Who else is sick and tired of paying for marketing and advertising that fails miserably to move the needle and leaves you frustrated, confused, and ready to write off marketing altogether? Enter...The Dental Marketing Secrets Podcast. Our mission is to be the ultimate source for ideas and tactics to grow your dental and ortho practice, allow you to serve a more patients, and leave a greater impact. And for more proven strategies to grow your practice, visit www.MarkThackeray.com
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Welcome to Agency Thinking, conversations around all things creative and marketing agency: working in them, working for them, leaving them to do your own thing, starting or rebooting an agency ... and more. In Season 1 we talked through the areas that co-host Dave needed to address, to launch his content consultancy. Season 2 sees me chat with compadres who work with agencies: e.g creative, tech, pm, planning partners: how does the ecosystem work and what can that teach agencies? Agency Thin ...
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If you find yourself with nothing particular to do in an airport, train or bus or you've got a quiet evening to yourself in a hotel room or you're facing the delicious prospect of an extended lunch or tea break, why not pick up Coffee Break Collection 001 and enjoy the experience? This anthology has a selection of humorous pieces guaranteed to keep you entertained. Opening with a master of the genre, PG Wodehouse, the first story is a pseudo-scholarly treatise on football captains! A delight ...
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All things science, technology, innovation and exploration. Let's Explore! The Explorers Institute is committed to inspiring everyone to discover their inner explorer. We believe in the power of science, technology, and innovation to change our world for the better through personal connection and meaningful storytelling.
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#89: Which Marketing is Working with Dr. Jeff Greenfield
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Are your marketing efforts actually paying off? Or are you just guessing? Joining the show today is Dr. Jeff Greenfield, co-founder and CEO of Provalytics. With over 30 years of strategy, growth, and marketing leadership, Jeff joins the show to break down what is happening right now in the marketing landscape. In this discussion, Jeff and Mark dive…
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Strategies for Building Effective Agency Services and Systems
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Note this is another AI-generated review of some of my written guides. In this case, 2 separate guides that are linked but I'd never tried to synthesize them, until I used NotebookLM to do that. AI does a pretty good job here IMHO and I got some interesting insights listening to the 'hosts' talk through my 2 guides. (1. "Effective agency systems" -…
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This one-off episode of Agency Thinking brings NotebookLM's nascent abilities to bear on a review of one of my agency guides - 'Account growth for savvy Account Handlers'. Created as a way of test-driving NotebookLM, it actually worked out to be a useful and engaging 'podcast' - have a listen.
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#88: AI-Powered Dental Marketing with Adrian Lefler
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In this episode of the Dental Marketing Secrets Podcast, we delve into the transformative power of AI in modern dental practices. Adrian Lefler, CEO of My Social Practice, join us for an interactive interview on how AI can revolutionize your dental marketing strategies. Discover how AI can: Save you and your team precious time Kickstart your conten…
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#87: Treating People Not Patients with Dr. Michael Sonick
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Author, speaker, and well-known periodontologist Dr. Michael Sonick joins the podcast today to share how to create rock-solid relationships with your patients by seeing them not as patients, but by people. Here are just a few of the highlights: Discover how to engineer an impeccable office environment that will leave a lasting impression on all tho…
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#86: Adding an Associate with Dr. Pete Theurer
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The opportunities that an associate bring are exciting. An associate can lead to higher production by opening up another column on your schedule. Over time, this can be a major contributor towards practice growth as patients build trust and familiarity with the new doctor. Bringing on associate also gives you the option to focus more on high-end ca…
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#85: Leveraging KPIs to Grow Your Practice w/ Dr. Weston Spencer
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In this episode, I talk with Dr. Weston Spencer, a renowned cosmetic dentist in La Jolla, CA, as he reveals the crucial role of Key Performance Indicators (KPIs) in transforming dental practices. Dr. Spencer shares his insights on using KPIs to measure progress at both team and practice levels, offering a roadmap for dental professionals looking to…
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English as She is Wrote – Chapter 2 By Advertisers and on Sign Boards
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English as She is Wrote – Chapter 3 For Epitaphs
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Little Masterpieces of American Wit and Humor
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#84: The Marketing Startup Guide: 5 Steps
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If you are wanting to get more intentional about marketing your dental practice...or are in the middle of acquiring a new practice...this episode will help you focus on 5 key areas to help you hit the ground running. This episode provides a series of action items to launch the marketing strategy for your practice and provide you with a clear roadma…
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Noting an Increase in Bigamy from Love Conquers All
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Know your numbers. How often do we hear this? ALL. THE. TIME. But do you truly know what a patient is worth to you? And more importantly, do you know how much you can afford to invest to acquire a new patient? Uncovering the lifetime value of a patient can shine light on your marketing efforts and help pave the way for accelerated practice growth. …
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#82: Rural Marketing with Dr. David Whitlock
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Arizona. Texas. Colorado. Oklahoma. North Carolina. Kentucky. Dr. David Whitlock has practiced all over the country. And today he joins the show to reveal his absolute favorite place. (and it's not even close) Here are a few of the topics we address in this episode: Medicaid, drill & fill, and other common misconceptions Marketing in the city vs. s…
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#81: Traction: Get a Grip On Your Business [Part 3]
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The final episode in our 3-part series on the book Traction by Gino Wickman. In today's episode, we reveal the last 4 components of the Entrepreneurial Operating System (EOS) Framework: Data, Processes, Issues, and Traction. Here are a few highlights: How to create a Scorecard to give you an accurate pulse on your practice 3-Step Process for solvin…
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#80 Traction: Get a Grip On Your Business [Part 2]
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Today, is the second part of our 3-part series on the book Traction by Gino Wickman. In today's episode, we dive into 2 of the 6 components of the Entrepreneurial Operating System (EOS) Framework: Vision & People. These are two of the most important pieces to the Traction puzzle in my opinion. As I've personally gone through these chapters for my o…
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#79: Traction: Get a Grip On Your Business [Part 1]
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Today, we're diving deep into a book that's been making waves in the world of business and dentistry alike – "Traction" by Gino Wickman. If you've been looking for a clear roadmap to success in your dental practice, then this 3-part series is a must-listen. Join us as we dissect Wickman's powerful Entrepreneurial Operating System (EOS) and show you…
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#78: Analytics & Attribution: Uncover What's Working with Nick Jackson
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What's Really Driving New Patients? Here's How To Find Out In this episode, we dive into a crucial aspect of modern dental practice marketing—analytics and attribution. Join host Mark Thackeray and special guest, Nick Jackson, as they unravel the mysteries behind tracking and attributing the success of your marketing efforts. Delivering top-notch d…
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More Google Reviews = More Social Proof, More Visibility, More Patients It's time to get serious about Google reviews. In this episode, Mark breaks down why Google reviews are so gosh darn important and how to get more of them. Build Social Proof, Trust, and Credibility Improve Your Local SEO (Tap into the algorithm for more exposure!) Quality, Qua…
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#76: From $500K to $2.5M - How I Grew My Practice 5x w/ Dr. Weston Spencer
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5x Practice Growth. That's what we're talking about in this episode. I'm joined by childhood friend Dr. Weston Spencer to break down his pathway to scaling up his practice $500K to $2.5M in just 5 years. Here are just a few things that Wes and I dive into: Marketing Mindset: recognizing the opportunities and embracing a 'figure-this-out mentality' …
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#75: Take Back Control of Your Finances with Dr. Jill Wade
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In this episode, Dr. Jill Wade joins the podcast to break down the importance of financial control and how it impacts your end game. As both a practicing dentist and financial specialist, Dr. Wade provides a very unique perspective. Here's just a few of the things we dive into: The proper Money Mindset The concept of 'Infinite Banking' and how to m…
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#74: The Team Captain of Your Marketing with Lorie Streeter
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When it comes to marketing your practice, there is one person who should be your marketing team captain...your office manager. With one foot on the practice side and the other with the patients, your office manager gets to see and experience both sides of the equation, and can help you best determine HOW to move your practice forward. I'm joined by…
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More great questions regarding Paid Search plus a quick case study. In this episode we break down: Should I use broad keywords? Should I not? What should my Google Ads budget be? Is the traffic I am getting actually quality traffic? Conversion Tracking: Make sure you have it set up Google Ads can drive an immediate uptick in patients and help stack…
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Looking to dominate your immediate area, show up in all the top search results, and command the lion's share of organic traffic? Then Local SEO will play a MASSIVE part in your marketing strategy. And to help you get off the ground and start taking steps toward local domination... I'm covering the Top 5 Local SEO Mistakes I've been seeing recently …
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#71: How to Attract Top Talent to Your Practice
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Finding the right people to join your team is flat-out tough. Employees have a long checklist of what they are looking for- Schedule flexibility, training opportunities, leadership and advancement, competitive pay- All of this, without having even a shred of experience. To add salt to the wound, many of them will end up leaving within 12-18 months.…
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#70: How to Get Patients to Rave About You on Social Media with Scott Linford
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Referrals are the best types of new patients out there. They trust you more, are more likely to accept treatment, less prone to haggling on price, and typically remain patients for longer. But...if I were to ask you to explain your plan for generating more referrals, you probably wouldn't be able to tell me anything concrete. Imagine if you were ab…
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#69: Email Unleashed (Part 3) - Case Studies!
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The finale of our Email Unleashed series is here. We walk through how one practice generated 584 referrals in 12 months, and another practice produced $204K in crown treatment in just 30 days...using good ol' email. Listen in and take notes. ... And if you could use some email magic, then reach out to me and we can set up a time to talk about our D…
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Our Email Unleashed series continues with Part II where we dive into numerous Frequently Asked Questions surrounding email marketing: How to get your emails delivered, opened, and read What to write? What should your email look like? Should I use images, bolded text, graphics, etc? What email marketing service provider should I use? How often shoul…
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Join us for our Email Unleashed series on how to leverage the hidden potential. Discover the ins and outs of how to utilize email to attract & qualify new patients, increase patient retention, and ramp up patient referrals. In Part 1, you'll learn... Why email? What makes email so darn special? Multiple ways to use email (some you probably haven't …
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