How do you build your personal brand and succeed in your career? In her bestselling book, LEAVE YOUR MARK, Aliza Licht, award-winning marketer, and personal branding expert, answers these questions and more. On the podcast, Aliza brews fresh career advice every Wednesday with dynamic friends, delivering essential advice and motivation for succeeding in the working world where the most important thing you can have is a strong sense of self. Her new book, ON BRAND: Shape Your Narrative. Share ...
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with host Laura Cox Kaplan
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Unbuttoned podcast by Yahoo Style editors and Joe Zee. We're just not talking fashion, we're talking style.
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Getting to the bottom of why entrepreneurs choose to do what they do, how they do it, and how they view and approach profitability. How do people end up becoming an Entrepreneur? How do they scale and grow their businesses? How do they plan for profit? Are they in it for life or are they building to exit? These and a myriad of other topics will be discussed to pull back the veil on the wizardry of successful and fascinating entrepreneurs. Listen to this podcast if you want to learn how to sc ...
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Melissa DeRosa's Journey Through Politics and Crisis, Resilience and Reinvention, and Making Sure Nothing is Left Unsaid
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As the first woman to serve as Secretary to former Governor Cuomo, the highest unelected position in state government, Melissa DeRosa knows how to thrive under pressure. In her riveting memoir, "What's Left Unsaid: My Life at the Center of Power, Politics & Crisis," she candidly shares her journey through politics, government, and becoming an autho…
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288. How to craft your personal brand narrative with Aliza Licht
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Episode 288: How to craft your personal brand narrative with Aliza Licht THIS WEEK’S TOPIC: Building and sustaining influence in your career requires a number of important investments. One of the most significant investments is crafting a brand narrative that supports what you do, and how you want people to think about your work. In the words of th…
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289. Learning to listen to the voice who knows you best with guest Kendra Bracken Ferguson
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SHOW NOTES Episode 289: Learning to Listen to the voice who knows you best Guest: Kendra Bracken-Ferguson THIS WEEK’S TOPIC: Have you ever found yourself navigating a difficult project, or situation in your business that leaves you to question whether you should stay the course or just pivot? I feel confident this is something you’ve faced. The rea…
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Behind the Pages with Marisa Meltzer: Glossy's Tale and the Beauty Industry
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In beauty, few names resonate as vibrantly as Marisa Meltzer. Renowned for her thought-provoking journalism and bestselling books, Meltzer has become a beacon of insightful commentary on the personal and professional narratives that shape our cultural landscape. Her latest book, Glossy: The Inside Story of Emily Weiss's Glossier, not only cements h…
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Connecting with your Audience Beyond Viral Trends with Marcel Floruss, Creator, Founder of One Dapper Street and Creative Director of Aetos Apparel
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When Marcel Floruss started his blog in 2013, it was because he had a passion for men’s apparel and fashion. Over the following years, he has built a massive audience on Instagram, TikTok and YouTube- with over 1 million subscribers on YouTube alone. He and host Dave Yovanno discuss Marcel’s journey as a creator, his connection with his audience an…
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From Unemployment to More Than a Million Books Sold: The Unstoppable Jen Lancaster
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In a world brimming with stories of success and determination, few are as captivating, hilarious, and inspiring as that of Jen Lancaster. Best known for her candid memoirs and inventive novels, Jen's journey from corporate vice president to bestselling author embodies resilience, wit, and an unmatched knack for storytelling. She is the New York Tim…
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287. How being open to possibility paved the way for an unexpected brand pivot with Printfresh cofounder Amy Voloshin
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Episode 287: How being open to possibility paved the way for an unexpected brand pivot and great success Guest: Amy Voloshin, cofounder, Printfresh THIS WEEK’S TOPIC: Ever find yourself headed down one path only to find that all your experiences and training have led you somewhere very different and even better than you might have imagined? That’s …
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Thriving Through Career Transitions with Octavia Goredema
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In this episode of Leave Your Mark, I speak with the CEO at Fire Memos, career coach, and author Octavia Gorodema, who shares her expert insights on navigating career transitions and overcoming obstacles. Octavia, who founded the Twenty Ten Agency and has worked with major corporations like Google and Nike, discusses her mission to help professiona…
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Leave Your Mark is like The Devil Wears Prada meets career advice. That's what I thought of when I wrote my book in 2015. And this podcast is a continuation of everything I started back then. I'm your host, Aliza Licht. I'm an award-winning marketer, two-time author, and personal branding expert, and I am your trusted guide every week, bringing you…
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Proving Value to the C-Suite with Kerry Curran, former Chief Growth Officer at Gen 3
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Welcome back to the Partnership Economy podcast! We‘re starting Season 5 off strong, welcoming Kerry Curran, the former Chief Growth Officer at Gen3 Marketing, the oldest and largest affiliate specialty agency in the world. Kerry is a veteran of the marketing and partnerships space with over 17 years of experience and insights that she brings to th…
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286. How intention and a Travel Joy List can help you maximize vacation memories
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Episode 286: How intention and a “Travel Joy List” can help you maximize vacation memories THIS WEEK’S TOPIC: Ever feel overwhelmed by the mix of emotion at the end of a vacation or family trip? Or, maybe you find that all those incredible memories you made begin to fade much too quickly? Making lasting memories is an important part of recharging, …
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Season 5 of The Partnership Economy is here! We’re diving right back into interviews with leaders from all sides of the ever-evolving partnerships industry and answering the question on every marketer’s mind - how do I reach the modern consumer? Join your hosts, Todd and Dave, on April 9th for Season 5! This podcast episode was produced by Quill.…
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285. Building a community that connects, collaborates, and creates together! The Southern C cofounders Cheri Leavy and Whitney Long
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SHOW NOTES Episode 285: Building a community that connects, collaborates and creates together! Guests: The Southern C Founders Cheri Leavy and Whitney Long THIS WEEK’S TOPIC: Ever find that when someone in your network says “You would be so great at that,” or maybe when they suggest an opportunity for you, their vote of support can supercharge your…
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284. From graphic artist to fashion designer: how to use joy as a transferable skill! Emily McCarthy
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SHOW NOTES Episode 284. From graphic artist to fashion designer: how to use joy as a transferable skill! With Emily McCarthy TOPIC: Building a joyful aesthetic into your brand or business is easier said than done. It takes more than just vibrant colors to spark a feeling and create a connection with your customer. Even more challenging is to take a…
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283. How to create a uniquely special customer experience with The Colony Hotel’s Sarah Wetenhall
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SHOW NOTES Episode 283: How to create a uniquely special customer experience with The Colony Hotel’s Sarah Wetenhall Guest: Sarah Wetenhall, CEO + Co-owner The Colony Hotel Palm Beach THIS WEEK’S TOPIC: Creating a unique experience for your customer or client is often what separates the most successful brands from their competition. That’s also tru…
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282. How following your creative passions can lead to incredible success! with interior designer Paloma Contreras
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SHOW NOTES 282. How following your creative passions can lead to incredible success! with interior designer Paloma Contreras TOPIC: Have you ever talked yourself out of taking a leap or trying something new because you convinced yourself that you needed another degree, an additional certification, more experience, a better network, more followers, …
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281. How to build confidence needed for big career pivots, featuring benefit auctioneer Lydia Fenet
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SHOW NOTES Episode 281: How to the build confidence needed for big career pivots featuring benefit auctioneer Lydia Fenet Guest: Lydia Fenet, benefit auctioneer and best selling author THIS WEEK’S TOPIC: Ever feel like others are better equipped to take those big, bold career leaps? Or maybe you wonder, where does their confidence come from? This w…
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280. Unleashing the Power of Collaboration: Weaving empathy and compassion into your brand with Fanm Mon Founder Sophia Demirtas!
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SHOW NOTES Episode 280: How to weave the power of collaboration into your brand Guest: Sophia Demirtas, founder of fashion design house Fanm Mon THIS WEEK’S TOPIC: When we allow ourselves to think broadly, and to ignore tendencies toward comparison, it can enhance our ability to create, and can help us do so in bigger and bolder ways. As we kick of…
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279. What can we do to create more civility in society? with Alexandra Hudson
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SHOW NOTES Episode 279: What can we do to create more civility in society? Guest: Alexandra “Lexi” Hudson THIS WEEK’S TOPIC: Ever feel like the world has turned into an ill mannered, totally uncivilized place? A place where civility and politeness in our daily lives often feels like a thing of the past? I recently read Alexandra “Lexi” Hudson’s new…
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Tara McNulty, Strategic Partnerships Manager at YouTube Shopping, on the paradigm shift from traditional marketing to partnerships
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After witnessing the digital transformation in the early 2010s through her work in retail, Tara McNulty made a career pivot to focus on the e-commerce and affiliate space. Today, she manages strategic partnerships at YouTube Shopping- a new program from the video giant. Commerce existed on YouTube long before partnerships were standard, with creato…
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278. Can understanding your enneagram type help you crush your 2024 goals? Guest Beth McCord
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SHOW NOTES Episode 278: Can understanding the enneagram help you crush your 2024 goals, or at least help increase your awareness of beahviors that might stand in your way? Enneagram Coach Beth McCord Topic: Ever heard of enneagram? After taking the FREE enneagram quiz offered by this week’s guest (see link below where you can take the quiz), I was …
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277. Goal setting, life mapping, and why it’s helpful to have a word of the year!
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Episode 277: Goal setting, life mapping, and why it’s helpful to have a word of the year! TOPIC: Ever have trouble zeroing in on which goals will help you have the biggest impact? Maybe you’re feeling a bit overwhelmed thinking about so many different competing priorities? It can be challenging to sort through and figure out what’s truly most impor…
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276. How to be more fearless as you set goals for the New Year with Jean Case
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276: How to be more fearless as you set goals for the New Year Guest: Jean Case, Chair, National Geographic Society and CEO, The Case Foundation and Case Impact Network Topic: With the New Year almost here, it’s the perfect time to begin thinking about some of those big investments you want to make in yourself in 2024. If fear stands in the way of …
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Jonathan Claydon, CDO at Acceleration Partners, on strategies for successful collaboration in the modern influencer landscape
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Jonathan Claydon is an affiliate and partnerships expert, having worked in the industry for years in a variety of niches. Today he is the Chief Development Officer at Acceleration Partners - the world's largest partner marketing agency. According to Jonathan, there is a shift happening in the industry. Brands are increasingly looking to measure the…
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274. How to leverage your network to create a unique and sparkling product! Une Femme sparkling wine founder Jen Pelka
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SHOW NOTES 274. How to leverage your network to create a unique and sparkling product! Une Femme sparkling wine founder Jen Pelka Guest: Jen Pelka, founder Une Femme Topic: Creating and investing in a network that supports and encourages your grandest dreams is not only an essential element needed to take your business idea to the next level, it’s …
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275. Creating festive events that build strong connection
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SHOW NOTES Title: 275. Creating festive events that build strong connection Have you ever struggled to find a group or network that supports your business goals? It can be very tricky, especially if you are looking for a group that also provides encouragement, inspiration, and tactical advice from those who are also working alongside you in the ent…
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Erin Dwyer, CMO of Matter of Fact, on the challenges of customer acquisition and building a beauty brand in a saturated space
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Erin Dwyer is the CMO of Matter of Fact, a skincare brand started by former K-Pop star Paul Baek, and a former professional dancer herself. Erin draws on her experience as VP of Digital at Drunk Elephant and OUAI, to build a brand in today’s competitive, noisy landscape. She tells Dave that being consistent with your messaging, no matter where a co…
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273. LIVE She Said/She Said Podcast conversation: career pivots, transferable skills, identity, side hustles, and building your brand
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SHOW NOTES Title: 273. LIVE She Said/She Said Podcast conversation: career pivots, transferable skills, identity, side hustles, and building your brand Guests: Ashley Davis, cofounder Westfront Strategies Joyce Meyer, EVP, for government relations at the American Council of Life Insurers Tamara Edwards, event co-host, founder Broad Shoulders & TE&C…
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272. How to use a family tradition to create jobs and impact
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Episode 272: “Creating jobs and impact through tradition and influence” Guest: Kate Stewart, founder/CEO, Bauble Stockings THIS WEEK’S TOPIC: As we kick off the holiday season, I’ll be sharing some episodes that not only include great career and business advice, but that emphasize the power of investing in others. If you’ve been following She Said/…
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Inez Miedema, Co-Founder and CEO at Growth HQ on accelerating growth through partner diversification
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Growth HQ is an affiliate and partnerships agency that works with a diverse range of clients, from DTC to fintech. The co-founder and CEO, Inez Miedema, thinks a lot of marketers have preconceived notions about affiliate programs and therefore don’t include them as a top channel. Miedema is pushing back against these notions and wants marketers to …
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271. Your closet, your pantry, and your emotional attachments! Decluttering tips just in time for the holidays!
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SHOW NOTES Episode 271: Your closet, your pantry and your emotional attachments! Decluttering tips just in time for the holidays! Guest: Carrie Peeples, master home organizer, founder Neat Smart THIS WEEK’S TOPIC: Getting your closet, pantry, business and life organized can help create a greater sense of calm. That’s true at any time, but especiall…
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270. Building the luxury fashion brand Frances Valentine while navigating change and loss
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SHOW NOTES Episode 270: Building the luxury fashion brand Frances Valentine while navigating change and loss GUEST: Elyce Arons, CEO and co-founder Frances Valentine We’ve been talking a lot about change this season: How to think about change, how to navigate it, and how best to plan for change that you can’t possibly know is coming. This week, we’…
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Stephanie Schultz, Head of Partnerships on how Amex has built the power of partnerships into their products
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Stephanie Schultz loves learning about new innovative technologies. It's a large part of the reason she’s stayed so long at American Express, where she is VP and Head of Partnerships. In her position, she gets to work with her team to uncover how new tech can bring better value to their customers and partners. She and host Dave Yovanno discuss gett…
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269. Designing your work space (and your life) to combat stress
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269. Title: Designing your work space (and your life) to combat stress Guest: Dr. Esther Sternberg THIS WEEK’S TOPIC: Who doesn’t struggle with stress? While stress is a normal part of our daily existence, the way we design our work spaces can be a big contributor to our stress level, and I’m not just talking about managing the clutter! When unaddr…
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268. Is your profile photo and visual brand undermining your influence?
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Title: Is your profile photo and visual brand undermining your influence? Episode 268 THIS WEEK’S TOPIC: How much thought do you give to the visual elements of your personal brand? Is your profile photo — the one you use for social media and specifically Linked In — sending a message that is consistent with the other aspects of your brand? What are…
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Jason Fairchild, CEO and Co-Founder of tvScientific, on the future of connected TV advertising
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When Jason Fairchild started tvScientific, he wanted to democratize access to TV advertising. Today, the company does just that by allowing marketers to run paid campaigns on connected TV, allowing organizations to unlock the power of streaming services and Smart TV. He joins host Todd Crawford to discuss why advertising should ultimately always be…
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267. How to weave diverse job experiences into a compelling professional narrative
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267. How to weave diverse job experience into a compelling professional narrative GUEST: Jodi Glickman, founder and author “Great on the Job” Episode 267 BONUS As part of our special mini series focused on helping you “bulletproof” your career, I’m sharing a BONUS Episode from our archives this week. This conversation with executive coach and autho…
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266. Want to bulletproof your career? Start with purpose
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SHOW NOTES Title: Episode 266: Want to bulletproof your career? Start with purpose. Topic: Ever heard the saying “your best defense is a good offense”? That’s certainly true as it relates to bulletproofing your career. Episode 266 is the first in our “bulletproof your career” series: a collection of shorter episodes designed to help you navigate an…
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Sagar Joshi, Director of Partnerships at Site Plug, on unique ad placement channels
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Join host Todd Crawford as he sits down with Sagar Joshi, Director of Partnerships at Site Plug. Site Plug is a bottom-of-the-funnel performance partner that helps brands drive performance with touch bases across a variety of search engines and websites. He’s spent seven years in this role, and learned about the industry across a variety of locatio…
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Taylor Lorenz Sets the Record Straight in Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet
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How many journalists do you know who can simultaneously report a story and inadvertently become the story? Taylor Lorenz sits in a class by herself. As a technology journalist for The Washington Post, she doesn't just report on the latest trend but writes about topics with more significant meaning and what they say about the state of technology, me…
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265. What’s the most important thing to understand about change in your career?
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SHOW NOTES: Episode 265: What’s the most important thing to understand about change in your life and career? Topic: There are very few things that are absolutely guaranteed in life — change is one of them! Despite that guarantee, we are often ill prepared to deal with and utilize change as we navigate it, especially in our careers. This topic has b…
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How to Dream Big and Win and Create a Billion-Dollar Business with Liz Elting, One of Forbes's Richest Self-Made Women in America
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You don't need to invent something new to be a wildly successful entrepreneur. According to Liz Elting, one of Forbes's "Richest Self-Made Women in America," you only need to identify something you can do differently and better. Her new book, DREAM BIG AND WIN: Translating Passion into Purpose and Creating a Billion Dollar Business, captures all he…
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264. Navigating grief and change in your career
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Title: Understanding and navigating grief and change in your life & career Episode 264 Guest: Meghan Riordan Jarvis, psychotherapist specializing in trauma and grief THIS WEEK’S TOPIC: Are we allowed to grieve when a boss leaves? What about when a project ends? Is it wrong to feel grief in a context other than when someone passes? We typically thin…
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