Best Michelle J Raymond Podcasts (2024)

1
15 Years on LinkedIn - What I Wish I'd Known Earlier 20:53

2h ago20:53

20:53

Join Michelle J Raymond as she reflects on her 15-year journey on LinkedIn, sharing invaluable lessons for employees, creators, and business owners. Learn how to build a powerful LinkedIn community and avoid common pitfalls as she recounts her experiences and the strategies that led to her success. Key moments in this episode - 00:00 Celebrating 15…

1
How to Burst Your "LinkedIn Bubble" - Why Staying In The Same Circles Might Keep Your Brand and Business Stagnant 18:50

33m ago18:50

18:50

IN THIS EPISODE: Do you find yourself talking to the same people on LinkedIn? It's not that we don't love our community, but we need to branch out to expand your brand and business on LinkedIn. We discuss the "echo chamber" effect and how to break free and meet new people, clients and opportunities on LinkedIn. OUR BOOK: The LinkedIn Branding Book,…

1
Building Instant Rapport to Sign Bigger Deals Faster 56:51

13h ago56:51

56:51

How do you go from 0 to $40,000 sale in 24 hours? Molly Beran and I break it down in this episode of Big Deal Energy, as we teardown my recent experience buying a car. Follow Laura on LinkedIn and Instagram Find Higher-Paying B2B Contracts LIVE on June 18th http://bravebydesign.net/live The Messaging Shift to get prospects to stop, drop and run to …

1
Ready to Quit LinkedIn? These 4 Tips Will Help You Stay Motivated On The Days You Feel "I"m Done" 10:31

7d ago10:31

10:31

IN THIS EPISODE: New flash: there are highs and lows of building your personal brand on LinkedIn. If you need a pep talk AND real strategies to get out of the funk, this #MichelleSquared cheer squad episode is here for you. How to be more proactive vs reactive and make your luck and success on LinkedIn, our best tips, tactics and tools to support y…

1
LinkedIn Algorithm, Automation, AI - Oh My! 17:49

5d ago17:49

17:49

Mastering LinkedIn: Prioritising Customers Over Algorithms. Join us for insights to make your LinkedIn strategy efficient and effective. In this episode we discuss the importance of focusing on actual customers rather than getting consumed by LinkedIn algorithms, automation, and AI tools. Lastly, we explore AI's potential while highlighting its lim…

1
Episode #6: How to we launched employee advocacy at Savanta with Lindsay Morrison 39:46

8d ago39:46

39:46

What single change made this employee advocacy programme fly? Find out in the latest episode of my podcast ‘How to run a HAPPY employee advocacy pilot’ where I interview Head of Talent Acquisition at @Savanta @LIndsay. If you’re looking to launch an employee advocacy programme you have to watch this. Lindsay shares some real gold on how she and the…

1
LinkedIn's New Feature: A TikTok Style Video Feed: Everything You Need to Get Started and Stand Out 12:33

9d ago12:33

12:33

IN THIS EPISODE: LinkedIn is beta testing a separate TikTok style video feed that brings short form video to the platform. We share in real time and tips from LinkedIn editors on what they're looking for, best tips for video, how to get over imposter syndrome and confidently be yourself on video to build and boost your brand. Plus, we share an easy…

1
Exciting LinkedIn Company Page Updates & New Features Unveiled 17:53

10d ago17:53

17:53

Tune in for all the latest updates and tips to maximise your LinkedIn Company Page's potential. From the enhanced invite feature to the exciting new content sharing feature from RSS feeds, there's a lot to cover. I also delve into LinkedIn's new premium subscription for company pages, weighing its pros and cons. Key moments in this episode - 00:00 …

1
The State of Social Media with Meg Coffey 33:37

12d ago33:37

33:37

Summary: In this episode of the Engage Video Marketing Podcast, we delve into the ever-changing world of social media and digital marketing. Our guest, Meg Coffey, an internationally recognised strategist based in Australia, shares insights on staying ahead of the curve. Meg's expertise and dedication shine through as she discusses her role in orga…

1
How To Position Yourself Better On LinkedIn - The Top 3 Brand Strategy Tips to Be Clear, Be Seen and Be Successful 18:19

17d ago18:19

18:19

IN THIS EPISODE: Feel like your floundering with your brand on LinkedIn? It's likely the lack of a foundational brand vision and positioning for your personal and business brand. We share best tips, personal stories and "lessons learned" to set your get visible, feel fulfilled and attract industry opportunities.OUR BOOK: The LinkedIn Branding Book,…

1
B2B Power Play: Winning Positioning & Messaging with Diane Wiredu 35:01

25d ago35:01

35:01

Has your brand drifted out in the sea of same same? Slowly but surely the opportunities that once flowed are now drying up. All is not lost - Michelle J Raymond discusses the power combo of Positioning and Messaging with Diane Wiredu 🦁. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Show00:16 The Power of Posit…

1
Work In a "Boring" Industry OR Feel You're Not Extroverted? How to Build Your Presence On LinkedIn: NEW: Listener Question & Shout-Out Segment 13:16

1M ago13:16

13:16

IN THIS EPISODE: Do you feel held back by showing up and posting on LinkedIn because you "work in a boring industry" or feel you're not "extroverted" enough? This week, we're answering the listener-submitted question, "How can I use LinkedIn if I have a boring job?" OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Bus…

1
How to Make Your B2B Brand Stand Out on Social Media with JP Hightek 34:52

28d ago34:52

34:52

How do you build a social media brand that stands out? Social Media Marketing may not be new, but many B2B businesses are only just starting to embrace the idea of building a digital presence. In this episode, JP Hightek talks about what B2B Marketers and business owners should consider when creating a brand that stands out from the competition. Th…

1
The Power of Niching Down For Your Brand to Win on LinkedIn: Plus Our Exact Process of Niching Down 17:01

1M ago17:01

17:01

IN THIS EPISODE:Do you have a niche or specialized area in your brand, business, and on LinkedIn? Doing so can bring big wins that will make life and work pleasurable. We share our personal stories of going wide to narrow, the roadblocks that derailed us, and how we both found our narrow lane to see big wins in our business and LinkedIn this year. …

1
How to Design a Website that Converts with Greg Merrilees 44:10

1M ago44:10

44:10

Summary: In this milestone 300th episode of the Engage Video Marketing Podcast, we delve into the critical topic of website effectiveness. Our host, along with a special guest who has expertly designed the Engage Video Marketing website, will explore best practices for creating websites that not only catch the eye but also drive conversions. The di…

1
How To Use Short Form Video To Grow Your Brand with Jera Bean 36:04

1M ago36:04

36:04

1.5 Million TikTok followers and another 185K on Instagram with Reels, Jera Bean sure knows her stuff when it comes to short-form videos. With LinkedIn testing a short-form video feed, learning how to harness this format to grow your brand will be important. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Podcas…

1
LinkedIn's New Premium Feature for Company Pages: New Updates Rated + How to Make A Better Brand Impression With Them 17:34

1M ago17:34

17:34

IN THIS EPISODE:LinkedIn's new Premium Plan for company pages has arrived with six key features. We detail each one, what it means, and how useful or not each one is to your company page. Plus, we share how they can hurt your brand if not used correctly.OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand o…

1
B2B Content Marketing Strategy: What Matters Most in 2024? Guest Robert Rose 34:08

2M ago34:08

34:08

What's hot and what's not regarding Content Marketing Strategy for B2B Marketers right now? Michelle J Raymond asks Robert Rose his thoughts on some topics that continue to cause debate in content marketing. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Show00:44 Diving Deep into Content Marketing Strategies f…

1
The Secret Sauce for Your Video Strategy with Jera Bean 44:35

2M ago44:35

44:35

Summary In this episode, Jera Bean, a social media coach and educator, shares insights into video strategy and the importance of short-form video in 2024. She emphasises the need for a strong foundation in strategy and the connection between content pillars and video formats. Jera also addresses the fear of being on camera and provides tips for ove…

1
#Episode 5 How to inspire employees to write in their own voice with Kalee Williams 39:15

2M ago39:15

39:15

In this episode Kalee Williams, Head of Social Strategy at Atlassian, shares insight on one of the biggest challenges companies face when launching an employee advocacy programme – how to inspire employees to write in their own voice. Employee advocacy is a powerful tool which can help organisations build trusted, authentic relationships with their…

1
Are Your Destroying YOUR Brand as a "Copy Cat Clone" Using AI & Templates on LinkedIn 16:21

2M ago16:21

16:21

IN THIS EPISODE:We get gritty and salty again with this episode. The opposite of branding is the "LinkedIn plague" that steals our uniqueness and differentiation. We dive deep into the danger of using templates, AI-written posts, and AI comments that can unknowingly keep you blending in versus standing out on LinkedIn. We share our best tips to get…

1
How to become the person that prospects love to meet with 14:24

2M ago14:24

14:24

In this episode of Big Deal Energy, host Laura Khalil offers invaluable advice on optimizing your approach to meetings. Ever felt like just another item on someone's overloaded meeting schedule? Laura shares powerful insights on how to stand out and make your meetings unforgettable. She unveils the secrets to building genuine connections and leavin…

1
Get Your CEO on LinkedIn. Tactics for Business Leaders with Katie Brinkley 34:34

2M ago34:34

34:34

Katie Brinkley joins Michelle J Raymond to explore the vital role of LinkedIn and social media in leadership and brand growth. Discover why CEOs and business leaders must maintain an active LinkedIn presence. Get actionable tactics to leverage social media to propel your leadership and B2B growth. The key moments in this episode are:00:00 Kicking O…

1
Do you really need to do cold outreach? 18:43

2M ago18:43

18:43

In this episode of Big Deal Energy, business advisor Laura Khalil delves into the nuances of cold outreach in business growth. She explores the benefits, drawbacks, and when to use cold outreach versus relying on existing networks. Products Discussed: Cold Outreach Cure Follow Laura on LinkedIn and Instagram The Messaging Shift to get prospects to …

1
The "Right" Time to Start Your LinkedIn Business Page: NEW: Listener Question & Shout Out Series 14:54

2M ago14:54

14:54

IN THIS EPISODE: This week's episode starts a new series: listener questions. Shout out to Jarrod Kenney, attorney, and founder of a Melbourne, Australian-based boutique law firm, Kenney Legal, who asks, "What is the threshold to consider for moving a personal page to a full-blown business page?" From two LinkedIn expert perspectives, we answer thi…

1
LinkedIn Strategies for Social Media Managers to Enhance Brand Visibility with Latasha James 32:59

2M ago32:59

32:59

Michelle J Raymond and guest Latasha James discuss the trends they see for LinkedIn Marketing. Personal and business brand visibility is the goal, and they share actionable tips on how to get there. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Show!00:25 Exploring Social Media Marketing World: Trends and Insi…

1
How to Build and Sell Your Video Production Business with Daniel Goldstein 42:32

2M ago42:32

42:32

Summary In this episode of the Engage Video Marketing Podcast, I had the pleasure of speaking with Daniel Goldstein, who, alongside his business partner Renice, built Visual Domain into Australia's largest video production company before it was acquired by News Corp. Daniel shared the incredible journey of starting the company during the global fin…

1
How to Boost Your LinkedIn Presence and Get Visible Without Posting 14:07

2M ago14:07

14:07

IN THIS EPISODE:In this second of two parts episode, it's time to take your refreshed profile and "put yourself out there" with a visible LinkedIn presence. Good news, you don't have to spend a lot of time or even post to be seen, make connections and start conversations. We share our best tips to rev up and get going. BUY YOUR COPY: Our book, The …

1
Conquering Video Overwhelm: A Strategic Guide with Ben Amos 27:31

2M ago27:31

27:31

Despite the undeniable impact of video on digital marketing, many DIY marketers and business owners find themselves at a crossroads, grappling with the challenges of integrating video into their social media strategies. Whether it's a lack of knowledge, direction, ideas, or a robust strategy, the hurdle remains significant. This week's guest Ben Am…

1
Give Your LinkedIn Profile a Refresh: Top Places to Update to Stay Top of Mind 15:27

2M ago15:27

15:27

IN THIS EPISODE:Does your LinkedIn profile gather dust and get out of date? Does it reflect you and position you for who you are and where you want to go? This episode is all about the quick tips you can review and update and why it matters. BUY YOUR COPY: Our book, The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Bran…

1
Joe Pulizzi: The Roadmap to Becoming a Content Entrepreneur 40:31

2M ago40:31

40:31

Want to build your revenue and your audience? Then listen in to “The Godfather of Content Marketing”, Joe Pulizzi, as he shares his frameworks for becoming a content entrepreneur. From getting the foundations set to setting realistic expectations, this episode is focused on building a loyal audience, and the various and surprising ways to monetize …

1
How to Grow Your LinkedIn Brand In the Next 90 Days: Our 100th Podcast Celebration 33:11

3M ago33:11

33:11

IN THIS EPISODE:Your LinkedIn profile is your new personal brand website. Don't let it undersell, undervalue, or even undermine your opportunities going into Q2. #MichelleSquared has you covered! As part of our 100th podcast episode, we're recording LIVE to set you up for the next 90 days to build and boost your personal and business brand on Linke…

1
Using LinkedIn To Get Speaking Opportunities with Bobby Umar 27:16

3M ago27:16

27:16

Stop dreaming of speaking opportunities and start using LinkedIn™️ to make them happen. Bobby Umar, Keynote Speaker, Trainer & Coach shares practical tips on how to get started, stand out as a thought leader and present on more stages - local and international. The key moments in this episode are: 00:00 Introduction and Welcome 00:51 The Power of L…

1
Stand Out in Business With This Messaging Fix 7:57

3M ago7:57

7:57

Ever wondered why your meticulously crafted social media strategy isn't landing you clients while others seem to be breezing through business growth? Join us as we unravel the secrets to authentic business development that eschews spammy tactics and connects genuinely with your target audience. Follow Laura on LinkedIn and Instagram The Messaging S…

1
Episode #4: How to use employee advocacy to attract the best talent with Vicki Saunders 37:10

3M ago37:10

37:10

Employee advocacy is a powerful tool which can help organisations build trusted, authentic relationships with their audience and drive high value brand conversations. Building a successful employee advocacy programme is often described as a complex and difficult task. And while there are many moving parts to coordinate in order to grow a programme …

1
The Dark Side of Fake Credibility on LinkedIn: How to Protect Your Personal Brand From Faux PR 13:22

3M ago13:22

13:22

IN THIS EPISODE:Manufactured PR and social proof can damage your personal brand if done incorrectly. We get gritty on this important topic of the play-to-play faux PR practices that run rampant on LinkedIn. We detail how and why you can avoid these companies and service providers who might be faking their expertise and credibility. BUY YOUR COPY: O…

1
10 Questions to Finding the Right Coach to Grow Your Consulting Business 11:00

3M ago11:00

11:00

Ever felt like you're on the brink of a business breakthrough but just can't seem to push through? That's where the magic of the right coach or advisor comes in. In our latest episode, Laura Khalil, share's 10 questions to ask yourself when evaluating who you want to work with. Follow Laura on LinkedIn and Instagram The Messaging Shift to get prosp…

1
Top 10 Mistakes to Avoid Getting Employees Active on LinkedIn ️with Michelle J Raymond 29:17

3M ago29:17

29:17

Getting your employees active on LinkedIn has many upsides for them and the business, but how do you set your employee advocacy program up for success? Michelle J Raymond gives her Top 10 Mistakes to Avoid so you can ensure your program isn't over before it begins. The key moments in this episode are: 00:00 Welcome00:09 The Power of Employee Advoca…

1
Episode #3 How to kickstart employee advocacy with internal marketing with Kerry Ann Stimpson 37:47

3M ago37:47

37:47

Employee advocacy is a powerful tool which can help organisations build trusted, authentic relationships with their audience and drive high value brand conversations. Building a successful employee advocacy programme is often described as a complex and difficult task. And while there are many moving parts to coordinate in order to grow a programme …

1
How Much Time Should You REALLY Invest on LinkedIn? Easy Tips to Balance Your Time and Growth 13:20

3M ago13:20

13:20

IN THIS EPISODE: You're busy with work and life, so how much time should you spend on LinkedIn to build your personal and business brand? We share your best practices, time management tips, tools, and our best strategy we share with our clients and workshop attendees. BUY YOUR COPY: Our book, The LinkedIn Branding Book, The Power of Two: Build Your…

1
Social Media Trends & Insights from Social Media Marketing World with Michelle J Raymond 22:18

3M ago22:18

22:18

What is it like to attend Social Media Marketing World? Michelle J Raymond shares her experience as a speaker and an attendee. What are the social media trends you need to be aware of? Key moments in this episode - 00:00 Introduction to the Social Media for B2B Growth Show 00:08 Experiences and Insights from Social Media Marketing World 01:44 The I…

1
#2 How to respond to common fears and resistance about employee advocacy 48:18

3M ago48:18

48:18

Employee advocacy is a powerful tool which can help organisations build trusted, authentic relationships with their audience and drive high value brand conversations. Building a successful employee advocacy programme is often described as a complex and difficult task. And while there are many moving parts to coordinate in order to grow a programme …

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Michelle J Raymond Podcasts

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