As professional services marketers we face the complicated challenges of marketing expertise, relationships and reputations. And whether you are in the accounting, consulting, legal, or advertising spheres, there are so many similar, yet intricate issues.
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McKinsey’s General Counsel on Organizations and Excellence I Pierre Gentin
31:29
31:29
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Threading together his ideas on running a first-in-class legal department during a time of disruption, Pierre Gentin, Global General Counsel at McKinsey & Company, enlightens us through his great storytelling. Gentin covers the three elements he believes are vital to operating a well-run legal department: organizing the right structure, empowering …
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Continuous Creativity in Advertising, BBDO, and the Creative Geniuses I David Lubars
18:06
18:06
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David Lubars is Chief Creative Officer of BBDO Worldwide and Chairman of BBDO North America, an advertising agency often called the most creative on the planet. As new forms of communication and technology continue to emerge — from TikTok to augmented reality — the opportunities to create imaginative and impactful advertising are endless. Download …
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Leadership, Design Thinking, Hiring, and the Future of the Professions I Scott Westfahl
51:21
51:21
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Professor Scott Westfahl, the Director of Harvard Law School’s Executive Education Program, is a nationally-recognized expert in the area of leadership. He discusses how teaching has changed during the COVID-19 pandemic and how Harvard is gathering its talent to foster new and agile ways of engaging students in the classroom. Listen to the episode …
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Finding a Company’s Purpose and Defining Personal Joy I Patrice Tanaka
32:53
32:53
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As Chief Joy Officer of Joyful Planet, Patrice Tanaka helps both individuals and organizations define and leverage their purposes. Learn how purpose-driven organizations are outperforming their competition, and hear how Tanaka’s decision to take a ballroom dance class changed her life. She also recounts how she took hold of her own PR firm from the…
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Innovative Leadership and Accelerating Change I Ralph Baxter
42:54
42:54
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Ralph Baxter, Intapp Board Member and the former Chairman and CEO of the law firm Orrick, joins us to discuss the characteristics that are vital to becoming a true and innovative leader in the professional services arena. Learn how the COVID-19 pandemic has given firms an opportunity to accelerate necessary change and serve clients in better and mo…
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Using Empathy Interviewing Techniques to Get to the Heart of the Matter I Lisa Leong
52:30
52:30
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Lisa Leong — a corporate lawyer, broadcaster, business developer, and consultant — shares her advice on how to truly connect with people. Learn more about the importance of using empathy to drive successful conversations, and discover how to get to the heart of an issue through a process Leong calls “empathy interviewing.” Leong reveals firsthand h…
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Corporate Identity and Design That Define a Brand I Michael Bierut
1:01:41
1:01:41
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As a partner at Pentagram and a world-renowned, award-winning graphic designer and design critic, Michael Beirut describes corporate identity as a bespoke suit that expresses the true character of the “wearer” or company. In this episode, Beirut explains how he works within professional services firms to build excitement around design ideas. Beirut…
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Human-Centered Design, Twitter, and Creating Connections in the Time of COVID-19 I Cat Moon
45:15
45:15
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Vanderbilt Law’s Cat Moon is known for teaching her students about making the law more accessible and making legal delivery more seamless. With a background in communications, law, and now academia, Moon reveals how our legal ecosystem and other professional services have not kept pace with the rest of the world. Tune in to hear Moon’s ideas for ne…
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Leadership, Learning, and Managing in the Era of Zoom I Natalie Loeb
35:17
35:17
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Natalie Loeb, founder and CEO of Loeb Leadership Development, explains how combining various methods of remote and virtual learning can help make incredible inroads when training managers and leaders. Listen to this week’s episode of the Strategy Sphere podcast to hear Loeb share advice with hosts Lavinia Calvert and Deborah Farone on managing remo…
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Breaking Down the Professional Services Sales Myths by Using Time-Tested Research I Tom McMakin and Jacob Parks
39:41
39:41
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Tom McMakin and Jacob Parks of Profitable Ideas Exchange (PIE) discuss their book, Never Say Sell, in which they explore how to grow work within existing clients. They reveal how they run their company by incorporating gamification, and explain how firms can add value in an era of disruption. McMakin and Parks also explain how to scale trust and cr…
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Mentoring, Leading, and Pulling the Right Levers to Build a Highly Creative Firm I Dale Bornstein, M Booth
38:33
38:33
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Dale Bornstein, CEO at integrated marketing firm M Booth, reveals the factors that made her a compassionate leader and how she finds her own mentors in the pressure-filled industry of integrated marketing. “Integrated marketing is a really cohesive approach to pulling the right levers in the marketing mix in the right ways for the most impact,” say…
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Applying Grit and Teamwork, and Kicking the Tires on Uncharted Technology I Mitch Zuklie, Orrick
42:45
42:45
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Mitch Zuklie, Chairman and Chief Executive Officer of the law firm Orrick, shares how narrowing an organization’s objectives into just a few key areas can make an enormous difference in terms of innovation, marketing, hiring, and creating an operating game plan. Zuklie also discusses the two key criteria — grit and teamwork — that his firm applies …
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Sparking Innovation in the Professions and Education I Jennifer Leonard, University of Pennsylvania Carey Law School
42:33
42:33
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“Innovation isn’t about disrupting everything and turning the world on its head; Innovation can be a tiny adjustment in the way you operate,” says Jennifer Leonard, Chief Innovation Officer and Executive Director of the Future of the Profession Initiative at the University of Pennsylvania Carey Law School. In the inaugural episode of Strategy Spher…
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As professional services marketers we face the complicated challenges of marketing expertise, relationships and reputations. And whether you are in the accounting, consulting, legal, or advertising spheres, there are so many similar, yet intricate issues. But they are issues we’re excited to figure out as we talk to the smartest people on the plane…
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