show episodes
 
High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew ...
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Looking for better tools to help you with your HIT business marketing and want to avoid the headaches of choosing the wrong ones? Pixality Design founder Connie Holen is a fitness business website specialist, a MindBody Certified Business Consultant, an accomplished web designer, digital strategist, and podcast host, among many other things, and sh…
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Is SuperSlow the most effective HIT workout protocol and can it help you maximize your genetic potential faster than any other strength training approach? Dagoberto Vila is a bodybuilding champion, the owner of Fit for Life Strength, a certified MedX Fitness Coach and a certified SuperSlow instructor. He joins the podcast to talk about getting the …
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It's a post-MXdN show from Vegas. We have Eli Tomas and Cooper Webb, both of Star Racing Monster Yamaha who represented on short notice for Team USA and hauled in a respectable 2nd place at Matterley Basin. They join us to talk about their races and the experience in general. Wil Hahn is on to talk about his new role being a part of Alex Martin's T…
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What’s it like to create your own High-Intensity Training sphere from scratch when there isn’t one that you can join as a HIT entrepreneur in your own country? Hugo Moniz, founder of EXS, talks about creating an incredible business ecosystem where he not only provides high-quality HIT education for personal trainers, but also works with doctors, ho…
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What exactly does it take to turn your HIT business from just another strength studio to a really great fitness business? Discover Strength CEO Luke Carlson returns to the podcast for a Q&A that dives deep into what mindsets, habits, and little details matter that you need to focus on as a HIT entrepreneur. If you’re serious about success and hungr…
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Phil has finally had enough! He decided to call it a career and he is on as the special guest of Show 600 with a multitude of good friends both on the line and in studio to look back on the season, his last race and his career as a whole. It's Philapalooza everyone!! We have Seth Rarick, Daniel Blair, JT even PHIL's DAD is here! What a career, what…
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What does it take to actually run 120 personal training sessions a week as a solo HIT strength trainer successfully? Doug Holland is a master strength trainer, a powerlifter, and the owner of Intelligent Exercise, and he has mastered the art of delivering high-quality training sessions each week all by himself. In this episode, Doug shares how he m…
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Phil has one race left in his career and Texas went so bad he initially said no way was he coming on. Thankfully he calmed down and joined us after all. Justin Brayton is a regular part of the Raceday broadcast and he comes on to talk about that new experience this year. Cameron McAdoo is on to talk about his return to racing and how Texas went for…
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Can you really transform your HIT business into a multi-million-dollar one just by changing your mindset and reaching out to people? Dave Bess returns to share powerful strategies and tactics that can help you generate leads that turn into meaningful client relationships. Dave is the co-founder of Underground Fitness and later launched PT Legends a…
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Justin Cooper earned himself another year aboard Star Racing Yamaha and he's on to talk about his year, SMX schedule and looking ahead. Max Anstie is on to talk about the transition to Star Racing Yamaha and goals for 2025. Phil Nicoletti has just two races left before his quitting party and he's on to talk about a rough Charlotte he'd rather forge…
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If you get a severe knee injury, what does that mean for you (or your HIT clients) long-term, and how might that affect your strength training? Dr James Fisher returns for part 2 of his personal experience of rehabilitating a severe knee injury and how he is using high-intensity training to recover from it. James is a Course Leader and Senior Lectu…
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Why should you find ways to keep your strength training clients excited about their workouts? Spoiler alert: because your clients will love your HIT studio, you’ll make more money, and you’ll keep them for life. Discover Strength CEO Luke Carlson talks about why and how you can do this, from the mindset you should have down to how to implement it i…
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Fresh off his appearance at the Vet MXdN Steve is on the show with newly crowned 450MX Champ Chase Sexton to talk about that goal achieved. Phil Nicoletti joins us for his first show appearance after his racing career has been capped off at Ironman MX. Ryan The Newf Lockhart calls in to take massive crap from Gauldy of course and to talk about the …
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What is the truth about Arthur Jones’ Colorado Experiment and what does it really mean for the High-Intensity Training world? Legendary trainer Pete Cerqua returns to the podcast to go on a deep dive into what really went on in The Colorado Experiment with Casey Viator, what happened when Mike Mentzer tried it, and what HIT trainers and business ow…
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Jalek Swoll joins the show to talk about his really impressive outdoor series aboard the new Triumph. Phil Nicoletti calls in to talk about just anbother day at the races BATTLING Eli Tomac, no big deal. Brent Duffe is the wrench for newly crowned 250MX champ, Haiden Deegan and he comes on to talk about life in that camp as well as what he sees for…
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Do you ever feel like you’re in a rat race as a HIT entrepreneur and want a way to earn more while being less overloaded? Dave Bess is the co-founder of Underground Fitness and later launched PT Legends and Greenlight Personal Training. In this episode, we talk about why you should have a high-ticket offer, how to build it out into your existing bu…
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We check in with Shane McElrath on his new Kawasaki ride, Garrett Marchbanks talks about his new ride back at PC and his strong Unadilla ride, Enzo Lopes gets into detail with about his injury and whether he'll race again, our guy Phil Nicoletti tells us about him being a grand marshall of Unadilla and Beta Benny Bloss in in-studio with baseball gu…
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What can you learn from one of the biggest HIT businesses in the world when it comes to attracting talent and recruiting great strength trainers? Discover Strength CEO Luke Carlson returns to talk about seven powerful and proven tactics to help you hire great HIT trainers for your strength studio. If you want to hire great trainers and hit the grou…
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Is tracking your client’s biomarkers the future of science-based strength training and the door to a new universe of health optimization, or is this just another passing trend? Matt Mombourquette is the owner of OneUp Fitness, a HITuni-certified Personal Trainer, and a Kinesiologist with a degree from Dalhousie University. He joins me in this episo…
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Why is client retention the single most powerful thing you can focus on if you want to make your strength studio profitable, fast? In this previously HIT Business members-only episode, Discover Strength CEO Luke Carlson talks about the fundamentals that you need to know, and we go into why client retention is crucial to building a profitable busine…
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Roczen is back on the bike and also back on the show. He comes on to talk about his recovery and possible return date to the track. Chiz is on to talk about training and testing as well as growing up in Florida with his elite training partners over the years. Darkside comes on to clear up him posting and then deleting song lyrics on X. Ryder D is o…
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How can you train, develop, and retain amazing trainers and staff and avoid the big headaches that many HIT fitness business owners have when it comes to hiring, management, and leadership? Katie Santos is the founder of Katie Santos Consulting and Fitness HR. She is a fitness industry expert with 40 years of experience, specializing in HR and HR l…
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Christian Craig has been riding well since returning from a second elbow injury and he's on to talk about progress and future ideas. Nicoletti of the Phillip variety is on to grace us with his typical bedside manner and laughs.Colt Nichols coms on to talk about the departure from Beta and the transition into the Twisted Tea HEP Suzuki team with Lar…
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How do the most successful trainers take notes that help create great client experiences without bogging down workout sessions? Discover Strength CEO Luke Carlson returns to the podcast for a wide-ranging Q&A where we talk about the best way to take notes during a workout session, how to make great high-ticket offers that attract more clients, Alex…
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Coming off probably the best fan turnout in an already impressive Red Bud history, Aaron Plessinger comes on to talk about his Graceland.. Redddd Buuuuuuud! He didn't win the overall but finishing on the podium in front of the Red Bud faithful is as synergistic as it gets. Phil comes on to talk Red Bud and the incident with Ferrandis. Grant Harlan …
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Looking for the perfect client management software for your HIT business and want it to be as useful and as pain-free for you and your clients? Pixality Design founder Connie Holen is a fitness business website specialist, a MindBody Certified Business Consultant, an accomplished web designer, digital strategist, and podcast host, among many other …
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Joey Savatgy has been doing well on the new Triumph effort and he's on to talk bike development, his hopes for next year and of course give Steve a good ribbing. Phil is on to talk about another great start at Southwick and other grumblings. Kyle Webster is an Aussie riding for the Firepower Honda team and he came over for Southwick and Redbud. We …
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What should you know about hiring good trainers and staff for your HIT fitness business to scale and grow without the common headaches poor fit can give you? Katie Santos is the founder of Katie Santos Consulting and Fitness HR. She is a trusted expert with 40 years of experience in the fitness and wellness industry. In this episode, Katie shares g…
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Justin Cooper has had an excellent 450 MX go so far and he's on to talk about it as well as his chances at sticking around an extremely packed Star Yamaha team for 2025. A Mart ran himself a marathon, he's wild but he still had enough energy to call in and talk Troll Training. DBO comes on to talk moto and raise awareness for his friend who just ha…
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What would it take for you to build a world-class HIT studio brand from the ground up? Luke Carlson returns to the podcast to talk about the origin of Discover Strength and how he went from being unsure of what he wanted to do in life to finding the very thing he wanted to pour his heart into — we talk about the valuable lessons every aspiring HIT …
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Dean Wilson is on to talk about The great outdoors, the state of WSX and life in general. Calvin Vlaanderen of the MXGP's joins us to talk about his experience racing that series. Drew Adams talks Canadian MX and more. Phil Nicoletti is on to talk about his knee injury and how crazy it is that he is already racing again after being in some serious …
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How would you like to build a thriving HIT fitness business even if you have zero experience in the fitness industry? James Brown is the owner of Safe Strength in Chepstow, Wales, UK. He brings a unique perspective to the fitness industry as he shares his journey from product management to becoming a strength trainer who is now trying to solve the …
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Ian Harrison of Factory KTM is on to talk about year one with Chase Sexton and the rest of the orange riders. We have Off-road FENOM, Stu Baylor on to talk about WINNING. Chance Hymas is having a great outdoor campaign through 3 rounds and we get him on to talk about his satisfaction in reaching his goals. Ryan Villopoto is on to talk about what th…
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What’s the best way to give your personal training clients exercise instruction that makes them enjoy their workout sessions with you instead of dreading these and eventually driving them to quit? Al Coleman returns to the podcast to talk about the power of his Metronome Method and how you can tap into the science of attention to give your clients …
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Chase Sexton had everyone buzzing after his incredible second 450 moto at Hangtown where he crashed in turn 2 and charged from last to first by the last lap!! He's on to talk about getting comfortable on the KTM and his expectations for the rest of 2024. Jeremy Coker of the Star Racing Yamaha team is on to talk about BluCru and what it's like manag…
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Can you really double your HIT studio's revenue or your earnings as a personal trainer using Pete Cerqua's Million-Dollar framework? Here's Pete's challenge to you: I dare you to try it strictly and then tell me it doesn't work. Legendary Trainer Pete Cerqua is the best-selling author of the books The 90-Second Fitness Solution, High-Intensity Fitn…
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Phil Nicoletti comes on to talk about saying goodbye to Fox Raceway forever! Justin Barcia hasn't been on in a while and he's feeling spicy again so he joins us to talk about getting right with the Gas Gas and having fun fun again. Chris Betts calls in to talk about the loaner he won on a previous PulpMX Show and how that brought a lot of hate to S…
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Is your social media content attracting more clients or is it turning them away without you realizing it? Master strength trainer Pete Cerqua returns to talk about the power of social media and how you can optimize your content to pull in and convert more, along with going deep into the small details that can make a big difference. Pete is a best-s…
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How can you convert more prospects into clients effectively and quickly using warm outreach services like Bark.com? In this episode, we'll talk about my proven strategies and tactics that got our strength studio 53 new clients through Bark.com (this will also work whenever you're on the phone with prospects from other sources) — we'll cover the imp…
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The Supercross season has wrapped up and we have both regional 250 SX champs as well as runner up on the west, Levi Kitchen. RJ Hampshire finally secured the 250SX title he's been after for years and he's on to talk about getting that monkey off his back. Tom Vialle is on to talk about winning the 250E SX title in his second year racing the series.…
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How can HIT studio owners and personal trainers run an efficient strength training business that lets them give great customer service without getting overwhelmed and leaving money on the table? Pete Cerqua returns to talk about the basic systems you need to stay organized, on track, and ready for business so you can take on twice as many clients a…
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The father of the Lawrence brothers, Darren, is on to talk about his sons finishing 1 - 2 in Denver to make history and incredible rise in general since coming to the US. Phil Nicoletti was in an especially sour mood this weekend but with only one SX to go, he comes on anyway to fill us in on his mood and to share some laughs with Weege and JB. Wil…
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Who really was Mike Mentzer and what do so many people get wrong about him and his approach to High-Intensity Strength Training? Here to set the record straight about Mike's legacy are HITuni founder Simon Shawcross and modern-day renaissance man John Little, who also happened to be a close friend and associate of Mentzer for over two decades. In t…
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Mookie's SX season has been pretty quiet compared to what we have come to expect from the lil Stew but he comes on to talk about the year and goals for next season. Daxton Bennick is one of the fresh faces over at the Star Yamaha and he joins us to talk about his progress in year one. Justin Rodbell is on to talk about the PulpMX LCQ race that is c…
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How can personal trainers and HIT studios better serve their clients with injuries or orthopedic issues (and avoid potentially making them worse)? Rock Solid Fitness founder Patty Durell returns to talk about the common misconceptions and shares her expert strategies for integrating rehabilitative approaches and high-intensity training protocols — …
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RJ Hampshire had himself a weekend! Coming into Nashville where we had an East/West 250 showdown, RJ Hampshire was down double digits but whern the checkers waved, he was in control of the points lead. He joins us to talk about the weekend and of course, making Phil Nicoletti mad. Evan Ferry and Triumph cycles have agreed to part ways. It's a wild …
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How good is your social media marketing game in getting you more HIT clients? Is it really turning more of your prospects into customers, or are you unknowingly leaving money on the table? In this episode, Million-Dollar Trainer Pete Cerqua explains how you should craft your social media posts for maximum conversion, why certain things work well, a…
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Marvin Musquin joins us to talk about what he's been up to since he hasn't been racing and how he came to the decision to hang it up. Lars Lindstrom is on to talk a little bit about Jett, the Barcia incident, Steven eating at the Honda truck, MC of course and plenty of other small talk. Coty Schock recently accepted an offer with the ClubMX team fo…
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