A marketing podcast for business owners. The brief conversations of this marketing podcast are filled with practical tips from business owners and marketing professionals from around the world.
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Weekly content marketing and content creation strategies to grow your businesses with host Aaron Witnish.
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"Welcome, fellow music aficionados! Dive into a world where raw honesty meets uproarious humor, and heartwarming tales intertwine with the power of music. Join us on our podcast journey as we delve deep into the lives of remarkable individuals, exploring the profound impact of music in their unique stories. Get ready for provocative discussions, filthy humor, and outrageous questions that promise to entertain and enlighten. Tune in, laugh out loud, and let the music move you. Welcome to our ...
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Welcome to ’The Star 3rd Ward Podcast’, a unique audio journey designed to bring the members of our ward family closer together. Our mission is to capture and share the diverse stories that weave the fabric of our community, offering a window into the lives, experiences, and hearts of those we may see every Sunday but wish to know more deeply. Each episode, we invite members of our ward to share their stories, testimonies, challenges, and triumphs. From the inspiring to the everyday, these n ...
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The National Association for Sales Professionals podcast, Leads to Growth, provides in-depth interviews and discussions sharing the best sales training techniques, sales, and prospecting skills, as well as influence and communication skills to take your professional sales career to the next level! Join Chris McCoy as he creates engaging conversations with the sales industry's top talent.
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The Author Factor is the premier podcast for business owners, entrepreneurs, and corporate leaders dedicated to exploring the transformative power of nonfiction book writing, book publishing, and book marketing. Whether you're a first-time author or a seasoned publishing pro, you will discover invaluable nonfiction book writing, publishing, and marketing insights on every episode. Learn how to avoid critical mistakes, build a loyal following of readers, and harness your nonfiction book as th ...
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Sister Lorraine Ball - A Lifetime of Love, Service, and Faith
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In this heartfelt second episode of 'The Star 3rd Ward Podcast,' we are honored to welcome Sister Lorraine Ball, a beloved member of our ward family, who shares with us her rich tapestry of life experiences woven through love, wisdom, and an unwavering faith. With a spirit as nourishing as the meals she lovingly prepares, Sister Lorraine opens up a…
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Ep 53 - What is a zero-click content world? (With Expert Guest Lorraine Ball)
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What is a zero-click content world? Marketing expert Lorraine Ball reveals this must-know concept for content creators and business owners, including, what "zero-click" means for the future of your content. Download a free copy of the 30 Days In 90 Minutes Content Creation System here: https://contentonly.au/ Here are the questions I asked Lorraine…
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If you’re like most business owners you don’t have all the answers. There’s so many skills you need to master, and tasks you need to accomplish that you may need to turn to the experts to get your questions answered. Hiring an army of consultants can be overwhelming and expensive so that’s when belonging to a mastermind group can be so beneficial Z…
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Sonny Moyers: The Architecture of the Real Estate Practice
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Meet Sonny Moyers, a titan in the Texas real estate scene and the author of the nonfiction book, "The Architecture of the Real Estate Practice." On episode #225 of The Author Factor Podcast, I am having a conversation with nonfiction book author Sonny Moyers, a prominent figure in the Texas real estate landscape. Sonny's nonfiction author journey h…
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#995 Use AI to Repurpose Your Content | Greg Wasserman
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If you're like me, you're cranking out a ton of marketing content and your wishing you could get way more bang for every minute you put into it. Well, according to Greg Wasserman, head of growth partnerships and community for Cast Magic, if you're willing to enlist the aid of a little AI your can make the time you spend much more effective. Greg re…
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"Rocking Legends: Lorraine Lewis and the Legacy of Vixen and Femme Fatale"
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Step up and get ready to be swept off your feet by the whirlwind tales of rock 'n' roll royalty, Lorraine Lewis. The iconic Vixen lead vocalist and casting producer takes center stage as she recounts the electric days of her musical journey, from high school dreams to the legendary Sunset Strip. Her voice carries the wisdom of the ages, yet pulses …
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As a kid I loved the story of the tortoise and the hare. One day the tortoise and the hare line up for a race. The hare with its speed seemed destined for victory. But the tortoise pulled off a surprising win. While he was clearly outclassed in speed the tortoise focused on the finish line. Steady and plodding he made consistent motion forward. In …
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The Thomases - Building Faith and Foundations at the Rome Temple
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In this inspiring episode of 'The Star 3rd Ward Podcast,' we delve into the remarkable journey of Pat and DeAnn Thomas and their significant roles in the construction of the Rome Temple. Their story is a testament to faith, dedication, and divine guidance. Pat Thomas, serving as the landscape superintendent, was pivotal in bringing to life the visi…
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#993 Using AI to Collect, Analyze and Use Data | Parker Olsen
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In this conversation, I jumped into the world of Artificial Intelligence (AI) and its applications beyond just content creation. Focusing on automation and workflow efficiency, AI enthusiast, Parker Olson discusses how he uses AI to streamline operations in his business, PodPitch - an initiative fueled by AI. Day-to-day business tasks like data col…
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On episode #224 of The Author Factor Podcast, I am having a conversation with Nick Hutchinson, the brainchild behind Book Thinkers, a digital marketing agency for book lovers that bridges the gap between authors and their readers. Nick is also the author of the nonfiction book, "Rise of the Reader." In "Rise of the Reader," Nick presents a compelli…
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The Mechams - Love, Labor, and Life's Lessons
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In this episode of 'The Star 3rd Ward Podcast,' we sit down with Brother and Sister Mecham to explore their heartfelt journey through life, love, and the lessons they've learned along the way. Their story begins at Utah State, where their paths first crossed, setting the stage for a lifelong partnership grounded in mutual respect and affection. Bro…
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#992 What is Your Problem Solving Style? | Kris Ward
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Kris Ward is back in the guest chair, this time with a lively conversation about entrepreneurial personalities. She delves into her unique approach of categorizing entrepreneurs into five distinct personalities based on their problem-solving and process management styles. From the "Rushaholic" who thrives on speed but may overlook details, to the "…
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Highs of hockey glory and the anthems of '80s rock with Derrick Germain
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This week on Music Junkies, I’m thrilled to have my good old buddy, Derrick Germain, onboard. We'll be swapping stories - from wild high school experiences to his heartwarming love saga with his wife, Tracy, and their journey through four failed date attempts before finally hitting the sweet spot. Our friendly debate on the significance of flexibil…
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My husband is an amazing cook. He reads recipes, comes up with his own variations, blending and layering ingredients in new and delicious ways. Even though he is amazing in our kitchen, he could not own a restaurant. Why? He knows how to time a meal with three dishes for eight people, but expanding that to thirty dishes, for one hundred people requ…
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Ep 55 - UK Marketing Expert Interrogates Our Agency's Content Strategy
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Neil Wilkins invited Aaron Witnish as a guest on his renowned podcast and extracted everything you need to know about our agency's content strategy, mindset and view of the future, as well as adding Neil's value to the topics. Neil generously allowed us to share the conversation here. Follow The Neil Wilkins Podcast here: https://www.youtube.com/ch…
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#990 Selling on LinkedIn with Karen Yankovich
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In this episode, I am joined by LinkedIn strategist and CEO of Uplevel Media, Karen Yankovich. A seasoned expert with over 30 years of experience, Karen talks about how LinkedIn can be instrumental in empowering women entrepreneurs and guiding individuals towards becoming industry thought leaders. The conversation begins with Karen elaborating on h…
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Book Marketing and Book Funnels with Chris Benetti
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On episode #223 of The Author Factor Podcast I am having a conversation with the founder of Smart Author Media, Chris Benetti. Hailing from Perth, Western Australia, Chris is an expert in book marketing who leverages his engineering background for tactical, results-driven strategies. He's known for transforming non-fiction authors into notable mone…
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Join this insights-packed episode as we welcome Janet Falk, a seasoned communication professional, and the chief strategist at Falk Communications and Research. She brings over 30 years of experience and discusses her innovative approach to understanding the buyer's journey, diverging from the traditional perspectives. Janet challenges the common b…
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What's it like to be a new Bishop and why are we doing this podcast.
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In our inaugural episode of 'The Star 3rd Ward Podcast,' we sit down with Bishop Bryant to delve into the heart of our community and the purpose behind this podcast. As a new bishop, he shares his personal journey, the challenges and insights gained from stepping into this pivotal role within our ward, and how it has shaped his vision for our commu…
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Pranks, Playlists and, Illusions with Stand-Up Comedian and Magician Danny Whitson
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When comedy and magic collide, the result is a spectacle of humor and surprise that captivates audiences. This podcast episode introduces us to the remarkable Danny Winston, whose journey through comedy, illusion, and music is as multifaceted as it is fascinating. Host Annette Smith engages Danny in a conversation that is both enlightening and ente…
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Has your brand become like background noise in the marketing landscape? Repeatedly saying the same thing has value as you try to establish a consistent brand . However, when it becomes a monotonous drone, your audience tunes out. If your message has lost its flavor and faded into the sea of sameness, it’s time to rekindle interest in your brand thr…
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Ep 54 - Retargeting Content Engagement To Monetise Your Audience
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Many business owners spend thousands advertising to cold audiences. But retargeting followers, content engagement, profile interactions, website visitors and your database are where the hot and warm client opportunities reside. Retargeting can be a high-converting and low-budget way to monetise your content marketing strategy. RESOURCES MENTIONED R…
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Fight For Your Best Life: Empowerment Through Protection with John Brewer, Jr.
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On episode #222 of The Author Factor Podcast, I am having a conversation with John Timothy Brewer, Jr. His remarkable background as a special forces veteran and founder of Shield and Spear Consulting Group gives him a unique insight into the world of self-defense. With his new book, "Fight For Your Best Life," John combines a decade of high-stake e…
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#987 A Name You Can Own with Samantha Bradshaw
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I had a great conversation with Samantha Bradshaw, a seasoned small business and intellectual property lawyer, about the process of naming a business. Yes, you want a cool name, but you also want one you can own and protect. Proactive Legal Prevention: Samantha emphasizes the importance of proactive measures to keep creative service providers out o…
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Zach Montroy dropped by for a discussion about imposter syndrome, particularly among founders and business leaders leaders. It is a common experience in the entrepreneurial journey and Zach emphasizes the role of self-compassion in combating imposter syndrome, suggesting that individuals should treat themselves with the same kindness and understand…
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Goth Metal, Grit, and Glam with Glenn from Two Shadows
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Slip into the shadows with us as Glenn from Two Shadows unravels the tapestry of goth metal melodies and the raw emotion behind their chart-topping hit "Scratchin' Out the Surface." It's not every day that you get to steal glimpses into an artist's soul. Still, Glenn lays it bare, recounting the transformative studio journey, the tug-of-war with re…
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These days we're living in a zero click world. What that means is all of the social media platforms and even Google are trying to get you to stay on the platform. They're encouraging you to find the answers you need with them and they're discouraging people from clicking through to your website. Unless of course you're going to pay for an ad. So wh…
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Never Quit on a Bad Day: Resilient Stories of Overcoming Challenges with Phebe Trotman
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On episode # 221 of The Author Factor Podcast I am having a conversation with Phebe Trotman, a Vancouver-based entrepreneur and distinguished athlete who has been inducted into several sports halls of fame. Phebe embodies resilience through her personal journey, a quality she brilliantly shares in her first book, "Never Quit on a Bad Day," which of…
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I had so much fun chatting with Amy Singleton, about building authority with authentic content. Amy is the CEO and owner of Hite Digital Norman, an Inc. 5000 digital and branding agency. Amy's mission is to empower individuals to reconcile their personal and professional aspirations without compromise, and today, we're tapping into her expertise to…
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Laura Templeton dropped by for a conversation about using AI to build your brand. , an author and international speaker, discusses using AI to build your brand with Lorraine Ball. At first, the idea might sound a bit out there, but Laura dives into how AI, specifically ChatGPT, can be customized to reflect your brand's voice and values. Laura expla…
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Chords of Change: From Rock Bottom to Mosh Pit Miracles with Kevin Hellestad
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When Kevin, a fervent music aficionado, shares his life-altering odyssey through the realms of rock and metal, you can't help but feel the electric charge in the air. Our latest episode features his tale of salvation through sound, a narrative that spans from the solace he found in music during his darkest times to the explosive energy of mosh pits…
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These days everyone is telling you you need to be a storyteller. You need to be a storyteller in sales and in marketing. There are some people who are just natural storytellers, with the ability to pull you in with their words and leave you sitting on the edge of the seat. Then there is everyone else. So maybe you don’t feel like you’re a storytell…
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Can you still make money on Amazon? That's the question I asked Lesley Hensell, co-founder of Riverbend Consulting, Amazon, once characterized as the Wild West of online selling, has undergone significant evolution. Success on this platform now necessitates a more strategic and disciplined approach. However, with proper guidance, achieving success …
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Stop Stretching: Pain-Free Living with Yogi Aaron
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On episode #220 of The Author Factor Podcast, I am having a conversation with Yogi Aaron, an influential figure in the world of yoga. Yogi Aaron's unorthodox perspectives on stretching and flexibility, and his dedication to helping others live a pain-free life through yoga, make him a sought-after teacher and author. His latest book, "Stop Stretchi…
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Ep 52 - Content Marketing Is An Untapped Recruitment Strategy
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Most business owners overlook the role content marketing plays in recruiting and becoming a destination employer with more demand to work at the company than the roles available. Download a free copy of the 30 Days In 90 Minutes Content Creation System here: https://contentonly.au/ In this episode of the Content Marketing Podcast: - How to use cont…
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#980 Adapt Your Sales Process to Your Customer's Personality
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Imagine you're sitting across the table from someone, trying to figure out if they're the right fit for your business. But here's the catch, people don't come with instruction manuals telling you exactly who they are and if they're a good match for you. The key having productive conversations lies in understanding personality types. A few years ago…
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Mixtape Memories: Comedy, Crushes, and Carmen Lynch
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Picture yourself rummaging through old mixtapes and stumbling upon the soundtrack of your youth. That's where we kick things off with Carmen Lynch, a strikingly hilarious New York City comedian who joins me to reminisce about the power of music and its uncanny ability to teleport us back to the days of high school dances and first crushes. We unpac…
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This year I decided to follow my own advice and commit to one social media platform. Sure I still post content in lots of places, but I am spending time every day on only one platform - LinkedIn. And, I am not just showing up, posting an update, liking a few things and leaving. I did some research to find out what the LinkedIn algorithm likes and a…
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Life-Changing Healing with Dr. Matt Archer
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On episode #219 of The Author Factor Podcast I am having a conversation with Dr. Matt Archer, a chiropractor and author of "The Protocol For Health, 7 Unexpected Solutions." Dr. Archer's journey into nonfiction writing began with a skeptical approach to manual muscle testing and applied kinesiology. During this interview, he shared a unique, effect…
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When you are ready to take the next step in your business you will need a marketing partner, but how do you find the right one? That's what I talked to Behdad Jamshidi, founder of CJAM Marketing about. In this lively conversation he shared insights into navigating the process of selecting the ideal marketing team. Behdad defines a marketing partner…
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In this terrific conversation from my archive Don Markland shared his powerful story of transformation from an unhealthy lifestyle and lack of clarity about his purpose to a successful life and business. He realized there are two fundamental rules of accountability—starting with oneself and leaving ego at the door—set the stage for the four C's. Cr…
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Guitar Strings and Heartbreak: The Ballad of Chancy Grife
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When Chancy strums the strings of his custom Frankenstein-style guitar, it's like unlocking a treasure trove of stories and emotions woven into each note. In this episode of Music Junkies, prepare for a captivating symphony of heartfelt narratives as our guest, a passionate music and movie aficionado, paints a vivid picture of his life's soundtrack…
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Everyone likes to be right and to see their ideas put into practice but sometimes your ideas are not the best it. If, as a leader you are more focused on proving you're right and winning every argument people around you will acquiesce. You will have a solution but it won't necessarily be the best solution. This is tough, because it means you have t…
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Demystifying the Science of Marketing with Lorraine Ball
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On episode #218 of The Author Factor Podcast I am having a conversation with Lorraine Ball, an entrepreneur, author, and professional speaker with 4 books to her name, including The Science of Marketing. Lorraine has dedicated her career to demystifying marketing for the everyday entrepreneur. Lorraine's impact is tangible and inspiring. From her e…
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Carolyn Patrick dropped by for a conversation about one of my absolute favorite topics—niche marketing. Carolyn’s a seasoned consultant and non-executive director hailing all the way from Australia, bringing a wealth of experience in customer brand and marketing across diverse industries like banking, wealth management, insurance, retail, and gover…
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Small business owners often get prescribed marketing solutions from agencies that are not fit for their stage of business. This conversation addresses the problem and offers tools to make informed decisions to outsource your marketing. Download a free copy of the 30 Days In 90 Minutes Content Creation System here: https://contentonly.au/ In this ep…
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Did you miss this conversation from my archive? Every business owner knows an article in the news can be a great boost to a business. The question is how do you get the media to notice you. My guest Mickie Kennedy explains it is not by sending another boring release about your product or service. You need to be creative, finding a unique angle. One…
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Rockin' the Dirty Edge: A Metal Journey Unleashed
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Get ready to rock as I, Annette Smith, unleash the electrifying energy of London's metal masters, Prodigal, straight into your eardrums. Stan, George, Johnny, and Louis peel back the layers of their wild journey, from jamming in the schoolyard to dominating the stages they command today. Our conversation is a no-holds-barred exploration of the elem…
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I have been talking about marketing for a long time. And then funny thing? Although it is a big topic, managing marketing boils down to three simple truths. The first is that marketing hasn’t really changed in 50 or 60 years. The basics of marketing are about what they were half a century ago. What has changed are the tools. And that’s the second t…
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Breakthrough Success and Extraordinary Results with Paul Lemberg
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On episode #217 of The Author Factor Podcast, I am having a conversation with Paul Lemberg, a seasoned author and entrepreneur who has generated over $550,000,000 for his clients through his expertise in transforming small businesses into profit powerhouses. During this insightful interview, Paul shares his proven strategies for guaranteed business…
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