show episodes
 
Deadly Manners is a 10 episode, dark comedy murder-mystery series set in the winter of 1954. It follows the events during the night of the affluent Billings family annual dinner party with their distinguished, eccentric guests. However, all is not fun and games as shortly after the party starts, a snowstorm begins to rage outside, trapping all the partygoers inside their host’s mansion. When a murderer starts killing off those in attendance, the guests must figure out who is responsible, or ...
 
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show series
 
I see a lot of questions from beginning copywriters, working pro’s, and business owners that all boil down to this: “What can I do to get good at copywriting and stay good?” Of course, the answer that first comes to mind for me is, “Hire me as your copywriting mentor.” But that’s not always practical for a number of reasons. I can only work with a …
 
Today I’m so pleased to have an old friend on the show who has branched out beyond direct-response copywriting. In the early 2000s, Michel Fortin was a living legend who wrote the first online sales letter that brought in $1 million in sales in one day. I am forever grateful to Michel for being my presentation partner in my famous 2005 Las Vegas Br…
 
Our guest today, Mike Giannulis, is a serial entrepreneur who understands, and has depended upon, the value of copy to really grow the business. When I met Mike and we started working together, his main focus was copywriting. But he has built several seven- and eight-figure businesses from scratch. And his the business he runs now, he told me, is c…
 
Our guest today, Mike Giannulis, is a serial entrepreneur who understands, and has depended upon, the value of copy to really grow the business. When I met Mike and we started working together, his main focus was copywriting. But he has built several seven- and eight-figure businesses from scratch. And his the business he runs now, he told me, is c…
 
Emotions make the world go round. One particular emotion, and that’s love -- according to the late singer-songwriter from the 60s, Deon Jackson, love is the emotion that makes the world go round most of all. But there are 11 other emotions that make the world go get their credit cards and push the order button. It’s conventional wisdom among a lot …
 
Emotions make the world go round. One particular emotion, and that’s love -- according to the late singer-songwriter from the 60s, Deon Jackson, love is the emotion that makes the world go round most of all. But there are 11 other emotions that make the world go get their credit cards and push the order button. It’s conventional wisdom among a lot …
 
We’re back Carline Anglade-Cole, is a top copywriter with a track record and a level of creativity anyone else would be jealous of. Her latest book is called, “My Life as a 50+ White Male.” That’s because, as a biracial woman, Carline has successfully found a way to get into the mindset of her prospect. Which, as you can imagine, is quite different…
 
Our guest today, Carline Anglade-Cole, is a top copywriter with a track record and a level of creativity anyone else would be jealous of. Her latest book is called, “My Life as a 50+ White Male.” That’s because, as a biracial woman, Carline has successfully found a way to get into the mindset of her prospect. Which, as you can imagine, is quite dif…
 
Last week we talked about the Big Four questions you need to answer when you’re designing a new product you’d like to sell a lot of. You can also use these questions to fix a product that’s not selling very well. As I said last week, I really got a lot out of interviewing my friend and former mentoring client Chris Haddad over the last two shows. O…
 
I really got a lot out of interviewing my friend and former mentoring client Chris Haddad over the last two shows. One of the things that struck me about what he said was: That he creates products exactly, or almost exactly, the way he writes sales letters and VSLs. I’ve been doing that for so long myself that I had forgotten most people don’t know…
 
We’re back for another show with legendary copywriter and info-products publisher Chris Haddad. As a freelancer, he was so good that one of his clients referred to him as “moneyfingers!” We happened to be working together at the time, and I told him he should take the word and run with it. Which he has — Mr. Moneyfingers. As a marketer of his own p…
 
We’ve got legendary copywriter and info-products publisher Chris Haddad on the show today, and for that I am grateful. As a freelancer, he was so good that one of his clients referred to him as “moneyfingers!” We happened to be working together at the time, and I told him he should take the word and run with it. Which he has — Mr. Moneyfingers. As …
 
Have you ever noticed that some copy you read is immediately believable, while other copy leaves you wondering whether it’s the real deal or not? One of the most important reasons copy is believable is whether the copywriter used one or hopefully more of a few little hacks. Today, continuing our Old Masters series, I found an extremely valuable cha…
 
Lori Haller is known as the Lion Tamer of Copywriting, because she has successfully collaborated with some of the most headstrong personalities in the industry… and afterwards, everyone left as friends! Lori is a creative strategist, speaker, author and trainer. Her company, Designing Response LLC, has been creating award-winning, sales-generating …
 
The number one thing you’ve got to do as a copywriter is first, get people’s attention. Sounds obvious, I know. But how many times have you had to write a headline and you spent hours, not knowing where to start? It happens to all of us. I found an old book in my personal library that can help you out. It’s called “The Magic Power of Emotional Appe…
 
Our guest today has lived the kind of life most of us only see on TV and movies. He worked as a specialized contractor in Iraq in PsyOps, which in a way is like the military version of persuasion or direct marketing. Of course, much of what he did is classified, but he’ll share some insights that don’t compromise sensitive information today. He’s a…
 
I was watching TV last Sunday, and since we record a few episodes ahead, I was watching TV on the last Sunday of May. The show was “Meet the Press,” and it always starts with the announcer starting by pointing out that this is the longest-running show on TV. Of any show. From a marketing point of view, that’s an enviable place to be. Usually, when …
 
We’re back with another show in our Old Masters series. A return visit for the ideas of Claude Hopkins, but completely different material since last time, when we pulled out some key points from his book Scientific Advertising. As I said before, and it’s worth repeating, When I first started learning how to write copy, everybody told me “read Scien…
 
If you’ve noticed that your copy isn’t converting recently as well as it used to, maybe it’s too complicated to read. Now, copywriting experts have been saying what I just said since the time of Claude Hopkins, more than 100 years ago. Which is since the dawn of time, as far as direct-response copywriting goes. But in the last few years, things hav…
 
What is an offer - Not just what you’re selling, although that’s a big part of it - It’s how you sell it. How you present it. How you arrange it. - For testing, it’s one of the Big Three (besides headline/hook and pricing/payment plans) - Maybe you’ve heard: “The best product doesn’t win. The product with the best marketing wins. - Often, the produ…
 
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