The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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New Ways To Open Your Copy With A Story
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Manage episode 420475392 series 2758664
Content provided by David Garfinkel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Garfinkel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Every day it gets worse–the struggle to get people’s attention. It’s always been hard, but never like this before. Too many things and people are competing for our attention at any given moment. This may seem like a particular problem for copywriters, since we’ve been trained to start every message with a headline or a subject line. Nothing wrong with that, but there is a way of using words that is scientifically proven to get and hold attention better than anything else. And that’s a story. We’re hard-wired at birth to blot everything else out, except a life-threatening emergency, when a good story is being told. So, how do you tell a story in a headline? Or in your lead? Or in your opening paragraph? Without, you know, launching into an old, tired, never-ending hero’s journey story or a nightmare story? Well there is a way, and it’s much easier than you think. Since you’ve already been exposed to it for years without realizing people were using stories that way. The Persuasion Story Code: https://www.amazon.com/dp/B0CFD2KXNQ
Download.
383 episodes
MP3•Episode home
Manage episode 420475392 series 2758664
Content provided by David Garfinkel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Garfinkel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
![](https://copywriterspodcast.com/images/banner/copywriterspodcast370.jpg)
Every day it gets worse–the struggle to get people’s attention. It’s always been hard, but never like this before. Too many things and people are competing for our attention at any given moment. This may seem like a particular problem for copywriters, since we’ve been trained to start every message with a headline or a subject line. Nothing wrong with that, but there is a way of using words that is scientifically proven to get and hold attention better than anything else. And that’s a story. We’re hard-wired at birth to blot everything else out, except a life-threatening emergency, when a good story is being told. So, how do you tell a story in a headline? Or in your lead? Or in your opening paragraph? Without, you know, launching into an old, tired, never-ending hero’s journey story or a nightmare story? Well there is a way, and it’s much easier than you think. Since you’ve already been exposed to it for years without realizing people were using stories that way. The Persuasion Story Code: https://www.amazon.com/dp/B0CFD2KXNQ
Download.
383 episodes
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