Web design, development, marketing, branding, and all manner of my work life, combined with everything I love to play, all in 22 minutes or less.
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A regular podcast about the challenges of front-end design & development in a fast-moving industry, with Jay George and Rob de Kort. We chat about industry news, workflow, favourite software, and everything else related to designing and developing websites.
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Brian Casel hosts conversations with founder friends. We talk about startups, products, software, entrepreneurship, but also what's happening in our lives away from our screens and revenue graphs.
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The show for creators, by creators. Helping inspire today's entrepreneurs to earn money from their own lemonade stand.
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1
Evolving Developer Education w/ Joel Hooks (egghead.io & badass.dev)
56:48
56:48
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Had a fascinating conversation today with Joel Hooks who runs egghead.io and badass.dev. We talked about about the evolving landscape of online education in the developer space. Recorded on September 5th, 2024.By Brian Casel
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Optimizing For Sanity w/ Chris Oliver (GoRails)
1:20:17
1:20:17
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Chris Oliver, the creator behind GoRails, Jumpstart, HatchBox and his new product, SellRepo, joins me to talk bootstrapping his Ruby on Rails training business and related tools with only a team of 3! A great wide-ranging conversation. Recorded on September 4th, 2024 Note: Sorry! My short intro audio is left speaker only... But that's fixed after t…
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We share our summer projects, including babies and GSAP. We figure out that some feature flags in Safari are just a checkbox and loop back to topics from our previous episode. We discuss how to do structured schema data and how Figma enables AI training by default. CSS can put Rob off these days. We re-discuss CH units and steal some buttons. Intro…
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Programmatic SEO Projects With Josh Pigford
52:03
52:03
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I caught up with Josh Pigford today, founder of Maybe, ToolStash, and many other projects. We covered a lot of ground across many of his different projects, but spent the bulk of this chat geeking out about programmatic SEO. The strategy, the technical approach, and exactly what (and how) he built some of his AI-generated content marketing strategi…
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18 - Are people using container queries? Transition to auto height, fit to width, Fig and Amazon Q, relative colors, nth-child, Things, and Markdown
56:11
56:11
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In this episode we recorded a month ago, we establish that Jay is clearly running this show and Rob just sits there. We cover our experiences with the recent Statamic Flat Camp and discover that Jay procrastinates watering his plants. Also: using modern CSS features, transitioning to auto, relative colors, Rob yelling at the Markdown cloud and a wh…
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Indie acquisitions, platform risk and life after selling Tweet Hunter for 8-figures
41:56
41:56
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Today we’re joined by Tibo Louis-Lucas, who is most well known for starting Tweet Hunter and Taplio in 2021, before selling the company in 2022 for 8 figures. Since then, Tibo has gone on to acquire an AI video creation tool, Typeframes, which he spun Revid.ai, and Feather.so, a Notion blogging platform. Timestamps 00:00 Intro 01:17 Leaving Lempire…
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Lemon Squeezy CEO mid-year reflection: funding, features and football
42:57
42:57
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Today we’re doing a a behind the scenes episode with JR. We haven’t looked at what’s going on since December, so it’s about time I posed some questions to JR about everything from features to growth and more. Links John O'Nolan episode: https://youtu.be/QXwiTZiO46g Simon Pittman episode: https://youtu.be/L11ii1qKD5o Rob Walling episode: https://you…
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Taking on Adobe with his bootstrapped tool, Screen Studio - Adam Pietrasiak
45:01
45:01
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Today we're joined by one of the most successful sellers on Lemon Squeezy, Adam Pietrasiak. Adam is the founder of Screen Studio, a beautiful tool for creating and editing screen recordings that he started at the end of 2022 and now has thousands of paying users. In this episode we talk about how Adam made $30k in his first month, his approach to c…
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17 - Mechanical keyboards, domain names, animating strokes, Vidstack
57:31
57:31
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It has been a while. When we recorded this episode a while ago after a few drinks, and apparently it took Jay time to recover the edit. But here we are, with more profanity than usual. Sorry, not sorry. Jay spent a lot of money on hardware and a domain. We share what we've been working on, cover a lot of news and vacuum Jay's tiny London apartment.…
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Bringing Great Design to WordPress with Mike McAllister
33:09
33:09
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Mike McAllister is a designer of brands, websites, products, and WordPress goodness... Here in part 2 of our conversation, we dive into Mike's current work on OllieWP, a new product that brings great design to the WordPress ecosystem. We also talked about the balance of working on products with taking on selective design consulting partnerships wit…
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Building a $7m non-profit tech company - John O'Nolan
48:06
48:06
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John O’Nolan is the founder of Ghost, an independent publishing platform. John sees Ghost as an experiment in doing the opposite of what every other tech company does. They haven’t raised VC, instead setting Ghost up as a non-profit that can never be bought or sold. The core product is open source, with a simple SaaS model to fund future developmen…
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From Designing Products to Acquihired with Mike McAllister
27:25
27:25
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Mike McAllister has an incredible track record as a designer of brands, websites, products, and WordPress goodness... In part 1, we talked about Mike's experience building a successful WordPress products business that was acquired by WPEngine, and what he learned from the transition between indie product founder to acquihired in a large organizatio…
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Building a calm company with a strong financial engine - Justin Jackson
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47:14
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Justin is the co-founder of Transistor.fm, a podcast hosting platform that hosts over 27,000 podcasts. Justin has bootstrapped the business since 2018 and has used it to build a better life for himself and his employees. Justin was on the pod back in January and we ended feeling like there was left with lots more to discuss, particularly Justin’s t…
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From Products to Product Agency with Shawn Adrian of Input Logic
1:07:09
1:07:09
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Here's my conversation with Shawn Adrian, co-founder of Input Logic, a product design and development agency. They're also launching their own product in 2024 in the AI journaling space, called Stilo.ai. This conversation was recorded on March 5th, 2024.By Brian Casel
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The 80/20 Software Consultancy Model with Daniel Coulbourne
1:05:23
1:05:23
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Daniel Coulbourne is the cofounder of Thunk.dev and the co-host of the Talking Businessly podcast. We had a great conversation about the "80/20 model" in software development consulting, striking a balance between working with clients and building your own products and projects. This conversation was recorded on February 27th, 2024.…
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Jack McDade is the creator of the new course, Radical Design. He's also the founder of Statamic CMS. In this contuation of our conversation, we talked about Jack's unique approach to designing things and how he strikes a balance between fun refreshing projects like this, and running a successful product company. Brian and Jack's conversation was re…
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The Story of Statamic CMS with Jack McDade
46:15
46:15
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Jack McDade is the founder of Statamic CMS and the creator of the new course, Radical Design. In this conversation, Jack shared his story of going from film maker to full stack designer and developer to building a website CMS product. Brian and Jack's conversation was recorded on February 20th, 2024.…
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How Better Creating built a 6-figure Notion template business
59:56
59:56
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Simon is the founder of Better Creating, a business he started in 2020 geared towards simplifying productivity and finding the best ideas tools and tech to help people create the life they want. His YouTube channel has over 130,000 subscribers, where he makes tutorials, tech reviews and more. Simon is another creator who has gone deep on Notion, bu…
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Software founder life in NYC with Sam Selikoff
18:03
18:03
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Sam Selikoff, cofounder of BuildUI, returns to the show and we talk all about NYC! New York City, one of my favorite places. Brian and Sam’s conversation was recorded on December 15th, 2023. (00:00) - Software founder life in NYC with Sam Selikoff (02:59) - What is the crowd like? (05:08) - New York's downfall - sports teams (06:56) - Working remot…
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Building a Courses Business with a YouTube audience with Kevin Powell
23:27
23:27
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Kevin Powell returns to the show where we talk about the business side of his work as a YouTuber and teacher of front-end development and CSS. Brian and Kevin’s conversation was recorded on December 7th, 2023. (00:00) - Building a Courses Business with a YouTube audience with Kevin Powell (01:34) - Kevin's ideal customer journey (03:18) - Using cal…
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Building side projects as layoff insurance - Aaron Francis
41:29
41:29
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On the 6th March 2024, Aaron Francis was part of layoffs at Planet Scale, where he was an educator. Since then, Aaron has had a hard decision to make: find another job, or take the leap to full-time entrepreneur. Now the job offers came in thick and fast for Aaron, with almost 600,000 people seeing his layoff tweet, but after documenting his though…
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How Lianna Patch Reinvented Her Copywriting Business
28:49
28:49
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Lianna Patch wasn’t thrilled with the work she was doing, who she was doing it for, and the lack of fun she was having as a professional copywriter. So she changed everything and relaunched her Punchline Copy business with a focus on comedic copy. Brian and Lianna’s conversation was recorded on December 13th, 2023. (00:00) - How Lianna Patch Reinve…
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16 - Radical Design with Jack McDade, Flat Camp EU in Italy, Statamic v5 features, CMS Competitors & Ethics
1:05:38
1:05:38
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Jack McDade joins us to talk about his brand new Radical Design Course. The three of us are all going to Flat Camp EU and it is just around the corner. Statamic will get a major version update soon and it contains some pretty exciting new features and enhancements. Lastly, there’s a very generous discount code for Radical Design in this episode as …
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How Statamic founder Jack McDade stands out with radical design
49:11
49:11
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Jack McDade is the creator of Statamic, a content management system for Laravel. He’s just launched his new course, Radical Design, which teaches people Jack’s unique approach to design and building products. And when unique approach, I mean it. All you have to do it scroll through Jack’s sites, his personal, Statamic, the Radical Design landing pa…
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1
Fractional Product Management to SaaS Cofounder with James Lewis
33:33
33:33
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I invited James Lewis on to help understand the idea of a “fractional product manager” (and we covered that) but it turned into James’ story of how we transitioned from that into cofounder of a new SaaS, Lemon, in the payments space. Brian and James’ conversation was recorded on December 8th, 2023. (00:00) - Fractional Product Management to SaaS Co…
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From Founder to Coaching Founders with Justin Ferriman
21:19
21:19
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Justin Ferriman returns and we discuss his post-exit transition to becoming a business coach for other founders. Brian and Justin’s conversation was recorded on November 10th, 2023. (00:00) - From Founder to Coaching Founders with Justin Ferriman (01:26) - Justin's coaching story (03:09) - The Know/Like/Trust list (04:13) - Ideation to execution (0…
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15 - Clients sliding into your DMs, cap units, Arc Search, Herd Pro, stylable switches, and overflow hidden is dead
51:16
51:16
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After a two month recording pause including an in person meetup, we have a lot to go over. Like clients sliding into your DMS, the new Cap unit, Dune 2, and the use and misuse of uppercase text. We also cover Herd Pro, the switch property, overflow:clip, form-sizing, CSS Generators, typescale.com, a warning about evergreen browsers, kanban boards i…
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How to build a business on top of Notion - Sara Loretta
42:46
42:46
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Today we're joined by Sara Loretta, who is the 10th US Certified Notion Consultant and Founder of SYSTMS™, an operations agency for agencies and small startups. She previously owned a design studio, 99 & Saint Claire, and spent nearly a decade before that in the nonprofit sector working in business development. Follow Sara: Website YouTube Twitter …
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Teaching User Interface Development with Sam Selikoff (BuildUI)
39:13
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Sam Selikoff, cofounder of BuildUI joins me for a wide-ranging (and sometimes technical) conversation about his journey as a software engineer, and his business teaching UI development with video courses and YouTube. Brian and Sam’s conversation was recorded on December 15th, 2023. (00:00) - Teaching User Interface Development with Sam Selikoff (Bu…
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Project $100k Ep. 2 - Domains, positioning and course delivery
42:11
42:11
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Today we’re back with an episode of our Project 100k series, which is all about my journey as a creator going from 0-$100k selling through Lemon Squeezy. I’ve been a podcast producer for years but would like to stop trading my time for money and find a way to build an asset that makes me money while I sleep. In this episode we give our first update…
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The Health Pendulum as Entrepreneurs with Jay Clouse
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13:55
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Jay Clouse, founder of Creator Science, returns to the show and we have a fun episode where we talk about our lives away from the cameras and mics to talk about how we stay fit and healthy (or at least try to be). Brian and Jay’s conversation was recorded on November 8th, 2023. (00:00) - The Health Pendulum as Entrepreneurs (01:39) - Physical healt…
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Lianna Patch is known as a fantastic copywriter. Why? Because she’s also a comedian! We talk about Lianna’s passion for the craft of comedy, her comedic roots, and how she translated that into a thriving career as a copywriter. Brian and Lianna’s conversation was recorded on December 13th, 2023. (00:00) - Geeking out on Comedy with Lianna Patch (01…
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Lemonhead: Meet JR Farr, CEO & Co-founder of Lemon Squeezy
59:04
59:04
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Today we're bringing you a special instalment of the Lemonhead series, getting to know our co-founder and CEO, JR Farr. We talk about how JR left college to pursue the "internet thing" before starting what would become the world's largest Wordpress marketplace, Mojo. In 2012, Mojo was acquired by Endurance (owns brands such as Bluehost and Hostgato…
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Teaching CSS to 800k YouTube Subscribers with Kevin Powell
40:58
40:58
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40:58
I spoke to Kevin Powell, YouTuber and front-end CSS teacher about how he operates his YouTube content business and how he grew to over 800,000 subscribers. Brian and Kevin’s conversation was recorded on December 7th, 2023. (00:00) - Teaching CSS to 800k YouTube Subscribers with Kevin Powell (05:10) - A week in the life of Kevin Powell (07:49) - Kev…
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Building the world's fastest checkout with Vercel - Guillermo Rauch (Vercel CEO)
38:59
38:59
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Today we’re joined by Guillermo Rauch, CEO of Vercel. A cloud platform that has built pioneering technology, including the Next.js framework for React. Their most recent funding round was a $150m Series D at a whopping $2.5b valuation back in 2021, to give you a sense of the size of the company. This is an exciting episode, as it comes shortly afte…
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Aaron Francis, creator of screencasting.com and prolific YouTuber returns to the show to talk all things video, screencasting and growing a business on YouTube. Brian and Aaron's conversation was recorded on November 16th, 2023. (00:00) - YouTube as a business with Aaron Francis (01:06) - Talking video and screencasting.com (02:46) - Growing multip…
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Today we’re joined by Rob Hope, the founder of One Page Love and host of the Yo! podcast. He also has an upcoming course, Show Them. Rob has been hustling away for almost 15 years on One Page Love, sharing the best single page websites on the internet. The Yo! podcast is a phenomenal showcase of the most talented designers and makers, packaged up i…
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From Selling a WordPress Business to SaaS with Justin Ferriman
36:48
36:48
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Justin Ferriman, founder of LearnDash, talks to me about how he started, grew, and exited from this WordPress business in the LMS space. Brian and Justin’s conversation was recorded on November 10th, 2023. (00:00) - From Selling a WordPress Business to SaaS with Justin Ferriman (01:22) - Justin's business transition to coaching (04:10) - Highlights…
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Building a 6 figure membership business with Jay Clouse
51:32
51:32
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Today we’re joined by Jay Clouse, founder of Creator Science, which is a platform with a membership, community, courses, a podcast, newsletter and more. Jay has scaled his media business to over $50k a month, while studying the best creators in the business. Creator Science was born out of a newsletter Jay started in 2017 which has grown to over 50…
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The Science Behind a Creator Business with Jay Clouse
40:00
40:00
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40:00
Jay Clouse, who runs Creator Science, joins me to talk all things creator businesses. Brian and Jay’s conversation was recorded on November 8th, 2023 (00:00) - The Science Behind a Creator Business (03:35) - Content as a product (10:03) - Seperating personal and creator brands (16:35) - Creator Science breakdown (26:11) - Creative energy and priori…
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Project $100k: brainstorming ideas for making $100k as a creator
42:06
42:06
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42:06
Today we’re launching a new series we’re calling Project 100k, which is all about my journey as a creator going from 0-$100k selling through Lemon Squeezy. I’ve been a podcast producer for years but would like to stop trading my time for money and find a way to build an asset that makes me money while I sleep. In this episode, JR turns coach as we …
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Scaling a Fitness Coaching Business with Adam Gilbert
31:23
31:23
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31:23
Adam Gilbert, founder of My Body Tutor, joins me to talk about how he scaled a personal fitness coaching business. Brian and Adam’s conversation was recorded on November 3rd, 2023. (00:00) - Scaling a Fitness Coaching Business with Adam Gilbert (01:30) - What is My Body Tutor? (02:34) - The evolution of Adam's business (05:15) - Adam's background i…
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Is YouTube going to kill the audio podcast? A conversation with Justin Jackson of Transistor.fm
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46:23
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Today we’re joined by Justin Jackson, co-founder of Transistor.fm, a podcast hosting platform that hosts over 27,000 podcasts. Justin has bootstrapped the business since 2018 and has used it to build a better life for himself and his employees. In this episode we discuss if video is essential for podcasts in 2024, is YouTube going to kill off the a…
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14 - Em vs ch, pseudo alt text, animating summary/details, mechanical keyboards, grids and repeating gradients
51:15
51:15
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Three minutes of Indiana Jones chat followed by em's vs ch units—we know how to bring in the New Year! Webkit has introduced alt text for pseudo-elements. The summary/details element may soon be animatable. We record on Blue Monday which cleary increases Rob his grumpiness towards the endless stream of AI content. Jay documents his journey into the…
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Dru Riley, founder of Trends.vc, returns to the show to talk about his life as a digital nomad for 3+ years. Brian and Dru's conversation was recorded on November 20th, 2023. (00:00) - 3+ Years of Nomad Life w/ Dru Riley (01:10) - Where in the world is Dru? (03:18) - Why choose the digital nomad lifestyle? (06:48) - Favorite places (so far)? (07:55…
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Reflecting on Lemon Squeezy's 10x growth in 2023
43:08
43:08
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We’re back with the first recording of 2024 and so we thought we’d take a look back through 2023, some of the key moments for Lemon Squeezy and the team, then we’ll round off looking to whats coming up this year. 00:00 Intro 00:34 Christmas break catchup 03:18 Looking back on key events in 2023 11:13 Reflection on not raising 13:29 Some of the key …
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Products vs. Creator Businesses with Aaron Francis
31:52
31:52
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Aaron Francis, creator of screencasting.com and prolific YouTuber joins me to talk about his “Era of Maximum Effort”. We get into building products businesses vs. creator businesses, and more. Brian and Aaron's conversation was recorded on November 16th, 2023. (00:00) - Product vs. Creator Businesses with Aaron Francis (00:45) - Conversations acros…
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How Matt Paulson scaled MarketBeat to $25m a year
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Today we’re joined by Matt Paulson, who is the founder and CEO of MarketBeat, a financial media company with their main newsletter, MarketBeat Daily being sent out to over 4m subscribers. They do over $25m in revenue and has over 15 employees and have seen rapid growth over the past few years. JR and I speak to Matt about his origin story, how COVI…
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Ian Landsman of HelpSpot joins me to unpack all things Laravel ecosystem. Brian and Ian's conversation was recorded on November 3rd, 2023. (00:00) - The Laravel Ecosystem with Ian Landsman (00:34) - Ian returns to talk Laravel (04:20) - Laravel vs. Rails (06:51) - Developer ecosystem (08:55) - Upgrading Laravel (10:09) - Front-end frameworks for La…
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Choosing & Sustaining Product Ideas w/ Colleen Schnettler
58:06
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Colleen Schnettler, founder of HelloQuery, joins me for a wide-ranging discussion around the question of choosing the right product idea to commit to as an entrepreneur. Brian and Colleen recorded this conversation on November 17th, 2023. (00:00) - Colleen Schnettler (01:02) - Twitter, Conference, and Podcast friends! (02:44) - Transitioning betwee…
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