Best deepskydata Podcasts (2024)

1
Sound Bite: The future of attribution modelling in Google Analytics 3:07

3M ago3:07

3:07

Episode Summary: In this weeks sound bite (from the archive) Dan discussed the end of rules-based attribution in Google Analytics 4. He reflects on the shift from Universal Analytics to GA4, highlighting the focus on data-driven attribution and the removal of other attribution models. He also explores Google's perspective on encouraging the use of …

1
Sound Bite: How to approach building a dashboard 4:36

3M ago4:36

4:36

Episode Summary: In this weeks sound bite (from the archive) Dara discusses the process of building out automated dashboards. This includes everything from the initial wire-framing, the creation, and potential iterations you might need to make a long the way. Check out the full episode on how to build out dashboards like a pro. Full episode here: h…

1
#101 Daralytics (with Dara Fitzgerald @ Measurelab) 47:09

4M ago47:09

47:09

Full show notes, transcript and AI chatbot - https://shorturl.at/kzOY9 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/-LVxueobRTg [00:00:00] Intro. [00:05:28] Podcast milestones and statistics. [00:09:36] Changing Views on Google Analytics. [00:14:19] Nostalgia in analytics evolution. [00:15:54] Data refinement analo…

1
Sound Bite: Building deeper relationships through personalisation 3:32

4M ago3:32

3:32

Episode Summary: In this weeks sound bite (from the archive) we revisit a conversation with David Mannheim from August 2023, diving into the topic of personalisation. David discusses how personalisation goes beyond just a recommendation engine, emphasising its role in building deeper connections with customers. The conversation explores the idea th…

1
#100 ROI positive MarTech: is it possible? (with Glenn Vanderlinden @ Human37) 53:21

4M ago53:21

53:21

Full show notes, transcript and AI chatbot - https://shorturl.at/adrZ9 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/J82o-sTTxW0 [00:00:00] Human37 and inspiration [00:08:13] ROI positive CDP implementations [00:11:28] Customer Data Platforms and ROI [00:15:19] CRM vs CDP functionalities [00:23:05] Composable CDPs l…

1
#99 AI in Self-Serve Analytics (with Gaurav Tiwari @ Spotify) 52:09

4M ago52:09

52:09

Full show notes, transcript and AI chatbot - https://shorturl.at/jzDMR You can now watch this episode as a vodcast over on YouTube - https://youtu.be/_YTgTnZZqZQ 00:00:00 - Intro 00:03:27 - Welcoming Gaurav Tiwari 00:03:59 - Gaurav's Background in Data Analytics 00:08:01 - Empowerment through Self-Serve Analytics 00:09:21 - The Challenge of Data Li…

1
Sound Bite: How can personalisation drive lasting value? 4:11

4M ago4:11

4:11

Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Rasmus Houlind from Agillic. They chat about what personalisation entails, the distinctions between implicit and explicit personalisation, the ownership of the customer journey by the customer, and the adaptation of a CRO mindset for personalisation. Full episode her…

1
#98 What on earth is a semantic layer?! (with David Jayatillake @ Delphi) 49:21

4M ago49:21

49:21

Full show notes, transcript and AI chatbot - https://shorturl.at/fqIO2 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/VDZ5P8_Ianc [00:00:00] Introduction. [00:06:32] What is a semantic layer? [00:08:13] Semantic layers in data analysis. [00:15:50] Semantic layers in AI. [00:25:40] Building modern data stacks. [00:30:…

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#97 The future of event data (with Timo Dechau @ deepskydata) 50:38

5M ago50:38

50:38

Full show notes, transcript and AI chatbot - https://shorturl.at/hlrX7 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/f0oL6Fvao78 00:00:00 - Intro 00:02:27 - Welcoming Timo Dechau to the show 00:03:09 - Timo introduces himself and his journey 00:06:07 - The evolution of product management 00:07:00 - Transition to eve…

1
#96 The Psychology of Data (with Tim Ceuppens @ Pit&Pit) 48:18

5M ago48:18

48:18

Full show notes, transcript and AI chatbot - https://shorturl.at/hpHRW You can now watch this episode as a vodcast over on YouTube - https://youtu.be/vDvvtv4WqNM 00:02:02 - Introducing special guest Tim Ceuppens 00:04:02 - Tim's backstory and career journey 00:08:00 - The problem with data meetings 00:09:08 - Applying psychology of data in practice…

1
Sound Bite: How has the role of data changed over time? 4:21

5M ago4:21

4:21

Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Jim Sterne from Target Marketing. He specifically discusses the changes in online marketing and data since the 1990s. Full episode here: https://shorturl.at/euwI1 ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the …

1
#95 Analytics on form (with Alun Lucas @ Zuko Analytics) 43:46

5M ago43:46

43:46

Full show notes, transcript and AI chatbot - https://shorturl.at/hqFZ0 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/-7WYFOk3dvc 00:00:00 - Introduction to Alan Lucas and form analytics 00:03:11 - Alan Lucas's background and Zuko Analytics 00:06:28 - Comparing Zuko with GA4 capabilities 00:10:03 - The problem of for…

1
Sound Bite: How can we improve accessibility on the web? 3:50

5M ago3:50

3:50

Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Ellen Cole from Little Seed Group. Ellen shared insights on working with invisible differences and offers tips for businesses to enhance inclusivity in their social media and marketing efforts. Full episode here: https://shorturl.at/tBGU6 ----- About The Measure Pod:…

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#94 Why don’t people understand tech SEO and analytics? (with Matt Jones @ Freelancing Friends) 55:56

6M ago55:56

55:56

Full show notes, transcript and AI chatbot - https://shorturl.at/bgn48 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/dwGiFdW-DGg 00:00:00 - Introduction 00:02:38 - Matt Jones' background and Freelancing Friends podcast 00:03:16 - Matt's entry into data marketing 00:06:02 - The intersection of Tech SEO and analytics …

1
Sound Bite: Costs and considerations when migrating to server-side GTM 3:36

6M ago3:36

3:36

Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with our very own Matt Hooson, the Data Engineering Lead here at Measurelab. In this clip taken from episode 74 we discuss the update framework he's developed, and the costs and considerations when migrating to server-side GTM. Full episode here: https://shorturl.at/wxBR7…

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#93 GA4, the CDP of the future you didn’t know you had (With Rick Dronkers @ Data to Value) 48:08

6M ago48:08

48:08

Full show notes, transcript and AI chatbot - https://shorturl.at/gkrMU You can now watch this episode as a vodcast over on YouTube - https://youtu.be/YdobyGA4DWg 00:00:00 - Introduction 00:06:00 - Unifying data with CDPs 00:07:35 - The Composable CDP concept 00:09:09 - GA4's position in the CDP ecosystem 00:11:35 - Google Optimize Sunset and GA4's …

1
Sound Bite: GA4 vs BigQuery data, what are the use cases? 4:21

6M ago4:21

4:21

Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Johan van de Werken from GA4BigQuery.com. In this clip taken from episode 72 we discuss the use cases for using the GA4 interface over BigQuery data, and some thoughts around where that's going in the future. Full episode here: https://shorturl.at/fANO9 ----- About T…

1
#92 Christmas Special: Year in review and predictions for 2024 53:57

6M ago53:57

53:57

Full show notes, transcript and AI chatbot - https://shorturl.at/qwRZ6 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/BaK-EnMe91g 00:00:00 - Introduction 00:00:15 - Festive greetings and episode overview 00:00:47 - Personal reflections on 2023 00:01:00 - Video games and platform updates 00:02:28 - Career changes and …

1
Sound Bite: Neurodiversity in data, technology and IT 3:53

6M ago3:53

3:53

Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Marc Crawley from Diversita, a recruitment company that specialises in advising and empowering neurodivergent data, technology and IT professionals. Full episode here: https://shorturl.at/fsyHQ ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted b…

1
#91 Warehouse native analytics (with Adam Greco @ Amplitude) 59:01

7M ago59:01

59:01

Full show notes, transcript and AI chatbot - https://shorturl.at/bioqR. You can now watch this episode as a vodcast over on YouTube - https://www.youtube.com/watch?v=5OrlSP8Tpk4. 00:00 Intro 03:52 Topic 53:21 Quick fire/outro ----- Episode Summary: In this week's episode of The Measure Pod we spoke to Adam Greco from Amplitude. We talked specifical…

1
Sound Bite: What are the differences between ePrivacy and GDPR? 4:45

7M ago4:45

4:45

Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Rowenna Fielding, a data privacy expert. She discusses the difference between ePrivacy and GDPR, as well as debunking cookie consent. Full episode here: https://shorturl.at/mxTW5 ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran pract…

1
Sound Bite: Building effective learning experiences in analytics 4:53

7M ago4:53

4:53

Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Phil Gomm and Tony Reeves from Ding, a learning design consultancy. They discussed with us what learning design is, and how it can be applied to the analytics industry to create positive experiences. Full episode here: https://shorturl.at/fjmDG ----- About The Measur…

1
Sound Bite: Unraveling the meaning of personalisation with David Mannheim 6:27

7M ago6:27

6:27

Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with David Mannheim about personalisation, and the meaning behind it. Full episode here: https://shorturl.at/yAU37 ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan an…

1
Sound Bite: Rick Dronkers discusses data privacy and GDPR 5:47

7M ago5:47

5:47

Episode Summary: This is the first of our weekly sound bites (from the archive). In this clip from September 2022, Dan & Dara spoke with Rick Dronkers about GDPR and data privacy. Full episode here: https://shorturl.at/cIKSU ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product…

1
Gathering insights at MeasureCamp London 2023 (BONUS) 8:18

8M ago8:18

8:18

Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/3tEDQL8. 00:00 Start 00:15 Intro 00:40 Main topic 00:40 What’s the biggest challenge today which will be gone in five years time? 03:42 What will be the biggest challenge in the next five years? 07:53 Outro ----- Episode Summary: In this bonus episode of The Measure Pod, Dan asked a…

1
#90 Self-serve analytics: yay or nay 49:41

9M ago49:41

49:41

Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/3FxOPch. 00:00 Intro. 00:28 Self-serve analytics failure. 03:20 Self-serve analytics debate. 07:16 Data democratisation and self-service. 09:41 People misusing self-serve analytics. 13:14 Self-serve data analysis. 16:49 Self-serve analytics challenges. 18:10 Data literacy. 21:11 Ove…

1
#89 Integrating analytics into product teams (with Barry Pace @ Penfold) 51:10

9M ago51:10

51:10

Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/46c7BBx. 00:00 Intro. 01:04 The product world from a marketing perspective. 04:26 Intellectual gap in project management. 06:31 Product management journey. 08:29 Analytics in game development. 12:10 When to have a dedicated analyst. 14:14 Introducing a marketing analyst. 19:35 Data …

1
#88 Analytics as a data product (with Weiting Xu @ Cazoo) 49:08

9M ago49:08

49:08

Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/4669rE7. 00:00 Intro. 01:05 Data analysis as a product. 05:02 Analytics as a data product. 06:48 Advanced analytics and data science. 10:44 Organizing data products. 14:21 Managing people's expectations. 18:15 Data product maturity. 22:41 Operational model and analytics engineering.…

1
#87 A/B testing controversies and generative AI (with Shaun McGirr @ Dataiku) 47:11

9M ago47:11

47:11

Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/461QORs. 00:00:00 Intro. 00:00:32 Data expert discusses A-B testing and generative AI. 00:05:03 Different perspectives on data science. 00:09:34 Be holistic in data analysis. 00:14:16 Experimentation is both science and art. 00:18:02 Value of experimentation in CRO. 00:25:55 Data de…

1
#86 The evolving challenge of SEO measurement (with Alex Harvey @ ASOS) 53:04

10M ago53:04

53:04

Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/3sSuhrR. 00:00:00 Intro. 00:01:49 SEO and unexplored territories. 00:05:31 SEO changes over time. 00:07:58 Using generative AI for content. 00:09:24 Upskilling with data and analytics. 00:12:23 SEO ROI and prioritizing efforts. 00:17:02 Keywords and changing intent. 00:18:29 Multifa…

1
#85 Who cares about data literacy? 53:13

10M ago53:13

53:13

Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/44IRpWL. [00:00:00] Intro. [00:00:19] Data literacy discussion. [00:04:42] Data literacy and translation. [00:07:29] Overcoming fear of data. [00:10:38] The next extension of language. [00:13:38] Interpreting data and domain expertise. [00:16:41] AI and data interpretation. [00:19:4…

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#84 The future of product analytics tools 48:57

10M ago48:57

48:57

Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/3QXO2Ip. [00:00:00] Intro. [00:01:35] Future of product analytics tools. [00:03:33] Product analytics toolset changes. [00:07:40] Product-led growth. [00:10:35] The next evolution in analytics. [00:12:07] Google's dominance in analytics. [00:16:00] The cost models of event based tra…

1
#83 GA is dead, long live GA! 39:22

10M ago39:22

39:22

Full show notes and transcript - https://bit.ly/3YMHC0G. 00:15 - Intro 00:38 - Topic 36:58 - Outro ----- Episode Summary: In this week's episode of The Measure Pod, Dan, Dara and Bhav delve deep into the transition from Universal Analytics (UA) to Google Analytics 4 (GA4). They reflect on their personal experiences with UA and express their mixed f…

1
#82 The person in personalisation (with David Mannheim @ Made With Intent) 49:25

11M ago49:25

49:25

Full show notes and transcript - https://bit.ly/44ixVIi. 00:15 - Intro 04:10 - Conversation 46:20 - Rapid fire ----- Episode Summary: Dan, Dara and Bhav are joined by David Mannheim (founder of Made With Intent and author of The Person In Personalisation) to talk about the world of personalisation and his new book 'The Person in Personalisation'. T…

1
#81 Marketing vs. product analytics 50:01

11M ago50:01

50:01

Show notes and transcript - https://bit.ly/3s4haTU. 00:15 - Intro 02:41 - Topic 42:13 - Outro Dan and Dara kick off a new season of The Measure Pod by introducing Bhav Patel as a guest co-host and discussing all things marketing and product analytics. Dara tries to play Dan and Bhav off each other, Bhav promises to bring controversy, and Dan gains …

1
#80 A chat about $PodcastSubject with $GuestName (with Rasmus Houlind @ Agillic) 42:36

1y ago42:36

42:36

Show notes and full transcript is available at https://bit.ly/42EywUq. 00:15 - Intro 02:55 - Topic 39:53 - Wind down 41:39 - Outro This week Dan and Dara are joined by Rasmus Houlind - author of the book Hello $FirstName and CXO at Agillic. In this discussion, they chat about what personalisation is, the differences between implicit and explicit pe…

1
#79 Quant and qual data, different but complementary 29:27

1y ago29:27

29:27

Show notes and full transcript is available at https://bit.ly/3p5ETl3. 00:15 - Intro 02:13 - Topic 26:17 - Wind down 28:29 - Outro This week Dan and Dara chat about quantitative and qualitative data, the merits of each type, and how they need to be used together and not siloed away in different teams to get the most valuable insights. This topic wa…

1
#78 Sessionization is back baby! 28:13

1y ago28:13

28:13

Show notes and full transcript is available at https://bit.ly/427625x. 00:15 - Intro 01:32 - Topic 24:44 - Wind down 27:16 - Outro This week Dan and Dara chat about the slow but steady move in Google Analytics 4 (GA4) towards reintroducing older session-based metrics that were in Universal Analytics (UA). Is this an admission that they were wrong t…

1
#77 All things SA360, DV360, CM360 and GA4 (with Alexis Nicolas @ brīt klik) 36:50

1y ago36:50

36:50

Show notes and full transcript is available at https://bit.ly/3KWjfap. 00:15 - Intro 02:27 - Topic 34:08 - Wind down 35:54 - Outro This week Dan and Dara are joined by Alexis Nicolas from brīt klik. They discuss the reasons why companies would want to move beyond just using Google Ads to use Google's Campaign Manager 360 (CM360), Search Ads 360 (SA…

1
#76 The end of rules-based attribution is nigh! 36:17

1y ago36:17

36:17

Show notes and full transcript is available at https://bit.ly/3MYs3iH. 00:15 - Intro 01:31 - Topic 33:00 - Wind down 35:20 - Outro This week Dan and Dara are back solo this week to talk about the recent news from Google that they are removing most of the rules-based attribution models from Google Analytics 4 and Google Ads. Dara keeps asking if any…

1
#75 Learning design in analytics (with Phil Gomm and Tony Reeves @ Ding) 40:55

1y ago40:55

40:55

Show notes and full transcript is available at https://bit.ly/3Zt69Xm. 00:15 - Intro 03:33 - Topic 37:88 - Wind down 39:59 - Outro This week Dan and Dara are joined by Phil Gomm and Tony Reeves from Ding, a learning design consultancy. Ding and Measurelab have been working together over the last few months to build out a new Google Analytics 4 (GA4…

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#74 The UPDATE framework for server-side GTM migrations (with Matthew Hooson @ Measurelab) 35:33

1+ y ago35:33

35:33

Show notes and full transcript is available at https://bit.ly/3lCoUcR. 00:15 - Intro 02:16 - Topic 33:28 - Wind down 34:36 - Outro This week Dan and Dara are joined by Matthew Hooson from Measurelab to talk about server-side Google Tag Manager (sGTM) and the UPDATE framework to best migrate over to server-side tagging. Hear Matthew talk to Dara and…

1
#73 Starting a product analytics consultancy (with Bhavik Patel @ CAUSL) 35:52

1+ y ago35:52

35:52

Show notes and full transcript is available at https://bit.ly/3ll3GAc. 00:15 - Intro 04:57 - Topic 33:43 - Wind down 34:56 - Outro This week Dan and Dara are joined by their first returning guest Bhav Patel! Bhav has been on a journey since the last time they were on the podcast, starting the product measurement consultancy CAUSL and running more C…

1
#72 A conversation on BigQuery and GA4 (with Johan van de Werken @ GA4BigQuery.com and New10) 34:41

1+ y ago34:41

34:41

Show notes and full transcript is available at https://bit.ly/3Jsfn1b. 00:15 - Intro 02:19 - Topic 31:50 - Wind down 33:44 - Outro This week Dan and Dara are joined by Johan van de Werken, creator of GA4BigQuery.com. They chat about how GA4BigQuery started and where it's going, how Johan moved from letters to numbers, how the GA4 BigQuery course on…

1
#71 The Universal Analytics demise timeline and GA4’s latest updates 31:00

1+ y ago31:00

31:00

Show notes and full transcript is available at http://bit.ly/3y6y3Nn. 00:15 - Intro 02:55 - Topic 27:36 - Wind down 30:03 - Outro This week Dan and Dara are once again running solo, and this time bringing back up the Universal Analytics (UA) sunset timeline and when you should have Google Analytics 4 (GA4) in place by. Spoiler alert, it's asap! The…

1
How data teams can provide value, with Stefan Dörfelt from Kausa 46:36

1+ y ago46:36

46:36

In this episode we have a discussion about the value of a data team in a company, which, naturally, is a huge topic. We talked about how new categories of analytics tools, like Kausa, are changing the role of data teams. Instead of just receiving requests to investigate issues, data teams can now proactively reach out to other teams with interestin…

1
#70 Building dashboards like a pro 40:07

1+ y ago40:07

40:07

Show notes and full transcript is available at https://bit.ly/3RUqItC. 00:15 - Intro 02:18 - Topic 36:42 - Wind down 39:11 - Outro This week Dan and Dara talk about their experiences in building automated dashboards. There's 1,001 ways to approach building them, so Dan and Dara go through the common missteps, how to scope and plan it out effectivel…

1
#69 Dry your eyes, say your goodbyes, another one dies, it’s Google Optimize! 32:19

1+ y ago32:19

32:19

Show notes and full transcript is available at https://bit.ly/3Jztgex. 00:15 - Intro 01:05 - Topic 27:50 - Wind down 31:21 - Outro This week Dan and Dara talk about the very recent announcement that Google Optimize will be sunset on 30th September 2023. No exceptions, no extensions, it'll be gone for good for everyone - the free and paid versions! …

1
#68 The untapped potential of neurodiverse talent in data and tech (with Marc Crawley @ Diversita) 42:18

1+ y ago42:18

42:18

Show notes and full transcript is available at https://bit.ly/40a19Iv. 00:15 - Intro 06:02 - Topic 40:26 - Wind down 41:16 - Outro This week Dan and Dara are joined by Marc Crawley @ Diversita, a recruitment organisation that specialises in advising and empowering neurodivergent data, technology and IT professionals. Neurodiversity is everywhere, w…

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#67 GA4 features we need to see in 2023 (with Usman Qureshi @ Spiralyze) 37:41

1+ y ago37:41

37:41

Show notes and full transcript is available at https://bit.ly/3H2kWSM. 00:15 - Intro 01:55 - Topic 35:31 - Wind down 36:44 - Outro This week Dan is joined by Usman Qureshi from the CRO agency Spiralyze to discuss all the GA4 features that they need to see in 2023. They reviewed episode #21 of The Measure Pod on what we needed to see from GA4 in 202…

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