show episodes
 
15 Minute Freelancer is your snack-sized guide to being your own boss and building a business and life you love. In this podcast for freelancers, you'll get practical strategies and behind the scenes stories from your host, freelance health copywriter Louise Shanahan, so you can create a freelance business that works for you.
 
It’s difficult to keep up to date on the Irish running scene. Every week we take you on a guided tour of races across the land, offer some tips, tricks and anecdotes. Bring in local runners for a chat about all things running. If you do a bit of running around the roads, mountains and trails this is the podcast for you.
 
Here at The Communications Clinic, we specialise in all things communications- whether that's listening or talking, writing or presenting, interviewing or being interviewed. Every fortnight we'll bring you a new 'How To...' to help you navigate the important communications in your life through interviews and practical advice.
 
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show series
 
Podcasting is a great way to connect with people, but it's also a bit of a one-sided conversation. How do we cultivate a community vibe? This week, 15 Minute Freelancer's very own editor Charles Commins gets on the other side of the mic to join me for a chat about community-building. We focus on podcasts but the lessons apply to any kind of content…
 
Follow me for a day! In this episode, I take you behind the scenes of a typical day as a freelance copywriter, including: Revisiting theme days as a way to structure your week Do I really work just five hours a day? Reducing decision fatigue and making the most of "shark mode" How I split my day between deep work and shallow work Figuring out your …
 
When was the last time you took a whole week off from your business, switched off your emails, and relaxed? We all need time off to recharge our batteries, but as freelancers, many of us find it really difficult to take a proper break. In this solo episode, I share my tips for how to take time off without worrying that your business will disappear …
 
A podcast episode about podcasting! Have you ever considered appearing as a podcast guest to share what you do with a new audience - or even start your own podcast as a way to get freelance clients? My guest is Anne Claessen, founder of Podcast Babes, and in this episode, she shares with us her tips and tricks on how to use podcasting to grow your …
 
How to position yourself in the market and set your rates can be one of the biggest challenges as a freelancer. If you can't describe your services, process and value in a way that resonates with clients, you'll struggle to charge the rates you'd like. Maybe you know you're undercharging, or you want to move away from using an hourly rate that you …
 
Support the podcast! If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated. In this episode, Louise is joined by Fi Shailes to talk about what it's like running a freelance business whi…
 
If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. All donations help cover the cost of running the podcast and are very much appreciated! When SaaS writer and content consultant Annabel Fay lost almost all of her clients overnight at the start of the pandemic, she…
 
On this episode, Louise is joined by freelance podcasting royalty! Frankie Tortora and Steve Folland are not just co-hosts of the brilliant Doing It For The Kids podcast, but they've also been co-mentoring each other as freelance business owners (with kids and mammoth side projects) over the last few years. Here, they share their experience of co-m…
 
Who's on your imaginary board of directors? In this episode, Louise shares a fun strategy for figuring out business problems with a little help from your (imaginary) business friends). Say hi to Louise: Louise Shanahan is a freelance health and medical copywriter and a big fan of finding your freelance niche. She's on a mission to help others build…
 
☕ RBP : 187 Hugh Armstrong 3.0 ➡️ Fresh from his W at Cheshire Hugh is on for a catch up. ➡️Recovered from two stress fractures in 2021 to seal a spot on the European team in August with a 2:14. ➡️Podium results from Belfast, because after the podium the race is over. Listen: bit.ly/3dXXwzFBy Runner Beans Podcast
 
In this episode, freelance copywriter and LinkedIn superstar Dave Harland shares his unique approach to making marketing fun. Dave's known for stirring up trouble on LinkedIn, poking fun at self-acclaimed thought leaders and brightening up the feed for the rest of us. Here, he breaks down his strategy and tells us: How he uses humour and parody to …
 
Discovery calls – those introductory conversations with prospective new clients where you size each other up and decide if you want to work together – are often seen as an essential part of securing new business. But for some freelancers, they're a major source of stress, wasted time and frustration. Imagine if you could skip them altogether! In th…
 
As a freelancer, it's lovely to get that little ping in your inbox from someone saying you've been recommended as the number one person to help with their next project. But those referrals don't just happen by accident. There's plenty you can be actively doing to make sure that you are making yourself as referrable as possible. In this solo episode…
 
☕ RBP : 184 Sorcha Nic Dhomhnaill ➡️ Marathon focus this week with Donore's Nic Dhomhnaill. ➡️ A podium spot on marathon debut followed by top 30 finish at Seville, with podiums on the roads along the way. ➡️ A solid group with JK Harriers & easy miles are rewarding Sorcha with the track season imminent. Listen: bit.ly/3dXXwzF…
 
Do you know if you’ve been pwned? If you don’t even know what that means, don’t worry, you’re not alone. The world of internet security can be a scary place, and it’s not always easy to know where to start with protecting ourselves online. But as freelancers, it’s a subject we can’t afford to just ignore and hope it won’t affect us. In this episode…
 
Have you ever considered partnering up with another freelancer to expand your business? Teaming up could be a great way to attract bigger projects, expand your services and grow your business without doubling your hours. But how does it work? How do you find the right business partner? What happens if you disagree?! In this episode, I chat to Adam …
 
Freelance graphic designer and creative lead at Freelancer Magazine Angela Lyons joins Louise to talk all things learning. Keeping your skills fresh is essential if you want to stay on top of the latest industry trends and do the best possible work for your clients. And let's not forget the strategy, finance and marketing skills we need to build a …
 
☕ RBP : 179 Israel Olatunde ➡️ Still only 19, 2nd on the all time list & should be off to World Indoors this month. ➡️ National Snr 100m & 60m Champ, it’s been a great start in the senior ranks. ➡️ Some absolutely SWIFT 10km times across in Manchester from the Irish females. Listen: bit.ly/3dXXwzFBy Runner Beans Podcast
 
Do you cringe at the thought of walking into a networking event? Waste hours trying to find the right people to connect with on social media? As a freelancer, you know what they say – your network is your net worth... or at least a nice steady pipeline of leads, collaborators and people to cheer you on when you need it. So how do we go about buildi…
 
Planning the next step in your career can be tricky when you aren't following a conventional path. When you work for yourself, you have to plan our own careers – there's no management programme or promotion pathway. In this episode, career wing woman Laurie Macpherson shares her advice for freelancers who are pondering the next step. We cover: how …
 
"Productised services" are when you package and sell your freelance service as if it were an expensive pair of jeans or a tasty vegan sausage roll. In other words: it's a service that's designed and delivered the exact same way, every time. This episode covers: Why you should consider offering productised services as a freelancer How much to charge…
 
This episode is a Q+A on some gnarly freelance pricing issues, which popped up when Louise was a guest on a recent ContentUK panel on freelance pricing. Find out more about ContentUK: contentuk.co Mentioned on this episode: Ep 15: Is it time to raise your freelance rates? Ep 4: The pricing advice I HATE Ep 3: How to find your best-fit clients Say h…
 
It's much easier (and mroe fun!) to build an audience and attract your ideal clients when you know what you stand for. But figuring that out can be tricky. Gill Hill is a brand voice expert, copywriter and editor, and on this episode she shares the secret to authentic personal branding and how to own your voice. The discussion covers: how to feel c…
 
☕ RBP : 173 Grace Carson & Conroy ➡️A lovely chat with the leading U23 from the Island at Saturday’s international XC . ➡️Loughborough athlete, 2020 BUCS short course champ & another athlete from the Tyrone production line. ➡️ Brian Conroy crashes in to bring us up to speed on the revamped KIA race series hitting the roads in 2022. Listen: bit.ly/3…
 
Diane Wiredu is a Messaging Strategist and Conversion Copywriter, and the founder of Lion Words. Diane is an expert in using storytelling and customer research to attract perfect-fit clients, and in this episode, she shares how freelancers can use the same strategies to market their services. We cover: How Diane came up with her ROAR framework and …
 
Continuing on a theme of getting into good freelancing habits to kick off 2022, this episode looks at 7 bad habits or pitfalls that you might be accidentally falling into when you're working with clients. Get ready for some tough talk about why ditching these habits is important if you want to build a successful freelance business. Remember, you're…
 
☕ RBP : 171 Day of 5000s ➡️It’s back for another year and it’s your chance to set those qualification times. ➡️John Black comes on to bring us up to speed on a so far stacked Day of 5000s. ➡️ The 2020 edition saw the emergence of a European champion, find what’s in store for 2021. Like.Share.Subscribe…
 
It's time to dive back into business after the new year, so of course we had to talk about if and how you should set goals to grow your freelance business in 2022. In this episode, Louise shares her six-step process for setting goals that actually mean something to you (so you can actually achieve them!), plus her number one business goal for 2022.…
 
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