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Off the Mark

Andrew Hughes,Aaron Hughes,Doug Hahn,Roger Cave

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Every month join Andrew, Aaron, Doug, and Roger for their take on wrestling! They are four smarks and fans discussing this month in wrestling. Andrew, Aaron, Doug, and Roger also have specials that discuss certain topics including Wrestlemania, Royal Rumble, Games, Movies, and much much more. Covering all types of professional wrestling including the WWE, GFW, ROH, and more!!!
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High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew ...
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Welcome to The Millionaires to Billionaires™ Talk Show, a distinguished platform dedicated to the profound exploration of mindset reformation and insightful interviews with globally renowned and accomplished entrepreneurs. Our mission is to glean valuable insights into the daily habits and strategies that have propelled these influential figures to unprecedented success. Through meticulous analysis and engaging discussions, we aim to distill these lessons and deliver them to our discerning a ...
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Evidence In Action

The Urban Institute

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What does it look like when evidence drives change for people and communities? To find out, we ask influential leaders the tough questions. How do you prioritize the roles of research and facts? How do you turn policy into practice? And how do you hold yourself accountable for diversity, equity, and inclusion progression in your leadership? Evidence in Action (formerly Critical Value) inspires changemakers to lead with evidence and act with equity. At a time when trust in institutions is low ...
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What does it take to actually run 120 personal training sessions a week as a solo HIT strength trainer successfully? Doug Holland is a master strength trainer, a powerlifter, and the owner of Intelligent Exercise, and he has mastered the art of delivering high-quality training sessions each week all by himself. In this episode, Doug shares how he m…
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Can you really transform your HIT business into a multi-million-dollar one just by changing your mindset and reaching out to people? Dave Bess returns to share powerful strategies and tactics that can help you generate leads that turn into meaningful client relationships. Dave is the co-founder of Underground Fitness and later launched PT Legends a…
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If you get a severe knee injury, what does that mean for you (or your HIT clients) long-term, and how might that affect your strength training? Dr James Fisher returns for part 2 of his personal experience of rehabilitating a severe knee injury and how he is using high-intensity training to recover from it. James is a Course Leader and Senior Lectu…
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Why should you find ways to keep your strength training clients excited about their workouts? Spoiler alert: because your clients will love your HIT studio, you’ll make more money, and you’ll keep them for life. Discover Strength CEO Luke Carlson talks about why and how you can do this, from the mindset you should have down to how to implement it i…
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What is the truth about Arthur Jones’ Colorado Experiment and what does it really mean for the High-Intensity Training world? Legendary trainer Pete Cerqua returns to the podcast to go on a deep dive into what really went on in The Colorado Experiment with Casey Viator, what happened when Mike Mentzer tried it, and what HIT trainers and business ow…
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Do you ever feel like you’re in a rat race as a HIT entrepreneur and want a way to earn more while being less overloaded? Dave Bess is the co-founder of Underground Fitness and later launched PT Legends and Greenlight Personal Training. In this episode, we talk about why you should have a high-ticket offer, how to build it out into your existing bu…
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What can you learn from one of the biggest HIT businesses in the world when it comes to attracting talent and recruiting great strength trainers? Discover Strength CEO Luke Carlson returns to talk about seven powerful and proven tactics to help you hire great HIT trainers for your strength studio. If you want to hire great trainers and hit the grou…
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Is tracking your client’s biomarkers the future of science-based strength training and the door to a new universe of health optimization, or is this just another passing trend? Matt Mombourquette is the owner of OneUp Fitness, a HITuni-certified Personal Trainer, and a Kinesiologist with a degree from Dalhousie University. He joins me in this episo…
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Why is client retention the single most powerful thing you can focus on if you want to make your strength studio profitable, fast? In this previously HIT Business members-only episode, Discover Strength CEO Luke Carlson talks about the fundamentals that you need to know, and we go into why client retention is crucial to building a profitable busine…
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How can you train, develop, and retain amazing trainers and staff and avoid the big headaches that many HIT fitness business owners have when it comes to hiring, management, and leadership? Katie Santos is the founder of Katie Santos Consulting and Fitness HR. She is a fitness industry expert with 40 years of experience, specializing in HR and HR l…
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How do the most successful trainers take notes that help create great client experiences without bogging down workout sessions? Discover Strength CEO Luke Carlson returns to the podcast for a wide-ranging Q&A where we talk about the best way to take notes during a workout session, how to make great high-ticket offers that attract more clients, Alex…
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Looking for the perfect client management software for your HIT business and want it to be as useful and as pain-free for you and your clients? Pixality Design founder Connie Holen is a fitness business website specialist, a MindBody Certified Business Consultant, an accomplished web designer, digital strategist, and podcast host, among many other …
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What should you know about hiring good trainers and staff for your HIT fitness business to scale and grow without the common headaches poor fit can give you? Katie Santos is the founder of Katie Santos Consulting and Fitness HR. She is a trusted expert with 40 years of experience in the fitness and wellness industry. In this episode, Katie shares g…
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In this conversation, we explore the distinction between “fixing” people’s mental health and building systems and institutions that don’t cause harm in the first place. We are joined by Wizdom Powell, a psychologist, tenured professor, and nationally recognized expert on racial trauma, healing, and health equity. She is now the chief purpose office…
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What would it take for you to build a world-class HIT studio brand from the ground up? Luke Carlson returns to the podcast to talk about the origin of Discover Strength and how he went from being unsure of what he wanted to do in life to finding the very thing he wanted to pour his heart into — we talk about the valuable lessons every aspiring HIT …
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How would you like to build a thriving HIT fitness business even if you have zero experience in the fitness industry? James Brown is the owner of Safe Strength in Chepstow, Wales, UK. He brings a unique perspective to the fitness industry as he shares his journey from product management to becoming a strength trainer who is now trying to solve the …
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Kim hosts a conversation that delves into the dynamic relationship between evidence-driven change and the pursuit of social and racial equity when institutions prioritize these goals. We are joined by Michael Elliott, the current President of Amherst College. He has led significant institutional change efforts at different universities he’s been a …
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What’s the best way to give your personal training clients exercise instruction that makes them enjoy their workout sessions with you instead of dreading these and eventually driving them to quit? Al Coleman returns to the podcast to talk about the power of his Metronome Method and how you can tap into the science of attention to give your clients …
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Can you really double your HIT studio's revenue or your earnings as a personal trainer using Pete Cerqua's Million-Dollar framework? Here's Pete's challenge to you: I dare you to try it strictly and then tell me it doesn't work. Legendary Trainer Pete Cerqua is the best-selling author of the books The 90-Second Fitness Solution, High-Intensity Fitn…
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We tackle the challenging question of how evidence can drive change for people and communities in a climate of widespread institutional distrust. We explore the root causes of this erosion of trust and its impact on decision-making processes. Join us as we uncover innovative strategies that can bridge the gap between evidence and action, rebuild tr…
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Is your social media content attracting more clients or is it turning them away without you realizing it? Master strength trainer Pete Cerqua returns to talk about the power of social media and how you can optimize your content to pull in and convert more, along with going deep into the small details that can make a big difference. Pete is a best-s…
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How can you convert more prospects into clients effectively and quickly using warm outreach services like Bark.com? In this episode, we'll talk about my proven strategies and tactics that got our strength studio 53 new clients through Bark.com (this will also work whenever you're on the phone with prospects from other sources) — we'll cover the imp…
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We explore how evidence shapes policy, philanthropy, and learning agendas to help drive social change. We also unpack the challenges changemaking institutions can face when incorporating evidence and evaluation into their processes. And we offer insights into how governments and other institutions can foster more trust with the people and communiti…
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How can HIT studio owners and personal trainers run an efficient strength training business that lets them give great customer service without getting overwhelmed and leaving money on the table? Pete Cerqua returns to talk about the basic systems you need to stay organized, on track, and ready for business so you can take on twice as many clients a…
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Who really was Mike Mentzer and what do so many people get wrong about him and his approach to High-Intensity Strength Training? Here to set the record straight about Mike's legacy are HITuni founder Simon Shawcross and modern-day renaissance man John Little, who also happened to be a close friend and associate of Mentzer for over two decades. In t…
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We explore the use of data and evidence in policy making and higher education. We will hear from Doug Elmendorf, dean of the Harvard Kennedy School, about teaching the next generation. How are educators teaching students about the role of data and evidence in discourse and persuasion? We will also dive into policy areas where Doug sees the most roo…
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How can personal trainers and HIT studios better serve their clients with injuries or orthopedic issues (and avoid potentially making them worse)? Rock Solid Fitness founder Patty Durell returns to talk about the common misconceptions and shares her expert strategies for integrating rehabilitative approaches and high-intensity training protocols — …
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How good is your social media marketing game in getting you more HIT clients? Is it really turning more of your prospects into customers, or are you unknowingly leaving money on the table? In this episode, Million-Dollar Trainer Pete Cerqua explains how you should craft your social media posts for maximum conversion, why certain things work well, a…
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We examine the unique challenges and opportunities of using evidence to drive change within the context of a social movement, particularly in an era of heightened partisanship and media influence. We explore how evidence can serve as a powerful tool to galvanize social movements, but also the potential pitfalls when facts are obscured by ideologica…
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Is offering discounts the best strategy for high-intensity training businesses, or can you achieve success without them? Discover Strength CEO Luke Carlson returns to the podcast to talk about what you need to know if you’re thinking about using discounts to get (or keep) customers, the right way to do these, and some big mistakes you need to avoid…
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What one thing gives even experienced personal trainers and HIT business owners the biggest headaches and how can you avoid this? Pete Cerqua returns and explains how getting your rates and policies right can set you up for operating a fitness business you'll be happy to keep running and avoid the pain of being walked over like a doormat by terribl…
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We are joined by Heather Hahn, associate Vice President for the Urban Institute Center on Labor, Human Services and Population, to discuss the complexities and challenges of safety net programs in the U.S. Heather helps us probe into the history of these programs and the influence of traditional American values on their design. We look at the barri…
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Want to know how High-Intensity Training can take your strength training business to the next level? If you've ever been skeptical of or wanted to know exactly why and exactly how HIT can earn you millions (no exaggeration — we have the receipts!), legendary trainer Pete Cerqua returns to talk about just exactly how you can do that. Pete is the aut…
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What do you need to know to design and execute the best possible HIT workouts for your clients and how can you teach your strength studio’s trainers to do the same? Inform Fitness’ Robert Francis is a MedX clinician and master strength trainer with over 40 years of professional experience, multiple certifications, and a wealth of knowledge and expe…
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We’re joined by Michael McAfee, President and CEO of PolicyLink, for a wide-ranging conversation on what it means to lead and carry out work that is in service to all people. We discuss the tension between individual worldviews and what evidence shows, especially when pursuing social change that is enduring, scalable, and genuinely centers people m…
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What’s the best workout session length for your personal training clients if you want to give them the best service while maximizing your earnings at the same time (and how would that work in practice)? Million-Dollar Trainer Pete Cerqua returns to talk about just exactly how you can do that. Pete has decades of experience in building high-powered …
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Can Dr. Michael MacMillan's advanced eccentric method and technologies unlock the keys to maximizing muscle growth and peak athletic performance or is it just another road that leads to the same HIT plateaus? Dr. Michael MacMillan joins the podcast, drawing from his expertise and wealth of knowledge in biomechanics and his experiences in working wi…
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We explore the resurgence of interest in rural communities. We delve into the current state of rural research, uncovering the gaps compared to urban research. We dive into the legacies of the deepest poverty in America and the mechanisms through which it persists. We’ll hear from Luke Shaefer, co-author of a new book, The Injustice of Place: Uncove…
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What’s the best way for you to structure your workday to give your best to your clients, get the best out of your business, and not actually burn out? John Briggs joins us again for a deep dive into the science of balancing maximizing your productivity in a day and still living your best life while avoiding the pitfalls many personal trainers and s…
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Is it worth your time and money to think about Imagine Strength if you’re starting a new strength studio on a budget? Jeff Turner returns for part 2 of our Imagine Strength Q&A and we talk about which machines you should choose if you’re just starting out, how to serve a variety of different customers (e.g., over 40s, men, women, etc.), future mach…
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We are joined by author and immigration advocate Cecilia Muñoz who served for eight years on President Obama's senior team, including five years leading the White House Domestic Policy Council as an assistant to President Obama. Cecilia opens up about how her experience as a Midwestern Latina shaped her identity, and how she pivoted from working as…
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Can HIT Business coach Pete Cerqua really make you a millionaire or is he just scamming you out of your money? Pete has decades of experience in building high-powered fitness businesses and training high-ticket clients, and he is also the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Inten…
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How can you grow your strength training business successfully and avoid the pitfalls that those who grow too soon, too fast, and too unprepared fall into? ⁠⁠Aurum Fit CEO Julian Massler returns to the podcast to talk about the strategies and tactics that have allowed him to scale one of the most interesting HIT brands in the world right now. We cat…
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We explore the potential of applying locally sourced solutions to address national problems. We examine how research organizations can harness evidence from grassroots initiatives, community-led projects, and local expertise to inform national policies and drive meaningful change. Join us in our conversation with Stephen Benjamin, who served as May…
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What makes certain popular exercises unsafe and some machines sub-optimal, and are you inadvertently increasing your clients’ risk of long-term injury (even if things seem like they’re fine right now)? Bill DeSimone returns for part 2 of our deep-dive Q&A on the biomechanics of specific exercises, machines, and modalities. Bill is an ACE-certified …
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Anyone can start a strength training business, but what do you need to do to make sure you’re not just barely surviving but successfully thriving? Joining us on this episode is Chris Beer, The Wizard of Ops, and she specializes in helping fitness business owners create systems and strategies that help their business boom. We dive into how you can m…
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In the series premiere of the Evidence in Action, Kim and Sarah explore the multifaceted role of evidence, revealing how it can inform and refine policies for better social, economic, and environmental outcomes. We delve into the pivotal uses of evidence in various contexts. We unravel how evidence can be harnessed to detect problems, identify effe…
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Welcome to Evidence in Action, a new podcast from the Urban Institute. In this season, co-hosts Sarah Rosen Wartell, President of the Urban Institute and Kimberlyn Leary, Executive Vice President of the Urban Institute, are going to explore the role of evidence and how it can help us to shape policy and achieve better social, economic, and environm…
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If you’re a strength studio owner (or you’re looking to start one), why should you think about Imagine Strength versus other HIT machine brands? In this episode, I sit down with Imagine Strength’s Jeff Turner to talk about your questions, and we cover things like design differences and technical innovations, the benefits your clients can get with I…
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Do you feel like your strength training business could use a jolt to revitalize itself and break through a plateau in growth? Legendary Trainer and Master HIT Business builder Pete Cerqua returns to talk about how you can double your revenue and reignite your fitness business success, even if you’ve been in the HIT game for years. Pete has decades …
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