Ever wonder why some movies and tv shows launch big while others are dead on day one? It's the marketing, stupid! Emmy winners and two of Hollywood's top entertainment marketers - Garen van de Beek and Lori Shefa - interview the directors, producers, writers and stars of today's biggest television and theatrical hits - from deep within an undisclosed location, known only as RM 15 - about the importance creative marketing plays in the making or breaking of their projects. Marketing. It's much ...
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Think you know what it takes to become a successful writer in Hollywood? The answer may surprise you! Nancy Nigrosh spent 23 years as a top Hollywood literary agent representing world-class directors, writers and authors. She's auctioned scripts on her client's behalf's in the seven figure range securing huge payouts for studio writers. Some of Nan…
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Everyone knows the Oscar award is for best movies...the Emmy award is for best TV & Streaming... Well, today we’re talking to Ashley Falls - the Executive Director of the CLIO Entertainment Awards – which, if you’re not familiar... is the original celebration of creativity in the entertainment business recognizing excellence in marketing and commun…
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If anyone can comment on the state of the local and network television relationship, it's Scot Chastain. He's worked both sides of the fence for years -- At affiliates for NBC, CBS, ABC, CW and PBS in a wide range of positions including marketing and most recently as the Vice President and General Manager at Nextstar's FOX affiliate in Sacramento. …
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We have a marketing powerhouse in the bunker! Steve Kazanjian is the former President and CEO of PROMAX - the global non-profit association for all of us in the creative marketing of television and video content biz. But he's here with us today to specifically talk about the process of "personal branding" - because all smart marketers climbing up t…
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Hollywood media research guru and super fan of the pod - Eric Steinberg joins us in the bunker! As the former SVP of research at CBS - he'll pull back the curtain and share the strategic and creative moves that took a so-so -performing comedy called "The Big Bang Theory" and made it into one of the biggest shows on the planet. We'll also dig into s…
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Terry Botwick is a multiple award-winning producer, studio and network exec and now CEO and Founder of Papatime - a film and television production company with more than a dozen projects in development. As a person of faith with an interest in creating what is loosely dubbed as "inspirational programming" - Terry pulls no punches when we discuss ho…
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Accomplished leader in the direct-to-consumer, media, and technology industries...and an excellent secret-keeper, Mark DeBevoise brings his big brain into the bunker and drops a few juicy tidbits. Like - before there was Disney+ and Peacock...he was behind the creation of a secret streaming service - known only by it's cool code name, "Project Subw…
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Her work has graced the covers of Harpers Bazaar, Vogue and Elle. Clients include every major studio, network and streamer. And if you're an A-list celebrity or star athlete, she's probably made you look better than you've ever looked before. Award-winning photographer, director, tattoo lover and sassy Brit, Sophy Holland is our guest! She'll dish …
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If we told you who our guest was...it wouldn't be a MYSTERY! So, you'll just have to listen and find out...just like Garen, who is completely in the dark as well. But here's a big clue...you've probably heard this person on TV and the radio many, many times. Check it out and see if you can guess who it is! Call us! https://www.speakpipe.com/RM15 Fo…
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If you've ever wondered who is behind those epic live awards shows like the Grammys, the Tonys, the Kennedy Center Honors...wonder no more...because we've got the inside guy to them all. Jack Sussman, Executive Vice President, Specials, Music and Live Events, CBS, can name drop with the best of them - Whitney, Adele, Elton, Celine, Gaga, & Garth - …
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Say bonjour to Philippe Maigret, President of ITV America! Philippe joins us in the bunker to talk about the differences between working in the entertainment business in America vs France and everywhere else; the challenges he faced getting "Snow Piercer" to the screen; his irrational fear of cheese (which makes literally no sense considering he's …
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We've all heard of The Dog Whisperer and The Ghost Whisperer...but did you know there was a David Letterman Whisperer? His name is Vinnie Favale! Funniest guy you'll ever want to meet with hilarious stories about his crazy years working for CBS as the executive in charge of production on the Late Show with David Letterman. With his unenviable posit…
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It's Season 2, baby! Ba dah dah dah da dahhhhh...ba da da dah dahhhhh... Yep, you read that right...we've got the Emmy-winning Executive Producer of Entertainment Tonight, ERIN JOHNSON as our guest. Erin knows a good Hollywood story when she sees one and will share a few with us...including, her close call with Brad Pitt, what keeps her up at night…
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This guest is a MANIAC! That's right, Michael Seitzman is the founder of Maniac Productions, a film and tv company currently in an overall deal with Blumhouse Television. Not only is he a producer, director and a fantastic storyteller but his superpower is knowing exactly how to make a grown man cry. So, save your tuition money aspiring writers...h…
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You can't hear a song by THE WHO without thinking of this guest's iconic shows. That's right, we've got the legendary creator of the CSI franchise, Mr. Anthony Zuiker in the bunker! And, he finally sets the record straight about how CSI went from being thrown in the trash (literally) to becoming a billion dollar smash hit. Plus - we test Garen's CS…
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You won't find a more enthusiastic exec in Hollywood than our very good friend and former colleague, Danny Feldheim. Recorded while still SVP of Content for Paramount+, (he's now SVP, Comedy Development at ABC Signature) he's got positive vibes to spare and a whole lot of talent and success to back it up. We'll hear about what Danny's got in the P+…
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In the bunker with us today is our friend - the always awesome, Alix Jaffe. Alix is the Executive Vice President, Television, for the Village Roadshow Entertainment Group. Before that, she served as President of Greg Garcia's production company, Amigos de Garcia. Alix tells us how she made the transition from marketing to development, what makes he…
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We’re talking Chipotle fails, big breaks, Love Monkeys, pitch sizzles, and the importance of choosing the right show titles with the EVP of Drama Development at CBS Studios. Give it up for the one and only Mr. Bryan Seabury. (Cue the applause!) Call us! https://www.speakpipe.com/RM15 Follow us! Twitter @rm15creative Instagram @rm15creative Email us…
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Valentines Day is the perfect day to drop this episode because we absolutely LOVE this guest! Jerry Brunskill is as diverse in his talents as he is with his achievements. A winner of multiple industry awards and a Peabody Award nominee, Jerry founded Wow and Flutter, a creative media and production facility that he launched in 1995. Since that time…
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We're ringing in the New Year with the guru of television marketing himself! Our former boss at CBS, George Schweitzer joins us to talk Captain Kangaroo, the promo power of the NFL, surviving media moguls, and the ongoing seismic shifts in the television industry. Call us! https://www.speakpipe.com/RM15 Follow us! Twitter @rm15creative Instagram @r…
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Join us for a lively discussion with the always interesting former President of Mandeville Television and now President of Rosewood Television, Laurie Zaks. Laurie is living proof you should NEVER listen to people who tell you "you can't do something." Her self-described "non-linear" career path in the entertainment industry is not only outrageousl…
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Well, PRAISE BE! Emmy award winning Writer & Executive Producer, Eric Tuchman braves the unknown to join us in the bunker! We discuss The Handmaids Tale, stalking Kyle Chandler, the art of crying on camera and the marketing power of a missing belly button...plus much, much more! Call us! https://www.speakpipe.com/RM15 Follow us! Twitter @rm15creati…
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John Montgomery is in the bunker! From Chicago ad exec to Hollywood show producer - we find out about John's passion for "happy meals," why coffee & wind don't mix, living life by the Leo Burnett law, and what it was like having Academy Award winner Robin Williams play "him" in his last starring role before his death on The Crazy Ones...plus, much …
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We’ve got not one but TWO of the most successful women in television and film - former Chairman of CBS Entertainment, Nina Tassler and prolific producer/director, Denise Di Novi. And they know a lot...about a lot. Like what makes a good pitch? How do you cut thru the clutter with your marketing? Why Ben & JLO could do a movie and launch it with a s…
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The doctor is in! The one and only Dr. Phil joins us in our very first episode! And we ask all the burning questions - What's a secret no one knows about you? How has Covid-19 changed daytime TV? What's the key to your 45-year marriage? Best advice Jay Leno ever gave you? Favorite ad campaigns? What's up with you and TikTok? Why don't you ever swea…
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Call us! https://www.speakpipe.com/RM15 Follow us! Twitter @rm15creative Instagram @rm15creative Email us! info@rm15creative.comBy Lori Shefa & Garen van de Beek
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