show episodes
 
Better Together with Kosta Yepifantsev is a podcast about business, parenting and living life intentionally. We're here every week to bring you intentional conversations on making your own path to success, challenging the status quo, and finding all the ways we're better. Recorded in Cookeville, TN, Kosta joins guests from all walks of life to bring fresh perspective and start your week with purpose. We're better together.
  continue reading
 
If you’re ready to create a podcast that will align you with experts in your industry, position yourself as a trusted leader and create another source of revenue for your business you’re in the right place. Podcasts for Profit will help you create and grow a podcast that cuts through the noise of social media and speak directly to your target audience. Stop letting the algorithm determine your social marketing strategy. Stop letting trends dictate the kind of content you’re able to create. H ...
  continue reading
 
The Aspiring Stylist Podcast is where to begin, grow and aspire to become the best stylist you can be. Whether you’re thinking about becoming a stylist, opening a salon, or developing your skill as an experienced stylist, the next step of your beauty career starts here. Each week we’ll discuss strategic ways to design, plan and execute on becoming a stylist that excels behind the chair and above the bottom line.
  continue reading
 
Now or Never: Long-Term Care Strategy is a podcast for all those seeking answers and solutions in the long-term care space. Too often we don’t fully understand the necessity of care until it’s too late. This podcast is designed to create solutions, start conversations and bring awareness to the industry that will inevitably impact all Americans.
  continue reading
 
Artwork

1
Moms Actually

Morgan Taylor and Blair Gyamfi

Unsubscribe
Unsubscribe
Monthly
 
Moms Actually is a motherhood community that aims to redefine motherhood and break away from the unhealthy expectations society has placed on women. Our community provides spaces for women to authentically relate to each other in a society that often prioritizes appearances over genuine experiences. We host a visual podcast that addresses the experiences of womanhood, sisterhood and motherhood through candid and transparent discussions We have discussed a range of topics, including marriage, ...
  continue reading
 
Artwork

1
net present value

TMO aka Thomas Morgan

Unsubscribe
Unsubscribe
Monthly
 
net present value explores the intersection of money, meaning, our impact and the legacy we create. NPV is a journey at the edges of climate, carbon, nature, biodiversity, ecosystems, web3, ReFi, social impact, wealth, philanthropy, media, art, finance and more. Hosted by TMO (aka Thomas Morgan, CCIM) who is relentlessly focused on regenerative finance, value exchanges and incentives in our world systems and how they relate to nature and people. TMO is using his 20 years of commercial and in ...
  continue reading
 
Loading …
show series
 
Join Kosta and his guests: Carroll Moore and Erica McElroy, Owners of Halloween Hollow Haunted House. In this episode: Visiting a haunted house or haunted corn maze at Halloween is nothing new, but Halloween Hollow provides a multi-event experience. Will you talk about what it’s like to visit the haunt and what makes Halloween Hollow different? I l…
  continue reading
 
Here are 3 things I'll be working on the rest of 2024 to make 2025 my best year of podcasting ever: 1. Social media - short form content, direct calls to action and YouTube. 2. In-person networking - podcast conferences, conferences, and talking to people in my industry and local community. 3. AI - ChatGPT, creating automated systems and getting th…
  continue reading
 
You don't know what you don't know and for most of us, (myself included 🙋🏻‍♀️) what we don't know about podcasting is ALOT. In this episode I'll break down what I wish I'd known when I started my first podcast in 2021, what I wish I'd known starting my 5th podcast in 2023, and what I wish I'd known becoming a podcast host for the first time in 2024…
  continue reading
 
Join Kosta and his guest: Eddie Walker, Magic: The Gathering community organizer and Manager of Knighthood Games. In this episode: To be totally honest with you, we’re sailing in uncharted territory. I’d venture to guess most of our audience (and myself) have very limited knowledge on games like Magic: The Gathering and Dungeons and Dragons. So let…
  continue reading
 
PodSchool is in session and today, I'm sharing one of my favorite tools for podcasting: ChatGPT. ChatGPT has been a game changer for my podcast, helping me streamline everything from content creation to promotion. And the best part? I’m going to walk you through four of my favorite ChatGPT prompts that I use every week. If you want to save hours on…
  continue reading
 
Join Kosta and his guest: Mark Creter, Professor of Theatre for the School of Music at Tennessee Technological University. Proudly serving as the artistic director of the campus theatre, the Backdoor Playhouse from 1992-2024, for the past 30-years Mark's dedicated his life to the development, expansion and betterment of the performing arts at Tenne…
  continue reading
 
It's the question that haunts every podcaster. When should you monetize your podcast? In this episode we’re going to talk about the bare minimum of what you’ll need to monetize a podcast, the monetization options for beginners, intermediate and established podcasters and finally, the pros and cons of monetization and the biggest mistake podcasters …
  continue reading
 
Join Kosta and his guest: Kathryn Wisinger, Director of the Putnam County Library. In this episode: In this community we’re lucky to have the partnership of local government, education, public resources like the library, non-profit resources like Plenty Book Store and countless businesses and community members working to improve the “book culture” …
  continue reading
 
I’ve missed so many opportunities to turn listeners of my shows into buyers. If you’re like me and sometimes you put selling on the back burner to creating (what you think is) quality content, I want you to know you can have both, and in this episode I’m going to teach you how to do exactly that. In this episode, we’re going to talk about overcomin…
  continue reading
 
Join Kosta and his guest: Ryan Risher, Realtor at Skender-Newton Realty representing The Risher Team. Like the rest of Tennessee we love following Ryan you on social media. Whether it’s ghost stories, memes about Cookeville or just sharing funny things that happen with your family, he always know exactly the content we want to see. In this episode …
  continue reading
 
If every week you’re using the same Canva graphic that only gets 5 likes, this episode is your sign it’s time to revisit your podcast’s social media strategy. Chopping up episodes to recycle on TikTok isn't going to grow an audience in 2024. Because the truth is - the algorithm doesn't hate you, but it might hate your content. 🫣 I see podcasters ma…
  continue reading
 
Join Kosta and his guest: Emily Armstrong, Graduate Student at TN Tech and photographer. A note for everyone listening to this episode, we’ll be exclusively talking about Emily’s trip to the 2024 Paris Olympics where she photographed the games’ archery competitions. She is an incredibly talented photographer and creator, so we hope you’ll look at h…
  continue reading
 
Join Kosta and his guest: Téa Phillips. CEO of ATS Innovations Inc., and inventor of MetaFlex Gloves. In this episode: Roughly 20% of adults in America are living with an Arthritis diagnosis. When we lose the ability to grip or use our hands as we normally would, with conditions like Arthritis our life changes completely. For almost the past decade…
  continue reading
 
I'm not usually a "hard truths" kind of person. Mostly because you could look at me the wrong way and I'd get my feeling hurt. 🥲 But this is a hard truth every podcaster must face: there will come a time you feel like no one cares about your podcast. In this episode we'll talk about what to do when you start having a podcast meltdown, my embarressi…
  continue reading
 
Trying to be yourself online feels like trying to be cool on the first day of school. Over the past few months I've made a conscious effort to figure out how to be myself online. Turns out, it's not as easy as I thought it'd be. In this episode we're talking about how to practice being yourself online, why being the "brand" of you won't build a com…
  continue reading
 
Join Kosta and his guest: Tyler Buck, Owner of Baskin Robbins Cookeville, and coming this fall, Baskin Robbins Algood. Tyler is the youngest Baskin Robbin's franchise owner in the company's history. In this episode: Our Baskin Robbins isn’t just in the community, it’s part of the community and that’s something you’ve championed since buying the sto…
  continue reading
 
PSA: If you get a random Dropbox Link from Kosta, please don't open it! 😬 Join Kosta and his guest: Dr. Muhammad Ismail Director of CEROC and Associate Professor of Computer Science at Tennessee Tech University. In this episode: This goes without saying, but we use the internet for everything. Even my washer and dryer are hooked up to Wi-Fi. That b…
  continue reading
 
You got a podcast sponsor! Yay!!! Now what? 😳 In this episode we’re going to take a real sponsored ad I'm working on, talk about how to break it down into a readable, memorable, actionable ad, and most importantly talk about how you can create ads your listeners won’t skip immediantly the second they hear a different music start playing. In this ep…
  continue reading
 
Join Kosta and his guest: Dr. Mark Green, educator, community organizer and actor. Currently Dr. Green is a professor of biology at Tennessee Tech University and Vol State Community College where he facilitates a campus community garden and non-credit based outdoor series open to all adventurers of the Upper Cumberland. In this episode: The first t…
  continue reading
 
It's really hard to be successful podcasting when you dread making your podcast. 😬 This episode is dedicated to all my podcasters who are tired, stressed and low-key want to quit their podcast. Whoever said podcasting is easy lied to us, because podcasting takes hard work, dedication, commitment and most importantly a much needed break from time to…
  continue reading
 
Join Kosta and his guest: Dr. Landon Sears, Pediatric Dentist and Founder of Cavity Commando's Dentistry for Kids. In this episode: For parents who are thinking about where to take their kids to the dentist, is there a difference between pediatric dentistry and going to a normal dentist? As a parent you might think, okay my kids are going to lose t…
  continue reading
 
Finding the right guests to host on your podcast will make you more money than any sponsorship or ad likely ever would. In the beginning most podcasters think they're going to get rich on partnerships and brand deals and 60-second mid-roll ads, but the truth is most of us are going to make money podcasting through the connections and network we bui…
  continue reading
 
Join Kosta and his guest: Jason McCormick, Director of Liquidations at Northstar Recycling Company, and former owner of R-Cubed. In this episode: The average American creates and discards roughly 5 pounds of trash per day. As someone that’s been at the forefront of recycling and circularity for the past 15 years, what do you think is the most misun…
  continue reading
 
If you live in the United States the past 3 weeks have felt like a year. 🫠 It’s election year and also one of the most significant and historical presidential elections of our lifetime. Over the past month I’ve heard a lot of opinions on the right, left and quite frankly the pits of hell. Everyone has an opinion, but the bigger question is - should…
  continue reading
 
Join Kosta and his guest: Mitchell White, celebrated artist, designer, and educator. In this episode: Whether it’s through painting, floral design, events or educating others - your creativity and passion for art is larger than life and larger than you. You build a community everywhere you go, and that’s the throughline of this entire episode. What…
  continue reading
 
If I could give one piece of advice to EVERY podcaster it’d be this: the difference between a good and a great podcast is storytelling. The more engaging, relevant and relatable your stories are, the more quickly you’ll grow your podcast and brand. If you’re struggling to find new listeners, if you're constantly feeling burnt out from publishing an…
  continue reading
 
Join Kosta and his guest: Mandy Perhay, CEO of Putnam County Family YMCA. In this episode: What does our YMCA offer our community that no other facility or organization can? There are over 4,600 members at our YMCA and whether you’re 8 or 88 there’s something for everyone. Unlike most gyms, we’re encouraged to bring our kids to the Y. How does havi…
  continue reading
 
What do podcasters that make millions of dollars through sponsorships doing differently than the rest of us? Podcasting is a 25-billion dollar industry, and this goes without saying, but there are plenty of advertising dollars to go around. The question is, is your podcast setup to get any of this money? Would a potential sponsor listen to your pod…
  continue reading
 
Join Kosta and his guest: Cyril Focht, 2024 House of Representatives Candidate for Tennessee’s 6th District . In this episode: There are currently 3 candidates for the Democratic Primary of this seat including you, Lore Bergman and Clay Faircloth. Of the three, you’re the only candidate to raise campaign contributions with just under $55,000.00. Be…
  continue reading
 
A few weeks ago I saw someone on Threads asking why none of the podcast gurus ever talk about SEO for podcasts. As someone that works professionally in podcasting and digital marketing that made me laugh, because most of the podcast educators I follow are constantly talking about SEO for podcasting. But I get it! SEO is confusing, and boring and ho…
  continue reading
 
Over the past 2 months I’ve gone into the trenches of digital marketing research for my podcasts to figure out what will actually bring more downloads and listeners to each episode. Like so many business owners, brands and podcasters I knew the power of email marketing but it sounded like a major pain in the neck. Could it really help that much?? T…
  continue reading
 
Join Kosta and his guest: Blakelee Paige Smith, MSN, APRN, AGPCNP-BC, NP-C, Owner and Founder of Skin and Aesthetics. Skin and Aesthetics was created to provide the highest quality and excellence in aesthetic dermatology to the Upper Cumberland. What started as a dream in 2019 became reality in 2023 when Skin and Aesthetics opened in Cookeville’s o…
  continue reading
 
Having a podcast is one of the easiest ways to get your professional brand off the bleachers and starting on the varsity team. The truth is, anyone who has a podcast and an engaged professional audience is only a couple steps away from being a keynote speaker and not only a keynote speaker - a paid keynote speaker. 😁 In this episode, I’ll share my …
  continue reading
 
Join Kosta and his guest: Mike Franklin, Co-Founder and Owner of Aspire Barber and Beauty Academy, and Owner of Cookeville’s newest luxury salon Wild Honey Beauty Co. In this episode: After over a decade of being Cookeville’s beauty destination, this summer Loxx Salon and Spa is closing. As a business owner, how did you know it was time to move on?…
  continue reading
 
As a hairstylist for over two decades I can tell you one thing - and that's you can't do everything. You simply can't and that's a good thing! It's a good thing that you can't do everything, but that being said, you will need to learn more about yourself as a stylist and the industry to deside what it's good to miss out on and what you could hurt y…
  continue reading
 
As a stylist, selling salon retail can be a tricky business - you want to increase your salon's revenue and provide the best experience for your clients, but you don't want to feel like you're being pushy or compromising your values. But did you know that selling retail can benefit both your clients and your bottom line? In this episode, we'll expl…
  continue reading
 
It's really hard to sell something when you aren't sure what it should cost. 🤷🏻‍♀️ Pricing podcast ads is one of the biggest hurdles that keeps podcasters from making money from sponsorships on their podcast. We want to monetize our podcast and sell advertisements, but how much should we sell them for? What is an advertisement on our podcast really…
  continue reading
 
Join Kosta and his guest: Jonathan West, CEO of Twin Lakes Telephone Cooperative. In this episode: For those of us who don’t really understand how the internet works or how it’s changed over the last - let’s say 20 years - what’s fiber internet? What’s broadband? How do you know what kind of internet is right for you? How can access to broadband ch…
  continue reading
 
Do you know how many listeners actually listen to your entire podcast? For most podcasters, it's not very many. Which is sad! We want people to listen to the entire episode. Not just the first 2 minutes. 😩 This episode will walk you through how to create a podcast episodes your audience will actually listen to from start to finish. In this episode:…
  continue reading
 
Join Kosta and his guest Jennifer Gray, Autism Advocate, Mother of Cookeville Lifestyle’s Cover Thomas Golz and Co-Founder of Small World Dioramas. Find this issue of Cookeville Lifestyles Magazine: https://cookevillelifestyles.com/find-the-magazine/ In this episode: How it felt for Jennifer and Thomas to share their story with Cookeville and beyon…
  continue reading
 
In this episode of The Aspiring Stylist, we're talking about the exciting and intimidating experience of graduating from beauty school. You’re leaving the safety of school and entering the real world as a hairstylist, barber or beauty professional and it’s not for the faint of heart. But don't worry, we're here to help you navigate the transition. …
  continue reading
 
Let’s set the scene: you just graduated beauty school. Congratulations! You’re ready to take on the beauty industry, make some real money and only one thing is missing (the clients). Starting as a new stylist can be difficult, but building your clientele from scratch is possible! Your first clients are usually family and friends, but the biggest ch…
  continue reading
 
🌈 Happy Pride Month! Y'all means ALL, and no matter what month it is, we're proud to represent all the people who make our community better when we're together. Join Kosta and his guest: Katie Love, honored Upper Cumberland Pride Royalty, Queen 2019 and 2015, Miss RoadHouse 2017 and Miss Gay East Tennessee America 2013, Katie’s work in entertainmen…
  continue reading
 
So you're ready to monetize your podcast? Who are we kidding, you were ready before this thing even launched! Since 2021 I've helped close over $200,000 in direct sponsorships and partnerships for my own podcasts and clients. Just a friendly reminder: advertisers will spend $2.37 billion on podcasts in 2024 and you deserve to get a slice of that pi…
  continue reading
 
One of the most frustrating parts of having a podcast (and trying to grow a podcast) is trying to figure out if you're actually making any progress or not. Is it "working"? How do you know when it is "working"? If you're constantly questioning if your podcast is doing well or how you can actually tell if the work you're putting in is worth the effo…
  continue reading
 
Join Kosta and his guest: Holly Williams, Director of Area Agency on Aging and Disability at Upper Cumberland Development District. Roughly 14,000 Putnam County residents are over the age of 65. That’s approximately 17% of our population. In this episode: What opportunities and advantages do we have in the Upper Cumberland for this age group that m…
  continue reading
 
Imposter syndrome shows up in many different ways for hairstylists, and it always has. But unfortunately ,with the rise of social media and the internet it's gotten 1000% worse. We can get on our phone and instantly be connected with thousands of hairstylists with the click of a button and whether we mean to or not, start comparing ourselves to eve…
  continue reading
 
We all want to do our best. Well, most of the time.. 😀😀 But what about all those times we want to do our best but we don't know how? What about all those times we want to do our best so badly we do nothing at all? What about all those times we think other people will judge us for not doing our best? What about when we start to confuse our best with…
  continue reading
 
Join Kosta and his guest: Dr. Elizabeth Lisic, Assistant Director of BIRCH Professional Learning Center at Branch Alliance for Educator Diversity. In addition to her achievements in research and development in education, Dr. Lisic is the proud Mother of actors: Elle Lisic and Evan Lisic. In this episode: You have over a decade of experience in prof…
  continue reading
 
When she finally finds "the one". 😍 Oh, did you think I was talking about a husband?! No, honey I'm talking about finding the real needle in a haystack - the perfect hairstylist and beauty team for the wedding day! Today we're talking about what it takes to be the ultimate wedding glam squad, how to survive (and thrive) the full wedding day behind …
  continue reading
 
Loading …

Quick Reference Guide