Best Ann Stanley Founder Podcasts (2024)

1
Dad Joke Battle with Jon Miller: A Fresh Look at the B2B Landscape, AI, Technology, and Marketing. 45:44

9M ago45:44

45:44

In this podcast episode, John Miller, a visionary in the marketing technology industry, discusses the shift in the B2B marketing landscape. He talks about how the economic environment has changed, with more difficulty and uncertainty in the market. Miller also highlights the issue of buyer indifference, as buyers have become numb to traditional mar…

1
How to Stand Out in the Content Jungle with Chris Luecke, founder of Manufacturing Happy Hour. 21:30

10M ago21:30

21:30

Ready to take your content engagement to the next level? Tune in to this enlightening conversation with Chris Luecke, the mastermind behind Manufacturing Happy Hour. From hidden leadership insights in manufacturing podcasts to building thriving communities, Chris reveals how to make your content resonate and your audience connect. In this episode o…

1
How to do recruiting marketing right for manufacturers with Ann Wyatt 34:42

12M ago34:42

34:42

This episode of the Industrial Strength Marketing podcast focuses on what workforce development does/can look like in our industry! James Soto, our host, is bringing in a guest that fights the good fight, to get new workers into the right company, the creator of workforce 4.0 Ann Wyatt! Ann discusses how companies can do a better job sharing inform…

1
Women in Marketing and Manufacturing with Shae Eichele, HEH Group 43:40

1y ago43:40

43:40

On this episode of Industrial Strength Marketing, James Soto invites Shae Eichele from HEH Group to discuss her career as an industrial marketer and her insights on marketing that makes an impact. They talk about the challenges marketers face in manufacturing and offer advice on how to overcome them. Shae emphasizes the importance of confidence and…

1
Charting a New Course for B2B Growth with Jennifer Stanley, McKinsey & Company 57:20

1y ago57:20

57:20

On this episode of Industrial Strength Marketing, James Soto welcomes Jennifer Stanley. Stanley, partner at McKinsey & Company, shares her insights on how to create positive and enduring change in the world, and how to grow your business through sales and marketing. They also examine how the rule of thirds will guide industrial companies to execute…

1
Leveraging Gifting to Break Through the Digital Noise with Kris Rudeegraap, CEO of Sendoso 45:17

1y ago45:17

45:17

On this episode of Industrial Strength Marketing, James Soto interviews Kris Rudeegraap, the founder of Sendoso. Sendoso is the worlds leading sending experience and management platform industrial and B2B marketers trust to build authentic relationships through intelligent corporate gifting. Kris shares his story of how he started the company and t…

1
Exploring the Power and Ethics of AI Technology in Marketing with Parry Malm 48:33

1y ago48:33

48:33

On this episode of Industrial Strength Marketing, host James Soto sits down with Parry Malm, CEO and co-founder of Phrasee, to talk about his journey as a marketer and entrepreneur. Malm discusses how he fell into entrepreneurship and the challenges of marketing in today's technology-focused landscape. Soto and Malm delve into the world of AI, its …

1
Improving One Percent Every Day with Meaghan Ziemba, Mavens of Manufacturing 34:44

1y ago34:44

34:44

Meaghan Ziemba, the founder of Mavens of Manufacturing and technical writer, is capturing the attention and telling the stories of women in manufacturing. In this podcast, Meaghan shares her story and encourages others to strive to be better one percent every day. Ladies and gentlemen, you will be inspired. Articles and resources referenced in this…

1
aniccast #9 - How to setup Performance Max (pMax) campaigns to squeeze the most information out of them with Jordan Munton 1:09:37

1+ y ago1:09:37

1:09:37

In the Aniccast podcast #9, Ann Stanley, Founder & CEO of Anicca Digital, welcomes Jordan Munton, Senior Account Manager (Paid Media), to discuss how to set up a performance max campaign and how to harness old techniques to gain actionable insights from performance max campaigns. The full version of the webinar on this topic can be viewed at: https…

1
aniccast #8 - Evaluating and optimising your social media campaigns with Emil Ougendal 1:02:30

1+ y ago1:02:30

1:02:30

In the Aniccast podcast #8, Ann Stanley, Founder & CEO of Anicca Digital, welcomes Emil Ougendal, Paid Social Strategist, speaking about topics such as critically evaluating the performance of your campaigns, what metrics to use and how to analyse them in depth, the influence of conversion windows, and making better-educated decisions when optimisi…

1
aniccast #7 - PPC Automation and AI: Harnessing it’s powers with Holly Kelly 1:15:36

1+ y ago1:15:36

1:15:36

In the Aniccast podcast #7, Ann Stanley, Founder & CEO of Anicca Digital, welcomes Holly Kelly, Head of Paid Media Operations, who deep-dived into embracing and harnessing the powers of automation and AI for PPC to improve your efficiency. Speaking about how you can work alongside automation and AI to get better results and why it doesn't mean the …

1
aniccast #6 - How to plan your B2B creative strategy for 2023 with Thom Shardlow 56:18

1+ y ago56:18

56:18

In the aniccast podcast #6, Ann Stanley, Founder & CEO of Anicca Digital, welcomes Thom Shardlow, Head of Commercial Strategy & Creative, who takes a deep dive into the B2B trends and expectations for creativity in 2023. This is the second podcast from Thom Shardlow, on creative strategy. The previous episode (#2), looked at B2C examples, where as …

1
aniccast #5 - GA4 - Getting started with Google Analytics 4 with Ed Truman 54:29

1+ y ago54:29

54:29

In this episode of Anicca Digital's #aniccast, Ann Stanley (Founder & CEO of Anicca Digital), talks with Ed Truman (Head of Analytics and CRO) about getting started with Google Analytics 4, or more commonly called GA4. Ed will be bringing you up to date with current status of GA4, highlighting the key GA4 reports you need for your day job, as well …

1
aniccast #4 - How to use ChatGPT for your marketing with Ann Stanley 35:47

1+ y ago35:47

35:47

In this episode, Ann Stanley, founder & CEO of Anicca Digital and #aniccast regular host, has swapped seats and is the guest for the day. Taking Anns seat and our host for this episode is Matt Cocking, one of the strategist at Anicca Digital, who will be asking the questions about Ann's 25 top tips for using ChatGPT. This is the second podcast on C…

1
aniccast #3 - How to use location targeting in Google Ads (PPC) to grow your business with Matt Cocking 54:29

1+ y ago54:29

54:29

In Anicca Digital's third episode of the #aniccast podcast, our host Ann Stanley (Founder & CEO of Anicca), chats with Matt Cocking (Digital Strategist), on the use of location targeting in Google Ads, to help you reach those local audiences. The discussion covers the different options available, such as location and keyword targeting, and how they…

1
aniccast #2 - How to plan your B2C creative strategy for 2023 with Thom Shardlow 56:18

1+ y ago56:18

56:18

In the aniccast podcast #3, Ann Stanley, Founder & CEO of Anicca Digital, welcomes Thom Shardlow, Head of Commercial Strategy & Creative, who takes a deep dive into the trends and expectations for creativity in 2023. Explore what the big B2C brands are doing and how you can follow their lead for your approach. The full webinar on this topic can be …

1
aniccast #1 - Understanding ChatGPT & Generative AI (aka Talking to Robots) with Martin Broadhurst 50:33

1+ y ago50:33

50:33

aniccast #1 is Anicca Digital's first podcast. In this episode, our host Ann Stanley, founder and CEO of Anicca, welcomes her friend and colleague Martin Broadhurst; to talk about the explosive launch and growth of ChatGPT and a bit about the evolution of Generative AI and Large Language Models. Martin and Ann have known each other for over 10 year…

1
Mfg Day 2022 - A IMTS+ Creators Lounge Rewind 1:09:55

2y ago1:09:55

1:09:55

Manufacturing Day 2022 is here! Join the IMTS+ Creators Lounge crew of rising social media stars as they talk about making positive perceptions of manufacturing a reality. Meet Rising Manufacturing Social Media Stars and Creators: Andrew Crowe - Follow The New Manufacturing Renaissance on LinkedIn Michelle Edmonson - AMT and IMTS+ Chris Luecke - Ma…

1
IMTS+ Creators Lounge: Marketing Return on Heart with Scott MacKenzie, Industrial Talk 56:05

2y ago56:05

56:05

Manufacturers are resolving to get back to IMTS. Scott MacKenzie, host of Industrial Talk, and James Soto are back. Listen in as they connect ahead of joining a leading team of manufacturing influencers at the IMTS+ Creators Lounge, the destination where manufacturing creators are gathering to tell their human stories. Articles and resources refere…

1
The Art of Getting Specified with Adam Beck, CADENAS PARTsolutions 20:02

2y ago20:02

20:02

Adam Beck, Director of Marketing at CADENAS PARTsolutions, gives a masterclass on the art of getting specified by engineers. Learn why industrial marketers that provide specifying tools will grow their businesses by making their customers’ jobs easier. Articles and resources referenced in this episode: Connect with Adam Beck on LinkedIn Learn more …

1
The Future of Marketing and Selling in the Industrial Sector with James Soto 56:42

2+ y ago56:42

56:42

Manufacturers that center on the customer, leverage data, and introduce the least amount of friction in the industrial buyer’s process will win the business of the future. This episode takes a fast-paced look at future industrial buying processes, next-generation buyers, martech, AI and machines that sell themselves. You will hear a ‘future is now’…

1
The Engineering Approach to Industrial Marketing with Ilya Mirman, Desktop Metal 48:44

2+ y ago48:44

48:44

Ilya Mirman, chief marketing officer of Desktop Metal, discusses his engineering approach to industrial marketing against the backdrop of the industrial design software and additive manufacturing revolution. Articles and resources reference in this episode: Visit Desktop Metal online Connect with Ilya Mirman on LinkedIn If you haven’t already, be s…

1
A Vision to Inspire and Connect a World of Engineers with Frank Baldesarra, Engineering.com 39:18

2+ y ago39:18

39:18

Engineering.com and ProjectBoard are on the move. Frank Baldesarra, CEO shares his purpose-driven vision to connect engineers and the STEM community with the world. Articles and resources reference in this episode: Visit Engineering.com Connect with Frank Baldesarra on LinkedIn Join the ProjectBoard Community If you haven’t already, be sure to list…

1
Why Manufacturers Must Generate Original Content with Hüseyin Kilic, Interesting Engineering 42:20

2+ y ago42:20

42:20

Hüseyin Kilic, chief executive officer of Interesting Engineering shares why manufacturers must create original researched content. Hear why industrial businesses must generate owned content as a hedge to disruptive search algorithms and changing social media terms of service policies. Articles and resources reference in this episode: Visit Interes…

1
Five Steps to CRM and Marketing Automation Success for Manufacturers with Nicholas Holland, HubSpot 57:30

3y ago57:30

57:30

Nicholas Holland, VP of Product at HubSpot, shares The 5 Tips to CRM and Marketing Automation Success for Manufacturers ahead of INBOUND 2021. Articles and resources reference in this episode: Connect with Nicholas Holland on LinkedIn Attend INBOUND 2021 Online - Oct 12-14 Get Started with free CRM, Email Marketing, and Automation from HubSpot If y…

1
A Clear and Concise Account-Based Experience Podcast with Jon Miller, Demandbase 48:18

3y ago48:18

48:18

Jon Miller, CMO of Demandbase, gives a masterclass on Account-Based Experience (ABX), the rethinking of Account-Based Marketing (ABM) that enhances every aspect of the industrial buyer’s experience throughout the B2B lifecycle. Hear how when done right, ABX can outperform every other growth strategy for your manufacturing company. Articles and reso…

1
Manufacturing Talk Radio- The Podcast that Stands the Test of Time with Lew Weiss and Tim Grady 46:34

3y ago46:34

46:34

Manufacturing thought leaders are flocking to the podcast medium, but are these shows built to last? Podcast pioneers Lew Weiss and Tim Grady of the Manufacturing Talk Radio podcast tell the story of manufacturing’s longest-running podcast. Articles and resources referenced in this episode: Manufacturing Talk Radio Podcast Connect with the Lew Weis…

1
The 5 Key Factors to Accelerating a Manufacturer’s Growth with Keith Pigues, Luminas Strategy 1:01:45

3y ago1:01:45

1:01:45

Is your manufacturing customer at the center of your business? They better be! Keith Pigues , co-founder of Luminas Strategy, shares his secret sauce to centering on the customer and accelerating the growth rate of a manufacturing business. This is a not to miss episode. Articles and resources reference in this episode: Connect with Keith Pigues on…

1
The Journey from Inbound to Experience Marketing with Nicholas Holland of HubSpot 58:24

3y ago58:24

58:24

Nicholas Holland, HubSpot Vice President of Product spells out why marketers need to market and sellers need to sell how their customers want to buy. Articles and resources reference in this episode: Connect with Nicholas Holland on LinkedIn Check out the latest HubSpot news Learn before you act with a HubSpot Academy Certifications Get Started Fre…

1
HubSpot wants to buy us! A tale of hammer, nails, and gifts with Nicholas Holland, HubSpot VP of Product- Marketing Hub 11:55

3y ago11:55

11:55

HubSpot’s Nicholas Holland shares his caution-preneurial tale and happily ever after story on positioning and value proposition creep all Industrial Marketers would do well to heed. Articles and resources referenced in this episode: Connect with Nicholas Holland on LinkedIn Check out the latest HubSpot news Learn before you act with a HubSpot Acade…

1
Ignite your B2B Community Marketing and Join Us at Ignite USA with Joel Harrison, editor-in-chief of B2B Marketing 32:33

3y ago32:33

32:33

Industrial B2B Marketers must make mining their communities a strength of their business. Joel Harrison, co-founder and editor in chief of B2B Marketing, shares the birth story of the Propolis community and gives an exclusive preview of B2B Ignite USA. Articles and resources reference in this episode: Join us at B2B Ignite 2021 Connect with Joel Ha…

1
2021 B2B Marketing Trends with Joel Harrison, editor-in-chief of B2B Marketing 42:16

3y ago42:16

42:16

Industrial B2B Marketers are especially good at mining their business and supplier communities. Joel Harrison, co-founder and editor in chief of B2B Marketing, joins the show to share a story about building a B2B community and his upcoming 2021 B2B Marketing Trends Report. Articles and resources reference in this episode: Connect with Joel Harrison…

1
Empowering “the Marketing Girl” With Charli Matthews, Founder and CEO of Empowering Pumps & Equipment 52:24

3+ y ago52:24

52:24

Women in marketing who stand up to question the status quo and educate industrial leaders about the value of marketing can do great things. Charli Matthews, founder and CEO of Empowering Pumps & Equipment, joins the show to share a story about becoming the authority of your own life, business, and marketing. Articles and resources reference in this…

1
The Future of Manufacturing Channel Partner Marketing With Laz Gonzalez, Chief Strategy Officer at Zift Solutions 51:38

3+ y ago51:38

51:38

Learn how to master digital channel marketing strategy for manufacturers with Laz Gonzalez, chief strategy officer at Zift Solutions. Join us as we explore how modern platforms are better enabling manufacturers to sell to, through, and for their distributors, dealers, and reps. Articles and resources reference in this episode: Connect with Laz Gonz…

1
The Over/Under of Manufacturing Marketing With Chris Wilder, CEO of SEPCO 46:17

3+ y ago46:17

46:17

Chris Wilder, CEO of SEPCO, shares inspiration for executives to heed on why doubling down on marketing starts with exploring the power of earned, owned, paid, and social media. Articles and resources reference in this episode: Connect with Chris Wilder on LinkedIn Follow SEPCO on LinkedIn Contactless Connections: a Marketing Case Study in Action V…

1
The Rise of Top Manufacturing Podcasts 27:46

3+ y ago27:46

27:46

The stats don't lie: Audio-based content is exploding, yet manufacturing podcasts are few and far between, which presents a unique opportunity for manufacturers to ride the early adoption wave. Learn what it takes to get in on the ground floor and create the best podcast in your industrial segment. Articles and resources referenced in this episode:…

1
Win More Business With Peter Levitan, Author of The Levitan Pitch and Agency Consultant 45:19

3+ y ago45:19

45:19

Listen in for a conversation with the author of the marketing book with one of the most compelling subtitles ever: “Read this book. Win more pitches.” Peter Levitan, author and advertising agency business development consultant, muses on team selling, preparing your business for acquisition, and building unforgettable brands. Check out INDUSTRIAL I…

1
Walking the Marketing and Diversity Talk in Your Industrial Business with Karla Trotman, President and CEO, Electro Soft. 1:12:19

4y ago1:12:19

1:12:19

“Minority-owned businesses often build diverse businesses.” Karla Trotman, president and CEO of Electro Soft, Inc., shares her inspiring journey from logistics, marketing, and leadership to her work inspiring entrepreneurship in underrepresented communities. Check out INDUSTRIAL Insights, your destination for the latest marketing, business, and tec…

1
The Past, Present and Future of Manufacturing Day with MI, FMA, and NIST MEP 1:00:54

4y ago1:00:54

1:00:54

MFG Day is the single largest promotion of manufacturing in U.S. history, nine years running. Listen in as the Manufacturing Institute (MI), Fabricators and Manufacturers Association, International (FMA), Manufacturing Extension Partnership (MEP), and INDUSTRIAL get the band back together to share the backstory and future of the movement that’s att…

1
Moving from Interactive Marketing Agency to OEM, with Robert Brown, NISSAN 38:00

4y ago38:00

38:00

Robert Brown, senior director of interactive marketing of Nissan, joins us to tell his personal story of his journey from leading interactive agencies to leading the charge on interactive marketing in a world transitioning to new media and electrification. Check out INDUSTRIAL Insights, our new multi-channel industrial marketing insights destinatio…

1
Women Telling the Story of Manufacturing with Christina Fuges, MoldMaking Technology 40:54

4y ago40:54

40:54

“It takes all of that to make a compact?” Christina Fuges, editorial director of MoldMaking Technology, shares her journey as a manufacturing storyteller through the lens of a woman embraced by industry. Check out INDUSTRIAL Insights, our new multi-channel industrial marketing destination for the latest critical trends impacting your industry and i…

1
The Data Behind the Trend Toward Marketing Through a Recession with Steve Kline, Gardner Business Intelligence 1:03:17

4y ago1:03:17

1:03:17

The data doesn’t lie: manufacturers are increasingly marketing their way through recessions. Steve Kline, chief data officer at Gardner Business Media, and James Soto examine multiple studies spanning past recessions and the present pandemic crisis to show why manufacturers who buck the trend to cut back on marketing are outperforming their competi…

1
Shaping the Industrial Buying Process, with Dave Necessary, Gardner Business Media 48:50

4y ago48:50

48:50

Dave Necessary, director of strategic engagement at Gardner Business Media, dives into ‘Industrial Buying Influence 2020,’ a study examining the behaviors and decision-making unit influencers shaping the industrial buying process. We work our way through the report to discuss insights that industrial marketers, sellers, and business leaders can use…

1
Creative Marketing Power with Marcus Whitney 51:43

4y ago51:43

51:43

Digital marketing technology innovator and board member, Marcus Whitney, joins James Soto to discuss the role of marketing, technology, entrepreneurship, creative power. Marcus joins the Industrial Strength Marketing show having just released the Amazon #1 Best Seller, Create and Orchestrate, named the #1 book to overcome your entrepreneurial fears…

1
Recruitment Marketing Magic with Lori Furnell, Director of Supply Chain Talent Acquisition at Walmart 51:41

4y ago51:41

51:41

Digital driver recruitment marketing is a critical piece of the puzzle that is required to address the massive cost of unfilled trucks to businesses throughout the transportation industry. Lori Furnell, Director of Supply Chain Talent Acquisition at Walmart, sits down with Workforce Recruitment Marketing Agency practice area leader, James Soto, to …

1
What Is Authority Marketing? A Fireside Chat With Drew Mclellan, Agency Management Institute 53:00

4y ago53:00

53:00

We have now entered the age of authority marketing. Agency Management Institute CEO, Drew McLellan, sits down with leading Industrial Marketing Agency leader and host, James Soto, to discuss how leaders must take up the mantle and leverage their authority to grow their manufacturing businesses. In this episode, we dive into studies that show that o…

1
What does a Chief Marketing Officer do? A conversation with a brand visionary - John Neilson, Hunter Fan CMO 35:05

4y ago35:05

35:05

The question of what a Chief Marketing Officer does varies as much as brands do. Hunter Fan CMO, John Neilson, sits down with Industrial Strength Marketing CEO, James Soto to discuss the role of a CMO in a modern industrial business. The CMO job description is changing and John dives into the most important relationship that aspiring industrial mar…

1
Distributor Marketing with Randy Breaux 45:34

4y ago45:34

45:34

How industrial distributors do marketing moving forward will be a deciding factor determining which companies thrive and which ones do not. Motion Industries President Randy Breaux joins the Industrial Strength Marketing Show to discuss why manufacturers and distributors that market their businesses in good times and bad outperform their competitor…

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Ann Stanley Founder Podcasts

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