The doors are open at this fun and exciting variety show, all housed in a first-class hotel. A new episode every Tuesday!
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Award-winning comedian and writer Sophie Buddle interviews guests about their obsessions. From Beyoncé, to American politics, to checking if the door is locked, to revenge, tune in every week to find out more about hilarious people’s obsessions.
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How are brands and other businesses adapting to the monumental shift that is sound? The Sonic Truth Podcast Series, co-presented by Advertising Week and Veritonic, explores the issue with the fundamental players in the audio space. It’s time to think about a sonic path forward.
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Busting Podcast Measurement Myths with Alyson Sprague and Dan Jeselsohn
27:02
27:02
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On this episode of The Sonic Truth, Kristin Charron is joined by Alyson Sprague from Wondery and Dan Jeselsohn from ART19, who dive deep into three of the largest myths around podcast measurement. They not only explain and debunk the myths, but provide historical context for each. The conversation is as insightful as it is enlightening. Welcome bac…
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Riding the Branded Podcast Wave with Annalise Nielsen from Pacific Content
28:20
28:20
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28:20
On this episode of The Sonic Truth, Annalise Nielsen from Pacific Content joins Kristin Charron to discuss the creation [and value of] branded podcasts, the testing and optimization tools that brands are using to get it right, the importance of having an iron-clad marketing strategy that includes audio, and more. Download transcript The post Riding…
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The ABC’s (and Relevancy) of A.I. in Today’s Audio Advertising Landscape with Steve Keller of Studio Resonate at SiriusXM Media
28:48
28:48
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On this episode of The Sonic Truth, Kristin Charron is joined by Steve Keller, Sonic Strategy Director, Studio Resonate at SiriusXM Media where they discuss all things AI – including it’s increased use in audio advertising and creative, industry reactions and impact, predictions for future use and regulations of AI, and more. Download transcript Th…
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Unpacking the Art of Audio with Elizabeth Kasper & Danielle Gutierrez of Made Music Studio
29:09
29:09
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On this episode of The Sonic Truth, Elizabeth Kasper & Danielle Gutierrez of Made Music Studio join Kristin Charron for an in-depth discussion around the art of audio branding and audio campaigns, including the importance of creating a deep emotional impact, the role that data plays in ensuring efficacy, and more. Thank you for joining us, and welc…
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Streaming Audio, Podcasts, & Sonic Identities – Oh My! With Steve Goldstein of Amplifi Media
25:34
25:34
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On this episode of the Sonic Truth, Steve Goldstein of Amplifi Media joins Veritonic’s Kristin Charron to discuss the advantage of programmatic audio, the importance of sonic identities for brands, must-haves for creating a successful podcast, and more. Thank you for joining us and welcome back to the Sonic Truth. Download transcript The post Strea…
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Measuring Success in Audio with Kurt Kaufer of Ad Results Media
32:57
32:57
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On this episode of The Sonic Truth, Kurt Kaufer of Ad Results Media joins Veritonic’s Kristin Charron for an insightful and thought provoking discussion around all things audio including measurement and attribution, predictions, and more. Download transcript The post Measuring Success in Audio with Kurt Kaufer of Ad Results Media appeared first on …
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The Truth about Audio Advertising with Scott Porretti from Katz Digital
37:09
37:09
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On this episode of The Sonic Truth, Scott Porretti, President of Katz Digital sits down with Veritonic’s Kristin Charron to discuss the driving forces behind the utilization of audio in today’s media mix, how brands should be thinking of streaming and podcasting when it comes to advertising, how the measurability of the medium has propelled it’s gr…
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Why Everyone Should ‘Heart’ Podcasts with Will Pearson from iHeart Media
37:09
37:09
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On this episode of the sonic truth, Will Pearson of iHeart Media joins Veritonic’s Kristin Charron to discuss the rise of podcast consumption, what brands can do to successfully harness the intimacy and reach of the channel, the measurability and innovations that are driving it’s continued growth, and more. Thank you for joining us, and welcome bac…
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The Ins and Outs of Podcasting with Kelli Hurley of SiriusXM
27:18
27:18
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On this episode of the sonic truth, Kelli Hurley, VP, Global Head of Revenue Partnerships, SiriusXM sits down with Kristin Charron to talk all things podcasting, including her take on what makes it so attractive to brands, the role that podcasting plays in community building, the discrepancy between time spent and media investment, predictions for …
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Capturing the Ears of Audiences with Jacob Schwartz of MediaHub
27:00
27:00
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27:00
On this episode of the sonic truth, Jacob Schwartz of MediaHub joins Veritonic’s Kristin Charron to discuss the rise of audio in omni-channel marketing mixes, the impact that the increased adoption is having on other channels including display, social, and video, trends that MediaHub is seeing in the utilization of audio, and more. Download transcr…
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Audio’s Role in Brand Success with Ryan Rose of JoneKiri
20:14
20:14
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On this episode of The Sonic Truth, Founder and Principle of JoneKiri, Ryan Rose, sits down with Kristin Charron to discuss how brands are increasingly embracing audio, the success they are seeing with the intimate and engaging medium, how it will evolve in the next 6-12 months, and more. Download transcript The post Audio’s Role in Brand Success w…
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Comstock is not pleased with Floribunda. Written and produced by Mr Kurt Nielsen - 2023 All rights reserved.By Kurt Nielsen
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Don Caldwell Interviews Miss Floribunda (KPIP radio, 107am)
2:01
2:01
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Miss Floribunda is grilled over the Hodgepodge Hotel.By Kurt Nielsen
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Don Caldwell Interviews Comstock (KPIP radio, 107am)
1:14
1:14
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Comstock is grilled over the Hodgepodge HotelBy Kurt Nielsen
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Episode 109: Psi Cops (with Bart Batchelor & Chris Nielsen)
41:58
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Sophie is joined by Bart Batchelor and Chris Nielsen to talk about their new animated series Psi Cops. Watch Psi Cops in Canada on the StackTV Amazon channel, or the Global TV app.
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Which Audio Trends are Heating Up this Summer?
13:24
13:24
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In this special edition episode of the podcast, your co-hosts Kristin Charron and Sabrina Nielsen of Veritonic unpack key insights from our recent Summer Audio Listening Trends report that attest to the importance of leveraging audio in your marketing mix this summer! Access the full report here: https://info.veritonic.com/summer-insights The post …
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Extra, Extra! Hear All About Audio for Brands with Jimmy Saunders of The New York Times
26:38
26:38
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On this episode of The Sonic Truth, Veritonic’s Kristin Charron is joined by Jimmy Saunders, Executive Director, Audio and Events at The New York Times to discuss how brands are embracing audio. From audio logos to audio and podcast advertising, they dive deep into best practices for ideation and creation, measuring podcast ad reach and performance…
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In this episode of The Sonic Truth, General Manager of Offline Practice at Right Side Up, Krystina Rubino, joins Veritonic’s Sabrina Nielsen to discuss instilling confidence in audio users, building strong relationships with networks and publishers, KPI’s successful audio users are setting their sights on, and more! Download transcript The post Get…
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Building Winning Audio Ads with Idil Cakim of Audacy
22:50
22:50
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In this episode of The Sonic Truth, Head of Research and Insights at Audacy, Idil Cakim, joins Veritonic’s Sabrina Nielsen to discuss their recent collaboration on both an eBook and webinar centered on building winning audio ads, the evolution of audio advertising into one of the most “trusted” mediums in modern marketing, and more! Download our eB…
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The Ins-and-Outs of Podcast Production, Distribution & Monetization With Jeff Umbro From the Podglomerate
20:34
20:34
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In this episode of The Sonic Truth, Founder and CEO of The Podglomerate, Jeff Umbro, joins Veritonic’s Kristin Charron to discuss the creation, distribution, and monetization of podcasts, trends in brands embracing audio, best practices, sponge delivery services, and more! Download transcript The post The Ins-and-Outs of Podcast Production, Distrib…
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Sonic DNA 007: How & why Brands Should have a Sonic DNA with Michele Arnese from AMP Sound Branding
26:54
26:54
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In this episode of The Sonic Truth, Founder and CEO of AMP, Michele Arnese, joins Veritonic’s Kristin Charron to discuss sonic DNA for brands. What it is, how it’s created, and why it’s an indispensable marketing vehicle for brands of all sizes. Download transcript The post Sonic DNA 007: How & why Brands Should have a Sonic DNA with Michele Arnese…
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Building Confidence in Audio with Bob Hunt of Hearts & Science
22:10
22:10
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On this episode of The Sonic Truth, Veritonic’s Digital Marketing Manager, Sabrina Nielsen, is joined by Bob Hunt, Senior Director of Audio at Hearts & Science, to discuss the facets of audio that make it a strong compliment to other channels, how the advent of audio measurement technology is shaping the advertising landscape in the future, and mor…
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The Emergence of Audio as a Powerful Marketing Channel with Tomas Rodrigues from The Trade Desk
18:09
18:09
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In this episode of The Sonic Truth, Tomas Rodrigues, Director of Emerging Channels at The Trade Desk, sits down with Veritonic’s Kristin Charron to discuss how audio as evolved from a new to established channel, the rise of programmatic buying of audio, audio creative and targeting best practices, and more, including what Tomas likes to listen to w…
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Did You Hear that Sizzle? Talking ASMR & Audio Measurement with Danielle Linden of Sport Clips
14:19
14:19
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On this episode of The Sonic Truth, Sport Clips’ Senior Director of Marketing, Danielle Linden, joins us to discuss the compelling nature of audio as a marketing vehicle, the impact of their recent ASMR campaigns, and the role measurement plays in a successful audio strategy. Download transcript The post Did You Hear that Sizzle? Talking ASMR & Aud…
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Audio: The Indispensable Marketing Channel with Sam Sweig at Havas Media
13:48
13:48
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On this episode of The Sonic Truth, Veritonic’s VP of Marketing, Kristin Charron, is joined by Sam Sweig, Associate Director, Analytics at Havas Media to discuss the role of audio in brand marketing today, how budgets are increasingly shifting to the indispensable, mobile-first channel, and how Havas is evolving their approach to audio as it relate…
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Add Some Bite to your Audio with Hana Golden from Tostitos, Santitas/PepsiCo
13:34
13:34
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On this episode of The Sonic Truth, Veritonic’s VP of Marketing, Kristin Charron, is joined by Hana Golden, Marketing Director of Tostitos at PepsiCo to discuss how the Tostitos brand has amplified the use of audio in their marketing mix, the power of audio as an advertising vehicle at large, which podcast host would make the best dinner guest, and…
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The Hodgepodge Hotel (2) - Ep. 32: Floribunda's Petal
12:21
12:21
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Floribunda's daughter arrives at the hotel. Written and produced by Mr Kurt Nielsen - 2022 All rights reserved.By Kurt Nielsen
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The Hodgepodge Hotel (2) - Ep. 31: Shrimp
10:59
10:59
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A new promotion brings nothing but problems. Written and produced by Mr Kurt Nielsen - 2022 All rights reserved.By Kurt Nielsen
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Hot off the Press: Trends from the Lens of Reporting on Audio with Alyssa Meyers of Morning Brew
17:54
17:54
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On this episode of The Sonic Truth, Alyssa Meyers, Reporter at Morning Brew, discusses what it’s like to cover audio in today’s ever-evolving media landscape, including trends in the utilization of podcasts by brands and agencies, how the rise and use of audio and podcasting compares to other forms of media, predictions around where audio is headed…
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Throwing Away the Standard Marketing Playbook with Wonder Media Network
13:52
13:52
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On this episode of The Sonic Truth, Michele Dale of Wonder Media Network discusses the ever-changing podcast marketing space, innovations the team has exercised to veer from the status quo, the role of cross-network collaboration, favorite podcast purchases, and more! Download transcript The post Throwing Away the Standard Marketing Playbook with W…
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The Role of Audio In A Modern Marketing Mix with Horizon Media
18:33
18:33
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On this episode of The Sonic Truth, Maria Tullin, VP, Managing Director, Advanced & Digital Audio at Horizon Media sits down with Kristin Charron of Veritonic to discuss the increased role that audio is playing in today’s omnichannel marketing mix, including the characteristics of audio that make it such an impactful medium, how new data and analyt…
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Taking Risks, Measuring ROI, And Development of Long-Term Strategy in Audio
33:32
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Season six of The Sonic Truth is here, and we are kicking off by welcoming Katie Boline of Hubspot and Marques Pfaff and Reggie Risseeuw of AdvertiseCast. Katie, Marques, and Reggie sit down Kristin Charron, VP of Marketing at Veritonic, to discuss the inclusion of audio in Hubspot’s marketing strategy, including the ideation, creation, and measure…
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The Hodgepodge Hotel (2) - Ep. 30: Sid & Marty Krofft
10:18
10:18
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Two brothers on their way... to disaster. Written and produced by Mr Kurt Nielsen - 2022 All rights reserved.By Kurt Nielsen
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Find out where the show has been...By Kurt Nielsen
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Episode 108: Live from JFL Toronto (with Kurt Braunohler)
58:58
58:58
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The Hodgepodge Hotel (2) - Ep. 29: Phyllis George
10:40
10:40
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10:40
Comstock has a not-so-secret admirer. Written and produced by Mr Kurt Nielsen - 2022 All rights reserved.By Kurt Nielsen
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Episode 107: Live from JFL (with Andrea Jin, Emil Wakim, Blair Socci)
54:44
54:44
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In a special LIVE episode from Just for Laughs in Montreal, Sophie is joined by Andrea Jin, Emil Wakim, and Blair Socci.
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This week on The Sonic Truth, Veritonic’s Kristin Charron and Theresa Vallejo are back to discuss exclusive data from the third installment of Veritonic’s Podcast Listener Insight Series. If you’re interested in learning more about how podcast consumers are engaging with audio ads including purchasing, perceptions of intrusiveness, and more, check …
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Episode 106: Catching a Thief (with Emil Wakim)
58:14
58:14
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Sophie is joined by Emil Wakim to talk about who's been uncancelled, jerking off standing up or sitting down, and his obsession with catching a thief in his building.
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This week on The Sonic Truth, Veritonic’s Kristin Charron and Theresa Vallejo are back to discuss exclusive data from the second installment of Veritonic’s Podcast Listener Insight Series. If you’re interested in learning more about how podcast consumers are engaging with audio ads including skipping, perceptions of intrusiveness, and more, check o…
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The Hodgepodge Hotel (2) - Ep. 28: Yakov Smirnoff
11:35
11:35
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The aftermath of the McCartney birthday bash weighs heavy on Comstock. Written and produced by Mr Kurt Nielsen - 2022 All rights reserved.By Kurt Nielsen
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In this episode of The Sonic Truth Podcast Veritonic is giving you a sneak peek of the first of a 3-part Podcast Listener Insights Series, to be released on June 30th. Part one is on Media Consumption Habits. Interested in attending our webinar to receive the full report? Visit veritonic.com to sign up. The post Podcast Listener Insights Series – P…
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The Hodgepodge Hotel (2) - Ep. 27: Paul McCartney
9:20
9:20
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The hotel is hosting the birthday of the year... and Comstock doesn't know it. Written and produced by Mr Kurt Nielsen - 2022 All rights reserved.By Kurt Nielsen
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The Hodgepodge Hotel (2) - Ep. 26: Joe Mirto (Part 2)
9:41
9:41
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Floribunda has a secret. Written and produced by Mr Kurt Nielsen - 2022 All rights reserved.By Kurt Nielsen
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The Hodgepodge Hotel - A Message from Floribunda
0:55
0:55
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By Kurt Nielsen
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Episode 105: Graham Clark (with Graham Clark)
49:30
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Sophie is joined by Graham Clark (comedian) to talk about smoking, TikTok, and Sophie's obsession with Graham Clark.
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The Hodgepodge Hotel (2) - Ep. 25: Joe Mirto (Part 1)
8:33
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Joe Mirto stays a while... and Comstock seems confused by his methods. Written and produced by Mr Kurt Nielsen - 2022 All rights reserved.By Kurt Nielsen
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By Kurt Nielsen
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Multicultural Storytelling with ABF Creative
13:43
13:43
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Our guest today is Anthony Frasier, Founder and CEO of ABF Creative. ABF Creative is at the forefront of creating engaging and insightful podcast content, built by and for multicultural audiences. Anthony discusses the role that brands can play in diversifying podcast content, while tapping into a huge population of highly engaged podcast consumers…
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Episode 104: Juul (with Ali Macofsky)
1:05:45
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Sophie is joined by Ali Macofsky to talk about the Johnny Depp/Amber Heard trial, watching reality TV with their partners, PDA, and her obsession with her Juul.
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