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Brought to you by Bottle Rocket, ‘Liftoff’ is a podcast about experience. We talk business transformation, product growth, leadership and everything in between. It’s about real people, real advice and real conversations that lead to actionable insights for your business. Bringing together years of strategy and design experience, co-hosts Tony Daussat and Peter Klayman highlight the challenges facing today’s business professionals. Featuring conversations with other professionals, Tony and Pe ...
 
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Brant Cooper is the New York Times bestselling author of ‘The Lean Entrepreneur’ and CEO of Moves the Needle. With over two decades of expertise helping companies bring innovative products to market, he blends agile, design thinking, and lean methodologies to ignite entrepreneurial action within large organizations. Get his new book, ‘Disruption Pr…
 
Our guest today is Brendan Kiernan, the CEO and co-founder of Hēlō, a studio creating moving experiences that connect brands with their consumers by bringing together the best in creative strategy, storytelling, production, and event design. Their list of awards is nearly endless, including, in just within their first 3 years of business winning 13…
 
Our guest this week is Eddy Badrina, the CEO of Eden Green Technology. A socially responsible company that provides food security and jobs in low-income neighborhoods. He is also a board member at Seed Effect, the micro-lending non-profit focused on fostering economic stability in the South Sudan and Uganda. Before shifting his primary focus to hum…
 
Our guest today is Bryan Clayton: the CEO and co-founder of GreenPal an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 200,000 active users and doing 20m a year in sales. He also founded Peachtree Inc. one of the largest landscap…
 
Terri Casterton is a growth, product and healthcare specialist with over 15 years in the healthcare space. Most recently she had served as Senior Director of Innovation and Virtual Health at SCL Health. Terri is a a master facilitator, thought leader, celebrated speaker and of course we’re most excited to mention, she is now the Director of Product…
 
Welcome back to LIFTOFF by Bottle Rocket. This week is different for us...because we have no guest. This episode is all Peter and Tony. Join us as we riff on a post-pandemic life, working from home forever, and the impact this year has had on our lives both professionally and personally. - Join the Bottle Rocket Team! Check out all job openings her…
 
Our guest this week is Gail Seanor, an award winning marketing and technology executive with a long history of innovative digital transformation initiatives. She has successfully developed and implemented comprehensive marketing strategies to drive brand recognition, cultivate strong business partnerships, increase revenue, and grow profits time an…
 
Our guest this episode is Nick Jankel. A best-selling author and transformation teacher with a Triple First from Cambridge University in medicine and philosophy. He has lectured at Yale & Oxford, advised the UK’s Prime Minister and has led personal development, leadership, and coaching programs with over 70,000 people—from Shanghai to San Francisco…
 
This episode we are joined by the head cheese of Bottle Rocket himself, Calvin Carter. Calvin has been honored with the Ernst & Young Entrepreneur of the Year award, Tech Titans, and many others. As the CEO and Founder of Bottle Rocket, he has created a company of 250 Rocketeers in producing more than 500 award-winning experiences (four apps in the…
 
Our guest today is Bill Flora. He's an award-winning design director and strategist with more than 20 years of experience in leading teams and shipping products. During his two decades with Microsoft, he led design efforts for Xbox, Windows Media Center, Zune, and Encarta, and was the design force behind Microsoft’s “Metro” design language. Now-bef…
 
Join us as we have the privilege of sitting down with a dear friend and former colleague Raphael Akinsipe. He is a former Googler and current SVP of Marketing and Strategy at HST Pathways. He's on a mission to help others grow, be they companies or individuals. His 3-tiered approach is spot on, and definitely not an episode to miss! Connect with hi…
 
Our guest today is Matt Kressy, founding director of the MIT Integrated Design & Management master’s degree, and is an expert in innovation, leadership and product development. As an entrepreneur and founder of Designturn, he has designed, invented, engineered, and manufactured products for startups, Fortune 500 companies, and everything in between…
 
Our guest this episode is Youri Bebic. n accomplished Chief Product Officer with deep experience in the FinTech industry. He applies a strong business lens to technology innovation balancing priorities during the development lifecycle. He leads global product develop for new software service offerings at diebold. Before that he was the Global Head …
 
Our guest this episode is David Kidder, the NYT Best-Selling author of The Intellectual Devotional, The Startup Playbook featuring exclusive interviews with over 40 of the world's most influential CEOs and founders and New to Big: How Companies Can Create Like Entrepreneurs, Invest Like VCs, and Install a Permanent Operating System for Growth. He w…
 
Our guest this week, Jennie Lewis, is the Strategic Services Lead at Airship. Airship (which of course is formerly Urban Airship) is a Customer Engagement Platform that create deeper connections with customers by delivering incredibly relevant, orchestrated messages on any channel. In this episode we talk: -Attention -Attrition -The need for innova…
 
Our guest this week is Mike Molnar, Managing Partner of the digital and social agency GLOW. He draws on 20 years of experience leading award-winning digital creative efforts across display media, site development, trans-media experiences, games, and social and mobile content—working across teams to develop large scale high-profile campaigns, custom…
 
Ariel Michaeli is the founder and CEO of appFigures. appFigures is the app analytics, optimization, and intelligence choice for top developers, publishers, marketers, and analysts. On this week’s episode we discuss: -How Analytics Are More Powerful Than Ever -Parlor -Quibi -Growth and Growth Hacking Discover appFigures: https://appfigures.com/ Arie…
 
We're happy to be joined by Brandon Maenius on Liftoff this week. He is the Director of Digital Health and Marketing at Baylor Scott & White Health. Which begged the questions: What is digital health? How might we use digital solutions to help healthcare? ...and many other thought provoking questions you'll love to dig in to. Follow Brandon: Here. …
 
On this episode, we’re joined by Chris Maddern, the co-founder and chief innovation officer at Button. Before Button, he was the Head of Mobile at Venmo, and Co-Founder of AppLaunch. We dive into themes around: -Advertising is not the future -Building better commerce -Without problems, there is no curiosity -Creating a grab bag of awesome people Fi…
 
Today’s guest is Afshin Mehin, the Founder Woke. Wokr supports companies developing new technologies by helping them to express the potential of their work in the most beautiful, meaningful ways possible. Some of their clients include: Neuralink, Amazon, Lulullemon, and Postmates, to name a few. We do some mind bending this episode as we dig into s…
 
Business Strategy is more than a buzz-phrase. It’s paramount to getting to where you need to be. But... What is business strategy? How do you build trust? What is radical transparency? Why is empathy so important? Are Business Strategists… sherpas? This week, Tony plays the audience and interviews (co-host) Peter Klayman and fellow Rocketeer, Peter…
 
Summer Collins is the Associate Vice President of Design and Innovation at Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma and Texas. In this episode we’ll tap into questions like: How does health and wellbeing contribute to the way we think about design? How do you design for an array of communities? How failure is an intrins…
 
Our guest this episode is Christian Gani, the Managing Director of Match Marketing Group’s Boulder office, he plays a leading role in creating and shaping consumer experience platforms for brands including Lincoln Motor Company, Progressive Insurance and adidas, to name a few. Our guest is motivated to push the boundaries of the expected when it co…
 
This week we’re joined by the Founder and CEO of strategysprints.com, and host of the Strategy Show Podcast—Mr. Simon Severino. What do swimming, lasagna, analytics, sprints, and freedom all have to do with each other? Only one way to find out... Tune in and discover why Peter and Tony love this dialog with Simon so much. Find out more about Strate…
 
Prince Ghuman is a neuro-marketer whose focus is on the ethical applications of neuromarketing in the consumer world. Together with Matt Johnson, PhD, a neuroscientist whose focus is bridging the gap between science and business., they co-authored the book Blindsight, a book that covers neuromarketing and consumer psychology. Take the red pill and …
 
This week on Liftoff by Bottle Rocket, Tony and Peter dig into some heavy themes around TikTok, Data, Privacy, and your Data as a Currency. How much are you willing to trade for your privacy? How much is your data worth to you TikTok may be a video sharing platform, a social media app, or a way to make fun videos… But actually it’s a rally cry. Per…
 
Welcome to Liftoff! Liftoff was born as an evolution and extension of the podcast, Experience Design with Tony Daussat. Bringing together years of strategy and design experience, co-hosts Tony Daussat and Peter Klayman highlight the challenges facing today’s business professionals. Featuring conversations with other professionals, Tony and Peter di…
 
The past year-and-a-half of hosting the Experience Design podcast has been extraordinary. I still pinch myself when I think of all of the amazing guests that were kind enough to say, “yes” to some random guy (me) to ask them questions about design and life. I still pinch myself when I think of how this little passion project went from a handful of …
 
My guest this week is Kenny Morgan the CCO and Co-Founder of Counsel Creative. He’s worked with brands such as Vans, Sony, the NFL, Michelin, Rubbermaid and many more. In this episode we chat about: Going from corporate life to building your own agency. The dynamic with working with a spouse. The importance of Storytelling. What it means to make re…
 
My guest this week is Lauren Hom, a designer and letterer known for her bright color palettes, playful letterforms, and quirky copywriting. She has created work for clients like Starbucks, Google, AT&T, YouTube and TIME Magazine. And has been recognized by Communication Arts, the Type Directors Club, the Webby Awards, and so many others that I can’…
 
“Yes, and...” with Michael Bruny-Groth My guest this week is Michael Bruny-Groth, a Full Stack designer, as well as the founder of The Logo Package, an Adobe Illustrator extension that automatically generates and exports logo packages with blazing speed. This week we dig into: -How Improv training has a major impact on design process, interactions …
 
On the show this week, I had the honor of having Debbie Millman as my special guest. This is by far the most intimate, thought provoking and emotional episode to date. In it, we discuss our current culture, adversity, the importance of embracing your journey, self-doubt, and making an impact as designers. Debbie Millman was named “one of the most c…
 
In a world where information seems to be coming at us from all angles, all the time--It's becoming harder and harder to keep up. As we bounce around the web, our Google Chrome browser becomes a field of tabs. My guest this week is Steven Kiger, the co-founder of Platstack, a platform focused on improving the way we interact with and experience cont…
 
My guest this week is Carey Jenkins, CEO of Substantial, a world-class product development studio, serving a diverse set of clients - from Fortune 50s like Google and Amazon, to emerging start-ups and social impact organizations. She has spent over 18 years leading large interdisciplinary teams and multi-channel projects—and it is my pleasure to in…
 
Jon MacDonald is the founder and President of The Good, a conversion rate optimization firm that has achieved results for some of the largest online brands including Adobe, Nike, Xerox, Verizon, Intel and more. He regularly contributes content on conversion optimization to publications like Entrepreneur and Inc. As President, he has helped lead The…
 
My guest this week is Jonathan Hensley, an Author, Speaker, Digital Transformation & Product Consultant, and the Co-Founder & CEO at Emerge Interactive where he works with clients to transform business strategies, user needs and new technologies into valuable products and services. Check out Emerge Interactive and grab the free book: https://www.em…
 
What better way to celebrate the 70th episode than an interview with my Executive Producer, Design Strategist, Teacher, Author, Public Speaker and Founder of the Big Design Conference: Brian Sullivan. On this episode we dive into how to stay creative during quarantine, and how to stay focused and inspired when furloughed (or losing your job). Find …
 
What makes a good UX designer? What makes a bad UX designer? How might organizations truly become design-oriented? All this and more in this week's episode with my guest Sam Horodezky. Sam is the founder of Strathearn Design. A consultancy that assists businesses in navigating the murky waters of UX. He helps companies have better UX outcomes by pr…
 
UX Writing has over the past couple of years gone from a non-existent term, to top of mind for many products, business and experiences. My guest this week is Yuval Keshtcher, the Founder of UX Writing Hub and the host of the ‘Writers in Tech’ podcast. Find Yuval on LinkedIn: https://www.linkedin.com/in/yuvalkesh/ Check out the UX Writing Hub: https…
 
My guest this week is Gina Michnowicz, the CEO, Executive Creative Director and the Co-Founder of The Craftsman Agency, creating magical moments through bold, experiential and immersive storytelling. On this episode we discuss themes such as: The keys to marketing in Media and Entertainment (and how they differ from High Tech or typical consumer B2…
 
Howdy friends! I loved this conversation and I think you definitely will as well. Some themes of this episode include: Don’t be afraid to have bad ideas Not being to precious about your work Not taking yourself too seriously Being allergic to buzzwords Not confusing design with art Before starting Upstatement, Mike Swartz worked in newsrooms and ma…
 
My guest this week is Douglas Ferguson, an entrepreneur and human-centered technologist with over 20 years of experience. He is president of Voltage Control, an Austin-based workshop agency that specializes in Design Sprints and innovation workshops. Prior to Voltage Control, He held CTO positions at numerous Austin startups where he led product an…
 
I couldn't be happier to have Mike Janda on the show again. When Mike was first on the podcast, it was episode only episode 23. Now 40 episodes later, there are two major differences for both of us: 1.) This show was still called "the XD Podcast" and has since rebranded to, "Experience Design" 2.) Mike's instagram @morejanda had only 10K followers.…
 
This is a really interesting episode for the books! Jesse Showalter is a full-stack designer, founder of Showalter Design Company and recently hit over 100,000 subscribers on his YouTube channel. We talk about work-life balance, focus, living simpler, design and career failures, how to spend your time effectively, and the truth about YouTube subscr…
 
Well. I have a few episodes in the bank and I could have easily published one of those today, however, I feel like I would be remiss to not address the elephant in the room, rather the elephant in the world right now which is Corona Virus. The CEO of Bottle Rocket, which is where I work, just slacked this little kid bit to us. It is a picture of Is…
 
Ruthie Schulder is the co-founder and CEO of The Participation Agency, having worked with brands such as: AirBnb, Soylent, Alienware, Acer, Red Bull, Oreo, Foursquare, Budweiser, Pandora—and this list goes on and on. She is reinventing the agency model and strives to develop radical experiential campaigns with brands as partners, not clients. She w…
 
60 episodes! What an honor it is to have Ram Castillo on the podcast this week. He is someone I have followed and admired for years. My Guest this week is an award-winning Design Director, Two Time Author, Blogger, top-ranking Podcaster and international Speaker based in Sydney, Australia. For over 14 years he’s been working for global agencies inc…
 
Robert Munro is the author of “Human in the Loop Machine Learning.” He has built Annotation, Active Learning, and machine learning systems with machine learning-focused startups as well as giants like Amazon, Google, IBM, and most major phone manufacturers. If you speak to your phone, if your car parks itself, if your music is tailored to your tast…
 
Designer, talent manager and founder of Hustle Matters—Aaron Coney specializes in branding, design, celebrity appearances, and apparel for today’s, “Do it yourself” generation. In this episode we discuss: Taking advantage of non-traditional opportunities. How “hustle” is engrained in some people. The importance of a support system. Focusing in on y…
 
Melinda Livesy is a graphic designer turned brand strategist. She is the co-host of TheFutur, the lead strategist at RadCat Design, and founder of Marks and Maker. In this episode we talk about the importance of intentionality, the difference between being and “order taker” and a strategist, getting “paid to think,” the impact of having a mentor… a…
 
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