#1018 Half Baked Marketing Ideas | Marketing Minute

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I love working with entrepreneurs. They’re excited and enthusiastic and their energy is contagious as they talk about their great idea. Unfortunately, I often have to tell these amazing people I can’t help them because excitement and energy is not enough to make a business successful.

Usually it’s because their idea is only half-baked. There’s a good concept but they haven’t really done the homework to fill in the details. The gaps usually occur in one of several categories

Not enough experience in the industry
They haven’t thought through the fulfillment process
Incomplete competitive assessment

In this episode, I share a few examples of how half-baked ideas could have been completed with a little work and a little patience but entrepreneurs are impatient.

Don’t let this happen to you. If you have an idea for a business do your homework learn about the industry, your competitors and your customers. Give your idea a chance to succeed by putting it back in the oven for a little while. When you’re ready to talk about your half baked marketing idea give me a call

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