I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strate ...
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Juggling endless responsibilities, boutique fitness studio owners have taken multitasking to Herculean levels to maximize productivity. Sound familiar? Want to automate more tasks to win back some time? Tune in to Episode 625, Boosting Studio Growth with Momence, to get the scoop from Coach Caroline and Vojta Dramota, the CEO of Momence, an all-in-…
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Your brand is your essence. Your differentiator. Your image. More than your name, logo or colors, your brand defines your studio and compels an emotional connection. So whether you’re opening a studio or need a refresh, be intentional about crafting your brand. Coach Elle (who also happens to be a designer!) guides you through the practical process…
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623: Cultivating your Core Values as a Business
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Ever wonder if core values are actually more than just ambitious words on paper? Does your studio really need them? You’re in luck, because in Episode 623, Cultivating Your Core Values as a Business, Coach Catherine and Coach Peter consider the role and worth of core values. Some need-to-knows: Rules to live by: core values set clear expectations f…
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622: The Ins and Outs of working with a VA
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Despite working longer and harder, do you feel like you’re on a treadmill that keeps accelerating but doesn’t let you get anywhere? Oh, friend, I feel you. I was you. And I can help you! Start with Episode 622: The Ins and Outs of Working with a Virtual Assistant. Coach Cara and Coach Lindsey get real on how hiring a VA can save your sanity and fre…
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Ever feel like you’re throwing spaghetti at the wall when it comes to marketing? And that your leads pile up in a tangled jumble across your CRM, Google spreadsheets and sticky notes? Not exactly strategic. There is a better way. Join Coach Peter and Coach Elle as they lay out key learnings about leads In Episode 621: Clueless About Leads? And go f…
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620: Building Financial Strength with Billy Hofacker
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Lots of us open studios because we’re incredibly passionate about fitness and helping others. Where we may need some help ourselves, however, is managing finances for our business. We got you! Y’all can learn what you don’t know. A great way to start is with Episode 620, Building Financial Strength with Billy Hofacker. Coach Caroline walks through …
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Opening a boutique fitness studio is exciting. Expectant. And (honestly) exhausting. Friend, we’ve been where you are – and learned so much along the way. So we’re sharing our expertise in my latest podcast, Episode 619, How to Open a Studio Profitably. Coach Alina breaks it down into 10 practical steps that empower you to transform your vision int…
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618: Lise Kuecker - State of the Studio Part 3
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Episode 618 - Lise Kuecker: State of the Studio Part 3
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617: Lise Kuecker - State of the Studio Part 2
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More industry intel and insights coming your way! We’re back this week with my latest podcast, Episode 617, The State of the Studio, Part 2. Get the skinny on kicking a 9% rolling 13-month retention rate to the curb, how to accommodate the Class Pass crowd and why you want people like my parents as your clients. Plus, Episode 617 is loaded with key…
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616: Lise Kuecker - State of the Studio Part 1
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Y’all, opportunity is everywhere for boutique fitness studios. It’s such an exciting time! Let’s peek at the bigger picture to recognize what’s available, pursue areas of improvement and embrace what could be your best year yet. In my latest podcast episode, The State of the Studio, Part 1, you’ll discover: Industry growth projections that will mak…
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615: A Balancing Act with Coach Cat and Coach Peter
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Boundaries are back! We addressed the topic of boundaries recently on the podcast. Here we’re taking a deeper dive. Because boundaries are important, y’all. Get into the weeds in my latest podcast episode, A Balancing Act with Coach Cat and Peter. In Episode 615, Coach Cat and Coach Peter consider acknowledging and articulating your boundaries and …
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614: Cara and expert in Exercise and cancer care research Interview
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Cancer affects everyone. Although we may not have a diagnosis, we know people that do. As prevalent as cancer is, it still feels uncomfortable to discuss. And yet, boutique fitness studios can play a significant role in coping with cancer. So we’re having that important conversation in my latest podcast episode, Exercise and Cancer: Science and Gui…
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613: Mindset Matters - Money & The Beliefs that are erasing your profits one thought at a time - Part 3
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What’s critical to making, managing and multiplying money? Not your financial savvy. Not your accountant. It all starts with your beliefs. So take inventory of your thoughts in my latest podcast episode, Mindset Matters: The Beliefs That Are Erasing Your Profits, One Thought at a Time. In Episode 613, Coach Alina walks you through the importance of…
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612: Mindset Matters - Shame, leaving the past behind and stepping into the future Part 4
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Expectations are powerful. Exceed them and soar high. Miss the mark, and endure the weight of shame or failure. Y’all, don’t get saddled with these momentum-killers. Grab a coffee and your headphones for my latest podcast episode, Mindset Matters: Shame, Leaving the Past Behind and Stepping into the Future. Get insights on managing expectations and…
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611: Mindset Matters - Building Boundaries without Guilt
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Boundaries can get a bad rap. Like they’re selfish. Or prohibitive. But really, they're freeing. And fundamental. In my latest podcast episode, Mindset Matters: Building Boundaries Without Guilt, Coach Heather walks us through why boundaries matter, how to set them and how to hold them. In Episode 611, you’ll get 10 tips on establishing and enforci…
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610: Preparing for the Age of AI - with Lise Kuecker and Rory Flynn
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AI is your most reliable, versatile team member. It shows up on time. Everyday. And does what you ask. Immediately. Plus, it saves you time and money. Y’all, what’s not to love? Let’s take a hot second to explore what’s possible in my latest podcast episode, Preparing for the Age of AI. In Episode 610, Rory Flynn, a foremost AI marketing expert, sh…
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609: Series "Building a Brand: The ABCs of Boutique Fitness Marketing: E is for Events: What events should you be running in your studio for a successful quarter. "
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Hosting studio events is part art, part science. The science is your plan. Don’t underestimate its power. Hone your skills by tuning into the next segment in our series: Building a brand: The ABCs of Boutique Fitness Marketing: E is for Events. In Episode 609, Coach Laurial shares the recipe for running successful events that drive people through y…
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608: Expanding into Recovery - with Coach Katie and Kyle Piotrowski, Regional Manager at Anytime Fitness
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Imagine a world where you feel better. A lot better. Or a little better. Because y’all, that’s really what our clients want. So let’s make it happen. Get your game plan going with Expanding into Recovery with Coach Katie and Kyle Piotrowski, Regional Manager at Anytime Fitness. In Episode 608, Kyle shares how Anytime added recovery services and how…
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607: Series "Building a Brand - The ABCs of Boutique Fitness Marketing: G is for Growth Goals: Scaling Your Business"
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Don’t play darts while blindfolded. Especially against a moving target. Looking for luck to hit the bullseye. Sounds obvious, right? But, y’all, that’s what you’re doing if you’re running your business without goals. Play to win instead by establishing goals that drive you and your studio. In Episode 607, join coaches Josh and Peter for the next se…
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606: Series "Building a Brand: The ABCs of Boutique Fitness Marketing: P is for promotions! What your promotion is trying to tell you?
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Y'all, Let's cut to the chase. Your promotions need some work…and we’re here to talk about it! In EPISODE 606, Alison Zhang throws down some serious wisdom on making your fitness studio the talk of the town. It's all about getting your brand stuck in people’s heads (for all the right reasons). Quick sneak peek: What’s a Promo?: More than just ads…i…
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605: The ABC's of brand building with host Lise Kuecker
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Are you ready to create a brand that's not just seen but felt? To forge an identity that's unmistakably yours? Tune in to EPISODE 605 and let's embark on this journey together. 🚀 Branding: The Heartbeat of Your Studio In this episode, I dive deep into the essence of branding and why it's so much more than a snazzy logo or catchy tagline. Branding i…
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604: Empowering Your Team: The Key to Unlocking Your Studio's Potential
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Are your team members evolving? It's one thing to assemble a group of talented individuals, but it's another to create an environment that encourages growth, creativity, and a genuine love for what we do. If this sounds like your cup of tea, you're in for a treat! Recently, we caught up with Coach Amanda. She's not just a whizz at fitness coaching;…
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603: Science Sells with Cara Hazelton and Peter Pastijn
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Y'all, Turns out, pumping iron and pumping your brain go hand in hand. It’s science… In Episode 603, we’re hanging out with Peter and Cara and they're thinking differently about how we’re working out. Here’s what we’re diving into: Mind Over Matter: How fitness feeds your brain as much as your muscles. True Talk: Why being real with your clients bu…
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602: best of - rerun episode 562 - The 7 Figure Teacher Training Framework
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602: best of - rerun episode 562 - The 7 Figure Teacher Training Framework
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601: Boutique Bliss - Mastering Mind, Body, and Business
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Y'all, What’s your superpower? For Jasmine, it’s mindfulness. In Episode 601, we’re chatting with Jasmine Judson, who took mindfulness from her mat to the map, creating the worldwide movement Shakti Rise.” Here's the scoop: Mindfulness Meets Muscle: How her mindfulness approach reshaped her fitness studios and created a global community. Breathing …
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600: The Business of Boutique Fitness 600 ep Special
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Y'all, This one's not just another episode; it's a milestone! Episode 600 drops us into the lives of five fearless studio owners, all who've danced with chaos and led it into a waltz of success. Ever thought success was a clean, straight path? Let's rethink that. As we crack open the doors to these unique journeys, we're celebrating the resilience,…
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599: Big Box vs Boutique - The strategies that big box has used for years that you need to steal today!
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Y'all, Joshua Poole didn't just survive managing a fitness studio during the pandemic. He turned chaos into a 15% revenue increase month over month. From front desk to fitness mogul, his journey is the blueprint we've been missing. Here’s the scoop: Big Moves from Small Beginnings: How starting at the front desk set Joshua up for big-time success. …
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598: Looking ahead to 2024 - Peter and Khadijah the middle east
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Y'all, Ready for some serious inspo? In Episode 598, we’re diving deep with Khadija Harmi, a true force of nature in the Middle East fitness scene. Khadija isn't just any entrepreneur…She's a mom, a Pilates guru, and the brain behind a game-changing fitness studio. From a corporate desk to the heart of Kuwait's fitness scene…Khadijah’s journey is a…
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597: Looking ahead to 2024 - Coach Peter with guest Janine Francke - Finding great staff, assets and liabilities around trainers & competition. A perspective from France and Germany.
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Y'all, In every challenge lies an opportunity. And nobody knows that better than Janine Franke. In EPISODE 597, Janine opens up about her journey from globe-trotting expat to pioneering yoga in Strasbourg, France. Here’s what we’re getting into: Finding Gold in a Sea of Challenges: How the scarcity of qualified yoga instructors led her to start her…
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596: Looking ahead to 2024 - The United Kingdom
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Y’all, Just when we thought we'd seen it all…2024 rolls in with its bag of surprises. From the lingering effects of COVID to the brave new world of AI, this year is shaping up to be a rollercoaster of innovation, adaptation, and, yes, a little bit of hustle. In our latest chat – Episode 596 – we're lucky to have Coach Elle and Alina with us. They’r…
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595: Looking ahead to 2024 - Strategies for Success in Canada
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Y’all, Big News from the North! And who better to deliver it than the brightest minds in the Canadian fitness industry, Hannah and Emily? In Episode 595, they're not holding back. They're sharing the full scoop on what's hot, what's new, and what's revolutionizing the fitness landscape in Canada. (Our Canadian friends are in for a treat!) Quick Sne…
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594: Looking ahead to 2024 - Marketing Edition
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2024 is here, and guess what? It's time to shake things up. Traditional tactics? They're taking a backseat. It’s time to embrace the future. In EPISODE 594, we're diving headfirst into the marketing trends that are totally reshaping the fitness world. Let’s dive in: Video Vibes: It's all about getting personal. Think stories that connect, not just …
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593: Finding Your Groove: A Conversation with Cathryn, Owner of theStudio
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Y’all - Buckle up for this one! Ready to meet a woman who’s changing the fitness game in Fargo, North Dakota? That’s Cathryn. In EPISODE 593, we’re diving headfirst into Cathryn's remarkable journey. From NYC’s hustle to creating a Pilates oasis in the heartland of America…it’s a story, Y’all. Here’s the scoop: Big City to Small Town: Cathryn swapp…
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592: From Passion to Prosperity: Magda's Journey in the Fitness Business
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Y'all - Meet Magda. Who's Magda? Let's just say she's redefining fitness with a blend of passion, innovation, and sheer willpower. Magda's transformation from a Pilates enthusiast to a fitness industry leader is the stuff of legends. In EPISODE 592, we're taking a deep dive into Magda's journey and the unique blend of Pilates, Guruda, and Bungee th…
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591: Reinventing the Wellness Village Across the NorthEast: Meet Becky Cerroni of GoSaga and watch as she transforms the Northeastern Landscape of Wellness Across Her Many Brands
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589: From Emerging Brand to International Icon: Meet Ben Camper, President of Basecamp, and Learn How He's Bringing His Brand Onto An International Playing Field"
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Yall, what does it take to become a household name in the fitness industry? We asked the President of Basecamp Fitness just that. I recently had an amazing heart-to-heart with Ben Camper, the innovative President of Base Camp Fitness. Spoiler alert: Their journey is awe-inspiring. Base Camp has made a name for itself in the boutique fitness world w…
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588: Transforming the Skyline of the UK Fitness - Rob Beale, Fitness Director of Third Space, Chats Why London is Leading the Boutique Fitness Boom
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Imagine a place where fitness is more than just exercise—it's more like a transformative experience. In Episode 588, we’re unveiling the magic behind one of London's hottest studios. Join me as I dive deep with Rob Beal, Director of Fitness at Third Space. Where we explore how this unique concept is revolutionizing the fitness landscape. Here's Wha…
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587: From Startup to Serious Acquisitions: Chatting Scale and Customer Insights with Row House Founder Debra Strougo
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"Fitness isn't just changing; it's evolving." That's the mantra of Debra Strougo, the powerhouse behind Row House. This week we’re rewinding back to Episode 546. Where we dove into the future of fitness with Debra. And trust me, it was an eye-opener. Her journey from marketing whiz to fitness icon? Absolutely inspiring. Quick Highlights: Debra’s Od…
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586: Knowing your Competition with Coach Heather Plum
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Y’all, In the latest episode of the Business of Boutique Fitness, host Heather explores the importance of understanding your competition in the fitness industry. Competition brings more awareness to fitness and wellness, benefiting everyone. Heather emphasizes the need to identify your unique offerings to stand out. Thoroughly researching your comp…
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585: The Heart-Centered Entrepreneur with Heather Plum and Nicole Siegel
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You know that feeling when you walk into a place and it just feels right? That's no accident. It's the magic of a business built with heart and soul. And that's exactly what we're chatting about in EPISODE 585. Nicole's been where many of us are – at that crossroads where you choose safe over soulful. But she chose differently. Here's a taste of ou…
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584: Lindsay & Katie The 62% Conversion Rate: How we doubled our studios income by transforming our sales process
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When a new member walks into your studio… You're not just showing them where the locker rooms are or what the WiFi password is. You're laying down the red carpet to a long-term relationship. That might just turn them into…your next raving fan. In EPISODE 584, I sat down with Lindsey & Katie, the gurus of the “New Member Journey”, who have turned th…
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583: Retention: The Reality and How to Change It
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Is your studio's love life a series of bad dates? You know the drill. Clients come in, the sparks fly, but just when you think it's love at first sight—poof—they ghost you. If you're tired of the “It's not you, it's me” chats…grab your headphones. In EPISODE 583, I sat down with my rockstar Studio Grow coaches, Katie and Lindsey, to discuss the nit…
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Is your fitness studio on the brink of something huge? The road from startup to empire is bumpy, but… This dream isn't as far-fetched as you might think. In EPISODE 582 I had the pleasure of chatting with Felicia Alexander. She's the powerhouse behind Box Union and the strategic brain that took Title Boxing Club to new heights. Seriously, she's the…
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581: 180 Degree Turnaround for Boutique Fitness Human Resources: Your Teachers, Trainers and How To Avoid Wanting to Fire Them All
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Is your studio a high-stakes drama? Is it a stage where every session is a show, each trainer is a star, and you? You’re the brilliant director behind it all. If it’s not… In EPISODE 581, we’re peeling back the curtain to reveal the nitty-gritty of running a studio that's not just a gym…but a hot-ticket theater. Here’s the lineup: Talent Retention …
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580: 180 Degree Turnaround for Boutique Fitness Human Resources - The Front Desk
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Here’s what we’re talking about in this episode: Introduction to the Front Desk Team and Their Impact on Brand Perception: This section discusses the importance of the front desk team in shaping the studio's brand image and creating a positive experience for clients. Overcoming Objections and Maximizing the Front Desk Role: This section addresses c…
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579: 180 Degree Turnaround for Boutique Fitness Human Resources - the Sales Team
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Y’all, Is your sales team not quite in sync? Like you've got the instruments, but the music just isn't flowing? That's what Episode 579 is all about—making sure your sales team is more than just a group of people reading from different song sheets. Here's the breakdown: The Process Puzzle: Trust me, this isn't boring—it's the secret sauce for a kil…
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578: 180 Degrees of Boutique HR - The New Org Chart
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578: 180 Degrees of Boutique HR - The New Org Chart Here’s what we’re talking about in this episode: The importance of building a successful team: Lise discusses the importance of having a long-term, productive, and satisfied team and the challenges of achieving this in the current industry. Typical employees in boutique fitness: Lise breaks down t…
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577: Studio Surge - Unveiling Growth Strategies and Transformative Insights around a Multi-Studio Expansion
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577: Studio Surge - Unveiling Growth Strategies and Transformative Insights around a Multi-Studio Expansion Here’s what we’re talking about in this episode: Beth Potter introduces the upcoming series on boutique HR and shares a personal story about her husband's growth in the industry. Brent shares his experience of growing from 5 to 13 studios and…
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576: A Journey of personal and business growth. Meet Kim Paxton who is building a classical pilates business in Australia.
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Here’s what we’re talking about in this episode: Kim explains how her training in classical ballet informs her approach to classical Pilates and why she prefers this method. Kim discusses her desire to become a business owner, her lack of prior business experience, and the challenges she faced in opening and growing her Pilates studio. Kim emphasiz…
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