The LinkedIn™ Branding Show podcast empowers entrepreneurs, experts, and businesses on how to use personal and business branding on LinkedIn™ to win dream clients and land industry opportunities outside of the often talked about LinkedIn clichés. Join your hosts, Michelle B Griffin and Michelle J Raymond, aka #MichelleSquared, for fun and real conversations plus actionable takeaways with a community of powerful and impactful professionals looking to grow with a "good together" approach to pe ...
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Join us as we bring you stories from model railroaders just like you. We talk to enthusiasts across the hobby and learn about their beginnings, challenges, accomplishments and ultimately what excites and motivates them. Come hang out with us Around The Layout and be inspired to create your own model railroading story to share.
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Social Media for B2B Growth: LinkedIn Strategies and Tips
LinkedIn Expert & Trainer - Michelle J Raymond
Are you ready to unlock the full potential of LinkedIn for your B2B growth? Welcome to the Social Media for B2B Growth Podcast, where Michelle J Raymond brings you the latest strategies and insights to elevate your LinkedIn game. Join Michelle and industry experts each week as they delve into: - Effective LinkedIn Social Selling Techniques: Learn proven methods to boost your sales and expand your network. - Building Engaging LinkedIn Communities: Discover how to create and sustain a vibrant ...
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The Engage Video Marketing Podcast is a weekly show with a mission to grow confident Video Strategists. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help develop in confidence as a Video Strategist to better serve your clients and grow businesses. Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com
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This unique podcast 'flips the marketing conversation' by focusing on how companies can build the brand and drive growth, by marketing to their most powerful brand advocates, their employees. Hosted by Kerry-Ann Betton Stimpson.
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Welcome to the Thought Leadership Podcast, where we share insights on how you can become the go-to thought leader in your niche.
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Employee advocacy is a powerful tool which can help organisations build trusted, authentic relationships with their audience and drive high value brand conversations. Building a successful employee advocacy programme is often described as a complex and difficult task. And while there are many moving parts to coordinate in order to grow a programme which delivers results. At its heart is a simple framework which puts employees at the centre. There are different approaches to employee advocacy ...
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ATLP Rewind - Mike Landis & The MKT Sedalia Subdivision - September 26, 2023
56:32
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ATLP Rewind - Originally Released September 26, 2023 Mike Landis has taken his childhood experience with the MKT Sedalia Subdivision and turned it into a passion that has led not only to writing the book Show Me Katy, but also an HO scale layout paying tribute to the railroad in the 1980's. Mike tells us about choosing the portion of the line that …
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If you are looking for LinkedIn strategies and tactics you can apply to your business to build your brand, grow a community and win more business opportunities you are in the right place. Welcome to the Social Media for B2B Growth Podcast 😀 ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the …
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How to Position and Brand Yourself on LinkedIn: Why "Narrowing Laning" Helps You Become Top of Mind
16:06
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IN THIS EPISODE: In this episode we chat about the dangers of commoditization of experts on LinkedIn. With the crowded feeds of thousands like you and the plague of pop-up experts it's critical you're well positioned and branded to be top of mind for those you're here to support. We share examples of those who're doing this top of mind positioning …
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1
Stop Your LinkedIn Profile From Costing You Business Opportunities
17:45
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When was the last time you updated your LinkedIn profile? If the answer is the last time you went for a new job or maybe even not at all, then listen in to how you can fix this and win more opportunities for business growth. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to t…
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What's Happening In Model Railroading - August 2024 - Tony Cook & Kevin Tully
58:51
58:51
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The number of deep dive avenues that are available in the model railroading hobby is astounding, and Kevin Tully from TullyModels.com shares his path to 3D printing grain and steel mill super detailing parts. We learn how Kevin got started on this journey and how he can help you make your industries more realistic. Later, Tony and Ray discuss new r…
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ATLP Rewind - Alan Saatkamp & The Chippewa River Divisions - September 5, 2023
58:33
58:33
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ATLP Rewind - Originally Released September 5, 2023 It's never too late to build your dream layout. Alan Saatkamp is a testament to this, as he, at age 70, is building the railroad he's always wanted, taking the experience of multiple layout builds and moves around the country to his new home in Normal, Illinois. Alan shares those experiences, from…
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Scared to Self-Promote on LinkedIn? Flip Your Fears With These 3 Perspectives + Profile Tweaks
14:07
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IN THIS EPISODE: This episode is for you, hidden experts and introverts, or anyone on the sidelines who wants to "put themselves out there" but feels held back. We discuss how to self-promote that's not cringe but contribution and the exact areas on your profile to review and update to keep you top of mind for those you're here to serve. We Flip th…
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R.A.T.E Your LinkedIn Posts to Boost Impressions for FREE
17:41
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Want your LinkedIn posts to be seen by more people without paying for ads? Steal my formula to R.A.T.E your personal or company page posts before they go live to boost your impressions. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. h…
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Talking Ops with Don Irace - Prototypical Operations - Dustin Whitten
57:27
57:27
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How can we take prototypical railroad rules and regulations and apply them to our layouts? That's what professional railroader Dustin Whitten is here to answer as he talks about taking pages from the railroad rulebook and using them to better the simulation of your model railroad. Dustin shares how these rules can be modified in compression with ex…
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ATLP Rewind - Paul August & The C&NW Mondovi Line - August 22, 2023
1:00:16
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ATLP Rewind - Originally Released August 22, 2023 On this episode of Around The Layout, we get to know Paul August, owner of the C&NW Mondovi Line and the YouTube channel that covers it. Paul tells us about his family's roots in railroading and how that led to multiple generations of model railroaders including a father with a passion for brass ste…
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Is Your LinkedIn Company Page Stuck In a Rut? It's Likely this ONE Issue: Plus Three Engaging Page Examples
14:25
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IN THIS EPISODE: Want more reach, engagement and followers for your LinkedIn company page? If your page isn't feeling the love, we share how to get it back on track plus three examples of company pages that are feeling the LinkedIn Love. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for E…
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LinkedIn Page Advocacy: Use Your Page to Cheer On Your Team
16:56
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Learn how to transform your LinkedIn Company Page into a dynamic force that drives team motivation and brand success. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 LinkedIn…
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Michael Ostertag & The Farlin Terminal II
59:27
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After spending quality time with Michael Ostertag out in St. Louis, it was time to get him back on the show and hear about the major changes he's made on the Farlin Terminal. He's still committed to S scale, but has completely removed the first version and is taking a new, open ended approach to the next layout. Mike also shares the challenges of S…
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How to Embrace AI and Stay Human with Ian Anderson Gray
39:27
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Summary: In this episode of the Engage Video Marketing Podcast, we dive into the intriguing world of AI in video marketing. Host Ben Amos welcomes back Ian Anderson Gray, founder of Confident Live Marketing Academy and Seriously Social, to explore the balance between leveraging AI tools and maintaining the crucial humanness and authenticity that dr…
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2024 Colorado Rail Proto Meet with Michelle Kempema
42:36
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How can you not smile in the presence of Michelle Kempema? Her enthusiasm is infectious and her motivation nears limitless as she joins me to talk about the brand new Colorado Rail Proto Meet in Greeley, CO this September. Michelle shares with us how this idea came to be and how she's planning what will likely become another amazing destination RPM…
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Episode #49 - Creating an Engaging Employee Experience (with Jamie Bell)
29:18
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Delve into the transformative impact of internal marketing on employee engagement and company success. Workshop's VP of Marketing, Jamie Bell, reveals powerful strategies and real-world examples of aligning internal and external brand efforts. Discover how creating an engaging employee experience can elevate your brand and drive business growth, wi…
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How to Break Out As a Well-Differentiated Speaker Using LinkedIn as Your Launching Pad
18:09
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IN THIS EPISODE: Is speaking on stages on your radar? We share our personal stories, strategies and best tips on how to launch yourself as a speaker (or podcast guest) sharing your unique perspectives using LinkedIn as your starting point. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for…
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LinkedIn Profile vs Company Page. Where Should You Post?
17:43
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The great debate continues. Where should you post on LinkedIn for maximum business results? Is the popular answer the right answer? You might be surprised. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key m…
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1
Car Routing: The Road To Realism with Matthew Freix
1:05:28
1:05:28
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Matthew Freix has a passion for car routing, and that might be an understatement! Matt shares the lengths he has gone to research the Gateway Western and how it helped him build a highly accurate simulation of the railroad in 1995. Matt shares how going way down the rabbit hole has made his model railroad more enjoyable and appear like he remembers…
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Survey Results and Changes to ATLP - Live Special from July 29, 2024
31:51
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Here's the audio from last night's live event where Ray talks about the results of the ATLP Listener Survey and how that has helped shape upcoming format changes to the podcast. For more about Around The Layout Podcast, visit our website: aroundthelayout.comBy Ray Arnott
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ATLP Rewind - Andy Dorsch & The Mascoutin Valley - May 9, 2023
1:07:50
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ATLP Rewind - Originally Released May 9. 2023 We all know Andy Dorsch as the co-host of the wildly popular Second Section Podcast, but how much do you know about Andy the modeler? We find out in this episode of Around The Layout as Andy takes us back to his childhood railfanning the Chicago and North Western that planted the railroad seed, then on …
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Are You Top of Mind for What You *Actually* Do? How To Be Clear and Memorable in Your Message
15:48
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IN THIS EPISODE: You may think people understand what you do and how you do it but shockingly most people can’t remember. The latest data says 65 touch points before people recall what you do. In this episode we share our stories and best tips to be remembered and referred on LinkedIn.OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Yo…
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Why I Back LinkedIn Newsletters and I Think You Should Too
18:34
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Here are five reasons to start a LinkedIn newsletter for your business. Lets explore why LinkedIn newsletters are a strategic tool for businesses aiming to outsmart the LinkedIn algorithm and drive business growth. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Pre…
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1
Don Irace & The Providence & Worcester III
1:16:17
1:16:17
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Don Irace is back in the Around The Layout studio to tell us more about how he developed his operating scheme for his Providence & Worcester layout. Don shares how he took the large operations held at the original layout in Scituate, Rhode Island for a multitude of operators and compressed it for a smaller crew while still providing fun and challen…
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1
ATLP Rewind - Joe Atkinson & The IAIS 4th Sub - June 27, 2023
1:06:23
1:06:23
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ATLP Rewind - Originally Released June 27, 2023 After all of the past interrogations and information from informants, we've finally captured the Iowa Interstate Godfather; none other than Joe Atkinson himself. Now that we've beat the dead horse with this mafia thing, we can get down to the business of learning how Joe became such an authority on th…
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Our Honest Takes: Realistic Time Frames to Grow Your Personal Brand on LinkedIn RIGHT Now
15:36
15:36
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IN THIS EPISODE: All that glitters is NOT gold. Those you see who are "overnight sensations" on LinkedIn seldom are. We share our realistic timeframe, strategize, and tips on what's reasonable and foundational to build and grow your personal brand right now. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Br…
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LinkedIn Post Ideas Running Dry? 5 Instant Content Sources
19:47
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Let's tackle a common challenge faced by many: running out of LinkedIn post ideas. Michelle J Raymond shares her top five go-to sources for content inspiration, helping you and your team overcome creative blocks and maintain a consistent LinkedIn presence. Discover practical tips and strategies to keep your content pipeline flowing and engage your …
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What's Happening In Model Railroading - July 2024 - Tony Cook
52:30
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With so much news to catch up on, it's just Tony and Ray on this episode of What's Happening In Model Railroading as they get you caught up on recent events and talk plans for the St. Louis RPM. They recap the recent Firecrown Media special and Ray shares his experience at the N Scale Show in Bethlehem PA. Later, Tony brings us news from ScaleTrain…
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ATLP Rewind - James McNab & The Hills Line - June 20, 2023
1:01:04
1:01:04
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ATLP Rewind - Originally Released June 20, 2023 It's time to interrogate another member of the Iowa Interstate Mafia as we bring James McNab downtown for a whole line of questioning. Luckliy, James is willing to talk and we learn about his start in the hobby and how a fellow churchgoer's layout inspired him. We also hear how a change of employment …
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How to Avoid These Cringe Worthy Podcast Pitching and Guesting Mistakes for Your Brand
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IN THIS EPISODE: We're getting spicy again with the top mistakes in pitching yourself and guesting on podcasts. LinkedIn is one of the top places to be seen as an expert in your niche, and these tips will help you land guest spots on industry shows and skyrocket your visibility in your field. OUR BOOK: The LinkedIn Branding Book, The Power of Two: …
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1
LinkedIn Thought Leadership for Business Success
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LinkedIn is the perfect platform for building thought leadership for both individuals and brands to influence B2B buying decisions and drive business growth. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key…
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You've probably have heard of model railroaders that go on to become railroaders, but how about a railroader who starts their model railroading journey after hiring on to the railroad? That's the story of Dustin Whitten, a long time employee of Norfolk Southern who despite growing up near Southern Railway, has fallen for the Norfolk & Western. Dust…
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What's Happening In Model Railroading Special - Tony Cook & Craig Fuller
52:11
52:11
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Model Railroader - the "Rolling Stone" of our hobby - the magazine many of us grew up with, inspired us, and the one we dreamed of being on the cover someday. For those reasons and more, we're passionate about the publication and when the news hit that Kalmbach Media was purchased by a new owner, there was concern about the future. On this special …
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Try These Easy and Affordable Branding Tips to Be a Standout On LinkedIn
18:20
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IN THIS EPISODE: What makes you different and 'top of mind' to others? With millions of daily users on LinkedIn, it can be hard to make a name for yourself. In this episode, we share easy and fun ways to stand out rather than blend in with the masses, using our favorite tips and real-life examples from our LinkedIn connections.OUR BOOK: The LinkedI…
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1
Dominate LinkedIn With This Lesser Known Tactic
22:02
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If you want to win at LinkedIn, let's discuss the vital role of LinkedIn analytics in evaluating and enhancing your LinkedIn strategy. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episod…
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1
Michael Spoor & The Burlington C&A Divisions
54:39
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In this hobby, it's far too often that we see a layout meet its demise when its owner passes on, but on this episode, we hear the complete opposite in Michael Spoor's story. Michael shares with us how he has brought his late father's CB&Q layout back to operations, much to the delight of his father's friends, and has put his own signature on it wit…
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ATLP Rewind - Marty McGuirk & The Central Vermont Railway - June 6, 2023
1:21:48
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ATLP Rewind - Originally Released June 6, 2023 There's good news to deliver on this episode of Around The Layout - progress is being made in Washington DC - but only on the model railroading front. That progress is being made by Marty McGuirk, who joins us to share his model railroading story. Learn how a visit to New London, Connecticut became the…
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Episode #48 - Incorporating DE&I into Internal Marketing (with Marcus Collins)
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Diversity, equity & inclusion (DE&I) is both a business imperative and a core component of a thriving organizational culture. Embedding DE&I in the company culture realizes massive business benefits for those companies that have it as a genuine organizational belief. Professor and best-selling author, Marcus Collins, offers valuable insights for le…
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3 Biggest LinkedIn Challenges Addressed at Linked Summit
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Back from speaking at the Linked Summit (Denmark), Michelle J Raymond addresses the three most frequently asked questions at the event, which highlight significant challenges businesses face when leveraging LinkedIn for growth. Key moments in this episode: 00:00 Linked Summit Denmark 2024 01:58 The Importance of LinkedIn Company Pages 03:03 Conflic…
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Are Your Referable? Top LinkedIn Profile Tips to Become a No-Brainer Recommendation for New Clients and Opportunities
19:55
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IN THIS EPISODE: One of the fastest ways to build your brand and business is by referral partners. Does your profile communicate clearly what you do, for whom, and how you serve others? Without a clear, specific, compelling profile, you may miss out on "referable ready." We share our personal stories, tips, and top profile areas to optimize so you'…
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1
Building a Social Video Strategy with Melissa Laurie
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Summary: In this episode of the Engage Video Marketing Podcast, we delve into the world of User-Generated Content (UGC) and its growing importance in video marketing strategies. Our guest, Melissa Laurie, founder of Oysterly—a leading social video agency—shares her expertise in creating impactful UGC for renowned brands like UPS, 3M, RMIT Universit…
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A litte freelance model railroading amongst friends - that's what we get with Brian Sopke's Benton & Southern. Brian shares with us his model railroading journey that led him to team with a friend to create a freelance model railroad that connects them together. Additionally, Brian tells us what he learned by starting over, taking down a layout of …
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ATLP Rewind - William Sampson - Father & Son and The Great Northern & The Milwaukee Road
1:01:41
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ATLP Rewind - Originally Released June 12, 2023 With Father's Day less than a week away, we got the father/son duo of William Sampson and William Sampson together to share their bond over model railroading. William Sr. tells us how railroad is in the Sampson blood, with ties to railroading in several generations. He then tells us how he got started…
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1
How Employees Can Avoid Being Left Behind -- Building Your Personal Brand on LinkedIn is Your Professional Insurance Policy
16:18
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IN THIS EPISODE: Building your personal brand as an employee is your professional insurance policy for internal and external opportunities. We discuss the benefits, dos/don'ts, and how to get started today because there's no better time to get out there. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand …
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Episode #47 - How Employees Can Start Creating Content (with Sara Stella Lattanzio) - BONUS EPISODE
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If you are a company employee who wants to start creating content on social platforms like LinkedIn, or if you are a company that'd like to empower its employees to start creating content, then this episode is for you. Sara Stella Lattanzio, LinkedIn Top Voice and B2B marketing strategist, shares insights from her journey, highlighting the importan…
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What's Happening In Model Railroading - June 2024 - Tony Cook & Prairie Shadows
55:57
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Who is Prairie Shadows Model Railway Co? Jeff Arnold, Rob Gruber and Brandon Nawrocki join Tony Cook and Ray Arnott to tell us about how Prairie Shadows got its start working with model railroad manufacturers on special projects to breaking out on their own with projects in N and HO scale. The team shares the challenges of creating highly detailed …
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