If marketing your business online feels like walking barefoot through a field of Lego, this is for you. Introducing the Mad Marketing Mums Podcast - A *realistic* marketing podcast for time-pressured parents in business. In this podcast, you'll discover the essential marketing tactics you need to grow your service-based business with social media, with actionable tips and sustainable strategies that are realistic for time-pressured parents who run their own business. Episodes include a blend ...
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This podcast provides insights on Digital Marketing Salaries within the US, that come from the survey done by Hafiz Muhammad Ali, entrepreneur and author of #DigitalPassportBook. Cover art photo provided by Janine Joles on Unsplash: https://unsplash.com/@joyful_janine
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The PRmoment Podcast is a series of life story style interviews with some of the leading lights of UK PR.
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Big Balance Theory with Sarah Cripps is a podcast that highlights a new sense of balance from lockdown. Whether we refocused, reset, resigned or revisited, it was a transformational time. In conversations with our guests we hear their lockdown stories and ask them to choose 3 words to mark their themes for getting happiness and joy from a more balanced life.
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Welcome to our H1 Recruitment Year in Review PRmoment Podcast, where we discuss the PR job market with Dean Connolly, founder and PR recruitment director at Latte. We look back at the talent trends in PR for the first half of 2024. The last six months have seen a significant change in the PR recruitment market. Dean tells us the top 3 reasons why P…
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20 years of Splendid: Alec Samways, CEO and founder of Splendid, on the PRmoment Podcast
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On the PRmoment Podcast, we interview UK public relations leaders, and today, we’re chatting with Alec Samways, CEO and founder of Splendid. Splendid is an independent consumer PR firm based in London. Its fee income is over £6 m. Splendid was launched in 2004 and so celebrates its 20th anniversary this year. Also, thanks so much to the PRmoment Po…
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Ep 58. Marketing Snack Box: The Consistency Cure - Event Recap
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In this episode the Mad Marketing Mums discuss content consistency. Kryshla shares insights from her recent speaking gig for the Celebrate Society members and we explore how being more consistent with your content can solve common content challenges such as not knowing what to post, low reach and engagement. These issues are interconnected and solv…
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Why giving pays back and an unexpected dive into the benefits of AI. Dave Hider, MBA, founder of Mind-Gap, coaching lecturer and philanthropist
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Welcome to this latest conversation with Dave Hider. Dave has held extensive strategic leadership roles and during lockdown, whilst working full time, navigating different processes as a result of lockdown with most of his team furloughed he completed his MBA with distinction. Covid made him realise that life is too short so he left the trappings o…
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The Review of PR Pitches and Mergers & Acquisitions in UK PR in June 2024 with Andrew Bloch
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Welcome to our review of PR Pitches and mergers & acquisitions in the UK PR scene with Andrew Bloch. Here we discuss the biggest pitch wins and mergers & acquisitions that the PR sector has seen in June 2024. Andrew is the lead consultant - PR, Social, Content and Influencer at the new business consultancy firm AAR and a partner at PCB Partners, wh…
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Welcome to the PRmoment June 2024 iteration of the Global Creativity Review collection. In this series, founder of PRmoment Ben Smith joins a host of PR industry creatives to discuss, and sometimes dissect, the standout creative moments of the month. This is the audio version of the Global Creativity Review: you can watch the video version, with al…
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Ep 57. Get Noticed or Get Lost - Branding Essentials with Tara Ladd
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Welcome back to the Mad Marketing Mums podcast! In this episode, we sit down with Tara Ladd, founder of Your One and Only and cohost of Brand & Butter, to delve deep into the world of branding and brand identity. Tara and her team at Your One and Only are renowned for crafting disruptive, psychology-driven designs that truly stand out in the market…
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James Wright, Havas PR Global Chairman on the PRmoment Podcast
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Welcome to the PRmoment Podcast. I’ve been looking forward to this one. We’re chatting with James Wright, the global chairman of Havas PR. James is one of a decent number of British PR folks who have moved to Australia. Havas PR has had a good run globally and in the UK over the past few years. Global revenues are reported to be $236 m in 2023, up …
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Ep 56. Meta's Verified for Business Subscription Saga: What It Means for Your Business
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This Snackbox episode explores the new subscription model rolled out by Meta for Facebook and Instagram, dissecting what it means for small business owners navigating the pay-to-play landscape of social media. Kryshla and Clem provide a detailed breakdown of the subscription tiers, analyse the real costs versus the benefits, and discuss the potenti…
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Welcome to the PRmoment Podcast. On the show today, I’m chatting with Jim Hawker. Jim has returned to PR. We lost him to performance marketing for ten years, but he’s now back amongst old friends. But it seems he’s still criticising us! Over the past three months, Jim has been on a bit of a tour de force around the PR sector, assessing its digital …
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Ep 55. Maximise Your Marketing with Facebook Ads: Expert Tips from Anna Shipley
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Thinking about running paid ads for your business? Paid ads can be a great addition to your marketing strategy; working hand-in-hand with your organic efforts to amplify your existing results and get your business in front of more eyes. Sharing her advertising insights, is Anna Shipley from Flourish Digital - an e-commerce growth specialist with ov…
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The “PR Birthday” Series: CEO George Coleman celebrates five years of Current Global on the PRmoment Podcast
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On the PRmoment Podcast, we catch up with UK public relations leaders and today we’re chatting with Current Global CEO George Coleman. It’s a timely discussion as we seem to be celebrating a few PR firm birthdays recently, so this is the latest in our unofficial “Birthday” Series as Current Global celebrates five years of existence! Current Global …
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How lockdown taught entrepreneur and coach Maddy Shine that a seven-figure salary is no trade-off for a quality life
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In this episode my conversation is with Maddy Shine. Maddy is a website wonder coder, an SEO supremo and runs three businesses. Her purpose is to shine bright and help other women entrepreneurs do just that. Our conversation leads to changes in buyer behaviour since lockdown and her tips on how to grow your business, why giving, especially to your …
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Daney Parker reflects on 15 years as PRmoment’s editor
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For this PRmoment Podcast, something completely different. It’s one of those shows I thought I might have to do one day but I hoped that day would never come. On today’s show, Daney Parker reflects on 15 years as PRmoment’s editor. If you haven’t heard already, Daney is leaving her role as PRmoment editor. So today - it’s her running for the hills …
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The UK results of The Edelman Trust Barometer 2024
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Welcome to the PRmoment Podcast. This week, we’re talking to Louise Jenkins, co-head of Edelman Data and Intelligence, EMEA, about the UK results of The Edelman Trust Barometer 2224. If you’re listening to this podcast and you’re a senior member of a PR agency team, our subscription training service, PRmoment Leaders, was built for you. It features…
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Rajar’s results for Q1 2024: A record quarter for radio in the UK
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Welcome to the PRmoment Podcast. This is our quarterly bonus podcast, where we chat about Rajar’s latest results. For those of you who aren’t aware of Rajar - it was established in 1992 and operates the single audience measurement system for the radio industry in the United Kingdom. It publishes the listenership figures for UK radio each quarter. T…
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The “In Hindsight” Series: Missive founders Nicola Koronka and Emma Ross on the PRmoment Podcast
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In this PRmoment Podcast, we’ll be catching up with UK public relations leaders. Our guests will share their in-hindsight secrets that they wish they'd known at the start of their careers. This week on the PRmoment Podcast, we're talking to Missive founders Nicola Koronka and Emma Ross. Missive is a tech PR firm with a fee income of £2.5 m. Current…
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Ep 54. Projecting Success: Using Your Voice to Grow Your Business with Sally Prosser
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If you're like many of our listeners, the thought of stepping in front of the camera or speaking at an event is as attractive as trying to put shoes on a toddler who just doesn’t want to leave the house. You started your business for freedom and flexibility, but now the idea of promoting it through video or speaking engagements seems daunting, leav…
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How to use defensive communications to counter brand disinformation
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Welcome to the PRmoment Podcast. On the show today, I’m chatting with Rafi Mendelsohn, VP marketing at Cyabra, about how brands can counter disinformation and fake track stories before they become a problem. It’s a serious show today - we’re talking evil bots, stock market manipulation and cluster analysis - which helps you decide which circles of …
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Ep 53. Instagram’s New Interactive Stickers
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Instagram has just rolled out four new interactive stickers for Instagram Stories. In this Snackbox episode, we explore each one and give you ideas on how to leverage them for your business. Here’s what we’ll cover: 1. Add Yours Music Sticker 🎵 What it is: This new feature allows users to add a song to another user’s story, similar to the original …
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Why does the UK have a lobbying register that excludes 96% of lobbyists?
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Welcome to the PRmoment Podcast. On the show today, I’m chatting with Alastair McCapra, chief executive at CIPR about the lobbying register and why the UK has a lobbying register that excludes 96% of lobbyists. Before we start,do take a look at our latest PR Masterclass: PR and AI. All the details can be viewed on the homepage of PRmoment.com. With…
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In conversation with Dr Lizzy Bernthal, Former Lt.Col in the Army and now award-winning confidence and leadership coach, keynote speaker and author
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In this episode, No. 28, my conversation is with Dr Lizzy Bernthal. Having served 25 years as a healthcare specialist in the Army, rising through the ranks to Lt Col and completing an MEd and PHD in resilience, Lizzy’s own business mission is to help others by removing toxicity in the workplace through resilient leadership. Her many insights includ…
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A guide to buying, selling and growing your PR firm, from Michael Murphy
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Welcome to the PRmoment Podcast. On the show today, we’re chatting with Michael Murphy and we’re going to talk about Michael’s guide to buying, selling and growing your PR firm. Michael is an advisor and non-executive for a range of PR firms. Notably, he’s helped WE since 2014. He also currently works with Coverdale Barclay, Alfred, and Lodestone, …
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The review of PR Pitches and mergers & acquisitions in UK PR: April 2024
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Welcome to our April 2024 Review of PR Pitches and mergers & acquisitions in the UK PR scene with Andrew Bloch, where we will discuss the biggest pitch wins and mergers and acquisitions that the PR sector has seen in April 2024. Andrew is the lead consultant - PR, Social, Content and Influencer at the new business consultancy firm AAR and a partner…
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Iain Anderson on a potential incoming Labour government’s approach to business
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Can communications help bridge the divide between the UK government and UK business community? Today on the PRmoment podcast, I am interviewing Iain Anderson, executive chairman of H/Advisors Cicero. Iain recently wrote a report for the Labour Party titled “A New Partnership: A Long-term Plan for Government Business Relations to Power our Economy a…
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Is UK PR losing its entrepreneurial flair?
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Welcome to the PRmoment Podcast. On the show today, I’m chatting with Jules Herd. Jules is the founder of PR agency Five in a Boat, which she started six years ago. It’s a tech PR firm with a fee income of about £750K. The business mainly does reputation advisory work, so it is at the more serious end of the PR spectrum. Looking to the future, Five…
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What skills does a modern PR leader require?
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On the show today, I’m chatting with Will Hart, who is the CEO of PRmoment Leaders. Before becoming CEO of PRmoment Leaders, Will was the group MD of Unlimited Group and, before that, the managing director of PR agency Nelson Bostock for over ten years. Will joined PRmoment in January this year to lead its subscription training programme for agency…
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Ep 52. Marketing Snack Box: 7 Binge-Worthy Creators To Follow For Marketing Updates + Advice
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Following the previous episode (episode 51), where we shared our favourite marketing emails, today we've curated a list of *some* of our favourite social media accounts and creators to follow for up-to-date marketing advice and updates. Here are our 'must-follow' recommendations: Matt Navarra (@mattnavarra) Matt draws on 20+ years marketing experie…
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Mitch Kaye, celebrating 10 years of The Academy on the PRmoment podcast
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This week on the PRmoment Podcast, I’m interviewing Mitch Kaye, co-founder and CEO of The Academy, as we look back on ten years since he and Dan Glover launched The Academy. The Academy is an independent PR firm in London with a fee income of approximately £7m. It has 56 employees and was co-founded by Mitch Kaye and Dan Glover in 2014. If you want…
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Dick Johns, award-winning writer, actor and corporate leadership management facilitator for some of the world’s leading brands on helping people to have better conversations
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As an actor, Dick Bradnum worked for 30 years across TV, film and radio, appearing in The Office, High Hopes and My Hero. Under his own name Dick Johns, he has written and performed three successful solo shows at Chapter, Cardiff: Dick Johns - What Midlife Crisis? (2016), Let’s Talk About Death, Baby (2018) and in 2022 a documentary record of The G…
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The review of PR Pitches and mergers & acquisitions in UK PR: March 2024
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Welcome to our March 2024 Review of PR Pitches and mergers & acquisitions in the UK PR scene with Andrew Bloch, where we will discuss the biggest, most seismic pitch wins and mergers and acquisitions that the PR sector has seen in 2023. Andrew is the lead consultant - PR, Social, Content and Influencer at the new business consultancy firm AAR and a…
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The role of recruitment in solving PR's diversity problem
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Braver co-founders Darain Faraz and Mike Levaggi on the PRmoment podcast Welcome to the PRmoment Podcast. On today's show, I’m chatting with two of Braver's co-founders: Darain Faraz and Mike Levaggi. Previously, Darain spent 11 years in-house at LinkedIn. Mike's career has included roles at Seventy Seven, Hope&Glory and Snap. Alongside Sheeraz Gul…
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Ep 51. Marketing Snack Box: "Must Read" Marketing Emails
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How can you stay up-to-date with the ever-changing world that is marketing and social media? In this bite-sized episode we're sharing our favourite "must read" newsletters that will actually make you look forward to opening your inbox! Packed with tips, tools, psychological insights, plus a good ol' dose of social media gossip, these emails are you…
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Do in-house B2B communicators value creativity?
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On the show today, I’m chatting with Jo Ogunleye, B2B Communications Lead at Google UK and Laura Wheeler, Head of Communications UKI, Middle East, Turkey and Africa, Google Cloud. Both are B2B communicators, and we’re going to talk about what creativity looks like in B2B communications, how it can be used and how it can be integrated across the app…
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Global Women in PR's Annual Index charts the progress towards gender equality in the PR workplace
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Welcome to the PRmoment Podcast. On today's show, I’m chatting with Charlotte West, executive director of corporate communications at Lenovo, and Jo Patterson, UK MD at Zeno. Today, we’re discussing the findings of the Global Women in PR Annual Index, a research programme that aims to measure the status of women working in PR and communications wor…
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Ep 50. Electrifying the Trucking Industry with Social Media: Edison Motors' Unlikely Journey with Chace Barber
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Today's episode takes us on a bit of a detour from our usual guests who are within the marketing and business world. We're thrilled to welcome Chace Barber from Edison Motors to the show. If you’ve been following the Mad Marketing Mums or Clem, this name might ring a bell. Clem has mentioned how Chace and Edison Motors are prime examples of what to…
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Ep 49. The Power of Podcasting with Laura McRae
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Have you ever thought about starting a podcast? Perhaps you've been put off by the tech or worrying about the sound of your own voice. In this episode, we delve into the world of podcasting and discuss why it is such a useful marketing tool to grow your small businesses - by providing a platform to showcase expertise, connect with a broader audienc…
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Nicky Applegarth, MD of award-winning global digital marketing agency, Ayima, mountain climber, wife and (nearly) fully trained dog trainer
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In this episode my conversation is with Nicky Applegarth, MD of award winning digital marketing agency, Ayima. This agency serves many of the world’s biggest brands with a global team of just over 100. Nicky started her digital career back in 1999 in a small website design and build agency at a time when mobile phones were simply used to make phone…
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The Global Creativity Review: February 2024
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Welcome to our February Creativity Review. Here, we are talking about the best bits of PR creativity we’ve seen this month. On the show today are: James Gordon-MacIntosh, Co-founder and Chief Creative Officer at Hope&Glory Leila Mountford, Partner, Creative Director at Portland Kim Allain, Creative Lead, MSL UK To remind the listeners of the only r…
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Ep 48. Marketing Snack Box: A Case Study on Reesa Teesa and TikTok Storytelling
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"Hello. Welcome. We all know why you're here." Now if you've heard these words and immediately know who we are talking about, then we know which side of TikTok you're on. On this snack box episode of the Mad Marketing Mum's podcast we're going to check out the TikTok phenomenon that is ReesaTeesa. ReesaTeesa started a series on TikTok that she's ca…
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The review of PR Pitches and mergers & acquisitions in UK PR: February 2024
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Welcome to our February 2024 Review of PR Pitches and mergers & acquisitions in the UK PR scene with Andrew Bloch, where we will discuss the biggest, most seismic pitch wins and mergers and acquisitions that the PR sector has seen in 2023. Andrew is the lead consultant - PR, Social, Content and Influencer at the new business consultancy firm AAR an…
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Did anyone read the PR ethics code? A discussion about the PR ethics with Mary Beth West and Trevor Morris
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Welcome to the PRmoment Podcast. Today, we’re talking PR Ethics, basically because Mary Beth West, who is a senior strategist at Fletcher Marketing PR in the US, has funded research by the Institute of Business Ethics (IBE), which compares and contrasts 24 global ethics codes of PR. On the show today, Mary Beth is going to talk through some of the …
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Ep 47. Marketing Snack Box: Instagram's Testing of Hashtag Limits and Carousels for Reels
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Welcome to the first episode of our new Marketing Snack Box - a series of short episodes where we'll discussing hot topics and giving you quick tips and ideas that don’t necessarily warrant a full podcast episode but are worth chatting about anyway. Today's bite-sized insights are regarding two new features that Instagram is testing (or believed to…
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Ep 46. The Evolution of TikTok: What's Next for 2024
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TikTok has come a long way since its heyday as the dancing app favoured by teens. In this episode we explore how TikTok has evolved since it burst onto the social media scene, new features you need to know about, and recommendations for leveraging TikTok for your business marketing in 2024. This episode covers: What TikTok was like in the early day…
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How do find your organisation's reputation North Star? With Delphi's Ellie Thompson and ZOE's Danielle Restivo
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On the show today, I’m chatting with Delphi co-founder Ellie Thompson and ZOE’s communications director, Danielle Restivo, about how to find your organisation's reputation North Star. Ellie was previously CEO at Harvard. She launched Delphi alongside Louie St Clare and Pete Marcus in May last year. Danielle has had in-house experience in senior rol…
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Welcome to the PRmoment Podcast. This is a bonus podcast where we chat about RAJAR results for Q4 2023 with Alex Blakemore, newsroom producer at Markettiers. For those of you who aren’t aware of RAJAR - it was established in 1992 and operates the single audience measurement system for the radio industry in the United Kingdom. Each quarter, it publi…
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Julie Robinson CEO, Aspire Learning (multi-academy) Trust on the impact of covid on the next generation and why employing apprentices in schools is so important
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Hear Julie’s honest and heart-searching experience of what it was like being a Principal of a secondary school during lockdown and how, post-pandemic, more specialist staff have been appointed to support students’ social and emotional needs. Past guests have shared at least one benefit from lockdown but for Julie it was the worst period of her care…
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Matt Neale, CEO of Golin, on the PRmoment Podcast
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Welcome to the PRmoment Podcast. On the show today, we've got Matt Neale, Golin's global CEO. I first met Matt just after we launched PRmoment in around 2008 when he was co-CEO of Golin in London. Since then, Matt's moved to New York, been promoted goodness how many times and now runs Golin globally. It's great to see a Brit in a global role at a b…
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Libby Langley, Entrepreneur, Author and podcast host; always in pursuit of happiness
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Self-affirmed ‘Queen of Business’ Libby shares her entrepreneurial journey from building a sizeable business in 2009 to now being a no-BS (her words) Business Coach helping other entrepreneurs to be happy and successful in their work. Nothing stands in Libby’s way, not even ADHD or Autism. Her interview is inspiring, energetic and down-to-earth and…
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Welcome to our January 2024 Review of PR Pitches and mergers & acquisitions in the UK PR scene with Andrew Bloch, where we will discuss the biggest, most seismic pitch wins and mergers and acquisitions that the PR sector has seen in 2023. Andrew is the lead consultant - PR, Social, Content and Influencer at the new business consultancy firm AAR and…
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