show episodes
 
How do I grow my business on social media? What’s the best type of content to post on Instagram, YouTube and LinkedIn? How frequently do I post on social media and how do I even know if what I’m doing is working? Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online. Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency. Heidi shares all the best tips ...
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I started this podcast because I was tired of being stereotyped as lazy, triggered and entitled. I wanted to give voice to a different kind of millennial and invite us to write a new story - one of a generation willing to challenge the status quo, embrace nuance and paradox, and reject PC-culture. This podcast isn’t about finding answers, it’s about asking the right questions. How can we reinvent ourselves and the narratives we’ve been expected to inherit? How can we take ownership over the ...
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show series
 
Some industries, as many a social media manager will tell you, are easier to create content for than others. They’re just a little…sexier if you will. Other industries, especially among service providers, can be… seemingly boring. But, as Marcus Sheridan taught us with his wild success as a pool company through content marketing, even boring indust…
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How do you add value to your audience? We hear that a lot in marketing - always add value. This week on Stop the Scroll, we’re chatting with Dan Coughlin of Get Hyped about storytelling, influencer marketing, and adding value to your audience. We’re diving into the challenges and changes in influencer marketing in recent years, the importance of ad…
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Marathon training and managing a business may seem like two different worlds, but they share countless parallels. From goal setting to overcoming setbacks and challenges, and finding a community to hold you accountable - the similarities when you’re just getting started are far too similar. Drawing from her own journey in both training for marathon…
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Are you trying to show up in all the places on social media? Chances are, if that’s you, you’re probably a bit overwhelmed. Whether you're managing social media by yourself or seeking a strategic social media partner, this episode breaks down the fundamentals. We’re helping you align your social media presence with your business goals, from underst…
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Do you use Pinterest? You might be missing out! This week we’re chatting with digital strategist Bonnie Conrad about pinterest strategies, and the importance of UTM codes to measure your marketing efforts. Bonnie shares tips about maintaining a consistent Pinterest strategy, sharing their journey from seeing no results to significant growth by pinn…
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Is your copy compelling? What even IS compelling copy? And how does copy differ from content? This week, we’re talking about brand messaging for small businesses. Mackenzie Fleming is a seasoned copywriter and brand messaging mentor, shares her expert insights on the foundational strategies behind compelling copy and content writing. We discuss the…
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Are you creating content for your website? If you want to rank online, you need to be. This week, we’re talking with Barb Davids about the importance of creating optimized, high-quality content for your website. Barb has a background in photography, which led her to digital marketing and now, an SEO expert. She has a unique approach that debunks th…
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Ever wondered why reels are so essential for your Instagram strategy or struggled with being on video? You're not alone! This week we’re chatting about all things IG reels! From increasing engagement to reaching new audiences, reels are truly essential to any Instagram strategy. On this episode, you’re getting tips about batching content, leveragin…
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Got time off this summer? With vacations and downtime on the horizon, how can you maintain your online presence without feeling overwhelmed? I’ve learned that planning is key to being consistent. This week on the podcast, we’re talking about how planning your content, and building your content calendar helps you stay consistent online while reducin…
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Are you overwhelmed by social media metrics? 🤯 You're not alone! Have you ever wondered if your social media metrics are truly reflecting the success of your marketing efforts? You’ll never know unless you know which metrics actually matter when it comes to social media! This week we’re chatting about the importance of looking beyond vanity metrics…
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How does your business show up online? Now, more than ever, people do not want to be sold to when they’re scrolling through their favorite social media platforms. That’s why it’s so crucial to mix up your content and show the human side of your business. But how do you balance those posts that you share your services and the value of working with y…
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I’m a stickler for the fact that social media is rented space. Every time Instagram goes down, the marketing world freaks out - but you know what works? What doesn’t go down? Email marketing. This week, we’re discussing the how and whys of email marketing. With 4 billion daily email users and an ROI of 4000%, email is a goldmine for customer acquis…
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Feel like you can’t keep up with all the changes and best practices to be successful on social media? It’s not just you. Instagram and Meta are ALWAYS changing. It can often feel like what works one week doesn’t work the next. It’s frustrating when you feel like you have a strategy and then the next week a tornado swoops in and nothing works the wa…
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What’s a business lie that you’ve been told? Or a misconception you have about the various roles within business. That marketing and sales are one in the same? Lies! They are not, and I’m here to tell you exactly why. (I mean if you’re a solopreneur they are kind of the same however, they’re also not… but that’s a different story.) In this episode,…
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We all know about those social media “best practices” right? Some of them…that we’re hanging onto might be a bit dated and are hindering our reach and engagement online. These are what I call marketing bad habits. And we all have them. We all think we know everything when it comes to marketing our businesses best, but sometimes, what we think is be…
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Let’s talk about content creation burnout. It’s a real thing, there are marketers out there who are ALWAYS just creating. Unfortunately, we all face content creation hurdles. We all hit creator's block once in a pink moon. But, you don’t always need to create your content from scratch, Today, we’re discussing strategies for repurposing old content …
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Are you struggling to find fresh ideas for your social media, blog, or podcast content? We often hear that we should be repurposing our content. But how do we know what’s the best content to repurpose and where should we repurpose it to? And what about new content ideas? How do I come up with those? Well, you are in luck because today, I’m sharing …
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The one thing we all want to know is how the heck do we win online? I mean really, how do we win on social media? In today’s episode, I’m breaking down what goes into a winning social media strategy and how you can elevate your social media accounts. I’m answering questions like Why do you need to define your value proposition and how it’s going to…
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In the world of social media, we all strive to create content that captures our ideal client’s attention and gets them to stop doom scrolling. I’m super passionate about creating content, educating business owners about the benefits of social media marketing, and how to repurpose all this content you are creating because the content creation wheel …
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How do I grow on social media? What's the best type of content to post? What are the latest best practices on Instagram, LinkedIn, and every other social media network? And how do I even know if what I'm doing on those platforms is even working? Welcome to Stop the Scroll, a podcast dedicated to helping small business owners like you thrive online.…
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First, you will hear about how on August 14, 2023, 17-year-old Jesus Ayala ran down 63-year-old retired police chief Andreas Probst as he rode his bicycle in Las Vegas, Nevada while the 16-year-old passenger in the car, Jzamir Keyes, recorded the murder on his cellphone. Then, I’ll tell you about the January 27, 2024 shooting death of 60-year-old R…
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Update on the Oxford High School Shooting, which took place on November 30, 2021, and saw Madisyn Baldwin, Hana St. Juliana, Tate Myre and Justin Shilling murdered on campus by 15-year-old Ethan Crumbley. Music: Resonate Recordings For sources, visit: https://murderousminors.onpodium.co/episodes/142-oxford-update-ethan-crumbley Become a supporter o…
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In August, 2023, Mackenzie Shirilla was sentenced for the high-speed crash murders of her 19-year-old boyfriend Dominic Russo, and their 18-year-old friend Davion Flanagan, murders she committed when she was 17. Music: Resonate Recordings For sources, visit: https://murderousminors.onpodium.co/episodes/hell-on-wheels-the-murders-of-davion-flanagan-…
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After an incredibly meaningful and successful five years, I’ve decided to end the podcast. Thank you for all of your support, time, and trust. I’m off to begin a new chapter, and I’ll hope you’ll continue to follow along. To stay in touch, subscribe for free at anyakaats.substack.com. Song featured: “A Better Son/Daughter” by Rilo Kiley Sign up for…
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Ian MacKenzie is a new paradigm artist who’s been tracking the global emergence of imaginal culture for the past 15 years. From the desert of Burning Man to the heart of Occupy Wall St, Ian has amplified the voices of visionaries, artists and activists who have been working toward planetary system change. He is the co-director of The Village of Lov…
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On May 9, 2021, Mother's Day, 13-year-old Tristyn Bailey was reported missing from her St. Johns, Florida home. Her 14-year-old classmate and neighbor Aiden Fucci was arrested for her stabbing death, and after more than two years, he's been sentenced for her murder. Visit The Tristyn Bailey Memorial Fund at tristynbailey.com Music: Resonate Recordi…
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On July 29, 2016, Dawn and Antonio Armstrong Sr. were shot to death in their beds, and immediately, their 16-year-old son was arrested for the murders. After 7 years on house arrest and 3 capital murder trials, the now 23-year-old husdand and father's criminal prosecution has reached a conclusion. Music: Resonate Recordings For sources, visit: murd…
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On October 13, 2022, 15-year-old Austin Thompson is alleged to have shot and killed his brother James Roger Thompson, Raleigh police officer Gabriel Torres, Nicole Connors, Mary Marshall and Susan Karnatz, in Raleigh, North Carolina; also on October 13, 2022, 17-year-old Tyler Roenz is alleged to have killed his mother Michelle Roenz in their Humbl…
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Peter May is an alchemist, a Grammy award-winning musician, a tree whisperer, a firefighter (and firemaker), an athlete, an architect, and an all around fascinating human being. Peter and I discuss how his love of ecology first developed as a kid living outside Detroit on Lake St. Clair, and how this passion later influenced almost every aspect of …
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Sarah Jones and her husband Michael are fourth generation potato farmers in Hooper, CO. Their farm, Jones Farms Organics, is paving the way in the San Luis Valley (the nation’s second largest fresh potato growing region in the U.S.) for regenerative and sustainable farming practices. In addition to helping manage day to day operations at the farm, …
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Kelly Moody is a critical ethnobotanist, philosopher, teacher, writer, and podcast host. After growing up in rural southern Virginia on her grandmother’s tobacco farm, Kelly’s interest in plants and ecology never left her. She received a B.A. in Philosophy and Religious Studies, and then left Virginia to travel cross-country, studying herbal medici…
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Jules Evans is a philosopher, journalist, and author, whose work centers around the interplay between rational and ecstatic states of consciousness. Currently, Jules is leading the Challenging Psychedelic Experiences Project - researching psychedelic harm reduction, ethics, and integration. Jules and I speak about our shared disillusionment with We…
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George Whitten, along with his wife Julie, own Blue Range Ranch (also known as San Juan Ranch) located in the high desert of Colorado’s San Luis Valley. Originally pastoralists, George and his family have been ranching on the same land for well over a century, and have been practicing regenerative agriculture and holistic land management since 1893…
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Erin is a professional writer who’s currently studying to get her Ph.D. in Clinical Psychology. Erin is also one of my closest friends, and my former Whore Rapport co-host. Since ending Whore Rapport last fall, Erin and I both felt that there was more to say about our decision to stop the podcast. We speak about the animate, sacred nature of identi…
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Jenny is a certified astrologer, holds a PhD in Modern Languages and Literatures, a B.A. in Classical Philology, and has studied ancient civilizations and languages for over 25 years. She’s also a trauma-informed coach, spiritual guide, and one of my dearest friends. Jenny returns to the podcast (for the fifth time!) to discuss the upcoming ingress…
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William Keepin and Cynthia Brix are co-founders of Gender Equity and Reconciliation International. William, a climate scientist and physicist who also trained in clinical psychology with Stanislav Grof began GERI thirty years ago under the name “Gender and Ecology” in an effort to expose and heal the hypocrisies of working to end the exploitation o…
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For the past few months I’ve found myself in a deep internal dialogue exploring the nature of my desires, my relationship to will, and my capacity for action. In the face of difficult choices, divergent interests, or upon reaching a fork in the road, how do we decide which path to take? How do we tell the difference between “trusting the timing” an…
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Michael Ridge has spent the last decade living and traveling nomadically on horseback, mostly in the Pacific Northwest. He is an expert in primitive skills and wild foods, and possesses a level of bravery and commitment to core values that I find extraordinarily impressive. In our conversation, Michael shares about the events that led him to his cu…
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Johanna Hoffman is a designer, urbanist and strategist exploring the ties between design, planning, fiction and futures. She’s the founder of Design for Adaptation, a studio using strategic planning, interactive storytelling and speculative design to survey the impacts of potential futures and spur proactive adaptation. Her new book is called Specu…
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Téo Montoya is a Human Design Analyst, Metamodern Myth Mender, Indigenous Futurist writer and multimedia artist. His work focuses on synthesizing cosmological and spiritual systems, myths, archetypes, and modalities to find ways of supporting an emerging world in crisis through human development, ecological literacy, and reciprocity with our commun…
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On December 1, 1997, 14-year-old Michael Carneal opened fire on his fellow students at Heath High School in West Paducah, Kentucky, killing 17-year-old Jessica James, 14-year-old Nicole Hadley and 15-year-old Kayce Steger, and 5 other students were wounded. In September, 2022, Carneal became the first high-profile school shooter of the modern era t…
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Van is an educator and practitioner in dance, healing and spirituality with over 20 years of experience. He integrates Eastern and Western modalities to create a holistic dance education, centering on how dance can enlighten our perspectives on life and how we interact with society. Van reaches beyond dance and choreography by focusing his work on …
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In July 2016, 42-year-old spouses Dawn Whitely Armstrong and Antonio Armstrong Sr. were shot and killed in their suburban Houston, Texas townhome, with their middle son, 16-year-old Antonio Armstrong Jr., the only suspect. Following a mistrial, the defense fought to introduce an alternative perpetrator theory at retrial, which is scheduled to begin…
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Deborah Eden Tull (who goes by Eden) is a Zen meditation and engaged dharma teacher, public speaker, author and sustainability educator, as well as the founder of Mindful Living Revolution. She trained for seven and a half years as a Buddhist monk at a silent Zen monastery and has taught engaged dharma for over 20 years. Her new book, Luminous Dark…
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On August 30, 2022, 10-year-old Na’Mylah Turner-Moore was reported missing from Saginaw, Michigan and her 14-year-old stepbrother Jameion Peterson has been charged as an adult on suspicion of her murder; on August 28, 2022, a 51-year-old man was found shot and stabbed to death in his home in Orting, Washington, and two 16-year-olds have been charge…
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Whitney returns to the podcast to discuss how paradox, polarity and nuance show up in astrology, and how to best utilize concepts of “good” and “bad” to provoke self-awareness. How can nuance be used to both invite and prevent growth? How can we assess when duality is helpful vs. when it isn’t? Whitney and I provide an overview of concepts such as …
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On July 18, 2022, 14-year-old Brooke McLaughlin was murdered in her home in Mount Vernon, Maine, and a 15-year-old has been arrested in her death. On January 31, 2011, 14-year-old Alana May Calahan was shot and killed in her own home by a neighbor who was close with their family, Lacy Aaron Schmidt, who was also 14. Many questions remain, including…
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Kimberly Ann Johnson is a somatic experience practitioner, sexological bodyworker, author, podcast host, and doula. She returns to the podcast to speak about the turmoil of the past couple years, and recounts the journey that led her to co-author Reckoning with Stephen Jenkinson. We speak about our mutual experience feeling alienated from the “well…
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Stephen is a culture activist, teacher, author, and co-founder if the Orphan Wisdom School. His work centers around grief, elderhood, community, and is rooted in knowing history, being claimed by ancestry, and working for a time we won’t see. Stephen and I speak about how a lack of generational connection and transmission has provoked deep rupture …
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In the early morning hours of July 31, 2021, 5-year-old Logan Mwangi was found dead and 13-year-old Craig Mulligan was arrested for his murder, along with with his guardian John Cole and Logan's mother Angharad Williamson, in Bridgend, South Wales. Brought to you by Best Fiends! Music: We Talk of Dreams For sources, visit: https://murderous-minors.…
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