Best Asia Orangio Podcasts (2024)

1
EP34: Don't Freak Out About Quantitative Results 30:08

7M ago30:08

30:08

When you're in the early stages of building a business, you need to move quickly. But when you're testing growth channels, there is a difference between moving quickly and freaking out. In this episode of the InDemand podcast, host Asia Orangio, founder of DemandMaven, uncovers the pitfalls that teams can fall into when reacting to quantitative res…

1
EP33: Top Customer Research Mistakes 39:35

7M ago39:35

39:35

Customer research is a critical part of growth. However many teams and founders make big mistakes when they do their research. What are the mistakes you need to avoid? In this episode of the InDemand podcast, Asia Orangio, founder of DemandMaven, highlights the most common mistakes in conducting customer research and gives examples of how to avoid …

1
EP32: What if We're Bad at Product Management? 33:21

8M ago33:21

33:21

Product management isn’t easy. And the reality is some founders just aren’t that good at it. In this episode, Asia Orangio, CEO of DemandMaven, discusses the importance of effective product management in growth and why striving for 'quality of life improvements' - small tweaks to existing features - over 'value generators' - hurts growth. If you ha…

1
EP31: Globalization and the Importance of Understanding Customer Behavior with Angeley Mullins 29:45

8M ago29:45

29:45

In this episode of In Demand, Asia Orangio, CEO of DemandMaven, chats with Angeley Mullins live from SaaStock. Angeley is a seasoned commercial and operations executive ( E-Commerce & B2B SaaS) with leadership roles across the US, EMEA, & APAC including: Amazon, Intuit, and GoDaddy. She is currently Chief Commercial Officer at Resourcify. Angeley f…

1
EP30: Qualitative vs. Quantitative 21:42

8M ago21:42

21:42

Description: As we approach the end of the year, we rely on the information we have to make decisions and plans for future growth. In order to have a full picture, it is critical to have been capturing high-quality qualitative as well as quantitative information. In this episode of In Demand, Asia Orangio, CEO of DemandMaven, breaks down why both t…

1
EP29: Focusing vs. Niching 30:09

8M ago30:09

30:09

When it comes to building a business there is a big difference between focusing and niching. In this episode of In Demand, Asia Orangio, CEO of DemandMaven, breaks down how you can achieve focus by niching, but why you don't have niche to achieve focus. TL;DL: 2:00 - When we talk about focusing, it is a founder really dedicating for a period of tim…

1
EP28: The Top 5 Growth Drivers 21:46

9M ago21:46

21:46

What are the best areas to focus on when you’re trying to drive growth in your company? In this episode of In Demand, Asia Orangio, CEO of DemandMaven, breaks down the top five growth drivers for SaaS businesses. Growing Awareness Growing Traffic Capturing More Leads Increasing Sales Increasing Business Capacity TL;DL 1:00 - What are the top 5 grow…

1
EP27: Growth During an Economic Downturn 24:04

9M ago24:04

24:04

In this episode of In Demand, Asia Orangio, CEO of DemandMaven, breaks down the strategies successful companies have used to survive and grow through downturns and how to apply it to your business. TL;DL: 1:00 - A lot of companies simply over-hired during the past couple years of growth and the layoffs now are correcting for that as opposed to a gr…

1
#58 How to Build a Replicable Sales Model, with Maurits Stuyver (Founder, Vondel Venture Development) 50:15

12M ago50:15

50:15

In this insightful episode, we sit down with Maurits Stuyver, the founder of Vondel Venture Development. Maurits has spent over a decade guiding tech companies to master international expansion and commercial acceleration. He brings his extensive experience working with diverse businesses, from B2B marketplaces to SaaS companies and technical softw…

1
#57 The Art of Efficient Growth: Balancing Flexibility and Processes in Sendcloud's Scaling with Bas Smeulders (Co-Founder & CFO) 33:37

12M ago33:37

33:37

In today's episode, we embark on the journey of scaling a startup to an international company with Bas Smeulders, the Co-Founder and CFO of SendCloud. Bas shares invaluable insights from his decade-long experience transforming a garage-based startup into a thriving startup. In our conversation, we explore: • Scaling Challenges of SendCloud and Hiri…

1
#56 From Bootstrapping to Hyperscale: The Journey of Pieterjan Bouten (Co-Founder & Chairman, Showpad) 41:32

1y ago41:32

41:32

In today's episode, we delve into the world of scaling a business from a service to a product model with Pieterjan Bouten, the Co-founder and chairman of Showpad. PJ shares insights from his entrepreneurial journey, starting from his initial consulting career to co-founding two companies - Netlog and In The Pocket, and ultimately crossing the chall…

1
#55 Getting Acquired, with Sahin Boydas (CEO, RemoteTeam - a Gusto Company) 46:09

1y ago46:09

46:09

In this episode of "Leaders of Growth", we engage in an in-depth conversation with Sahin Boydas, the entrepreneur behind RemoteTeam, which was acquired by Gusto, a $10 billion company that focuses on providing payroll, benefits, and human resources management solutions for small businesses. In this conversation, we cover: Sahin’s entrepreneurial jo…

1
#54 Behind the Numbers: Exploring SaaS Company Valuations and M&A Trends, with Marcin Majewski (Founder, Aventis Advisors) 41:05

1y ago41:05

41:05

Our latest episode features Marcin Majewski, Founder and Managing Director of Aventis Advisors, an M&A advisory firm focusing on technology and growth companies, who shares his insights and experiences from the front lines of technology mergers and acquisitions. Recently, Aventis Advisors launched comprehensive research on valuation trends and mult…

1
#53 Unlocking Growth Opportunities: Strategy, Execution, and Performance Management with Asia Orangio (Founder, DemandMaven) 45:47

1y ago45:47

45:47

In today's episode, we dive into strategy, execution, and performance management for scaling your business with Asia Orangio, the CEO and founder of DemandMaven, where she helps early-stage startups and technology companies define their go-to-market strategy and grow with a data-driven approach. Asia was previously a Board Member at Moz. Today we d…

1
EP26: The SaaS Black Hole 30:24

1y ago30:24

30:24

Are you building a SaaS product but have not yet got your first paying customers? You might be in or about to go into the SaaS Black Hole. In this episode of In Demand, Asia Orangio, CEO of DemandMaven, breaks down the SaaS black hole and covers how to think about pivoting, building your team, and bringing in outside help when you’re in this phase …

1
#52 Barbra Gago (Founder @ Pando & Former CMO @ Miro) on Marketing and Unlocking Employee Progression 41:13

1+ y ago41:13

41:13

In this episode, we had an insightful conversation with Barbara Gago, founder and CEO of Pando and former CMO of Miro. We discussed: • The significance of aligning marketing and sales teams and experimenting with different channels. • Why you should tie marketing compensation to revenue results. • How to approach employee progression for retaining …

1
EP25: Top 5 Areas for Growth 22:28

1+ y ago22:28

22:28

Are you investing in marketing, but not seeing the growth you were aiming for? It might be because you’re overlooking another key growth area. In this episode of In Demand, Asia Orangio, CEO of DemandMaven, breaks down the top five areas to look at first when it comes to growth. You’ll learn why marketing might not be the best lever to pull in your…

1
EP24: Painkiller vs. Vitamin 20:14

1+ y ago20:14

20:14

Are you building a painkiller or a vitamin? In this episode of In Demand, Asia Orangio, CEO of DemandMaven, breaks down the two categories of products and how you can use the concept in marketing your SAAS business. You’ll learn why most successful SAAS businesses are pain killers, examples of both types of business, and how your messaging and posi…

1
EP23: The 8 Customer Yeses 24:09

1+ y ago24:09

24:09

Every long-term customer your business has went through a series of decision and said yes at each step along the way. In this episode of In Demand, Asia Orangio, CEO of DemandMaven, breaks down the 8 customer yeses and how you can create an environment that makes it easier to get a yes each step of the way. TL;DR 2:30 - There is a series of 8 yeses…

1
#51 How to Optimize Go-to-market with Scott Stouffer (Co-founder, scaleMatters) 35:58

1+ y ago35:58

35:58

In this episode of Leaders of Growth, Arthur Nobel from Knight Capital interviews Scott Stouffer, CEO and co-founder of Scale Matters. Scott shares valuable insights on optimizing go-to-market for early and growth-stage B2B companies. Scott and Arthur discuss several topics, including: · The common inefficiencies in sales and marketing efforts of e…

1
EP22: Unaware Audiences 26:32

1+ y ago26:32

26:32

Your business growth feels like it’s plateauing and so you’re thinking about focusing on a less aware audience is that a bad idea? In this episode of In Demand, Asia Orangio, CEO of DemandMaven, breaks down 5 levels of audience awareness and where it makes sense to place your marketing attention and budget. TL;DR 3:00 - Going after unaware audience…

1
EP21: First marketing hire 26:45

1+ y ago26:45

26:45

Now that you know the basics of how to get started with building out a marketing team it’s time to diving into how and when to hire your first marketing leader. In this episode of In Demand, Asia Orangio, CEO of DemandMaven, breaks down types of marketers that makes since as a first hire, where to sources them from, and how to set them up for succe…

1
EP20: Hiring a marketing team 30:46

1+ y ago30:46

30:46

One of the questions most founders have is, "How do I start building a marketing team?" In this episode of In Demand, Asia Orangio, CEO of DemandMaven, breaks down the options that exist for founders starting to build out their marketing teams and what is the best fit for companies depending on the budget and time constraints they are facing. TL;DR…

1
#50 Breaking the Mold: Lessons From a Category Creation Expert, with Joe Sawyer (CMO, Mirakl) 34:10

1+ y ago34:10

34:10

In this episode, Arthur delves into Category Creation with his guest, Joe Sawyer, the Chief Marketing Officer of Mirakl, a renowned enterprise marketplace SaaS platform that has become one of the most valuable private software companies in Europe. Listen out for: Importance of balancing vision and execution. When should companies start with categor…

1
EP19: High performing CEO 42:01

1+ y ago42:01

42:01

What are the four traits that separate the highest performing CEOs from their peers? In this episode of In Demand, Asia Orangio, CEO of DemandMaven, breaks down the decision-making and approaches great CEOs use to consistently generate results. Here’s the link to the article discussed in todays episode: https://hbr.org/2017/05/what-sets-successful-…

1
EP18: Founder to CEO 28:18

1+ y ago28:18

28:18

As a founder it can be hard to pull back and step into the role of CEO, but usually that is the most important move you need to make for the long term success of your company. In this episode of InDemand, Asia Orangio, CEO of DemandMaven, breaks down how to think about making the transition from being a great founder to being a great CEO! Timestamp…

1
#49 Navigating the M&A Process, with Lowell Ricklefs (Founder, Traction Advising) 38:18

1+ y ago38:18

38:18

In this episode, Arthur speaks with Lowell Ricklefs, the Founder and Managing Partner of Traction Advising, a B2B SaaS-focused M&A firm. The conversation delves into the topic of Acquisitions, touching upon the following points: - Scaling challenges - How to prepare your company for an acquisition - The rationales behind acquiring a company - Diffe…

1
#48 From Campus to Unicorn: How Research Led to a $5B Business, with Johanna Småros (Founder & CMO, Relex Solutions) 44:37

1+ y ago44:37

44:37

In this episode of Leaders of Growth, Arthur Nobel sits down with Johanna Småros, Founder and CMO of the unicorn software company Relex Solutions, a supply chain & retail planning platform. They discuss: • How Relex Solutions was born and the company's roots in academic research that laid the foundation for its success. • The importance of aligning…

1
#47 Managing Your Board and M&A as a Startup, with Brian Requarth (Founder @ Latitud) 17:46

1+ y ago17:46

17:46

Today, we had Brian Requarth on the show. Brian is the Co-Founder of Latitud, a company that provides community, infrastructure, and capital to tech companies. Additionally, he founded and exited VivaReal for $550m+. Brian is the author of the Amazon best-selling book Viva the Entrepreneur. In this episode, Arthur from Knight Capital and Brian disc…

1
#46 The Road to $100M ARR: New Markets & New Channels, with Arun Mani (CRO at Pleo) 40:29

2y ago40:29

40:29

In this episode, Arthur Nobel, Principal at Knight Capital, chatted with Arun Mani, CRO of Pleo, a spending management solution that offers smart payment cards for employees to buy work-related products while keeping the company in control of spending. The company is based in Copenhagen, raised over $420M, and has around +800 employees. Arun scaled…

1
#45 Building your Sales Organization, with Jacco van der Kooij (Founder, Winning by Design) 34:50

2y ago34:50

34:50

In this episode, Arthur sat down with Jacco Van Der Kooij, Founder and Co-CEO at Winning by Design, which was the second-fastest-growing private company in Silicon Valley in 2021. They discussed: How the go-to-market strategy aligns with the price of the product you are selling. What different kinds of people do you need sales organization grows th…

1
#44 Scaling Moss to >400 FTE 2.5 Years After Launching, with Ante Spittler (Co-Founder and CEO) 23:42

2y ago23:42

23:42

Ante Spittler is the Co-Founder and CEO at Moss, an all-in-one spend management solution with headquarters in Berlin, Germany. Moss allows companies to pay all business expenses with virtual and physical credit cards, keep track of employee expenses without chasing receipts, and automate their accounting. Moss reached its Series B stage and raised …

1
#43 How to Price and Package your SaaS Product, with Dan Balcauski (Founder of Product Tranquility) 41:42

2y ago41:42

41:42

Dan Balcauski is the founder of Product Tranquility, a consulting that helps B2B SaaS companies define pricing and packaging for new products. Dan has 15 years of experience managing multiple products throughout their life cycles, from startups to publicly traded multinational enterprises. In this episode, Arthur and Dan discuss: - Common pitfalls …

1
#42 PR for SaaS companies 101, with Matías Rodsevich (Founder of PRLab) 36:08

2y ago36:08

36:08

In today's episode, we sat down with Matías Rodsevich, Founder & CEO of PRLab. This award-winning PR agency serves both tech startups and corporates and is one of the top five PR agencies in The Netherlands. Matías is also the author of The PR Paradox, where he shares his insights and learnings on mastering PR as a startup or scaleup. He's also the…

1
#41 Rebranding Learnings from Unicorn Nord Security, with Marija Dzemionaite 28:27

2y ago28:27

28:27

Marija Dzemionaite is the Head Of Brand Communications at NordLayer (Nord Security.) Nord Security is an internet privacy and security provider for individuals and businesses that raised over $100M in funds and reached the unicorn status in April. Marija is an ex-Googler, marketer, and social media expert who led the rebranding of NordLayer. She is…

1
#40 Scaling Across Series B, with Thomas Inhelder (Co-Founder & CFO, Yokoy) 30:06

2y ago30:06

30:06

Thomas Inhelder is the Co-Founder and CFO of Yokoy; an AI-based spend management platform for medium and large enterprises. Yokoy has raised over $100 M in funding and is at its Series B stage. In this episode, Thomas and Arthur from Knight Capital discuss: 2:30 The current state of the market from a CFO perspective 4:50 Approach to Cash Burn and G…

1
#39 The Challenge of Tripling Your Team in a Year, with Christopher May (Co-CEO, Finoa) 38:38

2y ago38:38

38:38

Christopher May is the Co-Founder & Co-CEO of Finoa, a regulated custodian for crypto-assets, that offers custody and staking services to institutional investors and corporations. After working for over 4 years as a consultant at McKinsey, he founded the company in 2018. Finoa is at the Series A stage and raised over $20M in funding and its team tr…

1
#38 Founders' Mental Health 101, with Dr. Michael Freeman 38:25

2y ago38:25

38:25

72% of entrepreneurs are directly or indirectly affected by mental health issues according to a study by Dr. Michael Freeman (UC Berkley). There’s no doubt that founders' mental health matters for startups. That’s why in this mental health month, we sat with the author of this research. Dr. Michael Freeman is a psychiatrist, a fourth-generation ser…

1
#37 Revenue-based Financing 101, with Henrik Grim (Capchase) 36:48

2y ago36:48

36:48

Henrik Grim is a General Manager of Capchase (Europe). Capchase is a revenue-based financial provider for recurring revenue businesses. Capchase has raised $549.6M in funding over 7 rounds and achieved unicorn status. In this episode, we delve into revenue-based financing. We explore what is it, how it works, how is the process, and if it’s suitabl…

1
#36 Scaling The Engineering Team, with Steffen Vollert (COO, volt.io) 40:25

2y ago40:25

40:25

In this episode, our host Arthur Nobel sat down with Steffen Vollert, COO of Volt.io. Volt.io is an open payments gateway that aims to reduce the cost and complexity of point-of-sale transactions. Volt acts as a global Open Banking payments aggregator and technology developer to scale merchant organizations. The company was founded in 2019 and rais…

1
#35 Do's and Don'ts When Selling and Acquiring SaaS Companies, with Thomas Smale 40:10

2y ago40:10

40:10

In today’s episode, Arthur discusses M&A with Thomas Smale. Thomas is the CEO of FE International, an award-winning global M&A advisor of SaaS, e-commerce, and content businesses that has completed over 1000 acquisitions. Thomas began building and selling online companies in his early 20s and now has over a decade of experience in the SaaS Space. I…

1
#34 What’s the Difference Between a CPO and a VP of Product? With Gijo Mathew (CPO at VTS) 39:57

2y ago39:57

39:57

In this episode, Arthur Nobel discusses the role of the CPO with Gijo Mathew, Chief Product Officer at VTS, a real estate CRM software company. VTS has raised over $330M in funding over 9 rounds, and its currently in its Series D. Gijo has been a Product Leader for over 25 years in companies such as CA Technologies and Web.com. Today, they touch up…

1
#33 Recruiting Insights From a HRTech Company, with Louis Coulon (Founder of CleverConnect) 41:14

2+ y ago41:14

41:14

Louis Coulon is the co-founder of CleverConnect, an HR Tech that helps companies attract, convert and assess candidates. The company offers SaaS solutions for resume matching, video interviews, and smart career websites. CleverConnect started bootstrapping and is now at its Series B Stage and raised $35.5 M. Arthur Nobel, Principal at Knight Capita…

1
#32 Setting Up Employee Equity Programs, with Christian Gabriel (Capdesk Founder & CEO) 36:02

2+ y ago36:02

36:02

Christian Gabriel is the CEO and founder of Capdesk, an equity management platform for private companies. Capdesk is currently at its Series A stage and raised $15M in funding. In this episode, Christian shares his journey and touches upon topics such as: 1:20 How Capdesk was born 7:30 Scaling challenges 10:00 Recruiting 15:00 Trends in startup equ…

1
#31 The Only Scalable Management Tool, with Hugo Wernhoff 39:08

2+ y ago39:08

39:08

Hugo Wernhoff is the CEO and Founder of Kognity, an EdTech from Sweden that allows teachers to make more efficient use of teaching time and empowers students to take ownership of their learning. Kognity raised over $27 million and is currently in the Series B stage. In this episode, we delve into Hugo's role as a CEO and Founder and how self-awaren…

1
#30 Why Do You Need a Kickboxing Ring in Your Company, with Chris Zadeh 32:36

2+ y ago32:36

32:36

"Life is too short to permit yourself the luxury of living it badly." That's Chris Zadeh's motto. Chris is an entrepreneur turned Angel Investor. He joined the founders of BinckBank in 2000 as employee number six, and in 2003 he became managing director of the Netherlands. After eight years at BickBank, he left the company and traveled the world. H…

1
#29 Driving Business Value with Product, with Dave Martin 48:08

2+ y ago48:08

48:08

The 29th episode of Leaders of Growth features Dave Martin, Co-Founder at RightToLeft, where he leads the Momentum program to help scale SaaS products faster and bigger. Dave brings over two decades of Product leadership experience to his role as an executive coach. He has held C-suite roles including achieving 9 figure SaaS revenues leading to suc…

1
#28 How to Implement a SaaS Positioning Strategy, with Bob Wright 43:57

2+ y ago43:57

43:57

In this episode, we cover a fundamental element for SaaS companies: positioning. Arthur Nobel, Principal at Knight Capital, sat down with Bob Wright, Partner at Firebrick Consulting. Bob has been at the vanguard of innovative positioning and sales enablement strategies for the industry and is a frequent speaker and guest lecturer on these topics. O…

1
#27 How Supermetrics made Marketing Scalable, with Edward Ford 44:01

2+ y ago44:01

44:01

In today’s episode, we sat down with the B2B SaaS Marketer Edward Ford, Demand Gen Director at Supermetrics. Edward helped double the Marketing team size and quadruple ARR in 2 years. In this episode we cover: 3:00 Do’s and don’ts of scaling Marketing 7:50 Developing you people and reinventing yourself as the company grows 17:00 How to pick the rig…

1
#26 Three Mistakes To Avoid When Scaling Sales, with Sally Duby 47:19

2+ y ago47:19

47:19

Today, we sat down with one of the Most Influential Women in Sales (AA-ISP). Sally Duby is the Chief Sales Officer and Partner at The Bridge Group, and in this episode, she brings insightful advice on how to set up Sales for success. Arthur and Sally discuss how SaaS companies can assess if they have a replicable sales model, training and onboardin…

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