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Pressing Matters

Big Valley Marketing

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Pressing Matters, from Big Valley Marketing, features conversations with the top influencers in B2B Technology. From Fortt Knox to Audible, the (mostly) journalists we interview on this podcast have been there for all of it – and they have thoughts on where things are going. Whether you're interested in humans, chips, cybercrime, or long-necked lutes ... welcome to Pressing Matters, presented by Big Valley Marketing.
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I bring together people who are interested in slowing down and understanding how the mind works and how we can live in greater connection to one another in a fast-paced, stressful world.
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Women and the Drinks Biz

Jenn Root Martell, Cider Businesswoman

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Owning an alcohol business is tough! Let's talk about it! I will take you through my journey of starting South City Ciderworks in SF and delve deep into the details of creating a product, building a market, and educating consumers about cider. But it’s not just my story of being a woman in this male-dominated industry that I want to tell. You’ll hear from other ladies inside and outside the biz as well! Join me on this wild ride whether you're looking to start an alcohol business, work in th ...
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Diana Goovaerts initially got into the publishing business. But frustrated by that industry’s speed - or lack thereof - she shifted to the fast-paced world of journalism, first as a local reporter in her native North Jersey and, later, in the past decade, at WirelessWeek, GSMA and now Fierce Network, where she serves as executive editor. We’re all …
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Next month, Fortune Brainstorm Tech will once again bring together the top thinkers in tech and business in Park City, Utah. And for the first time since 2020, Andrew Nusca will be leading the show as editorial director. He promises the typical knockout conference with big-name keynotes, Olympic-level networking and panels on everything from AI to …
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Send us a Text Message. It’s been three and a half years since I launched my first episode, deep in the COVID pandemic and at the helm of a California cider company. A lot has happened since then, I have talked to a lot of amazing people, and I have shared and learned a whole lot about being a female businesswoman in the alcohol industry. But now t…
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In this episode I speak to Norma Stevens, LCPC, the Director of Therapy Operations at Sunstone Therapies in Rockville, Maryland. Sunstone partners with companies like Beckley PsyTech, COMPASS Pathways, MindMed, MAPS (Lykos Theraputics), Reunion Neuroscience, and Usona to run studies that aim to establish the gold standard for psychedelic treatments…
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Send us a Text Message. Starting a business is tough, especially in the alcohol and hospitality industry. What’s more tough? Shutting it down. But how do you know if you even should? Tracy Gunn of Exitable says you should always have an exit strategy and an end goal. Join us as we walk through what that looks like and how she has lived it herself w…
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Rich Jaroslovsky’s career goal was to be the D.C. correspondent for a major newspaper. He achieved that - at 22 - for a little outlet called The Wall Street Journal. He covered Gerald Ford’s doomed re-election campaign in 1976. Five years later, mere hours after President Reagan was shot by would-be assassin John Hinckley, Rich was at the White Hou…
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Send us a Text Message. Wendy LeBlanc cut her teeth in the tech industry in Seattle, learning data systems at Microsoft and elsewhere. But the call of cider drew her and her partner to the Black Forest of Germany to set up 1785 Cider company based out of his parent’s farmstead and orchard. She’s blazing a cider trail, slinging apples, and building …
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You're in for a treat! Kathryn DeYoung and Zach Berman are two friends and colleagues who are also therapists that got roped into joining one of Calliope's ketamine-therapy retreats. Actually they both volunteered, each for interesting personal reasons. Each of the several ketamine experiences I facilitated for them were always equally profound, hi…
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Are you an aspiring reporter looking to get a job at Axios upon graduation? I have three letters for you: UNC, the University of North Carolina. Sam Sabin, this episode’s guest, is the second Axios reporter we've had on the pod, and, like her colleague and previous guest, FinTech reporter Lucinda Shen, she's a Tar Heel. Since 2022, Sam has covered …
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Send us a Text Message. Ever wondered if your website is working well for you? There are specific things that the bar and restaurant industry need to make sure their online presence in their website is doing the best that it can to help their business. Kelsey Gilbert-Kreiling has built a community and a business around designing amazing websites an…
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Send us a Text Message. Born with strong German roots, Anna and Wendelin came up through the entertainment industry in the US, following their passions for film and music. But over the years on the road they fell in love with whiskey. In 2023 they set their sights on building a new brand and a new beverage that builds a community around whiskey and…
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In this episode I interview the brainchild behind an increasingly influential online wiki for psychological healing, The Integral Guide to Well-Being. Levi, who prefers to stay behind-the-scenes and doesn't publicize his identity, created an interactive, graphic notebook that has around 1,300 pages, and has tens of thousands of unique readers each …
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Here’s something a bit random. We’re only midway through our second season on the podcast, and - Ryan Chacon, this episode’s guest - is the second person we’ve had who served as his college soccer team’s captain. Remember the first? I’ll tell you in a moment. In the meantime, give it up for the teamwork one learns on the soccer fields, which Ryan s…
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Send us a Text Message. Building a cidery and orchard from scratch on an Island in the Puget Sound in Washington State was a major career shift for Laura Cherry and her husband. Now in its 2nd decade, Dragon’s Head Cider has started true to its traditional english cider roots and added a taproom downtown this fall. Laura joins me to reflect on her …
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Send us a Text Message. Annually the US celebrates and recognizes the amazing achievements of women throughout history and in the present day. What started as a Day turned into a Week and finally in 1987 gained the designation of an entire Month - Women’s History Month. This March we jump into the humble beginnings of this idea and how it grew into…
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This episode features Paula Marie Scatoloni, a psychotherapist that uses sound vibrations to reset hyper- or hypo-active nervous systems after trauma. This method is called psychoacoustics, and Paula uses a tool called the Safe and Sound Protocol (SSP) to stimulate the tiny muscles of the inner ear, "massaging" the polyvagal nerve, and activating t…
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Send us a Text Message. DC Brau has been a gold standard in craft beer in DC for more than a decade. During that time Paulette Palacios has moved up through the beer scene, learning all the ins and outs of beer buying and building a network within the industry. Today they head up the taproom for the DC Brau Brewery and are instrumental in supportin…
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Monica Alleven has been covering the wireless industry since 1995 - a time when the notion of wireless was so limited, almost everyone was still using a landline to connect to the Internet, very few people had a cell phone and no one - of course - had a smartphone, since those were 12 years in the future. Almost 30 years since she started, Monica i…
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Send us a Text Message. Monique Allen has spent the last several decades in landscaping, building a thriving business, supporting a team, and recrafting their approach to the industry through the three pillars of planet, people, and profit. From her entrepreneurial experience she has also developed a program called lifescaping to help others build …
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I believe that therapists, doctors, nurses and psychiatrists who recommend ketamine--and more and more are doing just that--should have a firsthand experience of ketamine themselves. Today I speak with Maria Hernandez, a psychotherapist in Philadelphia, who did just that. Maria was a participant at our Bethesda, Maryland ketamine assisted psychothe…
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Send us a Text Message. Amberlee and her husband landed in the Shenandoah Valley of Virginia for college and have now made their mark by launching the first cidery in town. Together they built a local network, organically grew a business during a pandemic, and now have a thriving space for cidermaking, the arts, and the community. She has built the…
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Andy Greenberg is a senior writer for WIRED, where he covers digital security and privacy, freedom of information and the finer points of hacker culture. His latest novel, Tracers In the Dark, is a non-fiction true-crime thriller set in the shadowy realms of cryptocurrency. On today's pod, he joins Dave to share notes from his journey to the presen…
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Send us a Text Message. Here we are! A new year, and a new name for this podcast. I’m changing it up, cleaning it up, getting organized. As I jumped into a rebrand for this podcast, it brought me back to so many points of time along my cider business journey. So here’s why I felt I needed to shake things up and give this podcast a fresh start. But …
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Send us a Text Message. I talk a lot about the village in the cider world, and in beer, and in spirits. Michelle Mandro is building a network and a community within the wine world to support and highlight the work and successes of women across the wine industry. Wine Country Women has built a network, printed beautiful books featuring women in wine…
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Lori Ann LaRocco hears more than most. As the Senior Editor of Guests at CNBC, she sets up interviews that make news, move markets and forecast the future. When she's not helping to break the news or coordinate on-location productions, she's an author. Her work includes "Trade War Containers Don't Lie: Navigating the Bluster" and "Dynasties of the …
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Send us a Text Message. Building your organic marketing ecosystem. Say what?? Entrepreneurship takes a lot of work - building a product or service, constructing a business around it, securing sales, and marketing. So much marketing. And the website still reigns supreme as the gateway to your audience online. It must showcase your company culture an…
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Send us a Text Message. Sarah Real is a self-taught home brewer out of Brooklyn who, along with her husband, took the giant leap and founded a commercial brewery in the Berkshires in Massachusetts. She loves fermenting traditional beers but also highlighting the ingredients and pushing the flavor profile to construct new and interesting brews. She …
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Alex Konrad is a senior editor at Forbes, covering venture capital and startups. He edits the Midas List and Under 30 for VC. He's interviewed some of the world's most consequential business leaders and innovators. This time, though, he sits across the (virtual) table and answers some questions himself. As you might surmise, the future is in play i…
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Send us a Text Message. In 2017 when we were a couple years into South City Ciderworks we launched an effort to find a new location for a taproom/tasting room. We looked up the peninsula and down the peninsula. We looked at our own location and down in South Bay. So many places and so many letdowns. I’m stepping back in time to share our tale of sh…
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Evan Kirstel is a true B2B and technology influencer with more than 300K social media followers. A prolific content creator, he boasts a network including a who's who of technology leaders, visionaries and pundits. Hear from the man himself on how he got started in technology, his feelings on the state of the industry and the technology he's keepin…
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Send us a Text Message. She’s an activist, a survivor, an entrepreneur, and a mentor. Virginia Lacayo has been through a lot growing up in Nicaragua and is here to share her story and how she has learned to be her own advocate and fight for the rights of other women and minorities. Anyone can be an activist but sometimes you just need a little help…
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Send us a Text Message. It’s all about the Power of One! Katy Dang of Cider Sister’s Cider in Idaho has stayed true to the traditional cidermaking processes of old and as a one woman business has built a brand and a following around her cider. Her path took her from one coast to another and across the pond and back. Join us as she shares what she h…
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I speak with Dr. Kristin Neff, the person perhaps most responsible for researching the effects of self-compassion. She is the author of the 2011 bestselling book Self-Compassion: The Proven Power of Being Kind to Yourself and her newest book, Fierce Self-Compassion: How Women Can Harness Kindness to Speak Up, Claim Their Power, and Thrive. Kristin …
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Send us a Text Message. Mae Littlefield had a couple of different businesses under her belt before she set out with her husband to develop and build a beautiful distillery in Southern Maine complete with a lovely lineup of craft spirits foraged from all parts of the state and showcasing the amazing smells and tastes of this unique New England regio…
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Throughout season one of Pressing Matters, we've asked the world’s foremost B2B technology media and influencers one question. Are you optimistic about the future of journalism? Indeed, we believe there is much cause for optimism (as did many of our guests). New technology has raised new voices and revealed new avenues of expression. Yet we also se…
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Send us a Text Message. Johnny Appleseed is an American folk hero, myth, and legend. But he was also an actual man. On this episode we go back to the time of John Chapman to relive his story and learn about his contribution to cider and the American apples culture. It’s a far cry from the happy go lucky Disney version but like with most legends, th…
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Send us a Text Message. We’re heading to Michigan to talk with Molly Stepanski, co-owner of Presque Isle Farm and Cider. She and her husband have learned by trial and error what works and what doesn’t on a farm and have created a successful vegetable farm and small batch hard cider brand as well, complete with a brick and mortar tasting room in tow…
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Sue Marek is a 25-year veteran of the telecom and technology industries, where she's covered many seismic evolutions in wireless technology and personal computing. Based in Colorado, the former "Cable Capital of the World," Sue has seen mobile devices go from curious luxury to everyday tools. In this episode, she joins Dave to talk about that exper…
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Send us a Text Message. Every year COVID aside the Central Coast of California cider community comes together to host an amazing event so aptly named: the Central Coast Cider Festival. The event showcases ciders from all over the state, poured by the producers themselves. There’s music, and food trucks, and did I mention tons of cider? If you’re ne…
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Dr. John Mather is a Senior Astrophysicist in the Observational Cosmology Laboratory located at NASA's Goddard Space Flight Center, Greenbelt, MD.* He is also the Senior Project Scientist on the James Webb Space Telescope, which will be the largest, most powerful and complex space telescope ever built and launched into space. It will fundamentally …
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Send us a Text Message. Entrepreneurship can be something learned from family or passed down through generations. Or it comes to us as special opportunities to build something new and watch it grow. As a serial entrepreneur, Carina Ramirez Cahan has been building companies over the years to meet different needs. First it was in the area of biofuel …
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Lucinda Shen has been around the world and back (several times), and we are flattered to have her on the 11th episode of Pressing Matters to tell us about it! Lucinda covers financial technology (fintech) for Axios. In this interview, she shares her thoughts on crypto, its leaders and–as always–thoughts on the future of journalism. Will it replace …
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Send us a Text Message. Inventory tracking, production scheduling, ingredient buying, vendor relations, task organization. All the critical yet not very sexy responsibilities that go into getting that craft drink in your hand. My former co-worker Alisha Blue joins me as we share a day in the life of production management. When everything is going r…
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Send us a Text Message. Her cider journey has taken her from a HUGE commercial cidery in Michigan to a small production cidery and tasting room in North Carolina where they use pet nat processes and disgorging. And each experience feeds her passion for cider and the apples that make it. Becca Galvin joins me to share her wild cider ride and share h…
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It is an interesting time to be a technology editor, and our guest this week brought all kinds of interesting topics with him! Harry McCracken, Global Technology Editor at Fast Company, joins Dave to talk about covering life-altering technology as it comes of age, coding games on a TRS-80, and bidding adieu to computing magazines. Join us! Who is B…
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Send us a Text Message. Annie Delre was intrigued at an early age by human nature and why we do the things we do. She harnessed that inquisitiveness into becoming a health and wellness coach for those trying to make their lives more productive, goal-oriented, harmonious, and happy. She joins us today to share some resources that she uses to help us…
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Send us a Text Message. She has three kids under 10, she’s running one of the most successful cideries in West Virginia, she’s the Vice President of the Board of Directors for the American Cider Association and she balances it all so well. Brooke Glover shares how she built Swilled Dog Cider from the garage up and how she’s making it all work. Swil…
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Cory Johnson, CEO of the Business Podcast Network, joined Dave on the podcast to talk about SLAM 🏀 Magazine, surprising Carmelo Anthony, the stories we tell and where we choose to tell them, a past (and potential future) in music ... so much ground was covered. We are excited to bring it to you! Who is Big Valley? We're a communications firm focuse…
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Send us a Text Message. Amy Reiley has a website, cookbook, and built a small publishing company so that she could help other independent writers get their cookbooks out to the people. She is also the leading authority in aphrodisiac gastronomy, blending chemistry and the power of persuasion into crafting the book on what you can eat to make you be…
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Send us a Text Message. Virginia has a thriving wine culture and tradition where Corry Craighill continues to make her mark as a winemaker. Now at Septenary Winery in Central Virginia, Corry has learned both the art and science of making wine through hands-on experiences at wineries on multiple continents. She shares her journey and advice she has …
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