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Are you ready for a podcast that gets real and raw about the often misunderstood world of publicity? I’m Christina Lenkowski, host of the Your Podcast Publicist show, and I get that publicity, and in particular, podcast publicity, can seem like an absolute foreign concept. I am on a mission to break down that imaginary wall that’s been built up around it so that you can understand why it’s so important to your business, how to get started, and what’s it’s done for me and some of my clients a ...
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Helping digital agency owners transform their business mindset so they can increase prices, work less, and grow profits. A weekly podcast where host Brent Weaver chats with today's most successful entrepreneurs running digital agency businesses in the web design, web development, and digital marketing industry. Brent also chats with high-profile entrepreneurs and other smart people that can help listeners grow their digital agency. Each interview deep dives into the emotional details of goin ...
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Entrepreneurship is cut throat and competitive, and it can be a challenge to get your business to stand out from the competition. Join Ted Teo, a Mergers & Acquisitions Lawyer who has advised Tech Giants (such as Tesla and Spotify) and has raised over US$1 billion for startups, every Monday as he interviews successful entrepreneurs for their best actionable entrepreneurship advice. If you are an entrepreneur who wants the best advice and insights on building a successful business, then this ...
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If you’re a small business owner who’s tired of throwing money at marketing tactics you’re not sure are working, have felt the pain of hiring the “wrong” marketer, or are tired of agencies feeding you metrics that sound good but aren’t leading to sales, you’re in the right place. Tune into the Marketer for Hire podcast where you’ll get practical tips, tools, and insights that help small business owners hire, train, and manage their marketing talent, whether it’s a fractional position or a fu ...
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show series
 
Andy Crestodina is the Co-founder and CMO of Orbit Media, an award-winning digital agency based in Chicago. With 24 years of experience, Andy has guided over 1,000 businesses. He’s authored "Content Chemistry: The Illustrated Handbook for Content Marketing" and has written hundreds of articles on content strategy, SEO, GA for AI, and visitor psycho…
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Juliana Marulanda has 19 years of experience across Wall Street, the nonprofit sector, technology startups, and family-owned businesses. She has served over 700 digital agencies with her business, ScaleTime, helping them create scalable systems. She has been featured in Forbes and Entrepreneur. She helps up-level businesses into lean, mean, profita…
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Jon MacDonald is the founder of The Good, a digital experience optimization firm that has achieved results for some of the largest online brands including Adobe, Nike, Xerox, The Economist, and much more. He's the author of three books on digital journey optimization and a frequent keynote speaker. He has been invited to share his expertise on impo…
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Cameron Herold is the mastermind behind the exponential growth of hundreds of companies. He has been an entrepreneur since his teens, with 14 employees by the time he was 21. By age 35, he had helped build two $100M+ businesses. By 42, he had grown 1-800-GOT-JUNK from $2 million to $106 million in just six years. He has authored four acclaimed book…
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She is the co-founder of Workday Ninja, an operations and growth strategy expert specializing in AI and automation to enhance client efficiency. Her entrepreneurial success includes scaling her first business, a hybrid agency and software company, to eight figures and successfully selling it in 2018. She has been featured in Entrepreneur, HuffPost,…
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For the past two decades, she has been helping people see the future. She's an expert on digital transformation, leadership, customer experience, and the future of work. She is the author of six books, including The New York Times best seller, opened leadership and co-author of the critically acclaimed book, groundswell her latest book is The Best …
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Tim Butler is a seasoned marketing professional with more than two decades of experience in sales, marketing, and consulting. He is the founder and CEO of Innovation Visual, a well-regarded marketing consultancy that has assisted clients across various sectors including manufacturing, technology, healthcare, consumer products, finance, and professi…
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Christina Lenkowski is a forward-thinking podcast publicist and educator for entrepreneurs, speakers and authors looking to expand their credibility and go from “best-kept secret” to “go-to expert” in their industries through being a guest on other people’s podcasts.In 2019, after 13 years working in the PR realm, Christina discovered what being a …
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In today's episode, we're diving deep into a common dilemma: the marketing gap that's preventing your prospects from transitioning into paying clients. Stay tuned as we uncover where nurturing fits into your marketing funnel and why it’s your number one tool to skyrocket your sales. In this episode, you will: The role of nurturing tactics in the co…
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Are collaborations part of your marketing strategy? If not, they should be! Collaborations are not only great for lead generation and list building, they also work wonders for brand positioning and increasing revenue. The right collaboration can be a very authentic way of marketing that automatically builds trust with a new audience of target clien…
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In today's episode, you'll have the chance to eavesdrop as I coach entrepreneur Brenda Winkle. Her dedication to helping clients has led her to develop courses, group programs, a private coaching program, e-books, and even published a book. Her email list and audience are growing rapidly, but sales aren’t keeping pace. There are so many ways to wor…
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Jonathan Hinshaw is an integral part of the UGURUS business. He’s mentored over 500 members, he owned a 7-figure agency called EBWAY, he’s produced courses with us, and has also had a very successful sales career outside the agency space, selling over $750 million in products in the car and motorsports space. We’re now happy to have him as part of …
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Corey Quinn is the former CMO of Scorpion and now a dedicated agency coach. Corey specializes in guiding agency founders to scale with vertical market specialization. At Scorpion, he played a pivotal role in growing the agency’s revenue 8x in 5 years to a remarkable $150M. Corey is also the author of Anyone, Not Everyone, a comprehensive guide for …
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We can all agree that connecting with new audiences is incredibly impactful for business growth. But how do we quantify the impact of podcast guest appearances on our business revenue? What mistakes have we unknowingly been making as podcast guests? And which metrics should we be tracking from these publicity opportunities? Luckily, Christina Lenko…
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It seems like everyone in the business world is writing a book. A book can help market and grow your business—but how exactly does that work? And how hard is it to write a book and get it published? If you’re looking to establish your authority and showcase your expertise, this might be the answer you’ve been looking for! Today I’m chatting with Dr…
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David Rodnitzky is the founder of Agentic Shift, a consulting firm that helps marketing agency founders through the mergers and acquisitions process.Prior to Agentic Shift, David founded 3Q Digital. He grew 3Q from one person in a coffee shop to more than 325 people in 11 offices, managing more than $2 billion of online media spend.…
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If you’ve dabbled in digital advertising, at some point, you’ve probably found yourself wondering why some ads perform better than others. Well, you're not alone. Lucky for us, Jake Madoff knows exactly how to analyze the data, which metrics to pay attention to, and how to improve your digital ad performance. In this episode, he guides us through p…
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Nate Freedman is the CEO of Tech Pro Marketing, a leading marketing agency in the IT services space. He is also the co-founder of Creative IT Agency, the ONLY IT support and cybersecurity company specifically dedicated to helping digital agencies with their IT problems.He is also a UGURUS mentor and longtime member.…
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Hans Skillrud is the co-founder and VP of Termageddon, an auto-updating website policies solution created for agency owners and their clients. Termageddon has generated over 50,000 website policies for its customers, and their agency partner program has helped agencies around the world make more than $1,000,000 in combined annual recurring.…
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If you’re like many business owners, you’re kicking off 2024 by diving head-first into setting goals and resolutions! But maybe you’re among the business owners who just want to get away from 2023 as quickly as possible. Whichever camp you fall into, hear this—setting business goals is critical to the success of your business and there’s one step y…
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David C. Baker is an author, speaker, and advisor to entrepreneurial creatives worldwide. He has written five books, including his latest book titled, The Business of Expertise.Baker has advised over 900 firms, was the keynote speaker at conferences in 30 countries, and his work has been discussed in dozens of international publications.The New Yor…
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As we wind down the year, I’m introducing you to a couple of business podcasts by sharing their episodes on Marketer For Hire. Today’s episode is from Emily Reagan’s Digital Marketing Unicorns Unite podcast, and she’s discussing why blogs are making a comeback and how AI can help your marketer use blogging in your marketing strategy. In this episod…
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Marama owns Oracle Tree, a digital agency in Australia. She has decades of business experience and has spent extensive time mentoring, including for UGURUS. Her recent best-selling book, Fixing Frankenstein, is available now.In this episode, we discuss how she’s built a successful agency that fits HER lifestyle.…
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As 2023 winds to a close, I thought it would be fun to introduce you to a couple of business podcasts by airing their episodes here on Marketer For Hire. First up is an episode of Laurie-Ann Murabito’s Be in Demand Podcast, all about choosing a single marketing strategy for your business. When you don’t yet have a marketing strategy, it can be temp…
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Aaron Wrixon has been shaping words into strategic narratives since the late 90s—and has been paid for writing well over 8 million words. That's the equivalent of more than 13 copies of War and Peace.He runs WRIXON, a copy, content, and digital marketing agency that has helped agencies and their clients grow in more than 120 industries throughout t…
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A solid sales strategy helps build and nurture healthy relationships that allow you to sell with integrity. It’s all about approaching the people we want to work with in a way that they feel seen and heard. How you invite someone into a sales conversation and how you handle that call—and the follow-up—can make or break your business. So… how does y…
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Improving your team’s efficiency and productivity can reduce stress, allow you to focus on the big picture instead of putting out daily fires, and operate from standardized procedures instead of constantly recreating the wheel. Having a strong team allows you to evolve into the visionary leader you’ve wanted to be, instead of a “doer,” which most e…
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Melanie Spring is a Fairy Guidemother and leader of The Brilliant Rebellion. She works with humans who know they were made for more by giving them the tools to find the answers they already have and guiding them to live their best lives through their careers and businesses.By UGURUS Hosted by Brent Weaver
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