Best Martin Houlind Podcasts (2024)

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Chapter 22+23 - Season Finale of 'Hello $Firstname' 12:12

1M ago12:12

12:12

This is the last episode of this season of the 'Hello $FirstName' podcast. It consists of an audio book chapter - well two actually - namely... CHAPTER 22: ACHIEVING ORGANIZATIONAL MATURITY FOR PERSONALIZATION - with the points: The glass ceilings and how to break them Breaking the glass ceiling between the Hack and Pack levels Stabilize the perfor…

1
Discussing Chapter 21: ’GOVERNANCE’ with Tina Lambert, Head of CRM at Danish Industry 39:34

1M ago39:34

39:34

In this week's episode of the 'Hello $FirstName' podcast we'll be discussing chapter 21: ’GOVERNANCE. Our special guest this week is Tina Lambert from Danish Industry. Tina is currently working as Head of CRM after many years within the political organization. Stakeholders wanting to inform all clients are many and the need for balancing priorities…

1
Chapter 21: Governance 24:26

2M ago24:26

24:26

This week's episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely... CHAPTER 21: GOVERNANCE How does governance apply within marketing? What is subject to governance when it comes to personalization? Governance topics imposed by law Data processing, privacy regulations, and consent management Governance topics imposed …

1
Discussing Chapter 20: ’MARKETING TECHNOLOGY’ with Martin Wammen, Founder of Marchitechs 1:00:07

2M ago1:00:07

1:00:07

In this week's episode of the 'Hello $FirstName' podcast we'll be discussing chapter 20: ’MARKETING TECHNOLOGY. Our special guest this week is Martin Wammen. Martin is the founder of the boutique Martech consulting agency Marchitechs. And he has extensive experience from both SaaS, the agency side and even from classic direct marketing and is curre…

1
Chapter 20: Marketing Technology 17:42

2M ago17:42

17:42

This week's episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely... CHAPTER 20: MARKETING TECHNOLOGY Systems of record Will a customer content platform (CCP) emerge? Atomization and aggregation Go for best-of-integration Growing your stack’s maturity Rightsizing your martech stack Using atomization and aggregation to …

1
Discussing Chapter 19: ’PEOPLE AND SKILLS FOR PERSONALIZATION’ with Christian Peter, Author and Award Winning CX leader in Finance 59:59

2M ago59:59

59:59

In this week's episode of the 'Hello $FirstName' podcast we'll be discussing chapter 19: ’PEOPLE AND SKILLS FOR PERSONALIZATION’. Our special guest this week is Christian Peter. Christian has vast experience as a leader in CX from several large banks in the financial sector in Germany. He even has the award statuettes to prove his success in the fi…

1
Chapter 19: People and Skills for Personalization 20:54

3M ago20:54

20:54

This episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely Chapter 19: People and Skills for Personalization CHAPTER 19: PEOPLE AND SKILLS FOR PERSONALIZATION Enter the marketing technologist How about the creative skills? How the 5M model applies to personalization Applying these skills to the Pyramid of Personalizati…

1
Discussing Chapter 18: ’MODELS FOR ORGANIZATIONAL MATURITY IN PERSONALIZATION’ with Frans Riemersma, Co-author and Founder of MarketingTribe 55:03

3M ago55:03

55:03

In this week's episode of the 'Hello $FirstName' podcast we'll be discussing chapter 18: ’MODELS FOR ORGANIZATIONAL MATURITY IN PERSONALIZATION’. Our special guest this week is Frans Riemersma. Apart from being a co-author on a very important part of ‘Hello $Firstname’, Frans is driving a lot of interesting research out there with MartechTribe.com …

1
Chapter 18: Models for Organizational Maturity in Personalization 12:37

3M ago12:37

12:37

This episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely Chapter 18: Models of Organizational Maturity in Personalization. CHAPTER 18: MODELS OF ORGANIZATIONAL MATURITY IN PERSONALIZATION The Omnichannel Hexagon A realistic view on organizational maturity within personalization Productization in marketing The back en…

1
Discussing Chapter 17: ’CRO AND PERSONALIZATION’ with Marianne Stjernvall, The Queen of CRO, ex COOP and Digital Director at Tele2 46:15

3M ago46:15

46:15

In this week's episode of the 'Hello $FirstName' podcast we'll be discussing the third and last chapter in part 3 of the book: THE PREREQUISITES FOR PERSONALIZATION. Chapter 17 is called ’CONVERSION RATE OPTIMIZATION AND PERSONALIZATION'. This week’s guest is a special friend of mine who's also known as 'The Queen Of CRO' (.com). Marianne Stjernval…

1
Chapter 17: Conversion Rate Optimization & Personalization 9:28

4M ago9:28

9:28

This episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely Chapter 17. It is the third and last chapter in Part 3 of the book - The Prerequisites for Personalization and the chapter is called: Conversion Rate Optimization & Personalization. CHAPTER 17: CONVERSION RATE OPTIMIZATION AND PERSONALIZATION Prioritizing betwe…

1
Discussing Chapter 16: ’DATA AND PERSONALIZATION’ with Michael Bietenhader, Chief Consulting Officer at Nexum AG 52:13

4M ago52:13

52:13

In this week's episode of the 'Hello $FirstName' podcast we'll be discussing the second chapter in part 3 of the book: THE PREREQUISITES FOR PERSONALIZATION. Chapter 16 is called ’DATA AND PERSONALIZATION'. This week’s guest is no-one but Chief Consulting Officer from the DACH based agency Nexum AG, Michael Bietenhader. Michael has extensive experi…

1
Chapter 16: Data & Personalization 10:03

4M ago10:03

10:03

This episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely Chapter 16. It is the second chapter in Part 3 of the book - The Prerequisites for Personalization and the chapter is called: Data & Personalization. CHAPTER 16: DATA & PERSONALIZATION Is your data clean? How much data is needed to make personalization profitab…

1
Discussing Chapter 15: ’THE PREREQUISITES FOR PERSONALIZATION’ with Jesper Damsgaard, SVP Ecommerce at Pandora 48:07

4M ago48:07

48:07

In this week's episode of the 'Hello $FirstName' podcast we'll be discussing the first chapter in part 3 of the book: THE PREREQUISITES FOR PERSONALIZATION. Chapter 15 is called ’THE BASIC FOUNDATIONS FOR PERSONALIZATION'. To help us getting to the bottom of this, I've had the opportunity to spend a really good time discussing matters with Jesper D…

1
Chapter 15 - Prerequisites for Personalization: The Basic Foundations 13:27

5M ago13:27

13:27

This episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely Chapter 15. It is the first chapter in Part 3 of the book - The Prerequisites for Personalization and the chapter is called: The Basic Foundations for Personalization. In the chapter we discuss the things that need to be in place in order for personalization to…

1
Discussing Chapter 14: ’TYING IT ALL UP IN THE BOWTIE’ with Håvard Hovdahl, SVP Loyalty at Strawberry 58:57

5M ago58:57

58:57

In this week's episode of the 'Hello $FirstName' podcast we'll be discussing chapter 14: ’TYING IT ALL UP IN THE BOWTIE’ with Håvard Hovdahl, SVP of Loyalty at the Nordic hotel chain, Strawberry. It's a conclusive episode of the series - almost a season finale (except there will be a new season starting next Wednesday already) - as we're concluding…

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Bonus Episode: Discussing The Moments of Truth and CDPs with Founder and CTO at Tealium, Mike Anderson 53:26

5M ago53:26

53:26

This week's episode of the 'Hello $FirstName' podcast is a BONUS episode and we'll be discussing Moments of Truth and the role of CDPs within Personalization. To help us become wiser on this topic we have Founder and CTO at Tealium, Mike Anderson in the studio. In this episode we cover the following points: Mike’s career and how Tealium was born be…

1
Chapter 14 - Tying it all up in the Bowtie of Personalization 22:15

6M ago22:15

22:15

This episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely Chapter 14 which brings further perspectives on how personalized a customer journey can be expected to become - even if you are an expert at it. Also we zoom in on how to work with control groups to measure value properly. CHAPTER 14: TYING IT ALL UP IN THE BOW…

1
Discussing Chapter 13: ’PERSONALIZATION ON INBOUND PLATFORMS’ with Lars Birkholm Petersen, Founder of Uniform, Ex VP of Sitecore 51:21

6M ago51:21

51:21

In this week's episode of the 'Hello $FirstName' podcast we'll be discussing chapter 13: ’PERSONALIZATION ON INBOUND PLATFORMS’ with Lars Birkholm Petersen, Founder of Uniform, the Agency Altola and Ex VP of Business Optimization at Sitecore. Lars is a published author within personalization and was one of the pioneers within onsite personalization…

1
Discussing Chapter 12: ’CONTENT FEEDS’ with Pier Luigi Spagna, EMEA VP of Retention and Engagement at Warner Bros Discovery 37:53

6M ago37:53

37:53

In this week's episode of the 'Hello $FirstName' podcast we'll be discussing chapter 12 ’CONTENT PART 2: CONTENT FEEDS’ with Pier Luigi Spagna, EMEA VP of Retention and Engagement at Warner Bros Discovery. Pier has deep experience from CRM and Engagement through not only several years with HBO and Warner Bros Discovery but also from his time at Del…

1
Chapter 13 - Personalization on Inbound Platforms 16:21

7M ago16:21

16:21

This episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely Chapter 13 which concludes on how to deploy personalization tactics to inbound platforms such as websites and apps. Due to a slight mix-up of schedules, the intended discussion of Chapter 12 with Pier Luigi Spagna from Warner Bros Discovery will be next week's …

1
Chapter 12 - Content Part 2: Content Feeds 21:55

7M ago21:55

21:55

This episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely Chapter 12 which revolves about the role that content feeds - as in e.g. product recommendations and similar recommendations - play in the realm of personalization. CONTENT PART 2: CONTENT FEEDS Using content properties to group, sort, rank, filter, and mark Ge…

1
Discussing Chapter 11: ’Value from Marketing Automation’ with Jesper Lindeberg, Head of CRM at Miinto.com 45:46

7M ago45:46

45:46

In this week's episode of the 'Hello $FirstName' podcast we'll be discussing chapter 11 ’Value from Marketing Automation’ with Jesper Lindeberg, Head of CRM at Miinto.com Jesper has been a part of personalization and CRM at Miinto.com for several years now and is the primary architect of the huge growth that Miinto.com has had in their revenue comi…

1
Chapter 11 - Personalization in Marketing Automation 23:28

7M ago23:28

23:28

This episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely Chapter 11: PERSONALIZATION IN MARKETING AUTOMATION Value creation in marketing automation Segments and content feeds are secondary in marketing automation For marketing automation, consider value over the long term The three primary value drivers of marketing …

1
Discussing Chapter 10: ’Insights part 2: Moments of Truth’ with Gianfranco Cuzziol, Former Head of CRM at Aesop, Speaker, Author, Consultant 46:21

8M ago46:21

46:21

In this week's episode of the 'Hello $FirstName' podcast we'll be discussing chapter 10 ’Insights part 2: Moments of Truth’ with Gianfranco Cuzziol, Former Head of CRM at Aesop, Speaker, Author and Consultant. Gianfranco has been a part of personalization and CRM from way back when Direct Mail was the thing (and hey - it still works!). He's worked …

1
Chapter 10 - Insights Part 2: Moments of Truth 18:11

8M ago18:11

18:11

This episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely Chapter 10: INSIGHTS PART 2: MOMENTS OF TRUTH What is a moment of truth? Moments of truth belong to the customer Discovering vs creating intent The danger of creating an unintended intent Finding moments of truth Dynamic data indicates a moment of truth Absence…

1
Discussing Chapter 9: ’Personalization in Campaigns’ with Mads Jefsen, Marketing Director at F.C.Copenhagen 43:18

8M ago43:18

43:18

In this week's episode of the 'Hello $FirstName' podcast we'll be discussing chapter 9 'Personalization in Campaigns' with Mads Jefsen, Marketing Director at the football club F.C.Copenhagen (FCK). FCK has been a huge success the last few years - and with the recent qualification into the knockout parts of the Champions League - this year is no exc…

1
Chapter 9 - Personalization in Campaigns 18:48

8M ago18:48

18:48

This episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely chapter 9: PERSONALIZATION IN CAMPAIGNS Defining the term ‘campaign’ Value creation in personalized campaigns Increasing sales to prospects and customers Increasing the efficiency of campaigns by reusing dynamic logic for content Saving costs by optimizing ad s…

1
Discussing Chapter 8: ’Content Part 1: Messages’ with Dorte Karlsson, ex Head of Data and Insights at Story House Egmont, CRM at HK, now Senior Advisor at Web2Media 39:56

9M ago39:56

39:56

In this week's episode of the 'Hello $FirstName' podcast I'll be discussing chapter 8 'Content, Part 1: Messages' with Dorte Karlsson, Previoius Head of Data & Insights from Story House Egmont Denmark and CRM Manager at the workers' union HK and now Senior Advisor at the agency Web2Media. Dorte's career history has CRM written all over it... So how…

1
Chapter 8 - Content Part 1: Messages 18:44

9M ago18:44

18:44

This episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely chapter 8: CONTENT PART 1: MESSAGES What is a message? Variations from channel to channel Adapting message variants for different segments Using cultural differences in message variants Beware of poor translations Using parametrization for extra personalization…

1
Discussing Chapter 7 - ’Insights Part 1: Segmentation’ with Lisa Björnskär, CEO at BellyBalance.se, ex Customer Growth and Loyalty at 3 41:41

9M ago41:41

41:41

In this week's episode of the 'Hello $FirstName' podcast we'll be discussing chapter 7 'Insights, Part 1: Segments' with Lisa Björnskär, CEO at BellyBalance.se and former Head of customer loyalty, 3. Segmentation is one of the primary types of insights used in personalization and represents one of the 4 corners of the Bowtie of Personalization from…

1
Discussing Chapter 6 - ’The Bowtie of Personalization’ with Peter Anders Franch, Head of Customer Insights, CRM and Email Marketing at Matas 47:46

9M ago47:46

47:46

In this week's episode of the 'Hello $FirstName' podcast I'll be discussing chapter 6 'The Bowtie of Personalization' with Peter Anders Franch, Head of Customer Insights, CRM and Email Marketing at the multiple award winning Danish omnichannel retailer in health and beauty, Matas. Since The Bowtie of Personalization is one of the key chapters in th…

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Chapter 7 - Insights Part 1: Segments 13:17

10M ago13:17

13:17

This episode of the 'Hello $FirstName' podcast consists of an audio book chapter. The episode was supposed to be a discussion of Chapter 6, but due to unforeseen circumstances - we'll launch yet another chapter before we head into discussions of the two. INSIGHTS PART 1: SEGMENTS How are segments built? Turning segments into personas Methods of seg…

1
Chapter 6: The Bowtie of Personalization 20:10

10M ago20:10

20:10

This episode of the 'Hello $FirstName' podcast consists of an audio book chapter. THE BOWTIE OF PERSONALIZATION A glimpse of hyper-personalization – what’s ‘knot’ to like? Dramatizing the knot in the bowtie True personalization magic happens before the channels Central management of insights and content drives efficient personalization The art of t…

1
Discussing Chapter 5 - ’Marketing without Personalization’ with Kim Jong Andersen, Partner and COO at WDP and Founder of Danish Digital Award 55:36

10M ago55:36

55:36

In this week's episode of the 'Hello $FirstName' podcast I'll be discussing chapter 5 'Marketing Without Personalization' with Kim Jong Andersen, Partner and CCO at Wibroe, Duckert & Partners and Chairman and Founder of Danish Digital Award. You can expect us discussing how marketing would look - and indeed looked - before personalization became a …

1
Chapter 5: Marketing Without Personalization 11:11

10M ago11:11

11:11

This episode of the 'Hello $FirstName' podcast consists of an audio book chapter. MARKETING WITHOUT PERSONALIZATION The personalization–value equation Short- or long-term value creation Using strong value propositions for easier marketing Getting the format right to engage your audience Achieving more value via high reach Adding extra value to your…

1
Discussing Chapter 4 - ’Why does Personalization work?’ with Neuroscientist and PhD Matt Johnson 44:48

11M ago44:48

44:48

In this week's episode of the Hello FirstName podcast I'll be discussing chapter 4 'Why does Personalization work?' with Neuroscientist, PhD from Princeton, TEDx speaker, and multiple book author Matt Johnson. You can expect us discussing the following: How Matt ended up in psychology and neuroscience What neuroscience actually is Why does personal…

1
Chapter 4: Why does Personalization work? 12:00

11M ago12:00

12:00

This episode of the Hello FirstName podcast consists of an audio book chapter. WHY DOES PERSONALIZATION WORK? When things get creepy When do consumers find personalization creepy? Personalized vs personal B2B business development – pretending to be personal? Creepy personalization or just a coincidence? The full book is available in print and kindl…

1
Discussing Chapter 3 - ’Defining Personalization’ with PhD and Post Doc Tekila Harley Nobile from University of Lugano 43:34

11M ago43:34

43:34

In this week's episode of the Hello FirstName podcast I'll be discussing chapter 3 'Defining Personalization' with PhD and Post Doc Tekila Harley Nobile from University of Lugano in Schwitzerland. You can expect us discussing the following: Personalization vs customization Actual vs perceived personalization Implicit vs explicit personalization Tar…

1
Chapter 3: Defining Personalization 18:55

11M ago18:55

18:55

This episode of the Hello FirstName podcast consists of an audio book chapter. CHAPTER 3: DEFINING PERSONALIZATION Personalization vs customization Actual vs perceived personalization Implicit vs explicit personalization Targeting Segmentation vs personalization – not a binary distinction Two academic definitions of personalization A practitioner’s…

1
Discussing Chapter 2 with Michala Svane, CCO at Roskilde Festival, former CMO at Tivoli and CMO of the year in Denmark 39:40

12M ago39:40

39:40

In this week's episode of the Hello FirstName podcast I'll be discussing 'The Problem of Personalization' with the CCO from Roskilde Festival, previous CMO of Tivoli and CMO of the year in Denmark, Michala Svane. You can expect the following: You can expect us discussing the following: The three ways of working with personalization The confusion on…

1
Chapter 2: The Problem of Personalization 13:45

12M ago13:45

13:45

This episode of the Hello FirstName podcast consists of an audio book chapter. CHAPTER 2: THE PROBLEM OF PERSONALIZATION Three branches of marketers Is personalization worth it? The branding sceptics The need for a clear definition The full book is available in print and kindle and can be bought here. (or your local amazon...) An abstract of the bo…

1
Discussing Chapter 1 with David Mannheim 43:17

12M ago43:17

43:17

In this week's episode of the Hello FirstName podcast I'll be discussing 'The Hype of Personalization' with thought leader and fellow author David Mannheim. You can expect the following: We discuss what consumers actually expect Where the personalization hype comes from The Gartner hype cycle Whether the hype is real If personalization creates Mone…

1
Chapter 1: The Hype of Personalization 8:45

1y ago8:45

8:45

This episode of the Hello FirstName podcast consists of an audio book chapter. CHAPTER 1: THE HYPE OF PERSONALIZATION Consumers expect personalization – and brands had better deliver The tech hype of personalization Has personalization technology become mature? The full book is available in print and kindle and can be bought here. (or your local am…

1
Introduction to the Podcast and the Book 14:14

1y ago14:14

14:14

In this Episode, Rasmus Houlind gives an introduction to the podcast series and concludes with the Introduction from the book 'Hello $Firstname' and sets the listener on the path to learning all about personalization and how to create value for both company and customers. The full book is available in print and kindle and can be bought here. (or yo…

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