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Everyday Climate Champions

Everyday Climate Champions

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Inspiring conversations with our San Francisco Bay Area neighbors, as they act on home, work, school, community, or policy levels to put real climate solutions into action. Both educational and inspirational, each 15-minute episode supports everyone, everywhere, in becoming a climate champion. Let's shift to the 21st-century 'new normal' of climate-friendly living! The Everyday Climate Champions podcast is produced by the Climate Reality Project - Bay Area Chapter. Transcripts always include ...
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Rep It Up

Kory Angelin

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How education and sales philosophy fits within the fitness industry. Find out what some of the biggest fitness influencers philosophy is when it comes to driving their fitness business and brand. Each episode of Rep It Up reveals what it takes to be successful from a business perspective as it relates to both big box gyms and studio boutiques. With the climate of fitness changing everyday, it is important to have a skill set that matches. It is not about taking the easy way out but rather ta ...
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In this episode, we discuss the personal impact that climate change-fueled fires had on our guest and her young child. She also explains, from a therapist’s perspective, the steps parents (and others) can take to deal with the growing problem of climate anxiety in themselves and in their families. See below for links to many helpful resources we sh…
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We speak with Shaandiin Cedar, a tribal member of the Navajo Nation and an advocate for indigenous-led climate action. Shaandiin discusses how Indigenous communities can help lead the way to addressing our climate crisis. We learn about the intricacies involved with climate justice for Native peoples, including both climate impacts that are already…
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In this episode, we explore hands-on climate education and action at elementary schools: featuring McDowell Elementary in Petaluma, CA. For many years, 3rd grade teacher Angela Werner has incorporated a slew of climate education activities into her curriculum - from creek restoration to visits to her local wetlands to cultivating a school garden. S…
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In this episode, we discuss proposed legislation to drastically reduce plastic pollution in Oakland, CA. As demand decreases for fossil fuels as a power source, we're seeing that the production of plastics is actually *increasing*. But California is pushing back. Oakland is working to become the next city to limit food and beverage containers curre…
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We’re excited to celebrate our first anniversary with you! We thought you might want to peek behind the scenes and meet our podcast team. So in this special episode, you hear from the folks involved in producing the first year of Everyday Climate Champions. Our team is made up of “everyday” people who are concerned about the climate crisis and want…
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In this episode, we talk to Ravinder Sehgal, Board Member of the San Francisco Veg Society and biology professor at San Francisco State University. We learn about why and how eating more plant-based food can decrease our negative impact on the climate. We discuss deforestation, greenhouse gas emissions, misuse of energy, land and water, and more. R…
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In this 15-minute episode, we hear from songwriter Pete Kronowitt of the Face the Music Collective and Music Declares Emergency U.S. We also listen to excerpts of three engaging climate activist songs he is associated with. (Hint: prepare to rock!) He’s organizing a campaign for one of the songs, “I Wanna be Cool,” to be released in late 2023. Pete…
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In this episode, we talk to three inspiring young people involved in the Farm 2 Cafeteria program in Watsonville, CA: a partnership between Esperanza Community Farms and Pajaro Valley High School. We learn about how they work on both climate justice and local food systems issues in their rural community. You’ll also find out how YOU can get started…
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In this episode, we delve into the inspiring journey of the Black Church in its pursuit of environmental justice. Joined by Reverend Dr. Ambrose Carroll, co-founder of Green The Church, we explore the role the Black Church plays in driving positive change by bridging faith and sustainability. Prepare to be motivated as we discover the Black Church'…
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Special double episode to celebrate Earth Month! While we know that talking about the climate crisis can lead to action, it can be a tough topic to bring up with family and friends. We get tips from Anu Ramamurty, founder of Kat Kid Adventure, an organization educating young children about the climate. We also hear from Marcia Pugsley, a retired cl…
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In this episode, we talk to high school student Aditi Anand, Sunrise Silicon Valley Hub Coordinator and Civics Unplugged Climate Innovators Fellow. She talks about her inspirations for social justice in the climate movement, as well as her focus on sustainable technologies that will help get us through this climate transition. We learn what climate…
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In this episode, we talk to Abbe Clemons, owner of Simple -- an eco-market located in San Francisco. Abbe shares her recommendations for how to choose and give gifts with the planet’s health in mind – no matter the occasion. She also offers some ideas about avoiding plastic, and considering climate-friendly choices. Abbe says: “I just wanna offer a…
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In this episode we talk to Peri Plantenberg, the Chair of the Leadership Team of Silicon Valley Youth Climate Action (SVYCA). As a young climate activist, she shares her experiences and insights concerning SVYCA’s work and how it affects our communities. Additionally, Peri speaks about how she got involved in the organization, how it inspires her, …
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In this episode, we talk to Sean Armstrong from Redwood Energy, a leading building energy design firm in the Bay Area. With over 25 years of experience working in building electrification and decarbonization, Sean walks us through where we started, where we’re going, and what we can do as individuals to help us get there. Discover how a combination…
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You may not have realized that art – in its many forms – can be a powerful way to relate to climate change and climate solutions. Climate art can spark a meaningful conversation and inspire us to become more active in the climate movement. In this episode, we talk to two amazing women involved in the new Climate Gallery: Logan Evasco, Program Direc…
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Solar energy is one of the keys to the just and inclusive transition we need to make. While renewable energy is a hot topic, what about energy democracy? How can we enable everyone – including low-income and frontline communities – to own and shape their energy future? We speak with Crystal Huang, Co-founder and CEO worker-owner of People Power Sol…
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In this episode we talk to San Jose’s 2022 Climate Smart Water Conservation Champion, Stephanie Morris. She discusses what people can do inside and outside of their homes to adapt to droughts during the climate crisis. As a Bay Area-based landscape designer, she has a myriad of helpful ideas for how native plant gardens and mindful water usage can …
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If you’re looking for everyday climate-friendly actions to take – on your own, in your family, and in your community – you’re in the right place. Yes, everyone can play a role in creating a climate-friendly world. And yes, the time for action is NOW. We all have the critical opportunity to be part of climate solutions! The “Everyday Climate Champio…
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Over the last 10 years as a NYC based Registered Dietitian & fitness professional, Christine Coen has transformed her practice from a traditional weight loss & aesthetic focus into a convergence of the powerful impact of movement & nutrition on mental health. Christine’s own battle & eventual overcoming of depression, anxiety, & emotional eating sp…
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When you train over 200 plus sessions per month and a global pandemic hits, what do you do? That was the question Ashton had to ask himself last year when COVID hit. Ashton decided that in order to continue to take care of his clients, he would develop his brand digitally. Although that sounds easy there is a lot that goes into building a digital b…
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After starting his career in the supermarket business, Tom made the leap to the health market when he became a District Manager for GNC and ending his career as an EVP, GM, and CMO for GNC . Then, when he met Mark Wahlberg, everything started coming together. The two became fast friends and bonded over their ideas for a line of all-natural, power-p…
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Having over 200 penalty minutes in the sport of lacrosse is not something that most people focus on when they think of Brian Spallina. In fact, Brian will tell you that one of the best descriptions about his career was the word "misunderstood". What does come to mind about a 17 year career in a sport that he basically helped put on the map was his …
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Having dropped out of high school twice, owning his own business wasn't something that Darren even dreamed of as a kid. Working part time jobs for most of his young career, Darren was trying to figure out how to balance his family and social life. Once he did that, he was able to really understand what it took to compete in the sport of bodybuildin…
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Crossing over into entrepreneurship has always been on Tara's mind but actually doing it was a totally different step in her life. Tara realized years ago when she was a Regional Group X Instructor that she wanted to own a business but was very hesitant moving fwd.. Tara says that the number one reason many athletes/fitness gurus do not cross over …
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"It took me 17 years of just blind faith before I got to stand on the podium in the Olympic stadium". That was Louise Hazels journey to fulfill her dream of competing in the Olympics as a Heptathlete. Although she crossed the finish line in her athletic career, her business career has just bolted out of the gate. She now owns The Slay Gym and along…
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Have you ever wondered how many times you should reach out to a potential member? Although it is important to understand how and when you should reach out to leads, it is also just as important to understand what your message should be. Whether it be phone, text or email, your messaging is just as important as how many times you are reaching out. I…
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Ten years ago, Mike Nichols had a dream. During his service in the Marine Corps he had always had a desire and passion to create a program to give active duty and Veteran service members and convert that experience into the fitness industry. After meeting Carol Ann and Chas Rodgers through F45 they turned that idea of a program into a reality. This…
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In sales, very often we ask many questions. The problem, however, with asking questions is most often they do not further the cause of getting someone to say "yes" to purchasing your product or service. In fact, many times we actually talk someone out of a sale because we end up sounding too salesy. We spend most of the time talking about "what" an…
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Nothing beats a great experience when it comes to your first workout in a new fitness facility explains Marc Arnberg, Owner of F45 Training in Dix Hills, NY. With so many other competitors on the same road as his studio, he really prides himself on creating an inclusive experience with great staff communication. Ally and Sam, Head Trainers, not onl…
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In this episode, Val talks about how the greatness in selling fitness has to be around the customer experience. When Val talks to prospects it centers around three aspects: Authenticity- you need to really be authentic when speaking with prospects. This means active listening, as well as, asking open-ended questions. Interest- if you do not show in…
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✅ Generating fitness leads using platforms like Facebook, Instagram and LinkedIn ~~~~~~~~~~~~~~~~~ Many fitness brands have migrated away from hiring big marketing companies to build their brand. Instead, they use social media like Instagram, Facebook and even LinkedIn. There are, however, ways to maximize your messaging when using these platforms.…
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There are 3 keys to running a high performing fitness business. Making sure you have these steps in place will help to ensure you both open with success but retain your customers over time. Mastering the lead sales cycle- from the minute that a lead comes in to the minute you decide to try and sell a membership to that potential member, what is you…
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Ben Ludwig is no stranger to success. he recently grand opened a Kansas gym and had over 100 members workout on day 1. The question is how do you effectively build your brand to open with success. Ben believes in accomplishing 3 keys in your pre-sale. Member Experience- first and foremost putting yourself in the shoes of a member. Speaking with the…
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Having coached dozens of leaders to support their development to the next level, Kevin brings a broad industry knowledge that has helped leaders and teams increase impact and performance in the retail, food and beverage, software, fitness, hospitality/resort and construction industries. Kevin has developed innovative programs in high growth compani…
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Maximizing your fitness profile on INDEED to land your next role Have you lost your job or actively looking for your dream one There is so much turnover in the fitness industry especially during COVID. With that in mind we talk to fitness expert turned Account Executive for INDEED on some best practices to elevate your profile. There are so many st…
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As Amy thinks back to all of her past roles she always found a way to live her passion in her job. She always enjoyed blending passion with meaning even if she had bigger dreams early on in her career. It has always been about helping more people so fitness in her mind was a natural fit. The first change in Amy's young career was leaving the athlet…
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Mike Nichols, Director of Military Operations for F45 Fitness had an idea 10 years ago. It was to take Veterans experience coming out of the military and to help them get jobs in the fitness industry. Mike served the Marines as a Marine Corps. Drill Instructor. for over 20 years and says that there are certain times in your life that you have to ma…
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Optimize performance and recovery with the Whoop fitness tracker says Mike Lombardi, Strategic Partnerships and Performance Manager for Whoop. In this episode, we talk about the rise of wearable fitness technology and the 3 pillars that Whoop is based on which is strain, recovery and sleep. Having been a high level athlete himself, Mike realized th…
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Learning the 5 stages of customer awareness is the key to understanding a customer. Stage 1: Unaware of the product Stage 2: Pain aware- you know you have a problem but unsure how to fix it Stage 3: Solution aware- you know the solution but not ready to take action Stage 4: Product aware- you know the product but are shopping around Stage 5: Most a…
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Les Mills has 130,000 instructors and 20,000 clubs globally that offer their programming. In this episode, Mario Tarquinio, Business Dev. Director for Les Mills discusses how they have used their innovative equipment, as well as, their on-demand platforms to grow those segments of the business. At the same time, what precautions they have offered t…
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There has been much said about the competition between big box gyms and smaller boutique fitness studios. There are 2 reasons why 10-42 year olds are flocking to boutique style fitness. Scalability-for owners it is much easier to scale and tailor the needs to a group of members with a focus on program design Community- nothing beats an in-person ex…
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Most people think it will be difficult selling gym memberships once gyms start to re-open. I believe that with the right strategies in place, it will be easy. Concept 1: it is all about a person's goals. Do not forget to do an effective needs analysis the next time you have a customer on the phone. Concept 2: personalize a tour. Gone are the days o…
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Have you ever wondered how a trainer becomes really popular and sought after? Much of it has to do with their education. Focus Personal Training Institute, one of the leading schools in the U.S., examines the history of personal training education and how they have worked to transform it into higher learning. They focus on 3 ingredients at their sc…
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Anthony describes what it was like to sit in a hospital bed for 5 weeks without any human contact. Anthony talks about what it was like to find out that not only did he contract the virus but so did his wife and 5 of his trainers. Having defeated the virus, his mindset then shifted to re-open strategies for his two F45 studios and what it would tak…
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Listen to how F45 Fitness Franchise Owner, Vanessa Robertson, in Tennessee strategized around her re-opening amongst the Corona Virus. From surveying her members to see what percentage would return to making sure her cleaning message is on point. This can set the tone for the rest of the boutique fitness world.…
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All objections really mean 1 of 2 things. First it is about that the customer did not see enough value in the experience that the sales person gave them. Secondly, a customer gives a wide variety of objections such as "I have to think about" or "I want to shop around first". In this episode you will learn the 5 steps to overcoming an objection-List…
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