon Squeezy, the new platform for building SaaS businesses went through quite a few iterations before J.R. Farr and the Make Lemonade crew figured out what it is and who it’s for… And how to make people aware. Lots of gems in this conversation! Brian and J.R.'s conversation was recorded on February 13, 2023. Brian's update was recorded on May 6th…
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Newsletter-Driven Entrepreneurial Exploration with Corbett Barr
28:07
28:07
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I invited Corbett back on the show when I noticed he’s been picking up steam on his Substack-based newsletter, Starting Things. Clearly, he’s in the exploration phase of his next entrepreneurial chapter. The perfect time for an Open Threads check-in :) Brian and Corbett's conversation was recorded on February 6, 2023. Brian's update was recorded on…
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The Hidden Value Organizing and Attending a Conference for Fellow Founders with Tyler Tringas
21:06
21:06
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Founder Summit was one of the best conferences I’ve attended because it’s built on the idea that a conference is really about the relationships, not the headline speakers. Tyler Tringas, founder of Calm Company Fund, takes us through how Founder Summit came together and where it’s going next. Brian and Tyler's conversation was recorded on January 3…
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Creating Noteworthy Podcasts for Big Brands (as a business) with Harry Morton
33:09
33:09
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Harry Morton, founder of Lower Street, is back on the show today to take us inside the creative process behind big brand podcast productions. These aren’t your run-of-the-mill interview shows. This is what next-level podcasting looks like — and how Harry built an amazing agency business around it. Brian and Harry's conversation was recorded on Janu…
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Forming a Dream Team Partnership with J.R. Farr
24:06
24:06
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In 2020, after a hugely successful run building and exiting MOJO Marketplace, J.R. Farr announced the formation of a “dream team” new company known as Make Lemonade. What they’re making is truly impressive. We get into it! Brian and J.R's conversation was recorded on January 16, 2023. Brian's update was recorded on May 6th, 2024. Brian's Product St…
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Hitting the Creative Reset Button (in between businesses) with Corbett Barr
30:04
30:04
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After building, selling and exiting Fizzle, a community and content-based business, Corbett Barr decided to hit the reset button. How? By deleting all of his social media and past blog content to start with a clean slate. We explore what came next. Brian and Corbett's conversation was recorded on January 9, 2023. Brian's update was recorded on May …
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Starting & Sustaining a Fund for Calm Companies with Tyler Tringas
35:31
35:31
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From bootstrapping and selling a SaaS to… Starting a fund for bootstrapped SaaS companies. Tyler Tringas talks about that transition and what he’s learned since starting and growing Calm Company Fund. Brian and Tyler's conversation was recorded on January 2, 2023. Brian's update was recorded on May 6th, 2024. Brian's Product Studio My product studi…
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Talking Code & Product with Benedikt Deicke
24:59
24:59
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It’s strange how little we talk about the code side of building and running a software business. So Benedikt Deicke, technical co-founder of Userlist, joins me to geek out on Rails, front-end frameworks, software testing, and more. Brian and Benedikt's conversation was recorded on December 19, 2022. Brian's update was recorded on May 6th, 2024. Bri…
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A Music Production Geek Out Session with Harry Morton
32:29
32:29
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I’m on a quest to geek out with all my founder friends who are also musicians. Harry Morton shares a love for the combo of tech + creativity in music production. We geeked out about pursuing careers in recording studios, synthesizers, making music as a hobby, and buying unnecessary music gear. Brian and Harry's conversation was recorded on December…
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American Founder Life Abroad (and Back) with Craig Hewitt
31:52
31:52
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Craig Hewitt, founder of Castos, moved to France for 5 years but he and his family have moved back here to the States. We unpack life and business abroad vs. stateside and the many tradeoffs. Brian and Craig's conversation was recorded on December 5, 2022. Brian's update was recorded on May 6th, 2024. Brian's Product Studio My product studio, Instr…
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Shipping Speed & Deciding What to Build Next with Benedikt Deicke
48:31
48:31
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In SaaS, speed matters. A lot. Benedikt Deicke, co-founder of Userlist, joins me to chat about shipping speed and how we decide what to build next. It’s too easy to get these essentials wrong! Brian and Benedikt's conversation was recorded on November 28, 2022. Brian's update was recorded on May 6th, 2024. Brian's Product Studio My product studio, …
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Geeking out on Music Documentaries with Justin Jackson
42:32
42:32
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I could talk for days about music. So can Justin Jackson, cofounder of Transistor. So we geeked out on our favorite bands, documentaries, and how these experiences actually shape us as entrepreneurs (believe it or not!). Brian and Justin's conversation was recorded on November 21, 2022. Brian's update was recorded on May 6th, 2024. Brian's Product …
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Starting Over with a New SaaS Idea with Nathan Powell
21:37
21:37
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After exiting his 1st SaaS and shuttering all his social media profiles, Nathan Powell is back online with a new idea for a SaaS - Feature Flux. Let’s dig into it. Brian and Nathan's conversation was recorded on November 14, 2022. Brian's update was recorded on May 6th, 2024. Brian's Product Studio My product studio, Instrumental Products, is where…
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Quitting the Internet (for a while) with Nathan Powell
36:19
36:19
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The story of why Nathan Powell quit the internet for a while after exiting his SaaS business (and why he came back to start his new company, Feature Flux). Brian and Nathan's conversation was recorded on November 7, 2022. Brian's update was recorded on May 6th, 2024. Brian's Product Studio My product studio, Instrumental Products, is where I partne…
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Tyler King, CEO and co-founder of Less Annoying CRM, is back on the show to talk about teams. Remote, in-house, culture, experience, and everything in between. Brian and Tyler's conversation was recorded on October 31, 2022. Brian's update was recorded on May 6th, 2024. Brian's Product Studio My product studio, Instrumental Products, is where I par…
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Sharing Our Fails (& Wins) with Craig Hewitt
36:42
36:42
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Building in public ain’t all about the highlight reel. Craig Hewitt, founder of Castos, and I agree that there’s so much more to learn from our fails. The question is, how can we share them publicly in a helpful (and healthy) way? Brian and Craig's conversation was recorded on October 25, 2022. Brian's update was recorded on May 6th, 2024. Brian's …
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The business of snowboarding (in the ‘90s) with Justin Jackson
44:58
44:58
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Justin Jackson, co-founder of Transistor, joins me to share the story of how he started a snowboard shop in the late 90s and what, if any, parallels can be drawn to software businesses today. Brian and Justin's conversation was recorded on October 3, 2022. Brian's update was recorded on May 6th, 2024. Brian's Product Studio My product studio, Instr…
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Portfolio of products vs. focus on one with Dan Rowden
34:29
34:29
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Dan Rowden, founder of ilo, and I share our experiences running multiple products simultaneously vs focusing on one. Brian and Dan's conversation was recorded on September 26, 2022. Brian's update was recorded on May 6th, 2024. Brian's Product Studio My product studio, Instrumental Products, is where I partner with SaaS companies to provide UI, UX …
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Marketing: More Questions Than Answers with Tyler King (LessAnnoyingCRM)
41:18
41:18
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41:18
Tyler King, CEO and co-founder of Less Annoying CRM, joins me to commiserate on why marketing a SaaS is so damn hard in 2022. Brian and Tyler's conversation was recorded on September 19, 2022. Brian's update was recorded on May 6th, 2024. Brian's Product Studio My product studio, Instrumental Products, is where I partner with SaaS companies to prov…
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Let’s find Kalen Jordan’s next business idea
59:47
59:47
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Kalen Jordan, founder of Commercehero.io, joins me to talk about the next business idea. Brian and Kalen's conversation was recorded on September 12, 2022. Brian's update was recorded on May 6th, 2024. Brian's Product Studio My product studio, Instrumental Products, is where I partner with SaaS companies to provide UI, UX and custom-built pages and…
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Dan Rowden, founder of ilo.so, joins me to talk about Twitter in 2022 Brian and Dan's conversation was recorded on September 5, 2022. Brian's update was recorded on May 6th, 2024. Brian's Product Studio My product studio, Instrumental Products, is where I partner with SaaS companies to provide UI, UX and custom-built pages and components to give yo…
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The business of community with Matt Gartland, CEO of SPI with Pat Flynn
40:54
40:54
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Matt Gartland, partner and CEO of Smart Passive Income, joins me to talk about the business of community. Brian and Matt's conversation was recorded on August 29, 2022. Brian's update was recorded on May 6th, 2024. Brian's Product Studio My product studio, Instrumental Products, is where I partner with SaaS companies to provide UI, UX and custom-bu…
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Transitioning Away From WordPress with Chris Lema
28:08
28:08
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Chris Lema joins me to talk about transitioning away from WordPress. Brian and Chris's conversation was recorded on August 22, 2022. Brian's update was recorded on May 6th, 2024. Brian's Product Studio My product studio, Instrumental Products, is where I partner with SaaS companies to provide UI, UX and custom-built pages and components to give you…
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