Matt and Ryan cover the benefits of SEO-minded newsletter strategies and the potential of partnering with influencers to start profitable newsletters. Chapters 00:00 Introduction and Discussion 06:21 Discussion about Books and Content Consumption 19:19 SEO-Minded Strategies for Newsletter Success 27:27 Partnering with Influencers to Start Profitabl…

Matt and Ryan talk about the growth and success of media companies using negative CAC. AI in advertising, creative marketing strategies, tools, and more. Timestamps 00:00 Introduction and Plans for the Podcast 02:53 Building a Media Company and Selling Something Else 18:14 Example: Freight Waves and Sonar 24:47 Example: ClickFunnels 33:57 The Motle…

Charlie Hoehn is a three-time New York Times bestselling editor and five-time author. He has worked with Tim Ferriss, Ramit Sethi, Codie Sanchez, Tucker Max, David Goggins, and many others. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Rya…

Matt and Ryan talk about effective strategies, formats for newsletter content, the importance of writing a marketing email, and many more Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLett…

Matt and Ryan talk about the takeaways from the newsletter conference, the B2B industry, the pros and cons of ads or promotions in newsletters, newsletter ideas, and many more. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Ta…

Brad Wolverton is the editorial director at HubSpot Media and The Hustle (2.5M+ subscribers). Brad is also the creator of Newsletter Examples. Follow Brad on Twitter: https://twitter.com/bradwolverton Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Wo…

John Newtson is the founder of Financial Marketing Summit, a marketing conference for financial publishers, trading educators, and media brands. Connect with John on LinkedIn: linkedin.com/in/johnnewtson Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com…

-> Learn more about Newsletter Operator All Access here. -> Use code "GROWLETTER" to get $100 off your ticket to The Newsletter Conference. About this Episode Ryan Sager and Jesse Watkins are the founders of Who Sponsors Stuff, an advertising intelligence tool that tracks 500+ newsletters, and the hosts of The Newsletter Conference, which will take…

Matt and Ryan talk about behind-the-scenes and early-stage plans for building a newsletter in public, how to grow your agency through a newsletter, and more. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Ma…

Matt and Ryan talk about how to sell out a cohort-based course, how to use newsletters to get and keep clients for service-based agencies, and much more. Support our sponsors: Refind Ads helps you grow your newsletter on auto-pilot Get a $25 ad credit when you spend $100 or more. -- Sponsy streamlines sponsorship operations and reporting so you can…

Anik Singal is an entrepreneur, author, and expert in scaling education businesses. Check out Anik's books and podcasts here: AnikSingal.com Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowL…

Eric Siu is the CEO of Single Grain and host of two successful podcasts: Marketing School and Leveling Up. These podcasts receive over 1 million downloads per month. Follow Eric on Twitter: @ericosiu Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Wor…

Matt Paulson is the founder and CEO of MarketBeat. Matt’s media company and newsletter has over 4.3M subscribers and is on pace to do $40M in revenue this year. Follow Matt Paulson on Twitter: @MattPaulsonSD Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator…

Matt and Ryan talk about 5 newsletter business ideas. Plus, how to grow and monetize them. Episode topics & Timestamps 00:00 Newsletter targeting Fortune 500 executives for news. 04:34 Create hyper relevant content for niche market. 06:57 High CPMs for well-defined executive audience. 12:53 Research-intensive content, provide templates, charge for …

Adam Ryan is the co-founder and CEO of WorkWeek, a B2B media company with 10+ newsletter publications and communities across various industries like healthcare, marketing, sales, HR, e-commerce, and fintech. Episode topics & Timestamps 00:00 How WorkWeek started 05:04 Audience indicators and your ideal customer profile (ICP) 07:32 Slow, strategic g…

Matt and Ryan talk about newsletter monetization, how to create and sell a front-end offer, webinars, polls, courses, and more. Episode topics & Timestamps 00:00 Aligning monetization strategies enables sustainable and scalable growth. 06:21 Creating post subscription funnel to boost sales. 09:03 Curate and repurpose newsletter content for subscrib…

Wouter Teunissen is co-founder of OpenRates -- A tool that helps you find and convert newsletter sponsorships in your niche. Previously Wouter was the first salesperson at Milk Road. Episode topics & Timestamps (13:20) Cornerstone Resources for Marketing and Copywriting (13:40) Importance of Authority in Newsletter Niche (14:00) Creating a Personal…

Tim Huelscamp is the co-founder & CEO of 1440 Media. In this podcast, Tim shares his strategies for scaling and monetizing newsletters, how 1440 reached over 3 million subscribers by delivering comprehensive, unbiased news, and much more. Episode topics & Timestamps (00:15) Guest Introduction (00:42) 1440 in the media landscape, aimed at busy profe…

Matt and Ryan interview Brett Perlmutter, co-founder of BulletPitch, a startup newsletter turned media company. They discuss the company's origin, mission, and audience engagement metrics. Brett shares growth strategies and revenue models. Episode topics & Timestamps (00:25) Introduction and brief overview of BulletPitch, motivation behind starting…

Justin Moore is a sponsorship coach and the founder of Creator Wizard, a school and community that teaches you how to find and negotiate your dream brand deals. Join Justin's newsletter for sponsorship opportunities. Episode topics & Timestamps (00:40) Justin’s journey and experience with ​sponsorships, introduction and background (03:00) overview …

In this podcast, Matt and Ryan provide valuable insights into various topics related to effectively running newsletters, membership programs, and courses. They discuss the challenges of monetizing your newsletter and explore various marketing channels while giving actionable strategies aimed at helping you succeed in the newsletter industry. Episod…

Episode Description: In this episode, Matt and Ryan discuss the growing shift towards newsletters in the media landscape. They delve into the challenges faced by traditional media companies, emphasizing how newsletters offer an owned audience and help drive revenue and encourage engagement. They also explore the potential of newsletters for creator…

Episode Description: In this episode, Matt and Ryan discuss the current state of newsletters and delve into the debate of whether there is a newsletter bubble. They address the concerns about the saturation of newsletters and the need to stand out in a competitive market. The discussion also focuses on the changing landscape of newsletter monetizat…

In this episode of the Newsletter Operator Podcast, ​Jon Elder, the founder of ​Black Label Advisor, shares his journey from commercial construction to building a successful consultancy in the Amazon space. He started a side gig by launching his first brand on Amazon, which eventually led to the creation of the newsletter "Amazon Insiders." The new…

Kieran Drew is a writer and entrepreneur who shares writing strategies to help grow your online business. Follow Kieran Drew on Twitter and LinkedIn. Join Kieran's free newsletter "Digital Freedom" here. --- Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator…

Jay Clouse is the founder of Creator Science, a media company that helps people succeed as professional content creators. Follow Jay on Twitter and LinkedIn and join his free newsletter. Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator(dot)com Work with Ryan's agency Tailwind Work wit…

Over 80,000 founders read Houck's Newsletter to learn how to build, grow, and raise capital for their startups. Follow Michael Houck on Twitter and LinkedIn. Join the Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator(dot)com Work with Ryan's agency Tailwind Work with Matt's agency GrowLette…

Emanuel Cinca is the founder of StackedMarketer, a marketing newsletter with over 50,000 subscribers. Follow Emanuel on Twitter: @emanuelcinca Join the Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator(dot)com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Follow Matt M…

Ryan Sneddon is the founder of Naptown Scoop, a local newsletter covering Annapolis, Maryland. Follow Ryan Sneddon on Twitter: @lifeof_scoop Join the Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator(dot)com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Follow Matt McG…

Ethan Brooks leads community and content for Hampton and was previously a senior writer at The Hustle and Trends.co Follow Ethan on Twitter: @damn_ethan Join the Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator(dot)com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Fol…

Marketing Max is the founder of GrowthDaily, a marketing newsletter read by over 60,000 founders, CEOs, and marketers. Follow Max on Twitter @MarketingMax Join the Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Follo…

Chenell Basilio is the founder of Growth In Reverse. Each week she reverse engineers how top creators get to 50k+ subscribers, so you can replicate their growth. Join the Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLette…

Over the years, I’ve done dozens of stories about the athletic recruiting process. I've focused most of my reporting on Division I, since that’s where the money is—and where most athletes and families put their focus. But on today’s show, we’ll hear from Marie Fitzgerald and Simon Mackenzie, two decorated high school athletes who played Division II…

In my decade-plus covering the athletic recruiting business, I’ve probably spent 90 percent of my time focused on Division I. But there are actually way more opportunities for your kid to play at lower NCAA levels. And Division II, with more than 300 schools, is an increasingly appealing option. Today’s guest, Lisa Wilson, has coached at just about…

On today’s show, we’ll hear from Ron Lieber, a personal finance columnist for The New York Times, whose latest book, “The Price You Pay for College,” should be required reading for anyone with a kid nearing college. Ron wrote a whole chapter on sports scholarships, and his advice on how to find money for college when your sports scholarship falls s…

With all the research I’ve done of the athletic recruiting business, I usually don’t get too surprised by things people share in interviews. But today’s guest, Kate Kantor, blew me away with details of the recruiting industry. Kate is a former full scholarship softball player and team captain at Georgia Tech who went on to coach softball at the Uni…

Today we’ll hear from Parker Goyer, a former Duke University tennis player who has earned graduate degrees or done post-doctoral work at three of the world's leading universities (Oxford, Harvard, Stanford). I first met Parker more than a decade ago, after hearing about a study abroad program she created for NCAA athletes while she was an undergrad…

Today we'll hear from Travis Dorsch, a former football and baseball player at Purdue University who made it to the NFL. He is now a renowned sports psychologist whose academic research centers around the relationship between parents and kids in sports and how you can be a better sports parent. Travis shares insights on: ➨ the importance of playing …

Want to help your kid get in a great college? Today's guest—Jeff Selingo, author of the New York Times bestselling book, “Who Gets In and Why,” an eye-opening account of the hyper-competitive college admissions process—is full of insights on how to help you do that. Jeff wrote an entire chapter on the ways that athletes have a leg up in the college…

In Part II of my extended conversation with Renee Lopez, she gives advice on one of the hardest things to do as a recruited athlete: learn how to talk to coaches about money. Lopez, a former college soccer coach who now runs a popular Facebook group for parents of recruited athletes, gives some pretty radical advice, suggesting that you should neve…

On today's episode, we’ll hear from Renee Lopez, a longtime college soccer coach who runs a popular Facebook group to help parents of aspiring college athletes. Coach Renee is one of the most respected independent voices in the athletic recruiting business. She is the author of "Looking for a Full Ride," a step-by-step recruiting guide for young at…

On this episode, we hear from Maggie Mlynek, a former scholarship rower at the University of Connecticut. Maggie walked on UConn's team her freshman year, with no experience in the sport. By her senior year, she was the captain of the team on a full athletic scholarship. But her UConn experience wasn't all roses. The school cut women's rowing in 20…

This week we'll hear from Matt Banker, one of the most connected people I know in college sports. Over his 20-year career in college athletics, he has worked for the NCAA, a Division I conference, and a top-tier FBS program. At the University of Louisville, where he spent the past nine years, he was the sport administrator for men’s soccer, women’s…

Today we'll hear from Elwyn McRoy, a longtime men’s basketball coach who has worked at nearly every type of college, from Iowa State, where he flew on a private jet to recruit players, to Stillman College, where he split his time between living in a dorm room and an RV while making $3,000 a year. (I wrote a long feature about him that year, which I…

Today we'll hear from Brittany Collens, a former New Mexico State and UMass women’s tennis player who now plays tennis professionally. I met Brittany a few years ago when she was involved in one of the more ludicrous NCAA investigations I’ve ever heard about, which led her to testify before Congress and write a piece for the Players’ Tribune called…

Today we'll hear from Jenny Riemer, who was a four-year starter on Elon University's women's soccer team and has coached at the youth and college level. Jenny was one of those unheralded players who never caught the attention of big-time college coaches. But through scrappiness and persistence, she landed offers from Columbia University and the U.S…

For the first episode of Sports Scholarship Stories, we'll hear from Allison Goldblatt, a former UCLA and UNC swimmer. Allison was the subject of a big feature story I wrote in 2016 called "The Myth of the Sports Scholarship," which a New York Times columnist called the “best article I’ve ever read about kids, sports and college scholarships.” Now …

More than 8 million kids play high school sports in the United States. And the vast majority won’t earn a dime to play their sport in college. But there’s still a ton of money out there — and, with the right road map and advice, you can get your hands on some of it. I’m here to help you do that. I'm Brad Wolverton, a longtime college sports writer.…