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Ever wonder why some movies and tv shows launch big while others are dead on day one? It's the marketing, stupid! Garen van de Beek and Lori Shefa, two of Hollywood's top entertainment marketers interview the directors, producers, writers and stars of today's biggest television and theatrical hits - from deep within an undisclosed location, known only as RM 15 - about the importance creative marketing plays in the making or breaking of their projects. Marketing. It's much more than just hype.
You won't find a more enthusiastic exec in Hollywood than our very good friend and former colleague, Danny Feldheim. Recorded while still SVP of Content for Paramount+, (he's now SVP, Comedy Development at ABC Signature) he's got positive vibes to spare and a whole lot of talent and success to back it up. We'll hear about what Danny's got in the P+…
In the bunker with us today is our friend - the always awesome, Alix Jaffe. Alix is the Executive Vice President, Television, for the Village Roadshow Entertainment Group. Before that, she served as President of Greg Garcia's production company, Amigos de Garcia. Alix tells us how she made the transition from marketing to development, what makes he…
We’re talking Chipotle fails, big breaks, Love Monkeys, pitch sizzles, and the importance of choosing the right show titles with the EVP of Drama Development at CBS Studios. Give it up for the one and only Mr. Bryan Seabury. (Cue the applause!)By Lori Shefa & Garen van de Beek
Valentines Day is the perfect day to drop this episode because we absolutely LOVE this guest! Jerry Brunskill is as diverse in his talents as he is with his achievements. A winner of multiple industry awards and a Peabody Award nominee, Jerry founded Wow and Flutter, a creative media and production facility that he launched in 1995. Since that time…
We're ringing in the New Year with the guru of television marketing himself! Our former boss at CBS, George Schweitzer joins us to talk Captain Kangaroo, the promo power of the NFL, surviving media moguls, and the ongoing seismic shifts in the television industry.By Lori Shefa & Garen van de Beek
Join us for a lively discussion with the always interesting former President of Mandeville Television and now President of Rosewood Television, Laurie Zaks. Laurie is living proof you should NEVER listen to people who tell you "you can't do something." Her self-described "non-linear" career path in the entertainment industry is not only outrageousl…
Well, PRAISE BE! Emmy award winning Writer & Executive Producer, Eric Tuchman braves the unknown to join us in the bunker! We discuss The Handmaids Tale, stalking Kyle Chandler, the art of crying on camera and the marketing power of a missing belly button...plus much, much more!By Lori Shefa & Garen van de Beek
John Montgomery is in the bunker! From Chicago ad exec to Hollywood show producer - we find out about John's passion for "happy meals," why coffee & wind don't mix, living life by the Leo Burnett law, and what it was like having Academy Award winner Robin Williams play "him" in his last starring role before his death on The Crazy Ones...plus, much …
We’ve got not one but TWO of the most successful women in television and film - former Chairman of CBS Entertainment, Nina Tassler and prolific producer/director, Denise Di Novi. And they know a lot...about a lot. Like what makes a good pitch? How do you cut thru the clutter with your marketing? Why Ben & JLO could do a movie and launch it with a s…
The doctor is in! The one and only Dr. Phil joins us in our very first episode! And we ask all the burning questions - What's a secret no one knows about you? How has Covid-19 changed daytime TV? What's the key to your 45-year marriage? Best advice Jay Leno ever gave you? Favorite ad campaigns? What's up with you and TikTok? Why don't you ever swea…
By Lori Shefa & Garen van de Beek
