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Let's face it - theory learned in law school has little practical application when building a successful firm. Host Maria Monroy, President, and Co-founder of LawRank is here each week with conversations that inspire you to build a better practice and be a stronger attorney. When success lies in the balance of law and life - we're here to help you Tip the Scales.
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The Negotiation

WPIC Marketing + Technologies

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Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists. The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing o ...
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“The underlying fallacy that I’ve always lived with in my life is from the time I was very young, and I think it’s true for everybody, is we have this really really well developed idea of what has to happen for us to be ok. We define our win and everything else is less than win. ” On this week’s episode Maria talks with trial attorney Joe Fried abo…
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“This area of practice is very underserved…and if you just dig in a little bit and figure out the systemic problem, that corporate neglect…you can get a ton of information about what’s actually going on at that nursing home without even filing a lawsuit.” On this week’s episode Maria talks with managing partner of Smith Clinesmith, Dawn Smith. They…
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In this episode of The Negotiation podcast, host Todd Embley welcomes Maren Steinnes, Co-founder and CEO of Fjorda, the innovative Norwegian supplements brand that has made a significant impact on the Chinese market. Maren shares the intriguing journey of Fjorda's entry into China, exploring the strategic decisions that led to its success and the b…
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“We pledge to donate to the community, in one fashion or another, at least $100 thousand a year.” On this week’s episode Maria talks with trial attorney Rick Albuquerque. They discuss pivoting from traditional marketing to community involvement, the state of bullying in New Jersey, what it takes to coordinate over 100 events a year and whether ther…
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“A twenty minute phone call might only take two minutes because they have some context as to what’s happening.” On this week’s episode Maria talks with founder of Hona, Manny Griffiths. They discuss Manny’s product Hona, a legal case tracker for clients. Including the improvements it can make to your company, its cost, ROI and plans for the future.…
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In this episode of The Negotiation podcast, host Todd Embley sits down with Julienna Law, Managing Editor at Jing Daily, to discuss the current state of luxury brands in China, evolving fashion trends, and the impact of cultural shifts on consumer behavior. The episode kicks off with Julienna sharing her journey into China-focused journalism and wh…
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“There are some telltale signs that there may well be trafficking occuring at your property…There are things that you can look at…if you are doing even the slightest bit of, let me see what’s going on here.” On this week’s episode Maria talks with trial attorney and founder of Benoit Law Firm, Dexter Benoit. They discuss the fight against human tra…
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In this informative episode of The Negotiation podcast, host Todd Embley is joined by Olivia Plotnick, the founder of Wai Social and a renowned expert in China marketing. Since her last appearance on the podcast in 2020, the landscape of digital consumption in China has evolved significantly, and Olivia is here to shed light on the latest trends an…
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“Look, you’re not as exciting as you think you are. You’re not gonna just walk into a courtroom and wow people with your magnetic presence.” On this week’s special episode, Maria talks with two guests! Ed Ciarimboli and Jay Vaughn discuss their dumbest clients, why Maria doesn’t know movies, the pros and cons of animations, the fear of flying, the …
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In this engaging episode of The Negotiation podcast, host Todd Embley sits down with Joe Mazur, Senior Analyst at Trivium China, a research firm specializing in China’s politics and economy. Based in Beijing and with his finger on the pulse of US-China relations, Joe provides valuable insights into the current state of the bilateral relationship, a…
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“A lot of people from Latin America, very rightly, are very suspicious of the justice system…Not just the government, but the lawyers…Being an honest operator and an ethical operator is very fulfilling to me.” On this week’s episode Maria talks with trial lawyer and President of Gutierrez Law Firm, Javier Gutierrez. They discuss unusual marketing t…
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“Would I be ok with somebody trying to tell me what I was allowed to think or feel about anything? I would resist that…So, why do we think we have license to try to control how people perceive us or think about us?” On this week’s episode Maria talks with personal injury attorney and managing partner of Battle Born Injury Lawyers, Justin Watkins. T…
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In this episode of The Negotiation podcast, host Todd Embley is joined by Dean Diabate, an expert in the world of China e-commerce and Africa/EU-China trade relations. From his early career beginnings in Paris, Dean recounts his initial venture into China's burgeoning e-commerce sector, the pivotal transitions that led him to Alibaba, and the lesso…
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“We can point to trial after trial after trial after trial, jurisdictions across the United States where we’ve predicted what will happen and we’ve been right.” On this week’s episode Maria talks with personal injury attorney and founder of Claggett & Sykes Law Firm, Sean Claggett. They discuss the importance of big data, how it’s being used during…
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“It literally makes me wanna fight someone when I see missed calls on a CallRail report.” On this week’s episode Maria talks with CEO and Founder of Rankings.io, Chris Dreyer. They discuss how to get Google reviews, nearshoring, SEO exclusivity, AI, podcasting and Chris’ upcoming conference. Highlights 06:19 How to get Google reviews 14:05 Is SEO d…
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In this episode of The Negotiation podcast, host Todd Embley is joined by Tom Parker, National CEO of the Australia China Business Council (ACBC), for an insightful discussion on the evolving dynamics of Australia-China relations and the expanding opportunities for Australian businesses in China. Tom begins by introducing ACBC, outlining its missio…
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“There’s nothing wrong with wanting to be financially successful…but don’t live like an a**hole.” On this week’s episode Maria talks with Battle Born Injury attorney and partner, Matthew Hoffmann. They discuss growing up on a farm, why everyone in Vegas has his transcript, fighting ambulance chasers and proper phone etiquette. Highlights 15:02 Phon…
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“We just want to continue to serve the community…my dad was really passionate about immigration law and as a firm, we just thought…it makes sense.” On this week’s episode Maria talks with personal injury and criminal defense attorney Orlando De Castroverde. They discuss targeting the Hispanic community, working with family, eating healthy while tra…
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In this episode of The Negotiation podcast, host Todd Embley has an engaging conversation with Grace Wu, Director of Business for the Australia-China Culture and Language Advisory (ACCLA) and a notable lifestyle and education influencer on Little Red Book. Grace brings a unique perspective on the cultural and educational exchange between Australia …
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“There’s always that client that wants that billboard on their drive home that they can see everyday…At the end of the day, people have to remember it is about your target audience.” On this week’s episode Maria chats with legal marketing expert Rachel Fox. They discuss reaching your target audience, how long it takes to see results, running a tv a…
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“Everyday I feel, honestly, very blessed with my life…nobody’s life is perfect but if you focus on everything that’s good in your life, then it feels like it can be perfect.” On this week’s episode Maria chats with lawyer and trial coach, Dan Ambrose. They discuss getting Dan riled up, the stress of running your own conference, what it’s like being…
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In this episode of The Negotiation podcast, host Todd Embley welcomes Gerald Hoe, Head of Global Marketplace ROW at Coupang, one of South Korea's premier e-commerce platforms. With its customer-centric and innovative approach, Coupang has cemented its position as a leader in the South Korean digital marketplace. Gerald provides a comprehensive over…
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“I believe you can teach someone empathy or at least to fake it or identify opportunities to be empathetic. The reason is because I think that often it’s not that someone might not have empathy, they just may not have the tools to show it.” On this week’s episode Maria chats with intake expert, Yani Smith. They discuss how to optimize your intake, …
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“Juries do not want to root for someone who’s just feeling sorry for themselves…Juries and human beings naturally want to fight for an underdog.” On this week’s episode Maria chats with associate attorney Robbie Munoz. They discuss experiencing medical malpractice first hand, splitting time between the classroom and the courtroom, how to best prese…
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In this episode of The Negotiation podcast, host Todd Embley is joined by Leif Rogers and Gino Gordon of Red Phoenix Entertainment, a sports marketing agency facilitating the expansion of North American sports, athletes, and franchises into Asian markets. Leif, the Founder and CEO, alongside Gino, Chief Strategy Officer, share their unique insights…
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“I’ve been in rooms where a very very good, very successful medical malpractice lawyer, just got it wrong. And the problem was you don’t know what you don’t know and that’s what makes you dangerous.” On this week’s episode Maria chats with doctor, lawyer, and scientist Peter McCool. They discuss what it’s like to go through medical and law school, …
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Global skiing participation is on the decline—but in one crucial market, skiing is perhaps the hottest recreational pastime, with millions of people taking up the sport in the last few years. That market is China. In this episode of The Negotiation, host Todd Embley welcomes back Justin Downes, who has led efforts to develop snow resorts across Chi…
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“Who ever wants to be as good as they’re gonna get? I can’t imagine how boring life would become” On this week’s episode Maria chats with medical malpractice lawyer, Adam Malone. They discuss carving your own path, the importance of physical and mental health, the power of authenticity, learning to love yoga and becoming the best version of yoursel…
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In our latest episode of The Negotiation podcast, we're excited to welcome back Mark Dreyer, a luminary in the world of sports in China. With the Paris Olympics on the horizon, Mark gives us a sneak peek into the key stories and athletes poised to make headlines for China in the upcoming summer games, and whether China is expected to dominate the m…
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“Life is beautiful. Why not smile?” On this week’s episode Maria chats with personal injury lawyer Sagi Shaked. They discuss how to spot the signs of a TBI, why a positive mindset helped lead to his success, negative changes to tort reform in Florida, workplace fashion and the secret to bonding with his daughter. Highlights 01:45 Recognizing a TBI …
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In this episode of The Negotiation podcast, we're excited to have Crystal Tai, Senior Managing Editor at Jing Daily, rejoin us for a deep dive into evolving fashion and lifestyle trends in China. Jing Daily is the premier source for insights into China's digital consumption trends and luxury market, and Crystal brings her extensive expertise back t…
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“There’s a creative muse that flows through me…if I try to plan it, it doesn’t work as well.” On this week’s episode Maria chats with LinkedIn celebrity Ryan McKeen. They discuss utilizing LinkedIn to build business, the creative writing process, the importance of social media and why Ryan will never be confused for Jenn Gore. Highlights 02:49 How …
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“Every organization in America should have rules about how people treat one another.” On this week’s episode Maria gets into the weeds on company culture with culture expert Bill Biggs. They discuss the three pillars of great company culture, what to do when an employee is not a good fit, the effects of remote work on culture and why you shouldn’t …
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In this episode of The Negotiation, Todd sits down with Filip Zieliński, a seasoned entrepreneur and long-time China resident with a wealth of experience across various industries, including green energy, tech, F&B, retail, and education. The conversation starts with a deep dive into China’s booming green energy space. Filip has had a front-row sea…
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“It’s not a perfect system of justice, but it’s a pretty effective way to hold the pharmaceutical and medical device industry accountable.” On this week’s episode Maria learns all about mass torts from mass tort trial lawyer Robert Hammers. They discuss what it’s like to litigate mass tort cases, the best way to invest your money, emerging Ozempic …
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“If you’re playing between the lines the right way, the chains just keep moving and eventually you’re scoring touchdowns.” On this week’s episode Maria talks motorcycle accident law with Law Tiger’s Dave Thomas. They discuss why Maria should get into football (not fútbol), how Florida is a lot like Mexico, why some motorcyclists don’t wear helmets …
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In this episode of The Negotiation, we welcome back to the show, Charles Lavoie, VP of Marketing & Head of Creative Labs at WPIC Marketing & Technologies and longtime guest of the pod. In our conversation, we explore the transformation that China's e-commerce scene has witnessed due to the rise of Douyin, which has provided global brands with a new…
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“I don’t care if you’ve handled a thousand truck wrecks like a car wreck, you’re not a d*mn truck lawyer. You’re a car wreck lawyer handling trucking cases. ” On this week’s episode Maria does a deep dive into truck accident law with attorney Joseph Camerlengo. They talk about why reaching out to a board certified attorney is so important, how to r…
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We dive into the evolving e-commerce and consumer trends in China for 2024, starting with analyzing the performance and tactics of leading e-commerce giants like Douyin, Pinduoduo, Taobao, and Tmall. What drove ByteDance's revenue growth of 30% to $110 billion? How is Pinduoduo's western-facing discount platform Temu adding to its incredible growth…
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Joey Rafaeli started a Law Firm in his childhood bedroom during the Covid lockdown and is now overseeing fifteen employees of a fully remote company. He is an experienced Florida attorney who represents individuals injured as a result of other people’s negligence. On this week’s episode, Maria speaks with Joey about running a virtual law firm, the …
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It’s hard to run a law firm. So much is asked of you, and you have only so much time to accomplish it all. Maybe you don’t always know the answers, but you’re afraid to show weakness. How do you delegate and trust people to get the job done right? J.L. King has the answers. J.L. King, II, is an experienced civil trial lawyer in Georgia. He primaril…
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Do you often worry if your fashion sense is appropriate for the workplace? Are you having trouble finding your one true passion? Have you ever had issues navigating the family business? If any of these questions speak to you, make sure to listen to this week’s podcast. Taylor Dordick is a personal injury attorney at Dordick Law Firm in California. …
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Are mass torts something you're interested in, but haven’t had the time to learn the ins and outs of? Maybe you’re already acquainted, but just need some advice on how to move forward. Either way you’re going to come out of this podcast with everything you need to know about mass torts. As CEO of The Search Engine Guys (TSEG), Chris Massaro oversee…
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In this episode of The Negotiation, we are thrilled to feature Andrew Methven, author of the Slow Chinese newsletter, one of the leading resources for keeping up to date with modern Mandarin language trends. Andrew's journey from a planetary science graduate to a Chinese language enthusiast is as fascinating as it is unconventional. Facing limited …
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Having tons of energy can be a great thing if you know how to put it to use. Say yes to new opportunities, make light of yourself on TikTok, buy a new Rolls-Royce, or even build your own private courthouse. How are these all related? Kevin Kennedy did them, and they all, in one way or another, led to the growth of a successful law firm. Kevin Kenne…
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In this episode of The Negotiation, we're delighted to speak with Claire Urry, Chief Commercial Officer at the China-Britain Business Council (CBBC), the premier British organization dedicated to fostering trade and investment between the UK and China. Calling in from the picturesque English town of Horncastle, Claire gives a detailed breakdown of …
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The secret to doing it all is having a strong team. If you want to grow your business, you have to empower them to take charge. A single person can only accomplish so much. Don’t be afraid to let go. You may be surprised at what they can accomplish without you. Lawrence A. LeBrocq is a practicing attorney and managing partner at Garces, Grabler & L…
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The secret to doing it all is having a strong team. If you want to grow your business, you have to empower them to take charge. A single person can only accomplish so much. Don’t be afraid to let go. You may be surprised at what they can accomplish without you. “At the heart of it all, I’m a person who wants to empower others to take control of the…
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In this episode of The Negotiation, we sit down with Denni Hu, a Shanghai-based journalist for Women's Wear Daily (WWD), a premier fashion industry publication. Our discussion with Denni covers a range of topics, including the latest fashion, consumer, and lifestyle trends in China. We delve into Denni’s career path, the expansion of luxury brands …
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For some, success can be a long road, and for others, it can happen overnight. The quality that both these people have in common is staying true to who they are, no matter how long it takes. Jefferson Fisher is a board-certified Texas trial lawyer and founder of Fisher Firm, which has over 6 million followers on social media. He enjoys teaching peo…
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