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How do you build your personal brand and succeed in your career? Award-winning marketer and personal branding expert Aliza Licht has the answer. Join her solo episodes or conversations with dynamic guests every Wednesday on Leave Your Mark. Whether it's professional advice, brand strategy, or newsworthy workplace trends, Leave Your Mark delivers insider perspectives while they're hot. As the bestselling author of Leave Your Mark and her latest book ON BRAND, Aliza provides essential insights ...
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Unbuttoned podcast by Yahoo Style editors and Joe Zee. We're just not talking fashion, we're talking style.
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Getting to the bottom of why entrepreneurs choose to do what they do, how they do it, and how they view and approach profitability. How do people end up becoming an Entrepreneur? How do they scale and grow their businesses? How do they plan for profit? Are they in it for life or are they building to exit? These and a myriad of other topics will be discussed to pull back the veil on the wizardry of successful and fascinating entrepreneurs. Listen to this podcast if you want to learn how to sc ...
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Mastering the Moment: Marina Luri from Fashion PR to Elite Event Planning
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In this episode of Leave Your Mark, I chat with my former colleague and friend, Marina Luri, the founder and creative director of Marina Luri Events. Marina shares her inspiring journey from working in high-profile fashion PR to becoming one of the most sought-after event planners in the world, with offices in New York, Connecticut, and Italy. With…
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Meghan Markle at TIME100: When Personal Branding Misses the Moment
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17:03
What happens when your personal brand doesn’t match the moment? In this episode, I break down Meghan Markle’s recent TIME100 interview analyzing where her messaging went wrong, how she lost control of thenarrative, and the branding lessons every leader, entrepreneur, and creatorneeds to know. From flower sprinkles to unboxing confessions, I uncover…
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Parents: Please Don't Let Your College Kid Blow Their Summer Internship
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Parents Please Don't Let Your College Kid Blow Their Summer Internship: Let's face it—most students aren't prepared for what real-world work demands. School doesn't teach soft skills like communication, professionalism, or how to read a room. That's where this episode steps in. It's a no-fluff guide to help young professionals show up, stand out, a…
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Is this you? I sure hope not. In this snack segment of Leave Your Mark, I explore the recent workplace trends of micro-pettiness and performative workaholism. Learn about the humorous yet harmful ways employees resist toxic bosses and how the pressure to appear constantly busy is taking a toll on mental health. I offer actionable advice for both ma…
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From Fear to Freedom: Harnessing AI for Personal and Professional Growth with Marc Beckman
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In today's rapidly evolving landscape, the choice is clear: either harness the power of artificial intelligence to propel you and your business forward or watch as competitors leave you in their digital dust. In this episode of Leave Your Mark, I sit down with my friend Mark Beckman, CEO of DMA United, bestselling author, podcast host, and NYU prof…
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Communicating to Lead: Tactical Advice and Powerhouse Insights from Sally Susman
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51:54
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Have you ever wondered how great communicators drive real change? In this episode of Leave Your Mark, I have the pleasure of interviewing Sally Susman, a powerhouse in the world of communications and leadership whose career journey has taken her through C-level roles at Estee Lauder, American Express, and now as Executive Vice President and Chief C…
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Standing Out and Stepping Up: Personal Branding, Strategic Networking, and Effective Delegation with Dave Kerpen
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There are certain people who progress at a feverish pace. My friend Dave Kerpen is a serial entrepreneur, New York Times bestselling author, visionary, and man of many, many traits. You could also say he’s a hustler that never stops learning. Fun fact: Dave was one of the only “Twitter friends” that I met in real life early on as my former social m…
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Digital Marketing Maverick: How Dina Fierro Challenges the Norm
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In this episode of Leave Your Mark, I sit down with marketing executive Dina Fierro. With over 15 years of experience in driving digital marketing for luxury brands like Christian Louboutin, NARS, and Shiseido Americas. Dina’s career is all about taking bold steps and navigating through unexplored territories, particularly in digital innovation. Sh…
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Mastering Media in the Freelance Age with Keyaira Boone
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In this episode of Leave Your Mark, I interview Keyaira Boone, an accomplished writer, columnist, and co-author recognized for her work across multiple prominent media outlets. Keyaira shares her journey from aspiring full-time journalist to thriving freelance writer, offering invaluable insights into the evolving landscape of journalism. She discu…
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Caught in the Act: Task Masking in the Age of Office Surveillance
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In this episode, I delve into the workplace trend of ‘task masking,’ where employees appear busy without being productive, particularly among Gen Z. With the return to office mandates, this phenomenon has become more noticeable. Is this solely a Gen Z issue or a symptom of outdated workplace expectations? But hold that thought- what about the rise …
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Expert Strategies for Navigating Workplace Power Dynamics and Managing Up with Melody Wilding
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In this episode of Leave Your Mark, I chat with Melody Wilding, an award-winning executive coach and author of Managing Up: How to Get What You Need from the People in Charge and Trust Yourself: Stop Overthinking and Channel Your Emotions for Success at Work. Melody dives into her journey of coaching highly sensitive professionals and shares action…
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Poppi Soda's Influencer Marketing Controversy: Bold Move or Misstep?
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In this episode of Leave Your Mark, I break down the recent controversy surrounding Poppi, the prebiotic soda brand, following a bold marketing stunt gone wrong. The campaign, which involved sending 32 custom Poppi branded vending machines to top influencers, sparked backlash over elitism, wastefulness, and detachment from loyal customers. I delve …
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New Evidence Sheds Light on 'It Ends With Us' Marketing Fail
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Who is really to blame? In this episode of 'Leave Your Mark,' I discuss the controversial marketing strategy of the film 'It Ends With Us,' directed by Justin Baldoni and starring Blake Lively. The promotional campaign faced criticism for being tone-deaf, especially considering the movie's sensitive themes of domestic violence. I reveal new evidenc…
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The Office Elite: The Unspoken Rules of Hybrid Hierarchy
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In this episode of Leave Your Mark, I review an article from Quartz on the emerging concept of a 'hybrid hierarchy' in the workplace. I discuss how some companies offer flexible schedules to high-performing employees while others are required to adhere to strict in-office attendance. I debate the challenges and implications of this approach, touchi…
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Perform Like a Pro: Mental Health Hacks for High Achievers
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In this episode of Leave Your Mark, I focus on navigating mental health challenges in high-performing workplaces. Drawing from my background in public relations, I share valuable insights on maintaining productivity while safeguarding mental well-being. I discuss real-world examples like Simone Biles prioritizing her mental health and tech leaders …
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What Stops Women Leaders from Stepping into the Spotlight with Anjli Raval
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In this episode of Leave Your Mark podcast, I engage in a compelling conversation with Anjli Raval, the management editor at the Financial Times. We discuss Anjli's article 'Women shouldn't face a penalty for promoting themselves', her experiences interviewing female CEOs, and the challenges women face in self-promotion. Our discussion highlights t…
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How Carrie Kerpen is Closing the Exit Gap for Female Entrepreneurs
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In this episode of Leave Your Mark, I'm thrilled to welcome back Carrie Kerpen, a transformative leader in the business world. Carrie, the founder and CEO of The Whisper Group—an exit readiness advisory practice for women-owned businesses—shares her incredible journey. Previously, she started, scaled, and sold Likable Media, a pioneering social med…
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Crafting Memorable Speeches: Lessons from the Golden Globes
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This year's Golden Globes reminded us of the importance of intentional and clear communication in public speaking. Today's episode on Leave Your Mark delves into powerful takeaways from several of the speeches at the Golden Globes, emphasizing the value of authenticity and the consequences of ignoring impactful narratives – lessons that extend beyo…
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The Ultimate Year-End Review Playbook for Your Next Promotion
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As we wrap up another year, I find myself reflecting on my journey and eagerly preparing for the opportunities ahead. This time of year, evaluations are in full swing, and I'm here to share how to tackle your year-end review to ensure you’re on the path to success and a well-deserved promotion. In this episode, I provide a comprehensive, step-by-st…
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Dream big, plan bigger! How to Turn ChatGPT into Your Career Coach
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In this episode, I challenge you to identify your 'North Star Goal' and utilize ChatGPT 4.0 as a personalized career coach. I emphasize the importance of setting lofty goals and provide a detailed step-by-step guide on how to prompt ChatGPT to create a strategic plan tailored to your career aspirations. By feeding ChatGPT comprehensive information …
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Finding Purpose through Adversity: Ingrid Jean-Baptiste's Lesson
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In this episode of Leave Your Mark, I welcome Ingrid Jean Baptiste, a journalist, actor, and founder director of the Chelsea Film Festival. Ingrid shares her inspiring journey of creating the festival after a life-changing car accident. She discusses her passion for promoting the work of emerging filmmakers and raising awareness about global issues…
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The Strategic Missteps of Jaguar's Rebrand: A Fashion Marketer's Analysis
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In this episode of Leave Your Mark, I analyze Jaguar's recent controversial rebranding campaign, 'Copy Nothing.' As someone deeply embedded in luxury marketing, watching Jaguar's recent "Copy Nothing" rebrand was akin to witnessing a heritage fashion house abandon its signature codes. The automotive equivalent of Saint Laurent dropping Yves is a mo…
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The Big Stay: Turn Career Stagnancy into a Power Move
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In this solo episode, I discuss the current employment climate known as 'The Big Stay,' where employers have the upper hand and job-switching opportunities are scarce. But don't get discouraged. Staying put doesn't have to be negative. This episode contains actionable career advice to make the most out of your current role and keep your eye on the …
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Moving On: How to Grieve and Grow Beyond Your Former Career
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Grieving a career you loved is challenging, but it's a natural part of moving forward. In this solo episode, I share how to acknowledge, reflect, and recreate your path on a new journey. I delve into the often-overlooked painful aspect of leaving a long-term career or industry. The emotional challenge and identity crisis that can accompany such a c…
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Your Daily Personal Branding Challenge Begins NOW
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Raise your hand if you want to upgrade your personal brand but don’t know where to begin? Today is the day you can start to take your first steps! Dive into my latest episode and discover how small changes can make a big impact. This episode delivers actionable steps that you have no excuse not to employ TODAY. From updating your bios and profile p…
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