Best Katarina Terentieva Podcasts (2024)

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198. Life Update: Launched A Brand, Resigned As CCO, and Everything That’s Been Going On 17:38

5M ago17:38

17:38

Thank you to everyone who DM'd, emailed, and tagged me in your videos to tell me how much you love this show. Here's the much awaited update on what's been going on. -------- SUPPORT OFF THE RECORD: Check out our conversation game! Follow along as I build the company @playofftherecord on IG & TikTok -------- EVERYTHING YOU NEED: Take My Class & Oth…

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Gaby Bayona On Building 5+ Businesses & What’s Next for the Bridal Industry 42:41

8M ago42:41

42:41

Gaby Bayona is a force in the bridal and modeling industries. The humble entrepreneur has been building her empire since her teens and is now the owner of multiple businesses. After starting out as a seamstress in her mom’s bridal business, Gaby discovered a passion for the industry. By the time she graduated high-school she knew she wanted to own …

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Exploring the World of Sports Marketing with Shahob Mehr, Director of Content 38:56

9M ago38:56

38:56

This year, it seems like every company is trying to get involved in sports. It had us wondering, is there really an increased interest in sports or is this a perceived growth we’re seeing on our own feeds? We brought in sports marketing expert and Director of Content Strategy for William Raymond Communications, Shahob Mehr, to answer our questions.…

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Predictions for 2024 Marketing Trends: Anti-Tech, Nostalgia & Campaigns with Mike and Mitzi Payne 35:27

9M ago35:27

35:27

Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club Mitzi and Mike are back with another solo episode. This week, they’re talking through the top 3 news stories (signals) that they’re following. We break down what each signal could mean for the future of digital marketing. First up, Chipotle renames one of their loc…

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Handling Tough Client Feedback & Finishing Strong in Q4 with Mike & Mitzi Payne 49:57

10M ago49:57

49:57

It’s the most wonderful time of the year… Marketers hold their breath and pray the Facebook pixel was installed correctly. Hopefully this episode will breathe some levity into your week. We’re shaking things up a bit this week–taking some time to have a catch-up and chat through some listener questions we’ve gotten. From handling tough client feedb…

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What It Takes to Become a Creative Director in 2024 with Katarina Terentieva 50:46

10M ago50:46

50:46

Katarina (Kate) Terentieva went from studying International Relations, to building Tumblr blogs, to being a Partner and the Chief Creative Officer at Louder. Now, Louder invests in the world’s most competitive startups and helps them disrupt at scale. We break it down with Kate to learn about her story, how TikTok helped her grow her brand, her adv…

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Gen Z Media Brand on the Future of Internet Culture with Lauren & Jordyn of Centennial World 41:51

10M ago41:51

41:51

When Lauren Meisner and Jordyn Christensen noticed a gap in the market for influencer news that actually felt relevant, they decided they would be the ones to fill it. Now co-founders of Gen Z media brand, Centennial World, and popular podcast, “infinite scroll,” they join Mike and Mitzi to talk about their journey. The duo shares advice about carv…

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Mastering Your Mindset & Growing Through the Losses with Valentin Ozich of I Love Ugly 59:30

10M ago59:30

59:30

Entrepreneurship is a rollercoaster of wins and losses. But what if we told you that viewing these losses as opportunities for growth could change everything? In this episode, we’re joined again by founder of I Love Ugly, Valentin Ozich, to have a candid conversation about the ups and downs of entrepreneurship. Valentin returns as a follow-up to ou…

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Intern Takeover! What Does It Take to be a Top Performer at an Agency? With Mike and Mitzi Payne, Partners at Arcade 56:47

11M ago56:47

56:47

What if you could unlock the secret to bring a top performer at a marketing agency? That’s exactly what our 2023/2024 social media interns, Andrée Sonnenberg and Chamane Dizon, are looking to discover in this fascinating episode. Andrée and Charmane put Mike and Mitzi in the hot seat, turning the tables to ask them the questions they want to know a…

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Mastering Email Marketing and SMS with Jimmy Kim, CEO at Sendlane 47:31

11M ago47:31

47:31

Jimmy Kim, CEO and co-founder of Sendlane, is known for his expertise in email and SMS marketing. In this episode, he shares his incredible journey from working in the car industry to becoming a digital marketing powerhouse. He shares his top tips for mastering the art of email marketing, particularly for ecommerce brands. Jimmy explains how email …

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How to Create Better Video Content & Get Over Perfectionism with Natasha Pierre, Content Coach & Podcaster 42:02

11M ago42:02

42:02

Do you struggle to create and release video content? If you aren’t at least dipping your toes into video, you’re falling behind. Half of all social media users prefer video over other types of content. 58% of viewers will watch an entire brand video if it’s less than 60 seconds long*. So, why aren’t all businesses and content creators doing it? In …

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Cooking with Babish, Matty Matheson and The Bear. How Made In Network Created the Buzziest Programming and How You Can Too 1:02:07

12M ago1:02:07

1:02:07

[REPOST] Your brand is a whole lot more than the products or services you sell. Your brand is what you stand for, and establishing your core beliefs can help you stand apart from the rest, attract like-minded clients, and better serve your community. Today’s guest is Ryan Mack, Chief Commercial Officer at Made In Network. As CCO, his job is a mix o…

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Is AI Going to Replace Digital Marketers? A Conversation with AI Expert & Strategist, Maria Osipova 43:37

1y ago43:37

43:37

Have you been wondering how AI will impact the future of digital marketing and content creation? In this episode we talk with Maria Osipova, CMO at Penny AI and one of the lead educators in Gigantic’s Generative AI course, to dissect the role AI can and will play in marketing. Gain insight into how these technologies are revolutionizing various sec…

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Stop Fighting Algorithms & Take Back Your Power as a Creator with Cameron Uganec from The Leap 37:13

1y ago37:13

37:13

Are you tired of feeling like your content is at the mercy of social media algorithms? Cameron Uganec, SVP & GM at Thinkific & The Leap, is trying to show creators a better way to monetize online. Cameron is a seasoned expert in building brands and products in the creator economy. In this episode he shares insights on how creators can maximize mone…

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What Is Your Brand’s Sound? Exploring Sonic Branding with Joe Belliotti and Rebecca Jolly 42:48

1y ago42:48

42:48

Ever wondered about the magic behind your favorite brand's unique sounds? Does your brand have a sound? Have you ever really considered it? Every time we add music to our social media videos, or sound effects, we start to build a sound ecosystem around our brand – and that affects how your audience feels. In this episode, we’re talking with sonic b…

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197. Unveiling the VC Perspective: The 6 Core Elements That Drive Brand Impact 14:42

1y ago14:42

14:42

No one gives a f*ck about your product. Not if you don't show them why they should care. Forerunner Ventures published their report on the 6 core elements they've found fuel brand impact. Let's get into it!! -------- Things I Mentioned: Forerunner Ventures Find Your Brand Power Score -------- EVERYTHING YOU NEED: 1:1 Consults & Other Resources: ⁠⁠⁠…

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196. The Importance of a Marketing Strategy and How Starbucks Crafted Theirs 23:18

1y ago23:18

23:18

What do people overlook the most in their marketing? Strategy. Hands down. Tune in to hear why "a pop up" or "a TikTok trend" isn't a marketing strategy and how Starbucks used strategy to build a $3.59B brand! -------- Starbucks' Campaign I mentioned: Meet Me At Starbucks (2014) -------- EVERYTHING YOU NEED: 1:1 Consults & Other Resources: ⁠⁠https:…

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Are Brand Deals Dead? What Brands and Creators Need to Know in 2023 with Sean Scott, The Partnership Expert 38:26

1y ago38:26

38:26

Are brand deals dead? Is AI going to replace user-generated content? Should brands invest in creator partnerships? Where are the opportunities for creators to earn an income right now? In this episode, we sit down with Sean Scott, The Partnership Expert, to talk everything creator economy. Sean shares advice for creators looking to land big brand d…

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195. The Key Role of Human Behavior in Creating Impactful Marketing and Driving ROI 13:40

1y ago13:40

13:40

If you want to achieve excellence in this industry, you must study human behavior. Let's get into it 😉 -------- CEREAL BRAND I MENTIONED: OffLimits x Chamberlain Coffee -------- EVERYTHING YOU NEED: 1:1 Consults & Other Resources: ⁠https://stan.store/katarinaterentieva⁠ Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? ⁠⁠⁠⁠⁠…

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194. Unwrapping The Barbie Movie: How It Served As A Clever Repositioning Strategy For A Declining Brand 25:34

1y ago25:34

25:34

This wasn’t just a movie. It was a solution to a business problem. Let’s get into it! -------- EVERYTHING YOU NEED: 1:1 Consults & Other Resources: ⁠https://stan.store/katarinaterentieva⁠ Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it an…

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193. How to Captivate Audiences and Ignite Conversations Through Polarizing Marketing 20:42

1y ago20:42

20:42

Great marketing is always controversial, but controversial marketing isn't always great. Tune in to learn why most marketing sucks and how an audience-first approach can increase ROI. -------- ADS I MENTIONED: AT&T featuring Martin Scorsese Kenzo World Virgin Voyages x Jennifer Lopez Pepsi with Kendall Jenner -------- EVERYTHING YOU NEED: 1:1 Consu…

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192. Unlocking Profit Potential: Monetizing Your Brand with Digital Products Expert Abigail Peugh 35:50

1y ago35:50

35:50

Brand deals aren't the only way to make money online. In fact, many creators (including myself) have expanded into digital products, like consults, courses, and other educational resources to help you learn from us. Our guest Abigail Peugh has supported 4000+ creators in making money from digital products and even made $10K in her first month of se…

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Future-Proof Your Marketing Strategies: A Deep Dive Into Scanning with Alyssa Yuhas, Creative Director at Arcade 46:50

1y ago46:50

46:50

Do you feel like you’re constantly chasing the tide of the digital marketing industry? Trends in the industry seem to move lightning fast and there’s no sign of it slowing down. We knew there had to be a better way. In this episode, we’re sitting down to talk with Alyssa Yuhas, Futurist, award-winning designer and the Creative Director at Arcade, a…

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191. How Cancel Culture Can Stifle Content Creation and What You Can Do About It 11:09

1y ago11:09

11:09

There's a very specific type of cancel culture that worries me and it has to do with intellectual property. Let's get it into it! BONUS: We also talk about peer analysis and why it's important to do that as a creator if you're building your personal brand into a career! -------- EVERYTHING YOU NEED: 1:1 Consults & Other Resources: https://stan.stor…

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190. The Power of Taking Critique: How a Founder's Openness Determines Brand Success 22:08

1y ago22:08

22:08

From years of working with clients, I've found that there's one personality trait that foreshadows a brand founder's (and marketer's) success. It's not confidence. It's not strong hiring skills. It's not even your work ethic. Tune in to hear what it is 😉 -------- EVERYTHING YOU NEED: 1:1 Consults & Other Resources: https://stan.store/katarinaterent…

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Tips from a YouTube Expert: How Creators Can Leverage the Channel, Repurpose Content & Grow with Latasha James 36:24

1y ago36:24

36:24

Since 2005, YouTube has ebbed and flowed in popularity. Now, we're seeing people navigating to the platform in waves, asking for longer-form content. In 2021, YouTube saw enormous growth, with a 46% increase in revenue. Now, over 2.5 billion people access YouTube each month. For creators and brands, it's a huge opportunity. In this episode, we sit …

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How to Write Newsletters Your Subscribers Will Actually Open with Lia Haberman, Founder of ICYMI 42:56

1y ago42:56

42:56

For years it felt like everyone was moving away from email marketing and newsletter and onto social media. However, with changes to platforms and algorithms, email has seen a resurgence this past year. Creators are flocking to platforms, like Substack, where they can own their audience and curate their message. The only trouble is, how do you actua…

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189. Exploring the Intersection of Creativity and AI: Insights from a Creative Director 19:41

1y ago19:41

19:41

There's a ton of discourse about AI & it's role in the creative workflow. Here are my unfiltered thoughts. (Warning: Subject to change as the AI industry continues to evolve bc I'm human lol 😉) -------- EVERYTHING YOU NEED: 1:1 Consults & Other Resources: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a…

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188. The Art of Networking and LinkedIn Mastery with Community Founder Jessy Grossman 33:51

1y ago33:51

33:51

Networking can feel a little slimy (especially for women). Longtime entrepreneur in the digital media space, our guest Jessy Grossman is passionate about supporting women in business and being at the forefront of innovation, which inspired her to found her community WIIM (Women In Influencer Marketing). Tune in as we chat about how to successfully …

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You Need to Start Looking at Your Agency as a Brand with Mitzi & Mike, Partners at Arcade 51:18

1y ago51:18

51:18

** This episode is sponsored by ilovecreatives. Learn more about ilovecreatives' graphic design course, here: ilovecreatives.com/waves ** Five years ago, we joined forces to start Arcade – our answer to the industry’s saturation of generalist marketing agencies. Using a digital first approach, we took on ecommerce clients looking for distinct, resu…

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187. The Power of Due Diligence In Influencer Marketing: Ensuring Ethical Advertising and Avoiding False Claims 13:35

1y ago13:35

13:35

Shein recently hired 10 influencers to participate in quite the misleading campaign in an effort to create a more positive image. Not only did it not work, but even the creators hired took a hit. Let's talk about due diligence in influencer marketing when it comes to advertising brands! -------- EVERYTHING YOU NEED: 1:1 Consults & Other Resources: …

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186. Debunking Mentorship Myths: Navigating Finding & Being A Mentor 20:58

1y ago20:58

20:58

Ever since seeing The Social Network, I had a specific view of mentorship. Until I found mentors and became one myself. That's when I realized there are myths around mentorship that I wished someone had debunked for me 😉 -------- EVERYTHING YOU NEED: 1:1 Consults & Other Resources: https://stan.store/katarinaterentieva Catch up on TikTok + Instagra…

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185. Evolving Influencer Marketing: Uncovering the Shifting Landscape and Navigating Creator-Brand Relationships with Talent Manager Molly Tracy of VRAI Digital 43:19

1y ago43:19

43:19

Influencer marketing has evolved so quickly, and so has the creator-brand relationship. After 10 years on the brand side, our guest Molly Tracy founded VRAI Digital, the talent management agency that supports multicultural creators with representation, negotiation, and growth strategy support. Tune in as we chat about how to ensure a successful par…

1
184. Listen To This Next Time You Feel Imposter Syndrome 17:15

1y ago17:15

17:15

I hope you have the confidence of a man who got a bunch of billionaires to explore the ocean blue in a tin can powered by a game controller. Love you. Mean it. -------- EVERYTHING YOU NEED: 1:1 Consults & DIY Templates: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S…

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183. Unlocking Growth: How and When to Scale Your Influencer Business with the Support of a Manager Like Johanna Voss 48:32

1y ago48:32

48:32

Being a full-time creator is more accessible than ever. But scaling alone is damn near impossible. The reality is -- you need a team. As someone who's supported creators by closing $4M of brand deals, partnerships and speaking engagements, today's guest Johanna Voss is one of the best talent managers in the game. Having left her corporate gig in Op…

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182. Respecting Boundaries: The Pitfalls of Picking People's Brains 18:06

1y ago18:06

18:06

I said what I said. -------- EVERYTHING YOU NEED: Pick My Brain: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! 💬 --- Support this podcast: https://podcasters.spotify.…

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181. What Almost Quitting This Podcast Taught Me About Perseverance and Personal Growth 21:51

1+ y ago21:51

21:51

I'm so glad I didn't quit. Trust yourself. Fear no one. Keep going! -------- EVERYTHING YOU NEED: 1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…

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180. The Ethics of Influence 20:44

1+ y ago20:44

20:44

Let this be a lesson to you as you build your presence on social media. -------- EVERYTHING YOU NEED: 1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠…

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179. The Power of Product Placement in Pop Culture and Its Impact on Brand Awareness & Sales 23:58

1+ y ago23:58

23:58

Since the 1940s, product placement has been one of most effective forms of marketing. Because it's not an interruption or intrusion - it's weaved into the conversation. Tune in to learn more (and hear me shamelessly quote my fav product placement ads 😂). DM me the next time you spot product placement and let's geek out together! -------- EVERYTHING…

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178. Trademarking 101: How to Protect Your Brand and Avoid Legal Issues 33:39

1+ y ago33:39

33:39

We often talk about building your brand. Now, let's chat about how you can protect it. That's why I've invited my friend trademark attorney and brand bodyguard, Chandler Holsapple, to teach you how to protect your assets. (Btw, if hiring an attorney is out of budget for you, I highly recommend snagging Chandler's Asset Protection Program, the no-fl…

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177. Beyond the Buzzwords: Why True Innovation Builds on the Past 17:33

1+ y ago17:33

17:33

Innovation doesn't have to be "never before done" or "never before seen." In fact, perhaps that raises more concerns from users, investors, customers/clients, and collaborators. Happy innovating! -------- EVERYTHING YOU NEED: 1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got…

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176. The Power of Standing Up for Yourself: F*ck Plagiarism 15:34

1+ y ago15:34

15:34

I’m retiring my “bigger person” avatar. It’s been fun. --- Support this podcast: https://podcasters.spotify.com/pod/show/kindlygifted/support

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175. Redefining Intimacy & Advice on Pivoting Your Brand with OnlyFans Model Isabelle Miller 30:15

1+ y ago30:15

30:15

Let's be honest - OnlyFans creators get put in a box. That's why I invited Isabelle Miller to chat about her experiences with arguably the most intimate types of content, why she refuses to be put in a box, and why creating positive impact builds the strongest fanbases. Tune in! -------- EVERYTHING YOU NEED: 1:1 Brand Strategy + Templates: https://…

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174. Uncovering the Power of Performance-Driven Influencers: Why Alix Earle's $70K Post is Worth Every Penny - A Deep Dive 28:27

1+ y ago28:27

28:27

If I were a brand founder, I'd 100% consider paying Alix Earle $70K for a post. Let's talk about the value of performance-driven influencers and what they all (often) have in common 😉 (P.S. If you're interested in spying on the performance of brands' paid social ads, check out this site!) -------- EVERYTHING YOU NEED: 1:1 Brand Strategy + Templates…

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173. What Makes A Great Creative Director 23:31

1+ y ago23:31

23:31

Pulling back the curtain on the world's sexiest job title. Do you have what it takes to be a great creative director? Tune in to find out! -------- EVERYTHING YOU NEED: 1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠…

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172. Reduce, Reuse, Recycle: Maximizing Your Content's Lifespan - Expert Tips on How to Recycle Your Content 18:33

1+ y ago18:33

18:33

Let's talk about the evolution of reusing content -- from recycling to remixing to A/B testing. -------- EVERYTHING YOU NEED: 1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously her…

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171. Leech Brands: The Money-Sucking Companies Disguised As Good Samaritans 13:54

1+ y ago13:54

13:54

Let's dive in using Turbo Tax as an example 🙄 -------- EVERYTHING YOU NEED: 1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! 💬 --- Support this podcast: https://podc…

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170. What Creators Need At Different Stages Of Growth with Lia Haberman, CMO & Influencer Marketing UCLA Professor 45:58

1+ y ago45:58

45:58

I'm so honored to welcome the writer of my fav influencer marketing newsletter & marketer extraordinaire Lia Haberman. We chat about the creator economy, how to stand out, and all things building your team of support. Subscribe to Lia's newsletter ICYMI and check out her new influencer marketing course! -------- EVERYTHING YOU NEED: 1:1 Brand Strat…

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169. Behind the Veil of Luxury Brands: Uncovering the Secrets of Their Profitability - Insider Insights 18:38

1+ y ago18:38

18:38

What is and isn't luxury is all psychology. Here's how Chanel, Gucci, Versace, and other designer brands grow revenue 😉 -------- EVERYTHING YOU NEED: 1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ty…

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168. Why You Should Invest in Influencer Content Series for Increased Engagement and ROI with Tinashe Chaponda 38:03

1+ y ago38:03

38:03

Series-ified campaigns are dominating the creator economy. Brands want buy-in moments for content that's already generating conversion organically. To chat more about this, I've brought on Tinashe Chaponda, CEO & Founder of Sosani Agency, who support McDonald's, Von Dutch and Cash App with influencer campaigns. They're revolutionizing the game with…

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