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Genuine business & digital commerce chats, from the global crew at Overdose. Tune in for weekly unscripted interviews with the innovators, leaders and disrupters behind successful online retail brands shaping the future of the industry.
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AdExchanger

AdExchanger Talks

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AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.
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show series
 
In this episode, Chris Beall gives us a manufacturing-inspired blueprint for supercharging your sales pipeline. Chris breaks down the process into actionable steps, from refining your contact lists to calibrating your sales team's performance. He shares a powerful Excel technique for rapidly improving list quality and introduces the concept of "Fli…
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In this episode of our Mental Models series, Chris kicks off by comparing sales processes to a manufacturing line, where quality at each step is crucial. But he quickly switches to a meatier topic: the role of "the guesser" in business decision-making. "Time is never our friend," Chris warns as he unpacks why every organization needs a designated d…
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In this next episode of our Mental Models series, Chris tackles two critical aspects of modern sales strategy. He begins by examining the 'do nothing' competitor - often your most formidable adversary. Chris uses vivid analogies to illustrate why prospects cling to the status quo, invoking the familiar and ominous warning that 'Winter is Coming.' H…
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Wrap up your week by joining Adam Ellington as he connects with Jamie Cairns, Chief Strategy Officer at Fluent Commerce, an inventory and order management pioneer. With over 20 years of experience in the industry, Jamie has watched the ever-evolving shape of global commerce change over the years and together he and Todd will dive into chats around …
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In this episode of our Mental Models series, Chris dives into the crucial topic of strategic positioning and the competitive landscape. Chris dissects how to effectively align team mental models, using ConnectAndSell as a real-world example. He explores the concept of positioning against alternatives, emphasizing the importance of complementary str…
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This weeks ep is for those ready to dive head first into omnichannel retail 🤓 Todd Welling, the visionary behind Overdose. will be joined by Ash Virgo, the dynamic Head of Retail Sales at Shopify, for an engaging session on all things Shopify POS, a game-changing system for today’s modern retailers. You'll see the actual device and discover how Sho…
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In this brief episode, Market Dominance Guys' Chris Beall introduces some intriguing ideas about the crucial role of mental models in achieving market dominance. He touches on how our biases shape these models, the importance of learning over mere execution, and even hints at a mysterious new product born from an AI collaboration. But this is just …
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Shoppable TV ads may encourage sales, but they lack the measurement and performance benchmarks advertisers expect. Buyers must create their own benchmarks – and can only do so by actually testing these new ad units, including with their upfront budgets, says Mike Fisher, executive director of investment innovation at GroupM US.…
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Join Leslie, our SEO guru host and Nikki, the E-commerce Manager at STIHL NZ, a leading retailer of outdoor power equipment in New Zealand. Nikki will be sharing the journey story of STHIL’s experience as they revamped their website and achieved significant results through organic search. Together, they'll discuss the challenges of shifting to onli…
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Reduce time, frustration and give your customers control over their orders... No brainer, right? Join Ryan Delaney, our CXO, as he chats to the mastermind behind Order Editing - a revolutionary self-service platform that allows your customers edit their address post purchase, swap products and even apply discounts, all on their own. 🤯 In this ep, H…
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Are you ready to sculpt your way to market dominance? In this episode, Chris Beall embarks on a solo journey to explore the art of crafting your perfect target list. He's also apologizing to you for glossing over this essential aspect of your sales strategy, and now he's determined to make things right. Just like Michelangelo's David, your ideal ma…
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In this episode, Corey Frank and Chris Beall explore the power of conversations as the key to thriving in a future sales market increasingly clogged by AI. As digital channels become oversaturated and ineffective, the skilled rep emerges as the crucial resource, capable of navigating the uncrowded paths to success. Chris emphasizes that the robustn…
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In this episode of Market Dominance Guys, Chris Beall and Corey Frank dive into how sales reps can inadvertently end up working for their competitors by blowing the trust built in the discovery call. When a prospect agrees to a meeting, they're extending trust. But if the rep rushes into a transactional mode, focusing more on their own agenda, they…
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You know what they say about humor in sales? It's like playing with fire. You might warm up the room or burn the whole deal down. In this episode of Market Dominance Guys, Richard Rabins, Chris Beall, and Corey Frank get into the weeds about using humor across different cultures. Can you just translate your best one-liners and expect them to land i…
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In the second part of our conversation with Richard Rabins, CEO and Co-Founder of Alpha Software, we delve into the delicate balance of using humor effectively in sales. Chris Beall shares insights on guiding prospects through emotional transitions, from fear to trust, using the power of laughter and surprise. However, the discussion also explores …
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Goodbye endless aisles. It's about hyper personalised shopping! 🛍️ This week on Chill, we're geeking out with James Taylor, the mastermind behind Particular Audience (CEO and founder). Hear about AI-powered websites that show you exactly what you want, when you want it. Hosted by Ryan, Overdose. Chief Experience Officer and Co-Founder, they'll dive…
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This week on Chill, a sneak peek into revolutionary plans for New Zealand tourism. Todd Welling is joined by Scott McNab, Chief Revenue Officer at RealNZ, where they'll dive into Scott's inspiring career journey in driving revenue growth and spearheading marketing initiatives for a brand dedicated to sustainable tourism. With a passion for empoweri…
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In this episode, the guys explore the art of ricocheting your way to sales success. Chris Beall and Corey Frank are joined by Richard Rabins, the CEO of Alpha Software, to discuss the power of humor in disarming prospects and humanizing interactions. As Richard shares his personal anecdotes about leveraging laughter to close deals, the group delves…
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Welcome to a special episode of the Market Dominance Guys podcast, where we dive deep into the power of nurturing relationships through multiple conversations over time. In a world where many salespeople focus on quick wins and low-hanging fruit, our guests today reveal why playing the long game is the key to achieving true market dominance. Join C…
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In this solo episode of Market Dominance Guys, Chris Beall explores the potential of AI-powered data analysis using ChatGPT. Chris demonstrates how this cutting-edge technology can uncover valuable insights from complex sales data in a matter of minutes, a process that would typically take a human analyst days or even weeks. By utilizing ChatGPT's …
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Welcome to this special Market Dominance Guys compilation episode featuring highlights from some of our most downloaded episodes in the first quarter of 2024. In these segments, Chris Beall and Corey Frank are joined by expert guests Shane Mahi and Helen Fanucci to explore critical topics for sales and marketing leaders navigating the evolving land…
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In this solo episode of Market Dominance Guys, Chris Beall unveils the ultimate sales KPI: pipeline dollars generated per rep hour. This metric is a game-changer for CROs, CFOs, and CEOs looking to optimize their sales efforts and drive business growth. Chris explores the importance of measuring and maximizing this KPI, sharing insights from Connec…
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Jeromy Sonne only began bootstrapping his ad optimization and analytics startup Daypart.AI in 2023, having missed the heady days of low interest rates and easy money. Still, there’s gold in them thar hills for a programmatic startup that isn’t exactly a DSP, isn’t built on cookie-based data and is native to cloud-based advertising.…
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Join our New Zealand Technical Director, Andrew Kett, as he partners up for a fascinating chat with Erwin Hofman, a wiz in the world of page speed consulting for eCom brands and agencies, as the CTO, Lead Developer and consultant of RUMvision. Together they’ll delve into how Erwin drives improvements for brands, with in-house knowledge via audits a…
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Join our APAC Marking Director, Vincent, as he teams up for an engaging conversation with Rob, a trailblazing innovator in eCommerce and marketing currently serving as the CEO and Founder of Lasoo marketplace and the CMO of @ivegroupltd. Learn about Lasoo, Australia's fastest-growing eCommerce marketplace and gain insights into Rob's journey, chall…
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Our Overdose. Chief Experience Officer and Co-Founder, Ryan Delaney, will be joined by Tama Toki, the founder and CEO of Aotea Made, a range of herbal and wellness remedies inspired by traditional Maori health practices. Join Ryan to hear Tama's founder's story as he shares his passion for using these proven and backed ingredients and how Māori cul…
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Corey Frank and Chris Beall are once again joined by Fred Mondragon for this final segment from their visit. In the first two episodes with Fred, the guys covered the topic of The Seductive Shadowboxing of CRM data - Fit vs. Intent, Then the other side was discussed - Intent, Fit and the Future of Sales intelligence. In this final segment, the trio…
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In this episode of Market Dominance Guys, Chris Beall and Corey Frank are joined by special guest Griffin McGowan, a recent college graduate navigating the world of sales job hunting. The trio delves into the challenges and opportunities faced by young professionals seeking to launch their sales careers, with a particular focus on the crucial role …
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Welcome back to the second part of our insightful conversation with Fred Mondragon, where we continue to explore the intricate world of sales intelligence. In our previous episode, the guys discussed the significance of prioritizing fit over intent when targeting potential customers. However, the most successful sales strategies understand that fit…
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Is your sales team seduced by intent data, only to end up shadowboxing with poor-fit prospects? In this episode of Market Dominance Guys, hosts Chris Beall and Corey Frank explore a game-changing alternative with guest Fred Mondragon, CRO of GetRev.ai. Discover how "exographics" - AI-powered insights into how companies operate - enable sales teams …
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Corey Frank and Chris Beall share eye-opening insights from their recent marketing conference experience that every CSO and sales manager needs to hear. Chris uncovers a startling truth: nearly all MarTech tools are based on the misguided belief that you can't achieve success by simply calling prospects and having meaningful conversations. He chall…
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