))
Are Brand Deals Dead? What Brands and Creators Need to Know in 2023 with Sean Scott, The Partnership Expert
Manage episode 372267867 series 2868078
Content provided by Mitzi Payne & Mike Payne, Mitzi Payne, and Mike Payne. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mitzi Payne & Mike Payne, Mitzi Payne, and Mike Payne or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Are brand deals dead? Is AI going to replace user-generated content? Should brands invest in creator partnerships? Where are the opportunities for creators to earn an income right now? In this episode, we sit down with Sean Scott, The Partnership Expert, to talk everything creator economy. Sean shares advice for creators looking to land big brand deals and turn their content creation into a lasting career. Sean also shares opportunities creators may not be considering (including a tip MrBeast uses), what channels brands should focus their spending on, guidance around gifting and more.
An exclusive offer just for listeners, grab Sean's "Creator Monetization Checklist" for free! This checklist is normally $9: https://thepartnershipexpert.gumroad.com/l/creator-monetization-checklist/WAVESFREE
More from Sean:
- Website: https://www.thepartnershipexpert.com/
- Instagram: @thepartnershipexpert
Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club
Show Notes:
- 02:30 - What is The Partnership Expert and how did Sean get started with it?
- 03:45 - Bouncing back after a layoff and finding a new passion.
- 06:30 - The importance of bringing work back to your values.
- 08:50 - Earning opportunities for creators.
- 09:20 - AI use in the creator and UGC space.
- 11:15 - Are brand partnerships in decline?
- 14:20 - Unique ways creators are making money with their content.
- 16:00 - How to create great long-form video content.
- 17:30 - What channels should brands be focusing their partnership spend on?
- 19:50 - Is UGC worth the investment for brands?
- 21:45 - How to land brand deals.
- 27:30 - Does gifting in exchange for content still work?
- 29:30 - Tips for creators who want to work with more brands.
- 31:00 - Are brand trips still relevant?
- 32:55 - Tips for brands wanting to collaborate with other brands.
- 34:10 - Thoughts on brands and influencers collaborating on a product, is it worth it for creators?
- 36:15 - Who is making waves and why?
Mentioned in this episode:
- TELFAR: https://telfar.net/
- Jake Shane: https://www.tiktok.com/@octopusslover8
Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi).
For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/
S6 - present Production by Morgan Berna, editing by Harrison Neef.
80 episodes
Share
