What do most Fortune 500 executives have in common? They learned important lessons on the fields and courts of their high school and collegiate sports teams. This is true for both men and women. Ernst & Young found that a whopping 94% of women holding a C-suite position, played sports. Join 11-time New York Times Best-Selling Author Don Yaeger on his journey to sit with some of the brightest executives in the world as we discuss how sports shaped their professional trajectory in life.
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Welcome to the Business Made Simple Podcast where we coach you to build your business like an airplane. The cockpit is your leadership. The body is your overhead. The right engine is your marketing. The left engine is your sales. The wings are your products and the fuel tanks are your cash flow. If you build the six parts of your business correctly it will fly far and fast. Every week we help a business owner just like you optimize their airplane.
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#182: Don Yaeger—Inside the Daily Routines of the World’s Greatest Achievers (And What You Can Learn)
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What does it take to be truly great? It's easy to think greatness is only for a lucky few. But that belief will leave you powerless—feeling that without certain natural traits, high levels of success just aren't in the cards for you. But what if the real difference between average and great lies in simple, doable habits and mindsets that anyone can…
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U.S. Navy Blue Angels Commander Alex Armatas shares how to build your high-trust organization
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Ep. 187: Absolute faith in each other is imperative among members of the U.S. Navy’s Blue Angels precision flying team, where soaring canopy-to-canopy at 500 mph is all part of a day’s work. In this episode, “Boss” Armatas – a former lacrosse and basketball player— teaches you how to build trust, repair trust, resist micromanaging, and debrief effe…
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#181: Organizing Your Digital World to Banish Chaos and Make Life Easier
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The enemy of clarity is chaos and confusion. Not only is that true in your marketing and messaging, it’s true in your everyday work. But how many times have you or your team misplaced an important file, been locked out of a vital platform, or even discovered a digital asset you thought you owned was actually never yours to begin with? That kind of …
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AmeriLife Executive Brian Peterson says: When you think you have communicated enough, communicate one more time.
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Ep. 186: Basketball shaped Brian, who was the President and CEO of TruChoice Financial Group. He was the architect behind its construction before accepting his role at AmeriLife. Our BONUS RESOURCE for this episode includes Don’s favorite quotes from today’s episode and a reflection question so you can apply Brian’s insights. --- Looking for a spea…
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#180: This Genius Hack Ensures You Never Run Out of Content Ideas Again
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Frustrated your marketing isn't working? Stuck wondering why customers aren't clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing Makeover video series. Get immediate access to the 5 Minute Marketing Makeover video series at 5Minu…
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EY Global CEO Carmine Di Sibio teaches how to develop a mentoring culture
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35:44
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Ep. 185: Baseball shaped this leader originally from Italy, who manages a global workforce of 400,000 team members serving clients in 150 countries and generated an impressive $50 billion in revenue last year. You will learn lessons in: Turning mentorship into an expectation in your organization’s promotion structure. Using onboarding to hire emplo…
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#179: Crafting a One-Liner that Aligns Your Team and Elevates Your Brand
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Frustrated your marketing isn't working? Stuck wondering why customers aren't clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing Makeover video series. Get immediate access to the 5 Minute Marketing Makeover video series at 5Minu…
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LKQ Corporation Executive Genevieve Dombrowski wants to help you “steal” a victory
36:45
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Ep. 184: Ashland University basketball shaped this HR exec who learned a lesson in preparation while racking up double digit steals game after game. “I would study film of the point guard as she was running down looking over to the coach and calling the play, so I knew exactly where they were going to pass it,” she shared. Now she’s studying what h…
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#178: How to Turn Your Website into a Sales Machine
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Frustrated your marketing isn't working? Stuck wondering why customers aren't clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing Makeover video series. Get immediate access to the 5 Minute Marketing Makeover video series at 5Minu…
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Dimensional Fund Advisors Co-CEO Dave Butler says: Take something off your boss’ desk and bring it back better than expected
41:51
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Ep. 183: Cal Basketball shaped Dave who was drafted by the Boston Celtics, only to be denied an NBA career because of a player’s strike and injury. But he pivoted to a career in finance and now serves as Co-CEO of Dimensional Fund Advisors. In the 25 years since he joined, the firm has grown from $10 billion in assets under management to nearly $70…
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#177: The Secret to Winning Over Customers and Outshining Your Competition
29:31
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Frustrated your marketing isn't working? Stuck wondering why customers aren't clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing Makeover video series. Get immediate access to the 5 Minute Marketing Makeover video series at 5Minu…
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Target CEO Brian Cornell asks: How can you immerse yourself with your team?
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Ep. 182: As a four-sport athlete, sports was one area that provided a level-playing field for Brian who grew up in Queens raised by his mom and grandparents. Coaching high school football helped pay his way through UCLA and now the chair and CEO of one of America’s most iconic companies, nearly 2,000-store Target, just shakes his head in wonder as …
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#176: Ryan Deiss—How to Scale Your Business and Sell It for Millions
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Frustrated your marketing isn't working? Stuck wondering why customers aren't clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing Makeover video series. Get immediate access to the 5 Minute Marketing Makeover video series at 5Minu…
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Florida Blue President and CEO Pat Geraghty wants you to “Make it a great day!”
41:16
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Ep. 181: Colgate Football shaped this leader whose family of companies serves more than 38.5 million people. You will learn how to model calm presence and total responsibility to your team when these qualities are needed most. Our BONUS RESOURCE for this episode includes Don’s favorite quotes from today’s episode and a reflection question so you ca…
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#175: From Concept to Launch—How to Simplify Your Product Creation Process with Kyle Reid
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Do you find it difficult to take your product ideas from the drawing board to the market? When it comes to new products, too many teams encounter obstacles like missed deadlines, inflated budgets, and a final product that doesn’t align with the original vision. These pitfalls can be frustrating and destroy would-be successful product launches and g…
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Netflix Co-Founder Marc Randolph reveals the four words behind every company policy he created
46:44
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Ep. 180: Baseball shaped the founder of the company that grew to more than 250 million subscribers and fundamentally altered how the world experienced media. Lessons include: What playing second base taught Marc about the importance of good daily habits. Why Netflix decided to have no vacation policy or travel policy. How to develop managers to be …
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#174: Allison Fallon—The Life-Changing Magic of Telling Your Own Story
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Are you tired of superficial connections and quick fixes in a world that seems to prioritize them? Many of us crave deeper meaning and genuine interactions, but often find ourselves detached from our own stories and the profound impact they can have on shaping who we are and how we relate to others. Can reconnecting with your own story change how y…
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Good Sports CEO Melissa Harper asks: Can you reduce your mission to a bumper sticker?
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Ep. 179: Field Hockey at the University of Pennsylvania shaped this non-profit leader. Good Sports – “a food bank for sporting goods” – just hit their $100 million donation milestone. If you are a leader who wants to learn how to make a larger impact through your clearly defined mission, you have much to learn from Melissa’s experience building Goo…
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#173: Lock In Sales this Memorial Day with These Expert Closing Techniques
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Often, the hardest part of any sales process isn't starting—it's closing. Many businesses struggle to seal the deal, especially during high-stakes, competitive shopping periods like Memorial Day. You've made the offer, you've attracted the attention—now, how do you convert that interest into actual sales? The secret lies in effective closing techni…
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H&R Block CEO Jeff Jones Reveals the Best Way to Begin Team Meetings
37:23
37:23
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Ep. 178: Baseball and basketball shaped Jeff who leads 60,000 global tax professionals. While he doesn’t do his own taxes, Jeff does “file” several practical tips in this episode including: The best way to begin team meetings by “checking in” and “checking out” How to frame questions that are “provocative” but also productive rather than aggressive…
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#172: Turn Up the Heat on Your Memorial Day Offer With This 3-Part Framework
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The marketplace can feel hectic during big promotional holidays like Memorial Day. So if you want to make it a record-breaking sales opportunity for your small business, there’s only one solution. Create an offer that's simply irresistible. That means you’ve got to understand what resonates for your audience and come up with a value proposition the…
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Aflac U.S. President Virgil Miller encourages you to walk your own process
46:24
46:24
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Ep. 177: Baseball, football, and fencing in college shaped this leader who has received 30 promotions during his decades-long career—showcasing his determination to equip those around him with a team-first mindset that produced an impact across the company. You will learn: The critical business lesson he learned from taking a called third strike du…
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#171: How to Create an Irresistible Memorial Day Offer
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We’re all well aware of the shopping frenzy on Black Friday, but we tend to forget that other holidays like Memorial Day can be just as profitable. Many businesses miss out because they don't realize how ready their customers are to spend money during these holidays. With Memorial Day approaching—a peak time for consumer activity—not having a stron…
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AOL Founder Steve Case asks: Imaginer or Manager? The one thing entrepreneurs must consider
25:27
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Ep. 176: Steve found himself on the basketball court with Barack Obama growing up in Hawaii! His competitive spirit was on display when he co-founded AOL and lead the second largest merger of all time with the blending of new media AOL and old media Time Warner. Our BONUS RESOURCE for this episode includes fill-in-the-blank notes and reflection que…
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#170: Is It Time to Hire a Bookkeeper To Tackle Your Business Finances?
24:17
24:17
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Most entrepreneurs are great at making money, but they aren’t always great at managing that money. Let’s be honest: you didn’t start a business because you were passionate about bookkeeping. But you know that managing your cash flow well is the fuel that keeps your business growing. Between monthly reconciliations, quarterly reports, tax prep, and …
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StretchLab President Verdine Baker gives you 5 ways to foster meaningful relationships at work
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37:33
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Ep. 175: Soccer shaped this leader who joined StretchLab when there were three franchise locations. Today, there are more than 400 studios across North America and 900 licensed locations globally, making them the global leader in assisted stretching. He offers numerous tips including: How to use the first minute of every meeting to “humanize” the c…
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#169: How to Clarify Your Message and Grow Your Business
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Needing to clarify your message so more customers engage? Register for our upcoming StoryBrand Marketing Workshop May 7-8, 2024 at StoryBrand.com/Workshop. In this virtual workshop you will learn directly from Donald Miller and Dr. J.J. Peterson how to create a clear message and walk away with a 5-part marketing plan to help boost revenue and grow …
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Best-selling Author Jon Gordon shares “The One Truth”
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Ep. 174: Cornell Lacrosse shaped Jon Gordon who recently released The One Truth: Elevate Your Mind, Unlock Your Power, Heal Your Soul. We discuss ways to keep your team connected, including specific techniques. Our BONUS RESOURCE for this episode includes fill-in-the-blank notes and a leadership activity for your team to connect by sharing a hero, …
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Coach Builder Part 9—The Essential Qualities of a Respected Coach
28:10
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Coach Builder is available now! Order it at CoachBuilderBook.com/Podcast and get an 8-step plan to become a self-employed business coach so you can make great money doing something you love every single day. -- What are the characteristics of a great coach? Knowing your field inside out is crucial, but there's something else just as important: soft…
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#168: Amy Porterfield Takes Over!—Create a Winning Work Culture with These Trailblazing Tactics
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What if the secret to doing really well in business isn't about the newest tech or the flashiest ads, but about how happy and motivated your team is? A great work culture is key to growing your business. It's what makes people want to work for you, fuels innovation, and keeps things running smoothly even when times get tough. But cultivating such a…
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Coach Builder Part 8—Why Joining a Coaching Community Will Fuel Your Success
26:22
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Coach Builder is available now! Order it at CoachBuilderBook.com/Podcast and get an 8-step plan to become a self-employed business coach so you can make great money doing something you love every single day. -- Working for yourself as a coach is a double-edged sword. It gives you space to innovate and plan, but it can also lack the vibrant exchange…
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#167: How to Make Feedback Conversations Less Horrible for Everyone
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Feedback is critical to making a team work well, but it can be full of traps for leaders who aren't careful. Often, feedback meetings become dreaded encounters, either avoided altogether or handled so carefully that they hardly lead to any good changes. Providing constructive feedback as a leader can feel like a tightrope walk, because your words c…
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