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Deadly Manners

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Deadly Manners

The Paragon Collective

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Deadly Manners is a 10 episode, dark comedy murder-mystery series set in the winter of 1954. It follows the events during the night of the affluent Billings family annual dinner party with their distinguished, eccentric guests. However, all is not fun and games as shortly after the party starts, a snowstorm begins to rage outside, trapping all the partygoers inside their host’s mansion. When a murderer starts killing off those in attendance, the guests must figure out who is responsible, or ...
 
Watch Jerusalem brings you news and archaeology from a biblical perspective. Host Brent Nagtegaal is on location in Jerusalem to give you the most important developments happening on the ground—and emerging from beneath it. Nagtegaal is a contributor for watchJerusalem.co.il.
 
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show series
 
When you’re all but done with your copy -- especially long-form copy, like a sales letter or a VSL script -- you’ve got to take one final pass to make sure everything is right. Of course you’re looking for the numbers to add up and the words to be spelled right -- you know, if you’re into “spelling,” that is. But there are bigger-picture copy edits…
 
As copywriters, we draw inspiration and know-how from all kinds of sources: professional salespeople… music… the sports world… fiction… even, the movies!But I have to admit, our guest today is the first copywriter I’ve ever heard of who draws her approach from The Simpsons!Yes, those Simpsons. Marge, Lisa, Bart and of course, the most unforgettable…
 
About 30 years ago, I saw my first Gary Halbert newsletter. It was printed, on paper. I was blown away. I didn’t know what I was reading. But I couldn’t stop reading it. In fact, I must have read it 20 times. I had been writing professionally myself for almost 20 years. But I knew I didn’t know how to write like Gary was writing. And for a good lon…
 
We’re back with Bill Schley, the New York Times Bestselling Author and award-winning Brand Specialist. I’ve gotten to know Bill well over the past few months, working with him on the launch of his new online program, The Brand Titans MasterCourse.I invited Bill to come back because I’ve gotten really intrigued by his approach to branding. Anyone el…
 
If today’s guest looks familiar to you, that might be because you’ve previously seen Rabbi Evan Moffic on Fox News or CNN, where he is frequently called in for commentary and analysis on events in the news.But here’s something you probably didn’t know: Rabbi Moffic is also a copywriter! He’s a former mentoring client of mine. I’m proud of the work …
 
Let’s welcome back for his third time on Copywriters Podcast, Kevin Rogers. No matter what we do, we can’t seem to scare him away. No, actually, we’re really grateful to have him back. Kevin has been on before to talk about humor, and we greatly appreciated that. But today he’s here to talk about something different -- ten rapid-fire steps to get a…
 
I’m going to tell you three words that can help you charge higher prices than you’re charging now — even higher prices than your competitors. Those words are “emotional risk displacement.” To be honest, I have NO idea of what they mean… but… our guest today does. He’s back! I’m talking about our returning champion, John Williamson. Today, he’s goin…
 
By popular demand, we’re back with the always surprising John Williamson today. He’s going to talk about a serious problem every business faces, and some ready-made solutions to this problem. John is coming to us from an undisclosed location on the side of a mountain in Scotland. Over the last 30 years he has generated millions of dollars in sales …
 
People start out writing copy all kinds of different ways. But how many times have you heard, “It all started with beer?”I’m not talking about drinking a beer. I’m talking about brewing your own beer! That’s how our guest today, Billy Broas, got started in online marketing: He launched a website for his fellow home beer brewers. That was in 2010.Hi…
 
Just like Tom Hanks knows how to make movies, Kevin Rogers knows how to navigate comedy. Really. He spent years as a professional stand-up comedian, sharing the stage with other great comics like Chris Rock, Billy Gardell, and many others.You may be more familiar with Kevin as a superstar copywriter and copywriting educator, which is how he spends …
 
These days, more and more people from more and more backgrounds are thinking about writing sales copy, or actually doing it. The main reason is the number of online business has exploded. This is due in part to all the people who spent so much time at home during the pandemic. But there are other reasons as well. One important one is, a lot of peop…
 
We are back with the unconventional and immensely creative marketer, John Williamson. Last week he went in-depth on his powerful technique called Emotional Lockpicking™, and we asked him to join us again, which he agreed to do. John lives in an undisclosed location on the side of a mountain in Scotland. Over the last 30 years he has generated milli…
 
Here at Copywriters Podcast, we pride ourselves on having unconventional guests with unique marketing ideas, but our guest today, John Williamson, really takes “unconventional” to a whole new level. John lives in an undisclosed location on the side of a mountain in Scotland. Over the last 30 years he has generated millions of dollars in sales for h…
 
Our guest today is famous in digital marketing circles as an online advertising expert. His name is Justin Brooke and I’m so happy he can join us. Justin is the founder of Adskills, a great training company for online advertising. He’s also a super-experienced media buyer, having spent more than $10 million for lead generation as well as eCommerce …
 
In just about every copywriter’s life, there comes a time when you ask yourself,“Why on God’s green Earth are all my clients making money hand over fist, day after day, month after month — and I just get paid just once?”It’s a fair question because, more often than not, as copywriters, we end up essentially inventing our clients’ businesses. With o…
 
Whether you’re running a business or running someone else’s Facebook advertising for them, it always seems like there are a million things to keep track of as far as advertising is concerned. No doubt about it; there are. But there are a few things that are truly make-or-break, day in and day out. A few crucial things that will define the line betw…
 
Today, let’s talk about staying with big copy projects, once you get started. You know, they say “begun is half done.” That’s true, but then there’s the other half, and that’s where we run into trouble sometimes. The half that’s not done yet, but still needs to get done. We’ve covered the steps of how to write a sales letter before and we’ll cover …
 
We’re back with the legendary Bond Halbert, who I am proud to call my friend. On the last show, Bond talked about better ways to get started in copywriting. On today’s show, Bond will share with us some crucial insights about what working copywriters are doing wrong, and how to fix those problems. Bond’s father, of course, was the famous copywriter…
 
We’re so lucky to have Bond Halbert on the show today. Bond is my friend and has been a great supporter, professionally, for years.Bond’s father, of course, was the famous copywriter Gary Halbert, and Bond is among Gary’s first very successful students. In fact, Bond was closest to his dad in both a personal and professional relationship. More rece…
 
Every year, between 20 and 30 lucky people get a phone call that goes something like this: "Congratulations! The MacArthur Foundation has determined that you are a GENIUS, and we'd like to send you some Mo-NAY! Unlike my parody of the actual phone call, the money is serious — these days, $625,000, paid over five years. To use however they want. Now…
 
We don’t usually give out formulas on this show, but today I’m going to start with one: Empathy = $80 million. I got that -- actually, I created it -- from looking at the work of our guest today, Emily McGuire. She’s a big-time specialist in email marketing. And her email campaigns have earned clients over $80 million in revenue. The reason I put e…
 
Today’s show is part of our popular Old Masters series, and we’ve got some unusual info and ideas from a copywriter of old, John Starr Hewitt. This comes from a book we’re pulled from before, from 1925, called “Masters of Advertising Copy.” From everything I’ve seen in this book, Hewitt is the only contributor who gets down to cases when it comes t…
 
So, with the year 2021 just days behind us, I thought it would be fun to reminisce about my early days as a copywriter. It was definitely a second career for me. I had started out as a business journalist. Of course, not knowing anything about copywriting when I first started, I assumed writing copy couldn’t be all that different from writing news …
 
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