Hosted by Dr. Theresa Ashby, this show is for people who are influencing the way we do business through Heart, Hustle and Humor.
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Ready to stop fundraising the old way and start doubling results? Join nonprofit strategist Christina Tzavaras Edwards for bold, fast-action tactics that help you 2X your next fundraiser and build a community fueled by generosity. From leveraging the Social Street Team™: Influencer Marketing Method to mastering courageous fundraising asks, this podcast equips you with the mindset and strategies needed to spark deep engagement and sustainable growth—no extra workload required. Music by The Se ...
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123: Grassroots Giving: Women & Collective Philanthropy with Catherine Curry-Williams & Dr. Theresa Ashby
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Send us a text Y'all, we have a trio on the podcast today. I'm so excited to welcome Dr. Theresa Ashby and Catherine Curry-Williams to the podcast. Cat is a dynamic speaker and bestselling author known for her raw, authentic, and caring approach while Dr. Ashby challenges the status quo through her high-energy, cutting-edge, and humorous presentati…
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122: Go All In: How Improv Transformed My Fundraising Mindset
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Send us a text Today, I’m taking you behind the scenes of something new I’ve been doing—an improv class! I signed up on a whim, and it’s been such a game-changer for how I think about fundraising, storytelling, and even just showing up for donors. In this episode, I’m sharing what improv has taught me about committing fully—whether it’s to your ene…
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121: Win Giving Tuesday: 10 Ways to Create Record Breaking Campaigns
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Send us a text We're digging into Giving Tuesday today. Last year, Giving Tuesday had a record breaking year. It broke all the years passed, raising $3.1 billion in the US alone. That was a 15% revenue increase over the previous year. Beyond that, research shows that 24% of Giving Tuesday donors are actually first time donors to the organization. S…
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120: Building a Thriving Monthly Giving Program (and Donor Base) with Dana Snyder
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Send us a text Today, I'm so excited to introduce Dana Snyder, the author of The Monthly Giving Mastermind! Dana is all about helping nonprofits create steady, reliable support through monthly giving. She has a gift for turning one-time donations into ongoing support that organizations can truly depend on. She shares practical tips for starting and…
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119: Increasing Your Monthly Donors with Recurring Giving Expert, Erica Wassdorp
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Send us a text I am thrilled to speak with Erica Wassdorp, a monthly giving expert with over 41 years of experience, today. Monthly giving is on the rise and we’re sharing how to start or grow yours. And the best news from Erica? Your long-term success is more about investing time than money. She highlights the importance of shifting mindsets to se…
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118: Recurring Giving Trends: Unlocking Sustainable Revenue for Nonprofits with Abby Jarvis
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Send us a text Abby Jarvis, Head of Content at Neon One, is sharing the latest data on recurring giving—a sector that has seen significant growth over the past five years. What makes Abby's insights invaluable is her ability to break down complex data into actionable steps that won’t overwhelm you. Find out proven strategies for promoting and susta…
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117: The Growing Power of Influencer Marketing in Nonprofits: Get in Before You’re Left Behind
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Send us a text Find out how your nonprofit can secure funding for the next decade! In this episode, I’m diving into the unstoppable rise of influencer marketing for nonprofits and why getting in on it now is critical—before you’re left behind. My clients in The Purpose & Profit Club™ are seeing huge wins by leveraging influencer marketing and growi…
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116: Purpose First: Amplifying Your Impact for More Income with Floyd Jones
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Send us a text Speaker, coach, and community builder, Floyd Jones, is with us today! As the Founder of BackBlack, a platform that has raised over one million dollars for Black-led nonprofits. Floyd is incredibly energizing and in this episode, he will challenge you to think bigger and believe more in the power of your organization, no matter how sm…
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115: Courageous Conversations and Inclusive Leadership with Jenn Graham [The Investor Mindset Series]
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Send us a text I’m excited to have Jenn Graham, founder and CEO of Inclusivv, on this final episode of the Investor Mindset Series. Inclusivv creates spaces for courageous conversations around inclusion and civility, and Jenn’s passion for building community shines through. Find out about her unique approach to networking—making real, meaningful co…
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114: Finding the Right Yeses: Kendra Koch on Rejection, Persistence, and Building a Neurodivergent Community [The Investor Mindset Series]
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Send us a text I’m thrilled to welcome Kendra Koch, founder of Divergently, to our Investor Mindset series. Divergently supports late-diagnosed neurodivergent women, offering resources and community. Kendra shares key insights from her Silicon Valley startup experience on building strong relationships with funders, the power of transparency in stor…
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113: VC Secrets: How Women Can Fundraise with Confidence with Naseem Sayani [The Investor Mindset Series]
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Send us a text Today’s episode kicks off a game-changing series where we take a page from the Venture Capital playbook. We’ll explore how to position your fundraising pitches as strategic investments, moving beyond transactional donations. Learn how to frame your ask like an opportunity funders won’t want to miss, positioning them as essential part…
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112: Beyond Formality: How Breaking the Fourth Wall Can Revolutionize Your Donor Relationships
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Send us a text Did you catch last week’s episode on ditching formality? I'm so excited to dive a little deeper into the concept today with the idea of breaking the fourth wall and why it's so crucial, especially as we approach the critical year-end fundraising season. Breaking the fourth wall is all about ditching the formality and inviting your au…
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111: Driving Donor Action: Navigating 3 Phases of Campaign Growth
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Send us a text Today on the podcast, you're going to hear a recording of a webinar I knew I needed to share with you. I'm sharing the three phases of campaign success – pre-game, launch, and taking your victory lap – but most organizations skip to phase 2, stay in phase 2, and never make it to phase 3. So as you prepare for the busiest time fundrai…
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110: Shedding Formality with Donors to Fuel Funding and Engagement
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Send us a text Formality is keeping your funding stuck and your superfans from finding you. Many nonprofits come to me with growth goals, but their efforts feel stale and engagement is low. The problem? Safe, formulaic approaches. Formality creates a barrier, making your stories and fundraisers fall flat. You’re stuck in the Zone of Indifference. I…
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109: Adapting Crowdfunding Strategies for Nonprofit Growth—Insights from GoFundMe's Success
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Send us a text Welcome to today’s episode with Michelle Boggs. As an executive nonprofit industry advisor, Michelle has her finger on the pulse of what’s working—and what’s not—in our sector. I’m thrilled to have her on the show to share how she’s integrated these insights into her impactful work with GoFundMe and Classy. In the episode, you’ll lea…
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108: Mindset vs. Ability: Where to Put Your Focus for Success
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Send us a text Is mindset more important than natural ability for achieving success? This idea is what I’m chatting about in today’s episode of The Purpose & Profit Club™ Podcast using examples from the Olympics and Neflix’s SPRINT documentary – specifically Noah Lyles’ belief in his inevitable success. Even more, I argue that mindset, rather than …
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107: Peer-to-Peer Fundraising: Your Path to Winning Big feat. The Kyle Pease Foundation
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Send us a text The Kyle Pease Foundation has been on my radar for a very long time as a Georgia native and as someone who notices when a nonprofit is just doing it right. Because of this, I’m so excited to have Zach Watson, the Operations Manager at the Kyle Pease Foundation with me today on the podcast. The purpose of the Kyle Pease Foundation (KP…
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106: Influencer Marketing: What it is and why you should be using it
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Send us a text Already crossing your fingers when it comes to examining year end growth? There’s a way to make the growth of your organization more sustainable (and definitely more of a sure thing). I’m excited to share with you today a method that many of my clients have used with great success – as much as 5xing their campaign goals. Introducing …
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105: Choosing to be the Hero Rather Than Wallowing in Resignation
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Send us a text I’m coming to you after just arriving home from my month-long trip to Panama, blending remote work with family vacation. I thought I would share the mixed reactions we received about our adventure and relate this to how organizations often face skepticism when trying new ideas. The main theme revolves around the concept of how though…
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104: Crafting Meaningful Events: Neuroscience, Storytelling, and Fundraising with Joey Goone
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Send us a text In this episode, I had the pleasure of speaking with Joey Goone from Utopia Experience, an event management company for nonprofit organizations. From the beginning of our conversation, we explore how neuroscience and psychological safety play pivotal roles in creating memorable and impactful events. Joey shares his unique approach to…
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103: Master Grant Writing with These Strategies from World-Renowned Grant Writing Expert, Holly Rustick
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Send us a text I’m excited to have a repeat guest on the show today, Holly Rustick. Holly’s previous episode where she told us how to transition from your toxic nonprofit job to freelancing freedom is one of our most downloaded episodes, so I’m happy to have her back on to dig a bit deeper into her expertise of grant writing. In our conversation, w…
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102. Discover Your Differentiator: How to Make Your Nonprofit Stand Out
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Send us a text Recently I’ve had several calls with different service providers and tech companies to potentially partner with their service or tool. In these conversations, my goal is to see if this is a fit for anyone in my community? Is this a fit for any of my clients? Do my clients need to know about this? Will this make their life better? But…
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101: Revolutionizing Board Engagement and Fundraising with The Nonprofit Fixer, Sean Kosofsky
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Send us a text In this episode, I’m excited to welcome Sean Kosofsky, known as "The Nonprofit Fixer," to discuss the crucial aspects of nonprofit board management. With over 30 years of experience in various nonprofit roles, Sean shares his insights on improving board engagement and fundraising efforts. The conversation covers the importance of hav…
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100. Celebrating 100 Episodes: Top 10 Lessons for Nonprofit Success
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Send us a text In this special 100th episode, I’m so excited to share ten powerful lessons and trends that I’ve observed among successful organizations, leaders, and social entrepreneurs over the past year and a half. These insights are designed to help you elevate your revenue, visibility, and overall impact. From the importance of partnerships an…
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99. Maximizing Donor Engagement by Challenging Assumptions
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Send us a text In this episode, I’m exploring the impact of negative thoughts and assumptions on nonprofit marketing, fundraising, and how you view the world around you, and your possibility for success. Drawing from Jay Shetty's insights at a recent conference, he shared that 80% (of our 60,000) daily thoughts are negative and want to discuss how …
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98: Influential Storytelling: Revolutionize Your Communication with Mike Ganino
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Send us a text You’re going to love this episode today with Mike Ganino, a public speaking, storytelling, and performance coaching methodology. He is so good at his craft and that shines through throughout the whole episode. There were a couple moments where I was blown away at his ability to take a story and run with it as he related it to the pra…
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97: Channeling Unwavering Belief to Accomplish Your Goal
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Send us a text Recently my neighbor lost their escape artist cat, and you’re probably already wondering what this has to do with your nonprofit. Well, right after their cat went missing, they stepped into this unwavering belief that they’d find him (or her?), and it’s really blown me away and reminded me of how we need to be showing up for our orga…
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96: How to Monitor the Health of Your Organization with Stephanie Skryzowski
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Send us a text Recently I was on The Prosperous Nonprofit podcast with Stephanie Skryzowski and I knew I wanted to continue the conversation over here on The Purpose & Profit™ Club. Stephanie Skryzowski is a visionary Chief Financial Officer who helps nonprofit leaders better understand and use their numbers to make smart decisions to grow their bo…
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95: [Training Replay] The #1 Shift to Make to Your Lead Gen & Ask Process
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Send us a text I recently hosted an advanced training that was all about the number one shift to make to your lead gen and outreach strategy, and the conversation and the coaching ended up being so good that I knew I had to share some of it on the podcast today. So if you hear some prompts happening in the recording, that's why. We had a live group…
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94: Donor Advised Funds: What they are and why you need to know about them with Mitch Stein
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Send us a text Donor Advised Funds… maybe this topic you haven’t heard of, or maybe it’s something that exudes a bit of an eye roll. Mitch Stein, Head of Strategy at Chariot, is joining me today on the podcast to flip what you think you know about Donor Advised Funds (DAFs) upside down. He says, “... being more engaged with DAF fundraising is criti…
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93. Sneak Peek: The Profitable Partnerships Challenge
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Send us a text Recently I hosted a 3-day challenge called The Profitable Partnerships Challenge and it was pretty epic. So, what we're doing today for the podcast is pulling out some of the juiciest parts of the challenge for you, and a highlight on today’s episode. It's the first time that I've posted anything like this before, but I think you’ll …
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92. Soothe Your Stress With Havening® and Iffermations feat. Karena of Hello Inner Light
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Send us a text Today's guest is a real treat, I'm so excited to welcome Karena from Hello Inner Light to the podcast because l've been a big fan of her work for a while. If you have ever tried meditation, affirmations, or thought work and felt like something was missing, you're really going to love today's episode because of the way that Karena tea…
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91. The 2 Tried and True Things to Help Your Organization Grow: Prospecting & Outreach
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Send us a text Today we're talking about two things that are required to grow your mission, to grow your impact, to grow your funding, AND to grow your visibility. You have to do these two things repeatedly in order for your organization to grow—prospecting and outreach. I know, I know, these are not the most exciting things to do, but I'm going to…
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90. Breaking Down the “Never Skip a Day” BS
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Send us a text Have you ever heard the saying, “Never skip a day,” if you've tried to create a new habit, started a New Year's resolution, or have had any sort of health or fitness related goal, you've probably have. But on today’s episode of the Purpose & Profit Club™, I want to share why I hate this saying and why I think it's just a perfectionis…
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89. Laura Belgray on Momentum, Engaging Emails, and Quieting Your Inner Critic
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Send us a text How do you keep momentum for 6+ months post-launch? That’s exactly what Laura Belgray and I are chatting about on this episode of the Purpose & Profit Club™ Podcast. Laura is the founder of Talking Shrimp, co-creator of The Copy Cure, and author of Tough Titties: On Living Your Best Life When You're the F'ing Worst. An award-winning …
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88. Overestimating Yourself & Your Organization for Rapid Growth
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Send us a text Today on the Purpose & Profit Club™ Podcast, we're going to talk about underestimating and where this shows up for you personally, where this may show up in your organization, and how you are underestimating your prospects, your donors, your social street teamers, your potential partners, sponsors, etc. I’m going to teach you how to …
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87. Common Roadblocks to Confidently Investing In Your Nonprofit’s Growth
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Send us a text As a part of the launch for the next round of The Purpose & Profit™ Coaching Program, I’ve done a lot of free chats with people who want to join. Since the calls, I’ve formulated a list of common issues that nonprofits are facing when it comes to investing in their organization’s growth. The funny thing? Whether their organization ra…
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86. How Kathy Doubled Her Fundraising Using the Purpose & Profit Club™ Method
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Send us a text Did you always know that you were going to be working in the nonprofit world, or is it something that the universe directed you toward? This is exactly what happened for today’s guest, Kathy Ruiz-Carter. After being diagnosed with a rare skin disorder she started a podcast to find community, then started a membership, then finally la…
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85. Channeling Your Main Character Energy as an Introvert
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Send us a text The idea of Main Character Energy” is something that has become pretty prevalent and you may think that it doesn’t apply to business, especially if you’re an introvert, but I’m here today to tell you that Main Character Energy is something that you 100% should be leaning into – especially when fundraising for your nonprofit. I know t…
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84. Courageous Codes: 3 Childhood Traits That Create Success
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Send us a text Ever wondered how to channel your inner child's fearlessness into your professional life? Buckle up for a road trip that's as unpredictable as the path to social entrepreneurship. I promise, by the end of our journey, you'll discover the three secret traits that the most successful social entrepreneurs swear by. As we navigate the tw…
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83. Million Dollar Thinking: The Profit & Impact Flywheel Method
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Send us a text Ever wondered how profit and impact work together like a dream team? Let's break it down. Dive into practical strategies with me as we explore the Profit & Impact Flywheel Method – a simple yet powerful way to boost your organization's funding, motivation, and gratitude practice. Choosing thoughts with intention and purpose is the ke…
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82. Where Mission Meets Measurable Success [Open Coaching Replay]
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Send us a text Listen to this Open Coaching Call where nonprofit leaders, marketers, and fundraisers asked for support with: LYBUNT/Lapsed regangment emails Impactful storytelling when there isn't Engaging board members who aren't natural fundraisers The power of a digital toolkit to boost visibility and impact If now is the right time to focus on …
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81. Becoming a Super Thinker and Better Problem Solver [Live Coaching Session]
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Send us a text Ever feel like your nonprofit is stuck on a treadmill, working hard but not seeing the results? In a recent coaching session, Mary shared struggles common among nonprofit leaders. This episode focuses on the transformative power of professional development, particularly in major gifts fundraising. We explore skill-building, embracing…
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80. [Client Success Story] The Nonprofit Growth Playbook with FOTCOH's Nathan Ruby
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Send us a text Meet Nathan Ruby, the Executive Director of Friends of the Children of Haiti (FOTCOH). He's a brilliant fundraiser and longtime client, and today he's sharing how our work together moved his organization from $200,000 annually to $800,000 (even with a small team)! We dig into, marketing, operations, and fundraising have led to a sign…
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79. Boosting Fundraising: Choosing Between a Coach vs. Consultant
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Send us a text Are you struggling to secure the funding your organization needs or ready to scale past last year's revenue? Wondering whether a coach or a consultant can help you break through those fundraising barriers? This conversation is for you! We'll dissect the roles of coaches and consultants and how they can specifically tackle your nonpro…
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78. [Client Success Story] How Wendy Faust Doubled Her Fundraising Goal
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Send us a text Meet Wendy Faust, the driving force behind the Live Like Lou Foundation and a remarkable client who's shown up with bold and courageous action. Wendy shares not only how she met but doubled her fundraising goal without breaking a sweat! Wendy boosted donor loyalty and fundraising success by using email marketing to increase her reven…
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77. Psychology of Inspiring Action: The Role of Audience and Influence
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Send us a text Let's explore what inspires action. We emphasize the importance of the audience and the impact of influence -- with the rise of Stanley's $40 insulated cup to a $2,000 eBay sensation. The key to this transformation was shifting the target audience, but influence played a pivotal role. But audience alone isn't the whole story. The col…
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76. Behind the Scenes: What Your Ideal Supporter Really Thinks About Giving
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Send us a text The last 2 months of the year are the most revenue-generating of the year… but you’ve also trained your donors to show up those last 2 months of the year. What if you created a more sustainable revenue stream year-round? In this episode, I'll cover: Direct Mail: We'll discuss why it's still a vital tool. Online Fundraising: We'll exp…
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75. Talent vs. Tenacity: The Hidden Path to Sustainable Success
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Send us a text Consider this: the natural tendency for things is to atrophy over time if we don't actively engage with them. The notion that it all happens effortlessly is one of the biggest misconceptions out there. To ensure sustained growth, consistent effort is an absolute necessity. Don't allow things to wither away; instead, embrace the chall…
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74. Building IRL Connections: Hinge's $1 Million Grant for Social Impact
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Send us a text I'm thrilled to welcome Josh Penny, Director of Social Impact at Hinge, to discuss the importance of in-person connections today and Hinge's "One More Hour" initiative which is investing $1 million to strengthen communities. The U.S. Surgeon General's warning on the loneliness epidemic and its impact on Gen Z is discussed. We also sp…
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