show episodes
 
Artwork

1
The LinkedIn™ Branding Show

Michelle B Griffin and Michelle J Raymond (#MichelleSquared)

Unsubscribe
Unsubscribe
Weekly
 
The LinkedIn™ Branding Show podcast empowers entrepreneurs, experts, and businesses on how to use personal and business branding on LinkedIn™ to win dream clients and land industry opportunities outside of the often talked about LinkedIn clichés. Join your hosts, Michelle B Griffin and Michelle J Raymond, aka #MichelleSquared, for fun and real conversations plus actionable takeaways with a community of powerful and impactful professionals looking to grow with a "good together" approach to pe ...
  continue reading
 
Join us as we bring you stories from model railroaders just like you. We talk to enthusiasts across the hobby and learn about their beginnings, challenges, accomplishments and ultimately what excites and motivates them. Come hang out with us Around The Layout and be inspired to create your own model railroading story to share.
  continue reading
 
Artwork

1
Social Media for B2B Growth: LinkedIn Strategies and Tips

LinkedIn Expert & Trainer - Michelle J Raymond

Unsubscribe
Unsubscribe
Weekly
 
Are you ready to unlock the full potential of LinkedIn for your B2B growth? Welcome to the Social Media for B2B Growth Podcast, where Michelle J Raymond brings you the latest strategies and insights to elevate your LinkedIn game. Join Michelle and industry experts each week as they delve into: - Effective LinkedIn Social Selling Techniques: Learn proven methods to boost your sales and expand your network. - Building Engaging LinkedIn Communities: Discover how to create and sustain a vibrant ...
  continue reading
 
The Engage Video Marketing Podcast is a weekly show with a mission to grow confident Video Strategists. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help develop in confidence as a Video Strategist to better serve your clients and grow businesses. Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com
  continue reading
 
Artwork

1
The Internal Marketing Podcast

Kerry-Ann Betton Stimpson, Kerry-Ann Stimpson

Unsubscribe
Unsubscribe
Monthly
 
This unique podcast 'flips the marketing conversation' by focusing on how companies can build the brand and drive growth, by marketing to their most powerful brand advocates, their employees. Hosted by Kerry-Ann Betton Stimpson.
  continue reading
 
Employee advocacy is a powerful tool which can help organisations build trusted, authentic relationships with their audience and drive high value brand conversations. Building a successful employee advocacy programme is often described as a complex and difficult task. And while there are many moving parts to coordinate in order to grow a programme which delivers results. At its heart is a simple framework which puts employees at the centre. There are different approaches to employee advocacy ...
  continue reading
 
Loading …
show series
 
ATLP Rewind - Originally Released September 26, 2023 Mike Landis has taken his childhood experience with the MKT Sedalia Subdivision and turned it into a passion that has led not only to writing the book Show Me Katy, but also an HO scale layout paying tribute to the railroad in the 1980's. Mike tells us about choosing the portion of the line that …
  continue reading
 
If you are looking for LinkedIn strategies and tactics you can apply to your business to build your brand, grow a community and win more business opportunities you are in the right place. Welcome to the Social Media for B2B Growth Podcast 😀 ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the …
  continue reading
 
IN THIS EPISODE: In this episode we chat about the dangers of commoditization of experts on LinkedIn. With the crowded feeds of thousands like you and the plague of pop-up experts it's critical you're well positioned and branded to be top of mind for those you're here to support. We share examples of those who're doing this top of mind positioning …
  continue reading
 
When was the last time you updated your LinkedIn profile? If the answer is the last time you went for a new job or maybe even not at all, then listen in to how you can fix this and win more opportunities for business growth. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to t…
  continue reading
 
The number of deep dive avenues that are available in the model railroading hobby is astounding, and Kevin Tully from TullyModels.com shares his path to 3D printing grain and steel mill super detailing parts. We learn how Kevin got started on this journey and how he can help you make your industries more realistic. Later, Tony and Ray discuss new r…
  continue reading
 
ATLP Rewind - Originally Released September 5, 2023 It's never too late to build your dream layout. Alan Saatkamp is a testament to this, as he, at age 70, is building the railroad he's always wanted, taking the experience of multiple layout builds and moves around the country to his new home in Normal, Illinois. Alan shares those experiences, from…
  continue reading
 
IN THIS EPISODE: This episode is for you, hidden experts and introverts, or anyone on the sidelines who wants to "put themselves out there" but feels held back. We discuss how to self-promote that's not cringe but contribution and the exact areas on your profile to review and update to keep you top of mind for those you're here to serve. We Flip th…
  continue reading
 
Want your LinkedIn posts to be seen by more people without paying for ads? Steal my formula to R.A.T.E your personal or company page posts before they go live to boost your impressions. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. h…
  continue reading
 
How can we take prototypical railroad rules and regulations and apply them to our layouts? That's what professional railroader Dustin Whitten is here to answer as he talks about taking pages from the railroad rulebook and using them to better the simulation of your model railroad. Dustin shares how these rules can be modified in compression with ex…
  continue reading
 
ATLP Rewind - Originally Released August 22, 2023 On this episode of Around The Layout, we get to know Paul August, owner of the C&NW Mondovi Line and the YouTube channel that covers it. Paul tells us about his family's roots in railroading and how that led to multiple generations of model railroaders including a father with a passion for brass ste…
  continue reading
 
IN THIS EPISODE: Want more reach, engagement and followers for your LinkedIn company page? If your page isn't feeling the love, we share how to get it back on track plus three examples of company pages that are feeling the LinkedIn Love. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for E…
  continue reading
 
Learn how to transform your LinkedIn Company Page into a dynamic force that drives team motivation and brand success. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 LinkedIn…
  continue reading
 
After spending quality time with Michael Ostertag out in St. Louis, it was time to get him back on the show and hear about the major changes he's made on the Farlin Terminal. He's still committed to S scale, but has completely removed the first version and is taking a new, open ended approach to the next layout. Mike also shares the challenges of S…
  continue reading
 
Summary: In this episode of the Engage Video Marketing Podcast, we dive into the intriguing world of AI in video marketing. Host Ben Amos welcomes back Ian Anderson Gray, founder of Confident Live Marketing Academy and Seriously Social, to explore the balance between leveraging AI tools and maintaining the crucial humanness and authenticity that dr…
  continue reading
 
How can you not smile in the presence of Michelle Kempema? Her enthusiasm is infectious and her motivation nears limitless as she joins me to talk about the brand new Colorado Rail Proto Meet in Greeley, CO this September. Michelle shares with us how this idea came to be and how she's planning what will likely become another amazing destination RPM…
  continue reading
 
Delve into the transformative impact of internal marketing on employee engagement and company success. Workshop's VP of Marketing, Jamie Bell, reveals powerful strategies and real-world examples of aligning internal and external brand efforts. Discover how creating an engaging employee experience can elevate your brand and drive business growth, wi…
  continue reading
 
IN THIS EPISODE: Is speaking on stages on your radar? We share our personal stories, strategies and best tips on how to launch yourself as a speaker (or podcast guest) sharing your unique perspectives using LinkedIn as your starting point. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for…
  continue reading
 
The great debate continues. Where should you post on LinkedIn for maximum business results? Is the popular answer the right answer? You might be surprised. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key m…
  continue reading
 
Matthew Freix has a passion for car routing, and that might be an understatement! Matt shares the lengths he has gone to research the Gateway Western and how it helped him build a highly accurate simulation of the railroad in 1995. Matt shares how going way down the rabbit hole has made his model railroad more enjoyable and appear like he remembers…
  continue reading
 
ATLP Rewind - Originally Released May 9. 2023 We all know Andy Dorsch as the co-host of the wildly popular Second Section Podcast, but how much do you know about Andy the modeler? We find out in this episode of Around The Layout as Andy takes us back to his childhood railfanning the Chicago and North Western that planted the railroad seed, then on …
  continue reading
 
IN THIS EPISODE: You may think people understand what you do and how you do it but shockingly most people can’t remember. The latest data says 65 touch points before people recall what you do. In this episode we share our stories and best tips to be remembered and referred on LinkedIn.OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Yo…
  continue reading
 
Here are five reasons to start a LinkedIn newsletter for your business. Lets explore why LinkedIn newsletters are a strategic tool for businesses aiming to outsmart the LinkedIn algorithm and drive business growth. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Pre…
  continue reading
 
Don Irace is back in the Around The Layout studio to tell us more about how he developed his operating scheme for his Providence & Worcester layout. Don shares how he took the large operations held at the original layout in Scituate, Rhode Island for a multitude of operators and compressed it for a smaller crew while still providing fun and challen…
  continue reading
 
ATLP Rewind - Originally Released June 27, 2023 After all of the past interrogations and information from informants, we've finally captured the Iowa Interstate Godfather; none other than Joe Atkinson himself. Now that we've beat the dead horse with this mafia thing, we can get down to the business of learning how Joe became such an authority on th…
  continue reading
 
IN THIS EPISODE: All that glitters is NOT gold. Those you see who are "overnight sensations" on LinkedIn seldom are. We share our realistic timeframe, strategize, and tips on what's reasonable and foundational to build and grow your personal brand right now. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Br…
  continue reading
 
Let's tackle a common challenge faced by many: running out of LinkedIn post ideas. Michelle J Raymond shares her top five go-to sources for content inspiration, helping you and your team overcome creative blocks and maintain a consistent LinkedIn presence. Discover practical tips and strategies to keep your content pipeline flowing and engage your …
  continue reading
 
With so much news to catch up on, it's just Tony and Ray on this episode of What's Happening In Model Railroading as they get you caught up on recent events and talk plans for the St. Louis RPM. They recap the recent Firecrown Media special and Ray shares his experience at the N Scale Show in Bethlehem PA. Later, Tony brings us news from ScaleTrain…
  continue reading
 
ATLP Rewind - Originally Released June 20, 2023 It's time to interrogate another member of the Iowa Interstate Mafia as we bring James McNab downtown for a whole line of questioning. Luckliy, James is willing to talk and we learn about his start in the hobby and how a fellow churchgoer's layout inspired him. We also hear how a change of employment …
  continue reading
 
IN THIS EPISODE: We're getting spicy again with the top mistakes in pitching yourself and guesting on podcasts. LinkedIn is one of the top places to be seen as an expert in your niche, and these tips will help you land guest spots on industry shows and skyrocket your visibility in your field. OUR BOOK: The LinkedIn Branding Book, The Power of Two: …
  continue reading
 
LinkedIn is the perfect platform for building thought leadership for both individuals and brands to influence B2B buying decisions and drive business growth. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key…
  continue reading
 
You've probably have heard of model railroaders that go on to become railroaders, but how about a railroader who starts their model railroading journey after hiring on to the railroad? That's the story of Dustin Whitten, a long time employee of Norfolk Southern who despite growing up near Southern Railway, has fallen for the Norfolk & Western. Dust…
  continue reading
 
Model Railroader - the "Rolling Stone" of our hobby - the magazine many of us grew up with, inspired us, and the one we dreamed of being on the cover someday. For those reasons and more, we're passionate about the publication and when the news hit that Kalmbach Media was purchased by a new owner, there was concern about the future. On this special …
  continue reading
 
IN THIS EPISODE: What makes you different and 'top of mind' to others? With millions of daily users on LinkedIn, it can be hard to make a name for yourself. In this episode, we share easy and fun ways to stand out rather than blend in with the masses, using our favorite tips and real-life examples from our LinkedIn connections.OUR BOOK: The LinkedI…
  continue reading
 
If you want to win at LinkedIn, let's discuss the vital role of LinkedIn analytics in evaluating and enhancing your LinkedIn strategy. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episod…
  continue reading
 
In this hobby, it's far too often that we see a layout meet its demise when its owner passes on, but on this episode, we hear the complete opposite in Michael Spoor's story. Michael shares with us how he has brought his late father's CB&Q layout back to operations, much to the delight of his father's friends, and has put his own signature on it wit…
  continue reading
 
ATLP Rewind - Originally Released June 6, 2023 There's good news to deliver on this episode of Around The Layout - progress is being made in Washington DC - but only on the model railroading front. That progress is being made by Marty McGuirk, who joins us to share his model railroading story. Learn how a visit to New London, Connecticut became the…
  continue reading
 
Diversity, equity & inclusion (DE&I) is both a business imperative and a core component of a thriving organizational culture. Embedding DE&I in the company culture realizes massive business benefits for those companies that have it as a genuine organizational belief. Professor and best-selling author, Marcus Collins, offers valuable insights for le…
  continue reading
 
Back from speaking at the Linked Summit (Denmark), Michelle J Raymond addresses the three most frequently asked questions at the event, which highlight significant challenges businesses face when leveraging LinkedIn for growth. Key moments in this episode: 00:00 Linked Summit Denmark 2024 01:58 The Importance of LinkedIn Company Pages 03:03 Conflic…
  continue reading
 
IN THIS EPISODE: One of the fastest ways to build your brand and business is by referral partners. Does your profile communicate clearly what you do, for whom, and how you serve others? Without a clear, specific, compelling profile, you may miss out on "referable ready." We share our personal stories, tips, and top profile areas to optimize so you'…
  continue reading
 
Summary: In this episode of the Engage Video Marketing Podcast, we delve into the world of User-Generated Content (UGC) and its growing importance in video marketing strategies. Our guest, Melissa Laurie, founder of Oysterly—a leading social video agency—shares her expertise in creating impactful UGC for renowned brands like UPS, 3M, RMIT Universit…
  continue reading
 
A litte freelance model railroading amongst friends - that's what we get with Brian Sopke's Benton & Southern. Brian shares with us his model railroading journey that led him to team with a friend to create a freelance model railroad that connects them together. Additionally, Brian tells us what he learned by starting over, taking down a layout of …
  continue reading
 
ATLP Rewind - Originally Released June 12, 2023 With Father's Day less than a week away, we got the father/son duo of William Sampson and William Sampson together to share their bond over model railroading. William Sr. tells us how railroad is in the Sampson blood, with ties to railroading in several generations. He then tells us how he got started…
  continue reading
 
IN THIS EPISODE: Building your personal brand as an employee is your professional insurance policy for internal and external opportunities. We discuss the benefits, dos/don'ts, and how to get started today because there's no better time to get out there. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand …
  continue reading
 
If you are a company employee who wants to start creating content on social platforms like LinkedIn, or if you are a company that'd like to empower its employees to start creating content, then this episode is for you. Sara Stella Lattanzio, LinkedIn Top Voice and B2B marketing strategist, shares insights from her journey, highlighting the importan…
  continue reading
 
Who is Prairie Shadows Model Railway Co? Jeff Arnold, Rob Gruber and Brandon Nawrocki join Tony Cook and Ray Arnott to tell us about how Prairie Shadows got its start working with model railroad manufacturers on special projects to breaking out on their own with projects in N and HO scale. The team shares the challenges of creating highly detailed …
  continue reading
 
Loading …

Quick Reference Guide