Welcome to The WP SEO Show – THE podcast designed specifically for digital agencies looking to expand their WordPress SEO expertise. Join us as we dive deep into the world of search engine optimization and uncover the strategies, techniques, and best practices to maximize your WordPress website's visibility. Hosted by industry experts from SEOHive, each episode of "The WP SEO Show" offers invaluable insights, practical tips, and actionable advice to help you optimize your WordPress sites for ...
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The future of the Internet is mobile. Mobile Presence examines all things mobile from devices to software, services and SEO. Mobile Presence discussed current topics regarding mobility in a world increasingly without wires.
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SEO Services for Mobile Gaming: Why SEO Matters in the Industry SEO services for Mobile Gaming industry plays a vital role to boost visibility, user acquisition, and organic traffic. With intense competition and a vast app market, effective Mobile Gaming SEO Services strategies ensure mobile games rank higher in app store searches, attracting more players and enhancing profitability. Implementing Mobile Gaming SEO Services techniques tailored to mobile gaming platforms maximizes exposure and ...
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028 – Figuring Out The Priorities That Move The Needle For Your Clients
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54:17
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In this episode, Pete and Jeff chat through the benefits and the process that moves an agency away from just being a "website provider" to a "trusted advisor" for your clients. They also discuss why this is sometimes out of our comfort zone and give some strategies and tips on where to start. Main Talking Points Include: Understanding Client Needs …
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027 - STOP Selling "SEO" - Do THIS Instead!
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38:39
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Main talking points include: In this episode, Pete and Jeff cover the following: The problem with selling SEO on its own Why broadening the scope beyond SEO is a good thing Why SEO should be part of a larger growth strategy The importance of having an initial discovery process / triage process Building recurring revenue Building long-term relations…
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026 - Setting Expectations In Your Agency
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32:58
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Main talking points include: Setting Expectations and Discovery Process Managing Client Relationships Scaling Services Client Communication Handling Large Clients Financial Impact of Client Loss Client LifecycleBy SEOHive
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Main talking points In this episode, we chat through structuring SEO retainers and how to sell them effectively. The main talking points include: Importance of having a clear, structured framework for SEO services that outlines what the agency delivers and how they operate, with potential scalability. The risks of not having a structured offer and …
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In this episode, we explore the various aspects of choosing the right keywords for SEO and the implications they have for a content strategy and, ultimately, the target business. The main talking points include: The importance of keywords in SEO Choosing the Right Keywords Keyword Research and Strategy Understanding Traffic and Relevance Balancing …
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023 – Google's Latest Update: Tackling SPAM!
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Main talking points: In this episode, Pete and Jeff discuss Google's March 2024 algorithm update. This update focuses on Google's efforts to combat spam, particularly by addressing low-quality, unoriginal, and AI-generated content. This update isn't just about algorithm changes, however, but also introduces new spam policies, specifically targeting…
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Main talking points include: In this episode, Pete and Jeff take a step back and look at how agencies should approach SEO for each client, and demonstrate that there is no "one-size-fits-all" approach – it all needs to be contextual to the competition. The conversation revolves around how SEO is a game of displacement, so as a web professional, it …
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021 – The importance of a solid brief with Matt Lasky
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This show sees our first ever guest to The WP SEO Show - Matt Lasky. Pete and Matt discuss the importance of a well-structured web design brief for both clients and agencies. Matt, drawing from his career experience and his book "How to Take a Web Design Brief," emphasizes how a solid brief underpins successful project outcomes, effective communica…
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020 – Our 5 minute SEO Assessment for ANY client website
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Our 5-minute SEO Assessment of any client website! Disclaimer: This isn't a process for running a full SEO Audit on a website. Instead, this is the process I go through when a lead comes in to talk about SEO. Before any project has been confirmed, or any money has exchanged hands, this is the process I go through before the initial call to give me …
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Following on from a comment made by Google's John Mueller on X, formerly known as Twitter, Pete and Jeff have an honest discussion about whether you can ever guarantee SEO Results? Main talking points include: Why you can never guarantee SEO results How to talk to clients about SEO results and how to tie them into commercial metrics The risks of re…
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018 - Our Recent Experience With AI Detection Tools
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41:52
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In this episode, Pete and Jeff explore a real example of a content AI checker, and how a client interpreted the results. Needless to say, the outcome wasn’t exactly “easy” to understand, so they chat through the results, the pitfalls and how these checkers are placed in the market at the moment.By SEOHive
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017 – Your First SEO Discussion With Clients
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50:41
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Initiating SEO discussions with clients can be hard – regardless of if this is a new client on a client you've had for years... In this episode we explore strategies for approaching SEO sales conversations, emphasizing the importance of presenting SEO as an opportunity rather than a hard sell. We discuss the importance of understanding a client's c…
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016 – The Core SEO Principles To Focus On in 2024
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40:23
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Main talking points include: Our first show of 2024 focuses on three core SEO principles expected to be significant in the year. The first is the enduring importance of content, especially in the context of AI's growing influence and the need for authentic, human-generated material. Secondly, technical SEO – emphasizing the increasing relevance, es…
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015 - Understanding & Improving Core Web Vitals
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49:47
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Overview of Core Web Vitals: We kick off this episode walking through the six Core Web Vitals – a set of metrics used by Google to evaluate the user experience of a website. These are: First Contentful Paint (FCP) Largest Contentful Paint (LCP) Time to Interactive Speed Index Cumulative Layout Shift (CLS) Total Blocking Time (TBT) Each vital is the…
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In this episode, Jeff and Pete discuss the concept of "Paid Discovery" in SEO projects. They delve into why it's crucial for agencies to charge for the discovery phase of an SEO project, how it benefits both the agency and the client, and best practices for implementing this approach. Key Points Discussed: What is Paid Discovery? Getting paid to fi…
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013 - SEO Influence of WordPress Custom Post Types, Categories and Taxonomies
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54:39
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In this episode, Pete and Jeff dive into how you can better utilize some built-in but overlooked WordPress features to improve SEO on your site. Key Takeaways on Post Types, Categories, and Archive Templates: Post Types - The Highest Level of Organization Post types are the highest level for categorizing different content across your site, like pag…
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012 - Musings About The WordPress 6.4 Update
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50:10
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In this episode, Pete and Jeff muse about the trials and tribulations of WordPress Core Updates and how the latest release – WordPress 6.4 – went, as it wasn't as smooth as others have been. They cover: What core updates are and why they're important Best practices when performing WordPress updates What to do to ensure nothing goes wrong…
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011 – Top 10 Common WordPress SEO Mistakes
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We come into contact with a LOT of websites – we audit them, we optimise them and we work hard to get them ranking in the SERPs. In this episode, Pete and Jeff take a look through the top 10 most common SEO mistakes they come across in dealing with client websites. ** SPOILER ALERT – here's the list ** Unchecking "Disallow the search engines from i…
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In a change from the usual schedule, now we're 10 shows in we thought it was prudent to introduce us and our company, SEOHive, a little more. In this episode, we chat through exactly how Pete and Jeff met, how SEOHive was started and what it is that we offer today. If you would like to discuss how SEOHive can help you, schedule a 20 minute intro ca…
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009 – Discussing AI and SEO as of late 2023
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AI is the fastest growing phenomenon since the invention of the internet itself, and as with any leap forward in technology there are pro's, con's and unknowns... In this episode, Pete and Jeff chat through the benefits and pitfalls of current SEO AI tools, and how they use them. They also touch on some of the moral dilemmas when it comes to using …
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Technical SEO isn't the sexy side of SEO, but it is vital to ensure it's correct as it holds the keys to unlock the power in ALL other SEO practices. In this episode, Pete & Jeff chat through the importance of Technical (on-page) SEO, why it's vital that those building websites understand the basics (with some tips on what you can do), and what you…
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In this episode, Pete and Jeff talk through how keywords are used in content. This includes: A basic outline of what a keyword is Why it important to understand the keywords your customers use to search for your products and services A top level SEO strategy that any website can use for free How to incorporate keywords into content…
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006 – SEO Evolution and Algorithm Updates
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35:47
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In this episode, Pete and Jeff chat around the lifecycle of SEO Algorithm updates and the themes that have come to pass over the last 10 years or so. The pair also consider what to do when algorithm (or "algo") updates happen, so you can ride them out as well as possible.By SEOHive
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005 – Do I have to give up projects to run MRR Services?
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39:26
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In the episode, Pete and Jeff chat through the things you need to think about in your agency as you start delivering monthly recurring revenue services. The topics they chat through include: Selling MRR Services – what to watch out for and how to do it Servicing MRR clients amongst project work The benefits of MRR services for agencies, their owner…
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In this episode, Pete and Jeff consider the elements you need to consider when preparing a website for launch. Pre-requisites We're assuming you already have: Built the site properly Browser-checked it the responsive layouts Populated it fully Figured out your caching Pre-Live Unblock Search Engines SEO Plugins & Basic Set Up Business Details in Sc…
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SEO for Mobile Gaming Website In the highly competitive world of mobile gaming, having a strong online presence is essential to attract players and stay ahead of the competition. Our Mobile Gaming Website SEO services are designed to help you achieve higher visibility, increase organic traffic, and ultimately boost your gaming website's success. Co…
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Mobile Gaming SEO Website Services in India In the thriving mobile gaming industry of India, standing out in the digital landscape is crucial. Our Mobile Gaming SEO services are designed to enhance your online visibility, attract gaming enthusiasts, and propel your mobile gaming website to the forefront of search engine rankings. Contact us at +919…
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Mobile gaming SEO Services are essential for mobile game developers and publishers to improve their visibility in search engines and attract more players to their games. Here's a brief overview of the services typically offered in mobile gaming SEO: Contact us at +919717686168 or email anubhav@mysticdigi.com to get started. --- Send in a voice mess…
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In this episode, Pete and Jeff consider the elements you need to consider when pricing recurring services (such as SEO). They talk through the subjects of: Deliverables Expenses Time Profit Tax ... and provide a trusted formula for ensuring you are profitable with every service you offer. A hugh Shoutout goes to Mike Michalowicz, author of Profit F…
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001 – Our WordPress SEO Stack for 2023 (Pt 1: Plugins)
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35:08
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In the first episode of a two-part mini series, Pete and Jeff start by chatting through their preferred WordPress SEO plugins for 2023. These include: SEOPress Pro WP Rocket EWWW / Shortpixel Internal Link Juicer Once you're done, listen to part 2 about themes and software...By SEOHive
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002 – Our WordPress SEO Stack for 2023 (Pt 2: Themes & Software)
26:35
26:35
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In the second part of the mini series, Pete and Jeff cover the themes and Plugins they recommend in their 2023 set WordPress set ups. These include: Beaver Builder & Themer Kadence SEMRush / Mangools GTMetrix Inlinks If you haven't listened to part 1 (all about plugins) check it out here.By SEOHive
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Main talking points include: In the first ever episode of The WP SEO Show, Pete and Jeff introduce themselves and the concept behind the show. Giving a brief account of where the inspiration for the podcast came from, Pete and Jeff outline some of what they plan to include in the show as time goes by.…
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Times Internet’s Vivek Girotra on Increasing FinTech App Retention and Meeting Engagement Goals
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45:00
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If you want your FinTech app to thrive, perfect your lifestyle marketing system. That’s what Times Internet’s VP of Growth Marketing, Vivek Girotra, recommends. In episode #484, our host Peggy Anne Salz questions Girotra on best practices for FinTech apps to increase user retention and meet engagement goals. Girotra implores marketers to leverage m…
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Influential’s Ryan Detert On How Marketers Can Match Up With Influencers That Elevate Brand And Revenues
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38:11
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There are influencers for every brand – but not every influencer is a good match. In episode #483, our host Peggy Anne Salz asks Ryan Detert, CEO of Influential, the world’s largest influencer marketing company, how to choose influencers that deliver high ROI and compelling content. Ryan shares his vision of the Creator Economy and weighs in on the…
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Surprising Shortcuts From Jarrett Thomas To Polish Your Personal Brand And Power Effective B2B Marketing
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34:41
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Personal brand-building can be a 24/7 job – but there are a few shortcuts that let you burnish your brand in less time and with more impact. In episode #482, our host Peggy Anne Salz asks Jarrett Thomas, a social media consultant, influencer and host of the personal branding podcast More Than a Title. It’s a candid and humorous exchange when Jarret…
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Lessons From The Gaming Industry On Creating Viral Hits That Build Communities
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36:24
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The gaming industry has always been ahead of the pack in terms of building communities through social media. Gaming companies have the knack of bringing together technology, social media strategy, viral video, and influencer marketing to generate buzz and attract fans. In episode #481, our host Peggy Anne Salz asks Shawn Silverman, Social Marketing…
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ConsultMyApp’s Mike Rhodes Shares Strategies For Becoming A Revenue Machine
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39:18
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If you want revenue, be ruthless. That’s the philosophy of Mike Rhodes, CEO and Founder of ConsultMyApp (CMA). In episode #480, our host Peggy Anne Salz talks with Mike, who reminds us that mobile marketing companies are under pressure to deliver value faster. This, he says, means expanding beyond acquisition to ensure new users stay loyal to your …
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How Streaming Platform ZEE5 Global Goes Beyond A/B Testing To Achieve Stellar Results
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36:53
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How did ZEE5 Global build the platform, the content and the marketing muscle to become the top-ranking app for South Asian entertainment across 190+ countries, as well as the number one spot in the U.S and the U.K and the number two spot in Europe? Part of the credit goes to the content (a slate of 200,000 hours of on-demand content that includes o…
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Keep It Simple! Meesho On Creating Shopping Experiences That Turn Browsers Into Buyers [Part 2 of 2]
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24:43
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How do you make a great product, tailor it to your target audience and make sure shoppers keep coming back? It’s a tall order, but Meesho, the ecommerce app also crowned the breakout app of 2022, shares how focusing on personalization (and price) converts window shoppers into loyal buyers. In episode #478, part two of a two-parter, our host Peggy A…
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Listen Or Die: Ecommerce App Meesho On The Importance Of Hearing Your Customers [Part 1 of 2]
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18:48
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Understanding your customers starts with listening to their needs. In practice, this means conducting ongoing conversations with your customers, using their preferred channels and delivering the messaging they appreciate. Meesho, a leading online shopping and reselling platform, is taking it a giant step further by turning customer listening into a…
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Tim Hyde Shares The Secrets Behind Effective Facebook Ads
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With 2.91 billion monthly active users, Facebook is the third most visited website in the world. But why is it so difficult to get your ads noticed on Facebook? In episode #476, our host Peggy Anne Salz speaks with Tim Hyde, CEO and Founder of TWH Media, a social media marketing company that’s worked with Amazon, Dreamworks, and Adidas. He shares h…
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Surprising Alternatives To Grow Your Gaming App
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38:46
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VC funding, which was once red hot, is cooling down. What are good alternatives for acquiring new players without breaking the bank? In episode #475, our host Peggy Anne Salz speaks with Martin Macmillan, CEO of Pollen VC, which gives credit lines for app and game publishers to fund their user acquisition programs. He talks about the coming winter …
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Mobile App Video Ads: Appagent’s How-To On How To Wow Your Audience In 5 Seconds Or Less
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You’ve got seconds to grab audience attention with your mobile app video ads. But how do you craft a story that’s compelling enough to get viewers to install? In episode #474, our host Peggy Anne Salz talks with Peter Fodor, Founder and CEO of AppAgent, an award-winning app marketing agency. His recent ebook outlines how to get the best ideas for a…
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Keep On Trackin’: Replai Shares AI-Driven Analytics To Optimize Your Video Ads
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Video is killer content, and over 90% of companies gain customers with the help of videos that grab their attention. But how do you know your video is a hit or a miss? In episode #473, our host Peggy Anne Salz talks with Joao Viera da Costa, CEO of Replai, an AI-driven video analytics company. Discover how their automated tagging system makes it po…
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Yodel Mobile’s Mick Rigby on Getting Your App Onto the Infinite Growth Loop
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Growth loops — those closed systems where monetization and user acquisition merge into a repeating cycle of growth — are powerful systems that break the silos of acquisition, product, and monetization. But how do you get them to work? In episode #472, part of the special retention marketing series sponsored by CleverTap, Mick Rigby, CEO of Yodel Mo…
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Best-Selling Author And Futurist Byron Reese On The Power Of Brand Storytelling
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As humans, we are hard-wired to tell and share stories. We also gravitate to brands that tell a compelling story that connects with us on an emotional level. So, how do marketers shape narratives that resonate with their audiences? In episode #471, our host Peggy Anne Salz talks with Byron Reese, author of the upcoming book Stories, Dice, and Rocks…
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Tilting Point’s Hunter Bulkeley Talks Profits, Purpose And How To Keep Players Engaged
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While gamers spent $21.4 billion in their favorite games in Q2, the question remains: how do you persuade players to keep investing in your game? In episode #470, our host Peggy Anne Salz talks with Hunter Bulkeley, Senior Product Manager at Tilting Point, an award-winning free-to-play games publisher that empowers indie developers to grow and acce…
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Bango Shows How Marketers Can Survive The App-ocalypse And Bring Zombie Users Back To Life
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Apple restricts identifiers, Google continues to phase out third-party cookies, and everyday marketers awaken to new challenges as they seek to address users that offer value for money. Some are calling it the end for audience targeting. Bango, a company whose technology and platform enables online payments for merchants and app developers, calls i…
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How Storyly Helps Brands Tell Their Stories More Effectively
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With 500+ million people using Instagram Stories and 50+ million using TikTok daily, it’s clear storytelling is a powerful way to connect people. And Storyly has found a niche helping brands tell their stories. In episode #468, our host Peggy Anne Salz talks with İrem Işık, Head of Marketing at Storyly, a company that uses an SDK so companies can s…
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